Rawsome

What Rawsome does

Rawsome is a Turkey-based clean-label snack food brand owned by the joint-stock company Pachamama Gıda Tarım Tekstil Dan. San. ve Tic. A.Ş., founded around 2016-2017 and headquartered in Sarıyer, Istanbul, with a BRC-certified production facility in Istanbul. Its portfolio centers on vegan, gluten-free, additive- and refined-sugar-free snack bars (high-protein, fruit-and-nut, functional), nut-butter balls, and gluten-free granola, including a 2023 functional sub-brand (Rawmygod) spanning collagen, moringa, multivitamin-kids, baobab, prebiotic and daily-vitamin bars. Core formulation know-how relies on hurma (date) as a natural sweetener (typically 58-69% of fruit/nut bars), plant proteins such as pea protein, and supporting fibers like inulin for keto/low-carb variants, with 58 active SKUs listed on its Shopify storefront.

The company operates a four-channel go-to-market: direct-to-consumer e-commerce on rawsome.com.tr with bundles and a 950 TL free-shipping threshold; branded retail and HoReCa wholesale across 3,000+ points in Turkey (Macrocenter, Starbucks, Boyner, Eataly, Costa Coffee, Marriott Hotels, Boldy, Simit Sarayı, Gloria Jeans, Hillside, Do&Co, Nevada/Colombia Coffee); private-label/OEM contract manufacturing for retailers such as Ebebek (22 SKUs), Gratis (7 SKUs) and Prof. Saraçoğlu (5 SKUs); and international exports to nine countries including Turkey, EU member states, the UK and the US, with planned European and US offices.

Rawsome generates revenue through unit-priced retail sales (single bars ~60-80 TL, bundles 179-1,450 TL), wholesale and HoReCa quote-based pricing, and OEM/private-label manufacturing fees. The company is privately held and largely founder-owned (described as a women-led 'kadın girişimi' venture), with 1,115 retail investors participating in a 2022 Fonbulucu crowdfunding round that raised 8.2M TL at a 54M TL post-money valuation, followed by a 2023 follow-on round with Maqasid Asset Management. Customer segments span health-conscious adult consumers, keto/diabetic dieters, families with young children, pregnant and breastfeeding women, corporate B2B buyers (offices, hotels, cafes, sports centers), and private-label retail partners.

Name

Rawsome

Legal name

Pachamama Gıda Tarım Tekstil Dan. San. ve Tic. A.Ş.

Website

https://rawsome.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rawsome (brand of Pachamama Gıda) is a Turkish clean-label snack manufacturer producing vegan, gluten-free, additive-free bars, nut-butter balls, and granola, serving health-conscious consumers, HoReCa partners and private-label retailers across Turkey and nine export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sariyer

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: One-time online purchases through rawsome.com.tr storefront, with bundled boxes (Tanışma, Karışık Kutu, Home Office, Seyahat, Sporcu, Anne, Kahve Arkadaşı) and free shipping over 950 TL.
2. Retail and HoReCa wholesale distribution: Bulk and packaged sales to retail chains (Macrocenter, Boyner, Eataly, Boldy, Simit Sarayı) and HoReCa partners (Starbucks, Costa Coffee, Marriott Hotels, etc.).
3. Private label / OEM manufacturing: Contract manufacturing of white-label healthy snack products for partners such as Ebebek (22 SKUs), Gratis (7 SKUs) and Prof. Saraçoğlu (5 SKUs).
4. Corporate / B2B sales: Direct corporate sales of clean-label snacks to offices, hotels, cafes and sports centers as workplace and amenity offerings.
5. International exports: Export of Rawsome-branded products across nine countries including Turkey, EU member states, the UK and the US.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rawsome manufactures and sells clean-label, additive-free, refined-sugar-free plant-based snack products — including protein bars, functional bars, fruit and nut bars, nut-butter balls and gluten-free granola — produced in a BRC-certified facility in Istanbul. Distribution spans the company's own Shopify DTC storefront at rawsome.com.tr, more than 3,000 Turkish retail and HoReCa sales points (e.g., Macrocenter, Starbucks, Boyner, Eataly, Marriott Hotels), private-label/OEM manufacturing for retailers such as Ebebek and Gratis, and international exports across nine countries.

