HuliHealth
HuliHealth is a Costa Rica-based healthcare marketplace that lets patients search doctors and clinics, compare credentials and pricing, read reviews, and book appointments online, while providers subscribe via HuliPractice SaaS to manage listings, scheduling, and patient communications.
- Company typePrivate
- Founded2011
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HuliHealth does
HuliHealth is a Costa Rica-based healthcare marketplace that connects patients with doctors, specialists, clinics, and hospitals across all seven Costa Rican provinces. Patients use the platform free of charge to search providers by specialty, condition, or location, compare credentials and transparent pricing, read verified reviews, and book appointments online via web, call center, or third-party integrations. Healthcare providers join through HuliPractice, a SaaS add-on that handles listings, scheduling, patient communications, SMS reminders, and marketing. A sister sub-product, HuliVida, stores patient-side personal health records (expediente electrónico) accessible across web and mobile.
The underlying technology is a healthcare-provider directory and appointment-booking platform with integrated patient health-record management. Notable components include searchable doctor/clinic/treatment directories, a doctor profile and review system, online booking with calendar and messaging, electronic medical records, and video consultation (videoconsultas). The platform is distributed across a self-serve patient website, a direct SaaS sales channel for providers (HuliPractice), and channel integrations including call centers, Facebook, and partner hospital directories. Content marketing via blog.hulihealth.com across 40+ specialties drives organic SEO traffic and top-of-funnel acquisition.
Monetization rests on three streams paid by healthcare providers: monthly/annual subscription plans for HuliPractice, fixed per-booking transaction fees on the Marketing plan tier, and usage-based SMS reminder charges. The service is free for patients. The company is privately held under HULIHEALTH COSTA RICA S.R.L., headquartered in San José, Costa Rica, founded around 2011–2012, with 11–50 employees, and a single disclosed $2 million funding round in 2019 from Carao Ventures and Innogen Capital. No AI/ML capabilities, parent company, or international operating footprint beyond soft Costa Rica focus are evident.
HuliHealth firmographics
Firmographics- Name
- HuliHealth
- Legal name
- HULIHEALTH COSTA RICA S.R.L.
- Website
- https://hulihealth.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HuliHealth is a Costa Rica-based healthcare marketplace that lets patients search doctors and clinics, compare credentials and pricing, read reviews, and book appointments online, while providers subscribe via HuliPractice SaaS to manage listings, scheduling, and patient communications.
- Ownership category
- akta.pro rank
HuliHealth industry classification
Industry- Product category
- Healthcare Appointment Booking & Provider Directory
- NAICS
- Health Care and Social Assistance (62), Offices of Physicians (62111)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)
- akta.pro secondary industry
- Patient Advocacy, Navigation & Access to Care (BPAGACAH)
Keywords
Where HuliHealth is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
HuliHealth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Healthcare Provider Subscription: Monthly or annual subscription plans for doctors and healthcare providers to list their services, manage appointments, and access marketing tools through HuliPractice
- Appointment Transaction Fees: Fixed transactional fee per patient appointment for Marketing plan users when appointments are booked through www.hulihealth.com or its call center
- SMS Reminder Services: Additional charges for SMS appointment reminders exceeding plan inclusions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing Plan with per-booking transaction fees |
| Freemium | Pay-as-you-go | Free patient-facing directory access |
| Unit Pricing | Pay-as-you-go | Couples therapy sessions |
| Unit Pricing | Pay-as-you-go | 4D Ultrasound procedures |
| Unit Pricing | Pay-as-you-go | NuvaRing contraceptive |
| Unit Pricing | Pay-as-you-go | Medical consultation with Dr. Rebeca Hernández González |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
HuliHealth product offering
Product offeringCore offering
HuliHealth operates a healthcare marketplace that lets patients in Costa Rica search, compare, and book appointments with doctors, clinics, and hospitals, view credentials, pricing, and verified patient reviews, and access personal health records and video consultations via HuliVida. Healthcare providers subscribe to HuliPractice to list their services, manage appointments and calendars, communicate with patients, send SMS reminders, and run marketing campaigns on the platform.
Product overview
HuliHealth operates as a healthcare marketplace platform consisting of a unified ecosystem of products: the core HuliHealth Platform for patient-facing doctor search and appointment booking, the HuliVida sub-product for personal health records (expediente), and the HuliPractice add-on for healthcare provider practice management. The platform includes searchable directories of doctors, clinics, and treatments organized by specialty and geography across Costa Rica, along with telemedicine (videoconsultas) capabilities and a patient reviews system. A content blog provides health education articles covering various medical specialties and procedures.
Differentiator
Problem solved
Functional benefit
Products and services
- HuliHealth Platform A healthcare directory and appointment booking marketplace that allows patients in Costa Rica to search for doctors, clinics, and treatments by specialty, location, or condition, compare providers based on credentials, pricing, and verified reviews, and schedule appointments online or via WhatsApp/call center.
