What Centurica does

Centurica, founded in 2013 and headquartered in Missoula, Montana (Centurica, LLC), is a specialized due diligence services firm that helps buyers assess online (ecommerce, Amazon FBA, SaaS, agencies) and brick-and-mortar businesses prior to acquisition. Its core deliverable is a Buyer's Report structured around three pillars — Financial P&L rebuild, Operational risk analysis, and Commercial/Market analysis — produced by a team of analysts with Big 4 auditing backgrounds and hands-on operator experience. Beyond full-scope DD projects, the company offers productized entry-point services (Quick Deal Review at $199, LOI Draft at $400, and Extended Pre-LOI M&A Advisory at $599), a free MarketWatch listing aggregator pulling from approximately 30 brokers, and post-acquisition bookkeeping support. Customer mix explicitly targets individual buyers, roll-up funds and aggregators, and PE/strategic acquirers. Following Nate Ginsburg's April 2022 acquisition of the company, Centurica has invested in new sales infrastructure, senior diligence hires, and productized lower-funnel offerings, partially diversifying away from an estimated pre-deal 80% reliance on FBA aggregator clients. Distribution is predominantly direct via the company website, MarketWatch self-serve tool, content marketing, an approximately 9,000-subscriber email list, and retargeting advertising.

Name

Centurica

Legal name

Centurica, LLC

Website

https://centurica.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Centurica provides project-based financial, operational, and commercial due diligence for buyers of online and brick-and-mortar businesses, serving individual acquirers, roll-up funds, and PE/strategic clients with a team of Big 4-trained operator analysts.

Ownership category

akta.pro rank

Product category

M&A Due Diligence Services

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Loan Due Diligence, Collateral Review & Reps/Warrants Management (FSALAFAL)

Keywords

• Due diligence services
• M&A advisory
• Quality of earnings
• Business acquisition analysis
• Ecommerce due diligence

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Due Diligence Services: Project-based due diligence services for web-based and brick-and-mortar businesses. Pricing based on size of acquisition and desired scope.
2. Quick Deal Review: Low-cost entry service at $199 for qualifying businesses before making binding bids. Includes 15-minute live conference call with analyst assessment.
3. LOI Draft: $400 service for Letter of Intent drafting with up to 2 revisions and up to 2 hours M&A advisory.
4. Extended M&A Advisory: $599 Pre-LOI stage advisory service including deal review, LOI draft support, and up to 3 hours of M&A advisory.
5. Bookkeeping Services: Post-acquisition support services for ongoing financial management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Centurica provides due diligence services to buyers of web-based and brick-and-mortar businesses, organized around three pillars: Financial (P&L rebuild), Operational (risk identification), and Commercial/Market (growth opportunity analysis). The company delivers a comprehensive Buyer's Report and supports clients across the acquisition lifecycle with add-on services including Quick Deal Review, LOI Drafting, Extended M&A Advisory, and post-acquisition Bookkeeping.

Product overview

Centurica is a due diligence solutions provider offering a unified platform of services to help investors acquire businesses with confidence. The core offering consists of comprehensive Due Diligence Services covering financial, operational, and commercial (market) analysis. This is supplemented by MarketWatch, a proprietary aggregator tool that searches over 200 business listings from 30+ brokers. Add-on modules include Quick Deal Review ($199), LOI Draft ($400), and Extended M&A Advisory ($599) for buyers at various stages. Post-acquisition support is available through Bookkeeping Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Due Diligence Services Comprehensive due diligence service covering financial, operational, and commercial (market) analysis for web-based and brick-and-mortar businesses being acquired. Sold to individuals, roll-up funds/aggregators, and PE/strategic buyers.
• Buyer's Report Comprehensive due diligence report delivered to buyers documenting findings across financial, operational, and market analysis, produced as part of the Due Diligence Services engagement.
• MarketWatch Free aggregator tool pulling 200+ business listings from 30+ brokers worldwide, allowing users to search web-based business listings between $20,000 and $5 million USD and set up alerts.
• Quick Deal Review Low-cost entry-level assessment providing a 15-minute live conference call with analysts to spot red flags or growth opportunities using the proprietary DD toolkit, often with only a URL.
• LOI Draft Letter of Intent drafting service with up to 2 revisions and up to 2 hours of M&A advisory support.
• Extended M&A Advisory in Pre-LOI Stage Comprehensive advisory package including deal review, LOI draft support, and up to 3 hours total of M&A advisory for buyers at the pre-LOI stage.
• Bookkeeping Services Ongoing bookkeeping support provided to clients after acquisition, delivered by experienced team members to support post-close financial management.

Quantifiable outcome

• Most projects completed in 3-4 weeks
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Greg (Senior Finance/M&A Advisor)coreStrategic or Co-development Partner · 28 April 2022Brings 25 years of finance and due diligence experience including 90+ global M&A deals. Key hire following acquisition by Nate Ginsburg to replace Brian Diener. Works alongside Brian during transition period to ensure continuity.
• Brian Diener (Former Key PM/Account Manager)coreStrategic or Co-development PartnerFormer co-owner and key project manager/account manager for 5 years. Stayed as advisor post-acquisition. Critical to positive reputation and client satisfaction. Assisted with transition after new ownership.
• Ivan (Sales Team)coreStrategic or Co-development PartnerKey sales team member brought over from related business SellerPlex. Has worked with Nate Ginsburg for years. Setting up CRM, engagement letter templates, and following up on leads.
• Email Deliverability ConsultantminorImplementation/ SI/ Consulting PartnerConsultant hired to help warm up and manage the email list consolidation project. Running list through cleaning tools and managing gradual sending ramp-up.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• EcomBalance: Monthly bookkeeping service for ecommerce and online businesses; overlaps with Centurica's post-acquisition bookkeeping offering for the same customer base.
• Flippa: Online marketplace for buying and selling websites and digital businesses, and a MarketWatch listing source; an ecosystem platform feeding the same buyers who need diligence.
• Website Closers: Tech and internet business brokerage advising buyers and sellers on online-business acquisitions; adjacent to Centurica's buyer-side diligence services.
• SellerPlex: Sister agency of the same owner providing Amazon FBA operations, accounting, and supply-chain services; adjacent service provider to ecommerce operators and acquirers.
• Empire Flippers: Curated marketplace for buying and selling online businesses that conducts its own listing vetting; overlaps as an ecosystem participant and MarketWatch source in the online-business acquisition space.
• Quiet Light Brokerage: Brokerage for online businesses that vets listings and advises buyers/sellers; a MarketWatch data partner and adjacent player serving the same transaction ecosystem as Centurica.

Broad incumbents

• CohnReznick: Established accounting and advisory firm offering transaction advisory and quality-of-earnings services; a broad incumbent providing overlapping DD capabilities to larger acquirers.

Direct peers

• FE International: M&A advisory firm for online businesses (SaaS, ecommerce, content) that performs valuations and due diligence; overlaps directly with Centurica's diligence and advisory work for digital-business buyers and sellers.
• DueDilio: Marketplace connecting small-business and SMB acquirers with due diligence, QoE, and M&A advisory providers; serves the same buyer-diligence need Centurica addresses directly.

Emerging players

• Seller Accountant: Provides accounting, bookkeeping, and financial due diligence tailored to Amazon FBA and ecommerce businesses, overlapping with Centurica's financial DD and post-acquisition bookkeeping in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centurica
• Facebookfacebook.com/centuricaltd
• LinkedInlinkedin.com/company/centurica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centurica