What Emperor Champagne does

Emperor Champagne is an Australian online champagne retailer operating as a direct-to-consumer e-commerce business through a Shopify-powered storefront at emperorchampagne.com.au. Founded in 2015 and headquartered in Sandringham, Australia, the company curates a portfolio of more than 130 in-stock products sourced from over 50 French champagne houses, ranging from prestige labels (Bollinger, Pol Roger, Billecart-Salmon, Taittinger, Louis Roederer, Perrier-Jouët) to boutique grower producers (Egly Ouriet, Pierre Gimonnet, Cédric Moussé) and exclusive offerings such as Champagne CARBON. The company targets Australian champagne enthusiasts seeking access to and expert curation of French champagne beyond mass-market brands, with a secondary B2B segment for corporate gifting and bulk orders. Operations are asset-light with a small team, no physical retail storefront, and Australia-wide temperature-controlled shipping.

The business operates three primary revenue streams: (1) one-time e-commerce product sales of champagne, accessories, and complementary products spanning entry-level bottles around $75 to rare vintage cuvées exceeding $6,000, including large format bottles; (2) the Emperor Champagne Club subscription, positioned as Australia's only dedicated champagne subscription, with two monthly tiers (Champagne Lover and Champagne Connoisseur) offering curated deliveries, expert video content, up to 8% member discounts, and complimentary branded crystal tulip glassware; and (3) corporate gifting and bulk orders served through a dedicated B2B page. Adjacent revenue includes Emperor-branded proprietary glassware (handcrafted mouthblown crystalline tulip glasses), curated accessories (Zzysh preservation systems, Laurent-Perrier buckets, Claude Dozorme sabres), and same-day caviar delivery in Melbourne via a Gourmet Life Caviar partnership.

The go-to-market leverages Shopify for transactional e-commerce, plus email, social media under the #wherechampagnerules hashtag, educational content (Discover Champagne page, club member videos), Trustpilot reviews, Insider's Tour experiences, and earned media coverage. Marketing messaging emphasizes expert curation, ethical sourcing from family growers, and exclusive Australian allocations of boutique producers. The company has historically been funded by approximately $3 million across two 2017-2018 rounds (investors undisclosed), with no subsequent capital raises reported.

Name

Emperor Champagne

Legal name

Emperor Champagne

Website

https://emperorchampagne.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Emperor Champagne is an Australian direct-to-consumer e-commerce retailer curating and shipping French champagne from 50+ houses to enthusiasts and corporate gift buyers across Australia, including a monthly subscription club and exclusive boutique-producer allocations.

Ownership category

akta.pro rank

Product category

Online Champagne Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online champagne retail
• Champagne subscription club
• Premium wine ecommerce
• Champagne glassware accessories
• Corporate champagne gifting

Headquarters

HQ city

Sandringham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of champagne products and accessories through the online store. Products range from budget options under $100 to rare vintage bottles exceeding $6,000. Includes both one-time purchases and bulk orders for corporate gifting.
2. Emperor Champagne Club Membership: Subscription-based monthly delivery of curated rare and interesting champagnes. Two tiers available: Champagne Lover and Champagne Connoisseur. Benefits include discounts up to 8%, exclusive educational content, complimentary custom crystal tulip glassware, and invites to exclusive events.
3. Corporate Gifting and Bulk Orders: B2B revenue stream targeting corporate customers needing bulk champagne orders and gift hampers. Services include same-day caviar delivery in Melbourne.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Emperor Champagne is an Australian online champagne retailer that curates and sells premium French champagnes from over 50 houses (including Bollinger, Pol Roger, Billecart-Salmon, Taittinger, and boutique grower producers) alongside branded accessories such as crystal glassware, ice buckets, sabres, and preservation systems. The company operates Australia's only dedicated champagne subscription club (the Emperor Champagne Club) delivering curated monthly bottles to members, with two membership tiers (Champagne Lover and Champagne Connoisseur). It also runs corporate gifting, bulk order, and same-day Melbourne caviar delivery services for B2B and local customers.

