Goji Labs
Goji Labs is a Los Angeles-headquartered digital product agency that designs, engineers, and ships AI-enabled mobile, web, and enterprise software for enterprises, PE-backed companies, and startups across 11 US markets and 20 industries.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goji Labs does
Goji Labs is a US-based, founder-led digital product agency headquartered in Los Angeles with a secondary founding office in New York and active service delivery across 11 major US markets. The firm was founded in 2012 by David Barlev (CEO) and Adam Sumner (CTO) and operates as a private LLC with no disclosed institutional funding. It employs 35+ professionals across strategy, design, and engineering functions. Service offerings span AI product development, mobile and web software development, UI/UX design, product strategy consulting, agile delivery, AI assistants and conversational interfaces, AI data layer and infrastructure (including RAG systems), AI design and UX, AI prototyping, and AI-enhanced product development. The technical stack includes React, Next.js, Node.js, Ruby on Rails, iOS, Android, AWS, Kubernetes, Figma, GitHub, and Redis.
The firm targets enterprises, private equity-backed companies, and startups, with self-reported reach into 20 industries and 14 countries via client work. Named clients include WWF, WHO, KCRW, k-ID, PredictionStrike, and Animoca Brands, alongside additional case-study logos such as Mural and Valara. Documented client outcomes include $1B+ raised by clients, 25M+ end users reached across products, and a 3,637% increase in user sessions at PredictionStrike. Goji Labs is self-described as bootstrapped/independently owned with no public funding rounds or institutional investors disclosed.
Revenue mechanics operate on a quote-based, project-based professional services model with blended rates tied to scope, duration, and team composition, typically structured as multi-year engagements. The go-to-market is enterprise field sales supplemented by content marketing (blog/website/guides), SEO, organic social (LinkedIn, X, Instagram), PR/earned media, and webinars/virtual events with lead-magnet templates. The firm has accumulated awards including Inc. 5000 (2024), Clutch 100 (2026), and multiple DesignRush listings, validating third-party-recognized growth despite an undisclosed revenue base.
Goji Labs firmographics
Firmographics- Name
- Goji Labs
- Legal name
- Goji Labs LLC
- Website
- https://gojilabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goji Labs is a Los Angeles-headquartered digital product agency that designs, engineers, and ships AI-enabled mobile, web, and enterprise software for enterprises, PE-backed companies, and startups across 11 US markets and 20 industries.
- Ownership category
- akta.pro rank
Goji Labs industry classification
Industry- Product category
- Digital Product Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management Consulting Services (54161)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Goji Labs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Goji Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - AI Product Development: Custom AI product development engagements including strategy, design, and engineering delivery for enterprises and PE-backed companies
- Professional Services - Strategy & UX/UI Design: Digital product strategy and UX/UI design services for transforming complex challenges into intuitive solutions
- Software Development & Delivery: End-to-end software development services including mobile app development, web platforms, and custom software solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with blended rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Goji Labs product offering
Product offeringCore offering
Goji Labs is a strategy-led digital product agency that designs, builds, and ships AI-powered software products, mobile applications, and web platforms for clients ranging from venture-backed startups to Fortune 500 enterprises. The firm integrates product strategy, UI/UX design, and full-stack software engineering under one senior team, with applied AI capabilities spanning conversational assistants, retrieval-augmented generation (RAG) systems, AI data infrastructure, and rapid AI prototyping.
Product overview
Goji Labs is a Strategy-Led Digital Product Agency specializing in AI, Software, and UX services. The company operates as a service-based consultancy offering a comprehensive portfolio of interconnected professional services rather than a unified SaaS product. The core offerings include AI Product Development, App & Software Development, UI/UX Design, Product Strategy Consulting, and Agile Software Development. These are complemented by specialized AI service offerings: AI Assistants & Conversational Interfaces, AI Data Layer & Infrastructure, AI Design & UX, AI Prototyping & Rapid Validation, and AI-Enhanced Product Development. The portfolio also includes Digital Product Audit Services for product assessment and Templates & Downloads (Goji Lo-Fi Kit, Design Eval Rubric, Product Requirements Document Template, Private Equity Digital Due Diligence Playbook, Product Compass Quiz) as supplementary resources. Goji Labs serves clients across major U.S. metropolitan areas including Los Angeles, Chicago, Dallas, San Francisco, Houston, New York, Philadelphia, Phoenix, San Antonio, San Jose, and Seattle.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Product Development End-to-end service for designing, prototyping, and shipping AI-enabled software products covering conversational assistants, RAG-based systems, AI data infrastructure, AI-driven UX, and AI-enhanced development workflows. Built for clients that need AI embedded into the core product experience rather than added as an afterthought.