Product overview

Rawsome operates as a single consumer packaged-goods brand (under the legal entity Pachamama Gıda Tarım Tekstil Dan. San. ve Tic. A.Ş.) rather than a multi-product software platform. Its offering is a unified snack portfolio sold via a Shopify e-commerce storefront, organized into six primary product categories: Yüksek Proteinli Barlar (High Protein Bars), Fonksiyonel Barlar (Functional Bars - including the Rawmygod sub-brand), Meyve ve Yemiş Barları (Fruit and Nut Bars), Rawsome Ball (Meyve Topları / Nut Butter Balls), Granolas, and Özel Paketler (Special Packages/Gift Sets). All products are positioned around clean, additive-free, plant-based, gluten-free, and refined-sugar-free recipes, produced in a BRC-certified facility and sold through the rawsome.com.tr D2C site and third-party retailers such as Macrocenter, Starbucks, Boyner, Eataly, Boldy, and Marriott Hotels in Turkey, with exports to nine countries including the EU, UK, and US.

Differentiator

Problem solved

Functional benefit

Brands

• Rawmygod: Sub-brand offering functional bars including collagen, moringa, multivitamin kids, baobab, prebiotic, and daily vitamin/mineral varieties, marketed under the Pachamama Gıda umbrella.
• Rawsome Ball

Quantifiable outcome

• +3,000 retail and HoReCa sales points in Turkey
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered major (listed as flagship sales-point on rawsome's satış noktaları page), major (flagship premium grocery partner), major (flagship department store sales point), major (specialty food retail partner), major (coffee chain sales-point partner), major (hospitality channel), core (22 private-label skus), core (7 private-label skus), mid (5 private-label skus), minor (regional grocery chain), minor (coffee chain sales-point partner), minor (bakery chain sales-point partner), minor (cafe / restaurant chain), minor (catering / hospitality partner) and core (e-commerce platform powering the dtc storefront).

