Smith Brothers Media

What Smith Brothers Media does

Smith Brothers Media (SBM) is a full-service creative and digital marketing agency headquartered in Cheltenham, Melbourne, Australia, founded in 2012 by brothers James and Tom Smith. The company operates four integrated service lines — Marketing (SEO, Google Ads, Facebook and Instagram Ads, Google Remarketing, Google Shopping, Digital PR), Design (brand, graphic, website, out-of-home/billboard), Development (e-commerce builds on Shopify and WordPress/WooCommerce, custom web and software, mobile and desktop applications), and Video (production, 2D/3D animation, VFX, TVC) — delivered as bespoke project work or monthly retainers. It serves clients from startups to enterprise across retail/e-commerce, entertainment, automotive, construction, energy, healthcare, education, and hospitality, with named customers including Disney, Bosch, ESPN, Metricon, Garden Express, Be Fit Food, Rinnai Australia, and the University of NSW.

The business has no proprietary technology platform; service delivery relies on industry-standard tools (Shopify, WordPress/WooCommerce, Google Ads, Meta Ads, Google Analytics) combined with human creative and technical execution. Capability expansion has been achieved primarily through three 2016 acquisitions (77 Productions for video, SAS Creative and Designer Websites for branding and web design), an in-housed software development team in 2019, and a 2021 channel partnership with Brisbane-based creative agency Follow for Queensland representation.

Revenue is generated through professional services engagements — project-based fees and subscription/monthly retainer arrangements with 60-day cancellation notice. Pricing is quote-based and not publicly disclosed; lead-capture forms segment prospects by budget from $2k to $20k+, suggesting a mid-market core with selective enterprise accounts. The company is privately held by its co-founders with no disclosed external funding, no revenue disclosure, and a headcount of 11-50. SBM StudioSeven Pty Ltd appears to be a wholly-owned operating subsidiary. Distribution is sales-led via a 1300 phone line, website contact forms, and free tailored strategy consultations, supported by an inbound content engine (the "Smarticles" blog) and organic social presence.

Name

Smith Brothers Media

Legal name

Smith Brothers Media Pty Ltd

Website

https://smithbrothersmedia.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Smith Brothers Media is a full-service creative and digital marketing agency in Melbourne, Australia, founded in 2012 by brothers James and Tom Smith. It serves SMBs through enterprise clients across retail, entertainment, automotive, and other sectors with integrated marketing, design, development, and video production services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Media Buying Agencies (54183)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital marketing services
• Creative agency services
• Web development agency
• Video production agency
• Brand design services

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Core revenue stream from integrated marketing services including SEO, Google Ads, Facebook & Instagram Ads, Google Remarketing, Shopping Ads, and Digital PR. Delivered as project-based work or monthly retainer services.
2. Creative & Design Services: Brand design, graphic design, website design, and billboard/out-of-home advertising services. Provided as bespoke project work tailored to client requirements.
3. Development Services: E-commerce websites, web development, custom software development, and mobile/desktop app development services. Delivered as project engagements or ongoing maintenance arrangements.
4. Video Production: Product & brand videos, corporate videos, social media videos, UGC videos, and TVC production. Services range from 2D/3D animation to live-action filming and post-production.
5. Monthly Services: Recurring monthly service arrangements for ongoing marketing, hosting, and support. Requires 60 days notice to cancel with invoices sent 30 days in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Smith Brothers Media is a full-service digital marketing and creative agency that delivers integrated marketing campaigns, brand and graphic design, website and e-commerce development, custom software, and video production. Services span four departments (Marketing, Design, Development, Video) and are delivered as bespoke projects or monthly retainers to businesses of all sizes.