Product overview

Emperor Champagne is an Australian online champagne retailer offering a curated portfolio of French Champagne and premium accessories. The core product is an extensive champagne collection spanning major Houses (Bollinger, Pol Roger, Billecart-Salmon, Moët & Chandon, Taittinger, Perrier-Jouët, Louis Roederer) to boutique artisanal growers (Pierre Péters, Egly Ouriet, Cédric Moussé, Jérôme Prevost). Product categories include Champagne (Vintage, Non-Vintage, Blanc de Blancs, Blanc de Noirs, Rosé, Brut, Extra Brut, Organic, Biodynamic, Large/Magnum formats), Emperor-branded crystal tulip glassware, champagne preservation accessories (Zzysh system), ice buckets, sabrage tools, and caviar pairings. The company also operates Australia's only champagne subscription club (Emperor Club) delivering monthly curated bottles with expert video content. Emperor emphasizes ethical sourcing, temperature-controlled storage, and luxury packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Emperor Crystal Tulips Champagne Glasses (Six Pack) Set of six handcrafted mouthblown crystal tulip-shaped champagne glasses with 445 cc / 15 oz capacity, 245mm height, and 90mm width, sold in Emperor's signature luxury packaging. The tulip shape is engineered to let champagne breathe and interchange with oxygen while the narrow rim refocuses aromas with each sip, and the crystal construction adds clarity and durability through over 1,000 dishwasher cycles. Aimed at champagne enthusiasts and gift buyers who want to optimise the tasting experience for vintage, prestige cuvée, and grower champagnes.
• Emperor Crystal Tulips Champagne Glasses (Twin Pack) Two-piece set of Emperor's proprietary handcrafted mouthblown crystal tulip champagne glasses with 330 cc capacity. Built to enhance aroma and flavour by allowing champagne to open and breathe, with crystal construction for clarity, durability over 1,000 washes, and the Emperor logo etched on the base. Suited to casual buyers and gift purchasers who want the brand's signature glassware in a smaller pack.
• Laurent-Perrier Stainless Steel Small Champagne Bucket Polished stainless steel champagne bucket featuring an embossed leather handle and a Laurent-Perrier branded gold plaque. Designed to hold one to two standard bottles and keep champagne chilled for hours when used with water and ice. Targeted at home champagne drinkers and gift buyers looking for premium serving accessories.
• Laurent-Perrier Stainless Steel Magnum Champagne Bucket High-quality polished stainless steel champagne bucket with a tan leather handle embossed with Laurent-Perrier branding and an engraved gold plaque on the front. Sized specifically to fit a magnum-format bottle and keep larger formats chilled for extended periods. Aimed at collectors and gifting customers who purchase large-format bottles.
• Zzysh Champagne Preservation System Swiss-designed champagne preservation system that seals opened bottles and uses food-grade argon and CO2 gas to protect wine from oxidation while maintaining fizziness for several weeks. The kit includes a reusable stopper and a handpiece that dispenses gas in 3-5 seconds and can be reused on the same bottle multiple times. Built for champagne drinkers who want to preserve open bottles of premium or vintage champagne over multiple occasions.
• Zzysh Replacement Champagne Cartridge (5 Pack) Five-pack of replacement argon gas cartridges designed for use with the Zzysh Champagne Preservation System. Each cartridge can preserve up to four bottles of champagne or other sparkling wines. Sold as a consumable accessory for existing Zzysh users.
• Zzysh Champagne Closure Reusable champagne bottle closure that forms part of the Zzysh preservation system, available in Pink and Black colour options. Functions as a replacement stopper for users of the Zzysh system who want to preserve opened bottles over multiple sittings.
• Prestige Napoleon Sabre by Claude Dozorme Authentic champagne sabre crafted by renowned French knife-maker Claude Dozorme, featuring a mirror-finish blade, olive wood handle, and yellow hand strap. Includes a wooden display stand and an 'Art of Sabering Champagne' booklet, enabling buyers to open champagne bottles in the traditional Napoleonic manner. Sold as a premium gifting and collector accessory.
• Emperor Champagne Club Membership Australia's only dedicated champagne subscription club, delivering curated rare and interesting champagnes monthly to members' doors, accompanied by expert video content and tasting notes. Available in two tiers, Champagne Lover and Champagne Connoisseur, with member benefits including up to 8% discount on website purchases, complimentary custom crystal tulip glassware, exclusive educational content, and invites to exclusive champagne events. Aimed at Australian champagne enthusiasts who want ongoing discovery of boutique and prestige bottles.
• Curated French Champagne Collection Extensively curated portfolio of French Champagne spanning more than 50 houses, including prestige brands (Bollinger, Billecart-Salmon, Pol Roger, Taittinger, Louis Roederer, Perrier-Jouët, Moët & Chandon, Veuve Clicquot) and boutique grower producers (Pierre Péters, Egly Ouriet, Cédric Moussé, Jérôme Prevost, Pierre Gimonnet), with many grower champagnes exclusive to Emperor in Australia. Available styles include Vintage, Non-Vintage, Blanc de Blancs, Blanc de Noirs, Rosé, Brut, Extra Brut, Organic, Biodynamic, and a full range of formats from half bottles and minis through magnums, jeroboams, methuselahs, and nebuchadnezzars. Targeted at Australian consumers, gift buyers, and corporate customers seeking premium French champagne beyond mass-market options.
• Gourmet Life Caviar Selection of gourmet caviar products sourced through a partnership with Gourmet Life Caviar, available with same-day delivery across Melbourne when paired with champagne purchases. Positioned as a luxury food pairing to complement the champagne portfolio, targeted at Melbourne-based consumers, gift buyers, and entertaining customers.