- App and Software Development Custom mobile and web application development covering native iOS, native Android, and modern web platforms. Delivered for startups and enterprises that need production-grade software outside of in-house capacity.
- UI/UX Design User experience research, interaction design, and interface design services delivered as part of product engagements or as standalone design retainers. Output spans wireframes, prototypes, and production design systems.
- Product Strategy Consulting Strategy consulting services covering product-market fit, product roadmaps, and MVP prioritization. Sold to founders, product leaders, and enterprise executives that need senior product thinking before committing engineering investment.
- Agile Software Development Agile delivery services for ongoing product builds, structured around iterations, cross-functional squads, and engineering best practices. Engagements range from multi-month product builds to multi-year retainer delivery.
Quantifiable outcome
- 3,637% increase in user sessions for a client
- +3 more outcomes
Companies that use Goji Labs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Goji Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature1 record
Goji Labs partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Goji Labs competitors and assessment
Company assessmentDirect peers
- Miquido: Boutique digital product agency offering AI, mobile, and web development services. Comparable in service mix and AI-focused product development positioning, though with a stronger European delivery footprint.
- Globant: Digital transformation and software development firm offering strategy, design, and engineering services globally. Comparable in service portfolio to Goji Labs, particularly in AI integration and digital product engineering for enterprise clients.
- Work & Co: Digital product agency delivering strategy, design, and engineering for enterprise and PE-backed clients. Directly comparable to Goji Labs in service mix, customer profile, and PE-portfolio-company focus.
- Huge: Digital product agency combining strategy, design, marketing, and technology for enterprise clients. Comparable in integrated product development model and PE-backed company focus, though at larger scale.
- Thoughtworks: Global technology consultancy combining strategy, design, and engineering for enterprises. Directly comparable to Goji Labs in the integrated strategy-design-software model, but at significantly greater scale and with a global delivery footprint.
- IDEO: Global design and innovation firm specializing in human-centered design, strategy, and digital product development. Comparable to Goji Labs' design-led, strategy-first product development approach, with stronger brand recognition and global reach.
- R/GA: Digital product agency offering strategy, design, and technology services for enterprise and startup clients. Closely aligned with Goji Labs' end-to-end product development approach and enterprise-PE-focused GTM motion.
- Frog Design (Capgemini Engineering): Design and innovation consultancy delivering strategy, design, and product engineering. Directly comparable to Goji Labs' design-led product development approach, though backed by a much larger parent (Capgemini).
Broad incumbents
- Deloitte Digital: Digital arm of a Big Four consultancy offering strategy, design, and large-scale technology services. Overlaps with Goji Labs in enterprise digital transformation, but operates as part of a much broader services portfolio.
- Accenture Song: Global digital agency within Accenture focused on experience, design, and marketing-led transformation. Overlaps with Goji Labs' integrated design-technology model but at vastly greater scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goji Labs social profiles
Digital presenceGoji Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goji Labs leadership team
Management profileNumber of profiles
Profiles2 records
Goji Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goji Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goji Labs
What does Goji Labs do?
Goji Labs is a strategy-led digital product agency that designs, builds, and ships AI-powered software products, mobile applications, and web platforms for clients ranging from venture-backed startups to Fortune 500 enterprises. The firm integrates product strategy, UI/UX design, and full-stack software engineering under one senior team, with applied AI capabilities spanning conversational assistants, retrieval-augmented generation (RAG) systems, AI data infrastructure, and rapid AI prototyping.
Is Goji Labs a public or private company?
Goji Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goji Labs founded?
Goji Labs was founded in 2012. It employs 11 to 50 people.
Where is Goji Labs based?
Goji Labs is headquartered in Los Angeles, United States, in the North America region.
How does Goji Labs make money?
Three revenue lines are on record. Professional Services - AI Product Development is the primary driver. The others are professional Services - Strategy & UX/UI Design and software Development & Delivery.
Who are Goji Labs's main competitors?
Direct peers on record are Miquido, Globant, Work & Co, Huge, Thoughtworks, IDEO, R/GA and Frog Design (Capgemini Engineering). Broad incumbents are Deloitte Digital and Accenture Song.
Does Goji Labs have an API?
No public API is recorded for Goji Labs.
What industry is Goji Labs in?
Goji Labs's product category is Digital Product Development Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 54151 and its SIC code is 7373.