Product overview

Smith Brothers Media is a full-service creative marketing agency offering integrated services across four main departments: Marketing (SEO, Google Ads, Facebook & Instagram Ads, Shopping Ads, Digital PR, Remarketing), Design (Brand Design, Graphic Design, Website Design, Billboard Advertising), Development (Ecommerce Websites, Website Development, Custom Software, Mobile & Desktop Apps), and Video (Production, Animation, VFX). The agency provides tailored, data-driven solutions for businesses of all sizes, from startups to enterprise clients, with a focus on sustainable growth and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Integrated digital marketing services including SEO, Google Ads, Facebook & Instagram Ads, Google Shopping Ads, Google Remarketing, and Digital PR delivered as project-based or monthly retainer engagements for businesses seeking lead generation and e-commerce growth.
• Design Services Creative design services spanning brand identity design, graphic design for digital and print collateral, custom website design, and out-of-home/billboard advertising artwork, delivered as bespoke projects for businesses and brands.
• Development Services Digital development services including custom e-commerce website builds (Shopify and WooCommerce), bespoke website development with API integrations, custom software development, and cross-platform mobile and desktop application development.
• Video Production Services End-to-end video production and post-production including product and brand videos, corporate videos, social media videos, UGC content, TVC production, 2D/3D animation, visual effects (VFX), and script development.

Quantifiable outcome

• 50% increase in conversions for Be Fit Food's $800 product
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Follow Creative AgencyminorChannel Partner/ Reseller/ Distributor · 1 January 2021Creative agency Follow became SBM's Brisbane representatives in 2021, extending geographic reach into Queensland without establishing a full office.
• SBM Development TeamcoreStrategic or Co-development Partner · 1 January 2019Full in-house development team established in 2019, bringing custom software, web development, and mobile app development capabilities fully internal.
• 77 ProductionscoreStrategic or Co-development Partner · 1 January 2016Video production team acquired and integrated into SBM in 2016, expanding service offerings to include full video production capabilities including product videos, corporate videos, social media content, and TVC production.
• SAS CreativecoreStrategic or Co-development Partner · 1 January 2016Branding and design experts from SAS Creative joined SBM, strengthening the design department's capabilities in brand identity and creative work.
• Designer WebsitescoreStrategic or Co-development Partner · 1 January 2016Website design specialists from Designer Websites merged with SBM, expanding web design and development service offerings.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Liquid: Australian full-service digital agency offering strategy, creative, media, web, and video production to mid-market and enterprise clients. Closely comparable business model, service breadth, and Melbourne-headquartered geography make it the most direct peer to SBM.
• The Works: Sydney-based full-service creative agency providing advertising, design, digital, and content services to enterprise clients including some shared categories (entertainment, retail). Comparable integrated model and Australian market positioning.
• Thinkerbell: Australian 'measured magic' creative agency combining brand, PR, and digital marketing under one roof. Comparable full-service positioning and enterprise client base across Australia, with a similarly founder-led culture.
• Megaphone: Australian digital marketing agency offering SEO, paid media, and web design services. Direct competitor for SBM's marketing and web design service lines, particularly in the mid-market segment.
• Roketto: Canadian-headquartered but operating in Australia; full-service digital agency offering inbound marketing, web development, and HubSpot services. Comparable integrated delivery model targeting similar mid-market clients.
• Relentless Media: Melbourne-based creative and digital marketing agency serving mid-market clients across Australia. Overlaps directly with SBM on website design, digital marketing, and branding services in the same geographic market.
• Soup Agency: Australian digital agency offering web design, development, SEO, and paid media. Similar service stack to SBM's marketing and development departments and comparable SMB-to-mid-market client focus.

Broad incumbents

• Ogilvy Australia: Global creative network with a significant Australian presence offering advertising, PR, digital, and consulting. A broad incumbent competing for the same enterprise marketing budgets but with vastly larger scale and broader service portfolio.
• Dentsu Creative Australia: Global agency network operating integrated creative, media, and digital services in Australia. Overlaps with SBM on integrated marketing and creative services for enterprise clients but competes from a network scale advantage.

Regional players

• Anchor Digital: Australian digital agency focused on performance marketing, SEO, and paid media. Comparable service mix to SBM's marketing department but typically at the smaller-mid-market tier in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/smithbrothersmedia
• YouTubeyoutube.com/smithbrothersmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith Brothers Media