Quantifiable outcome

• Champagne club members receive up to 8% discount on website purchases
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Champagne CARBONcoreStrategic or Co-development PartnerChampagne CARBON produces exclusive carbon fibre bottle champagnes inspired by Formula 1 engineering. Emperor Champagne holds an exclusive partnership for distribution of Champagne CARBON products in Australia. CARBON produces distinctive bottles including the Vintage 2008 presented in handcrafted genuine carbon fibre, combining luxury craftsmanship with innovation for collectors and champagne enthusiasts.
• Smith Brothers MediaminorGTM or Marketing PartnerDigital marketing agency engaged to launch Emperor Champagne's new online store and Emperor Champagne Club subscription service. Smith Brothers Media assisted with the e-commerce platform launch and club onboarding.
• Gourmet Life CaviarminorGTM or Marketing PartnerPartnership offering gourmet caviar products available for same-day delivery in Melbourne alongside Emperor Champagne products. Allows customers to pair premium caviar with champagne selections.
• Various Champagne HousescoreChannel Partner/ Reseller/ DistributorRepresents over 50 champagne houses for Australian distribution, including exclusive arrangements with boutique grower producers. Major houses include Bollinger, Billecart-Salmon, Pol Roger, Taittinger, Louis Roederer, Perrier-Jouët, and numerous artisan producers like Egly Ouriet, Pierre Gimonnet, and Cédric Moussé. Many grower champagnes are distributed exclusively in Australia through Emperor.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Winc: US-based wine subscription club with curated selections. Comparable in subscription mechanics and curation-led model, but operates in a different geography and at different scale.
• Firstleaf: US wine subscription club with curated monthly deliveries and tasting-note-driven discovery. Comparable subscription-led DTC model, though focused on US market and broader wine rather than champagne specialization.

Direct peers

• Vinomofo: Australia-focused online wine retailer offering curated drops and subscription-style purchasing. Directly comparable in DTC e-commerce model, Australian customer base, and curated wine positioning, though broader (wine) versus Emperor's champagne-only focus.
• Langton's: Australian fine wine auctioneer and premium retailer. Comparable in premium positioning and collector-focused assortment, particularly in rare and large-format bottles at the high end of Emperor's price ladder.
• Naked Wines: Subscription-based wine club operating in Australia with crowdfunding-style model. Comparable in subscription mechanics and DTC approach, though focused on broader wine rather than champagne specialization.
• Cellarmasters: Long-running Australian wine subscription club and online retailer. Closely comparable to Emperor's subscription-led model with recurring curated deliveries, though broader in wine selection rather than champagne-specialized.
• Cracka Wines: Australian online wine retailer offering curated selections with national delivery. Directly comparable DTC wine e-commerce competitor targeting similar Australian enthusiasts.
• Wine.com.au: One of Australia's largest online wine retailers with broad assortment and national shipping. Comparable in DTC e-commerce model and Australian market focus, with significantly larger scale and breadth across all wine categories.

Broad incumbents

• Dan Murphy's: Australia's largest off-premise liquor retailer (owned by Woolworths Group) with extensive online and physical footprint. Overlaps in wine and champagne retail, but operates at vastly greater scale and across all alcohol categories, not just champagne.
• BWS: Major Australian liquor banner under Woolworths Group with strong national footprint. Comparable in offering champagne and sparkling wine to Australian consumers, but as a broad alcohol retailer rather than champagne specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ItsEmperorAU

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emperor Champagne