- HuliVida A personal health record (expediente electrónico) platform for patients to access their appointments, provider profiles, messages, medical information, and ratings through a dedicated portal and mobile app.
- HuliPractice A SaaS practice management platform for doctors, clinics, and hospitals to manage their HuliHealth profile, schedules, appointments, patient communications, SMS reminders, and marketing campaigns, with subscription plans and per-booking transaction fees for marketing-tier users.
- Videoconsultas (Telemedicine) Video consultation service enabling patients to access medical appointments remotely from home, available to providers on the HuliHealth platform.
Quantifiable outcome
- Free service for patients with transparent pricing information available for consultations and procedures
- +1 more outcomes
Companies that use HuliHealth
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HuliHealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HuliHealth partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
HuliHealth competitors and assessment
Company assessmentBroad incumbents
- Zocdoc: Zocdoc is the US market leader in online doctor appointment booking with patient reviews and provider SaaS. While US-only, it is the canonical business model HuliHealth emulates: free patient search, paid provider subscriptions, and review-driven trust.
Direct peers
- Practo: Practo is an India-focused healthcare marketplace offering doctor search, online booking, telemedicine and practice management software. Directly comparable in three-product marketplace + SaaS + PHR structure and freemium patient model.
- Top Doctors: Top Doctors operates a premium doctor directory and booking platform across LATAM, Europe and the Middle East. Comparable patient experience, provider subscription model and verified review system.
- Doctoralia (DocPlanner): Doctoralia (part of DocPlanner Group) is the leading doctor directory and booking marketplace in LATAM and Europe. It is the closest analogue to HuliHealth—same patient-facing search/book model, provider subscription, and verified reviews—operating across multiple Spanish-speaking countries including Mexico, Argentina, Chile and Spain.
- MediQuo: MediQuo is a Spanish-speaking telemedicine and doctor-messaging platform. Overlaps with HuliHealth on video consultation, provider directory and patient-side mobile experience in the Spanish-speaking market.
- Doctoranytime: Doctoranytime is a doctor directory and booking platform operating primarily in Greece and Belgium with reviews and provider SaaS. Closely comparable marketplace mechanics, though in different geographies.
Emerging players
- TuDoctor: TuDoctor is a Latin American telehealth and appointment-booking app. Shares the same target user (Spanish-speaking patients), Spanish-language UX and provider-supply thesis as HuliHealth.
- Clinic Cloud: Clinic Cloud offers practice management and patient-booking SaaS for clinics in Spain and LATAM. Direct comparator on the HuliPractice provider-side module.
Regional players
- Jameda: Jameda is Germany's leading doctor directory and booking platform, owned by Doctolib. Comparable patient-facing search and provider subscription model, though geographically concentrated in DACH.
- DocClick: DocClick is a Mexican doctor booking and clinic management platform. Comparable two-sided marketplace with Spanish-language UX serving a neighboring Latin American market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HuliHealth social profiles
Digital presenceHuliHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
HuliHealth leadership team
Management profileNumber of profiles
Profiles2 records
HuliHealth funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HuliHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HuliHealth
What does HuliHealth do?
HuliHealth operates a healthcare marketplace that lets patients in Costa Rica search, compare, and book appointments with doctors, clinics, and hospitals, view credentials, pricing, and verified patient reviews, and access personal health records and video consultations via HuliVida. Healthcare providers subscribe to HuliPractice to list their services, manage appointments and calendars, communicate with patients, send SMS reminders, and run marketing campaigns on the platform.
Is HuliHealth a public or private company?
HuliHealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was HuliHealth founded?
HuliHealth was founded in 2011. It employs 11 to 50 people.
Where is HuliHealth based?
HuliHealth is headquartered in San José, Costa Rica, in the Latin America region.
How does HuliHealth make money?
Three revenue lines are on record. Healthcare Provider Subscription is the primary driver. The others are appointment Transaction Fees and SMS Reminder Services.
Who are HuliHealth's main competitors?
Zocdoc is listed as a broad incumbent. Direct peers are Practo, Top Doctors, Doctoralia (DocPlanner), MediQuo and Doctoranytime. Emerging players are TuDoctor and Clinic Cloud. Regional players are Jameda and DocClick.
Does HuliHealth have an API?
No public API is recorded for HuliHealth.
What industry is HuliHealth in?
HuliHealth's product category is Healthcare Appointment Booking & Provider Directory. Its primary akta.pro industry code is HLACAEAH, Patient Feedback, Surveys, Reputation & Experience Measurement (VoC), with a secondary code of BPAGACAH, Patient Advocacy, Navigation & Access to Care. Its NAICS code is 62 and its SIC code is 8000.