• Starbucks Turkeymajor (listed as flagship sales-point on rawsome's satış noktaları page)Channel Partner/ Reseller/ DistributorRawsome healthy snack bars are listed among the 3,000+ premium sales points and featured on the brand's official sales-point locator, indicating in-store availability at Starbucks locations across Turkey.
• Macrocentermajor (flagship premium grocery partner)Channel Partner/ Reseller/ DistributorRawsome products are listed on the official Satış Noktaları page as one of the flagship retail sales points, suggesting placement in Macrocenter's premium grocery aisles.
• Boynermajor (flagship department store sales point)Channel Partner/ Reseller/ DistributorDepartment store chain Boyner is listed among Rawsome's premium sales points, offering clean-label snack bars within its curated gourmet assortment.
• Eatalymajor (specialty food retail partner)Channel Partner/ Reseller/ DistributorEataly stores in Turkey carry Rawsome products as part of their specialty food assortment, aligning with Eataly's premium Italian-food positioning.
• Costa Coffeemajor (coffee chain sales-point partner)Channel Partner/ Reseller/ DistributorCosta Coffee is listed among Rawsome's 3,000+ sales points; Rawsome bars are stocked as coffee accompaniments.
• Marriott Otellerimajor (hospitality channel)Channel Partner/ Reseller/ DistributorMarriott Hotels is listed as a Rawsome sales point, with clean-label bars served as in-room or welcome amenities at hotel properties in Turkey.
• Ebebekcore (22 private-label skus)OEM/ Whitelabel/ Licensing PartnerRawsome acts as private-label manufacturer for Ebebek, producing 22 white-label healthy snack SKUs for the leading baby & maternity retailer.
• Gratiscore (7 private-label skus)OEM/ Whitelabel/ Licensing PartnerRawsome produces 7 private-label healthy snack SKUs for Gratis, the Turkish beauty & personal care retail chain.
• Prof. Saraçoğlumid (5 private-label skus)OEM/ Whitelabel/ Licensing PartnerRawsome manufactures 5 private-label functional snack SKUs for the Prof. Saraçoğlu wellness brand.
• Boldy Marketlerminor (regional grocery chain)Channel Partner/ Reseller/ DistributorBoldy Marketler is listed among Rawsome's premium sales points in Turkey for retail distribution.
• Nevada Coffeeminor (coffee chain sales-point partner)Channel Partner/ Reseller/ DistributorNevada Coffee is listed among Rawsome's HoReCa sales points, stocking the brand's healthy snack bars.
• Colombia Coffeeminor (coffee chain sales-point partner)Channel Partner/ Reseller/ DistributorColombia Coffee is listed among Rawsome's HoReCa sales points, stocking the brand's healthy snack bars.
• Simit Sarayıminor (bakery chain sales-point partner)Channel Partner/ Reseller/ DistributorSimit Sarayı bakery and cafe locations list Rawsome as a sales point, pairing clean-label snack bars with their traditional Turkish bakery offerings.
• Gloria Jeans Coffeeminor (coffee chain sales-point partner)Channel Partner/ Reseller/ DistributorGloria Jeans Coffee is listed among Rawsome's HoReCa sales points, stocking the brand's healthy snack bars alongside beverages.
• Hillsideminor (cafe / restaurant chain)Channel Partner/ Reseller/ DistributorHillside cafes and restaurants list Rawsome as a sales point, offering clean-label snack bars on their menu.
• Do&Cominor (catering / hospitality partner)Channel Partner/ Reseller/ DistributorDo&Co premium catering and hospitality services are listed as a Rawsome sales point, integrating the brand into airline, lounge and event catering.
• Shopifycore (e-commerce platform powering the dtc storefront)Technology or IntegrationShopify powers the rawsome.com.tr online storefront ('Shopify tarafından desteklenmektedir' footer disclosure), handling catalog, checkout, currency (TL) and order processing for direct-to-consumer sales.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nākd (by Natural Balance Foods): UK-based maker of fruit-and-nut bars with no added sugar. Most direct product analogue to Rawsome's fruit & nut bar line; similar clean-label positioning and export footprint across Europe.
• Health Warrior: Clean-label plant-based bars (chia, protein, superfood) with strong natural-channel US distribution. Closest US peer on plant-protein + superfood positioning akin to Rawsome's functional Rawmygod line.
• Graze (NatureBox): UK/US healthy-snack brand known for portion-controlled snack boxes and wholesale distribution. Comparable on curated-box gifting SKUs similar to Rawsome's Özel Paketler line.

Broad incumbents

• LÄRABAR (General Mills): Iconic clean-label fruit-and-nut bar brand, now owned by General Mills. Compares on product format (date-based whole-food bars) and minimal-ingredient positioning; broader distribution and marketing budget.
• RXBAR (Kellogg's): Clean-label protein bar brand under Kellogg's; comparable on protein-bar SKU overlap with Rawsome's high-protein plant-protein line and no-additives positioning.
• KIND Snacks: US leader in whole-fruit-and-nut snack bars with strong HoReCa/airline distribution. Comparable on nuts-and-fruit bar architecture, premium positioning and hospitality-channel placements.

Emerging players

• Tony's Chocolonely: Mission-driven premium snack brand with strong ethical and ingredient-transparency positioning. Useful peer for understanding how a values-led, mid-sized brand can scale internationally via partnerships and premium retail.
• That's It. US fruit-bar brand built on minimalist, two-ingredient fruit bars. Direct product analogue to Rawsome's no-additive philosophy and export-relevant comparable.
• Bare Snacks: Baked-fruit and vegetable snack maker with clean-label positioning. Comparable on minimally-processed, no-additive product philosophy relevant to Rawsome's portfolio extension strategy.

Regional players

• Tadım (Yıldız Holding): Turkey's leading packaged nuts, seeds and dried-fruit brand under Yıldız Holding. The most comparable regional packaged-snack incumbent competing for the same Turkish retail and HoReCa shelf space as Rawsome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rawsomebar
• Instagraminstagram.com/rawsomebar
• Pinterestpinterest.com/pin/create/button/?url=https://www.rawsome.com.tr
• Xx.com/rawsome_bar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawsome