Koodo

What Koodo does

Koodo Mobile is a Canadian Mobile Virtual Network Operator (MVNO) and wholly-owned flanker brand of Telus Corporation, founded in 2008 and headquartered in Toronto. The company offers prepaid and postpaid mobile voice, text, and data plans to individual consumers and families across Canada, operating on Telus's coast-to-coast 5G network (advertised as Canada's largest). Core products include postpaid plans ($45-$60/month, 20GB-100GB) with a "Pick Your Perk" customization feature, prepaid plans ($19-$39/month, 500MB-95GB), and the Koodo Tab device financing program offering $0 upfront phones with monthly installments over 24 months. Additional services include Easy Roam (international roaming across 200+ destinations), Stream+ (a Netflix/Disney+/Amazon Prime bundle from $23/month), Koodo Internet (home broadband), tablets, certified pre-owned devices, and Online Security powered by Norton.

The business operates on a subscription-recurring revenue model anchored by monthly plan fees, supplemented by hardware sales (Tab financing), usage-based roaming charges, and subscription add-ons. GTM motion is primarily self-serve PLG through the Koodo online store and self-serve portal, complemented by retail distribution at Wireless Wave, Best Buy Canada, and Staples, with event-driven flash sales during Black Friday, Boxing Week, and other promotional periods. Customer acquisition is supported by a Refer-a-Friend program ($25 credit, capped at $150/year per customer) and aggressive winback campaigns. Koodo's product ecosystem is intentionally modular, with customers able to add streaming, security, and home internet services to a single account, increasing ARPU and reducing churn. The company does not report standalone financials, operating as a strategic consumer brand within Telus's multi-brand portfolio alongside other flanker competitors such as Fido (Rogers) and Virgin Plus (Bell).

Koodo is positioned as a budget-conscious, no-contract alternative in the Canadian wireless market, differentiating through plan flexibility (Pick Your Perk), device financing accessibility (Tab), and bill-surprise prevention (Shock-Free Data). Operations are governed by CRTC Wireless Code and CRTC Internet Code compliance, with GDPR-equivalent privacy practices. The brand emphasizes consumer-friendly digital channels — including a self-serve mobile app, chatbot-driven Koodo Assist support, and peer community forums — reflecting a digital-first operating posture within the broader Telus infrastructure.

Name

Koodo

Legal name

Koodo Mobile

Website

https://koodomobile.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Koodo Mobile is a Canadian Mobile Virtual Network Operator and wholly-owned flanker brand of Telus, offering prepaid and postpaid 5G mobile plans, device financing, and streaming bundles to budget-conscious individual consumers and families across Canada.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile virtual network operator
• Postpaid mobile plans
• Prepaid mobile plans
• Device financing programs
• International roaming services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Mobile Plans: Koodo generates primary revenue from monthly postpaid and prepaid mobile phone plans. Postpaid plans range from $45 to $60+ per month with various data tiers (20GB to 100GB+), while prepaid plans range from $19 to $39 per month with data allowances from 500MB to 95GB. Auto-pay discounts are offered for postpaid customers.
2. Device Sales (Koodo Tab): Revenue from smartphone sales through the Tab program, where customers pay monthly installments over 24 months for devices. Devices include flagship phones like iPhone 17, Google Pixel 10, Samsung Galaxy series, with monthly payments ranging from $4 to $48+.
3. Add-ons and Perks: Additional monthly fees for extra perks beyond the free included perk, including additional Easy Roam days, premium voicemail, and extra data add-ons.
4. International Roaming: Revenue from Easy Roam daily rates ($16/day for US, $18/day for International) and Travel Passes ($25-$125 for multi-day packages) for customers traveling outside Canada.
5. Stream+ Bundle: Bundle subscription offering Netflix, Disney+, and Amazon Prime membership starting from $23/month for Stream+ Basic, providing savings versus individual subscriptions.
6. Streaming Add-ons: Additional streaming services available as add-ons including Sportsnet+ ($29.99-$42.99/month), Apple TV+ ($14.99/month), Crunchyroll ($13.49/month), YouTube Premium ($12.99/month), and others with Koodo-specific discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Koodo Mobile is a Canadian Mobile Virtual Network Operator (MVNO) and flanker brand of Telus Corporation that sells affordable postpaid and prepaid mobile phone plans, financed smartphones and tablets, and complementary services such as home internet, international roaming, and bundled streaming subscriptions. It targets individual Canadian consumers and families with no-contract plans, $0 upfront device financing through the Tab program, and customizable perks on Telus's 5G network.

Product overview

Koodo Mobile is a flanker brand of Telus operating as a Mobile Virtual Network Operator (MVNO) in Canada, offering a comprehensive mobile telecommunications portfolio. The core offerings include postpaid phone plans with Pick Your Perk customization and prepaid plans with no contracts. Koodo's product ecosystem integrates complementary services: Stream+ bundles Netflix, Disney+, and Amazon Prime; Easy Roam provides international roaming; Koodo Tab and Happy Tab offer device financing; and Online Security (powered by Norton) provides cybersecurity. Additional services include Certified Pre-Owned phones, tablets with Tab Plus financing, Device Care Complete protection, Home Internet, and customer self-service tools through Koodo Self Serve and Koodo Assist. The brand targets budget-conscious Canadian consumers with affordable plans starting from $19/month for prepaid and $45/month for postpaid, leveraging Telus's coast-to-coast 5G network.

Differentiator

Problem solved

Functional benefit

Products and services

• Koodo Mobile Postpaid Plans

Quantifiable outcome

• Up to $886 in device savings available with Tab financing on select phones
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• TeluscoreOthersKoodo is a flanker brand and wholly-owned subsidiary of Telus Corporation. As an MVNO, Koodo operates using Telus's network infrastructure including Canada's largest 5G network. The brand maintains separate customer service and marketing operations while benefiting from Telus's scale and network investments.
• NetflixflagshipGTM or Marketing PartnerNetflix is included in Koodo's Stream+ bundle offering (Basic tier: Netflix Standard with ads, Premium tier: Netflix Premium). Koodo customers receive Stream+ as a discounted bundle with 15% savings versus individual subscription prices.
• Disney+flagshipGTM or Marketing PartnerDisney+ is included in Koodo's Stream+ bundle offering (Basic tier: Disney+ Standard with ads, Premium tier: Disney+ Premium). Customers bundle Netflix, Disney+, and Amazon Prime for savings.
• Amazon PrimeflagshipGTM or Marketing PartnerAmazon Prime membership included with Koodo Stream+ bundles. New Koodo mobility customers with $44+ postpaid plans also receive 3 free months of Amazon Prime, then $9.99/month.
• Norton (TELUS Online Security)minorGTM or Marketing PartnerKoodo offers TELUS Online Security powered by Norton as a streaming and add-on service starting from $12/month, with discounts for bundled Koodo customers.
• CBC GemminorGTM or Marketing PartnerCBC Gem Premium available at $5.99/month for Koodo customers, included at no extra cost for Stream+ subscribers (saving 30%). Includes ad-free streaming, CBC News Network, and live TV channels.
• Sportsnet+minorGTM or Marketing PartnerSportsnet+ streaming service available to Koodo customers starting from $29.99/month for Standard and $42.99/month for Premium tiers, covering NHL, MLB, NBA, and UFC content.
• Best Buy CanadacoreChannel Partner/ Reseller/ DistributorBest Buy serves as a retail distribution partner for Koodo products and exclusive flash sale promotions. Best Buy occasionally offers bonus $100 store gift cards with plan activations, though customers must pay an $80 activation fee credited back over 16 months.
• Wireless WavecoreChannel Partner/ Reseller/ DistributorWireless Wave operates as a retail distribution partner for Koodo mobile plans and devices, offering in-store exclusive flash sale promotions on Canada-US-Mexico roaming plans.
• Staples CanadaminorChannel Partner/ Reseller/ DistributorStaples serves as a retail distribution partner for Koodo products, offering exclusive in-store flash sale promotions on select mobile plans.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fido Solutions: Fido is Rogers Communications' flanker brand offering affordable postpaid and prepaid mobile plans with device financing in Canada. It is the most direct competitor to Koodo, operating with the same MVNO-style positioning toward budget-conscious consumers on Rogers' network.
• Virgin Plus: Virgin Plus is Bell Canada's flanker brand offering prepaid and postpaid mobile plans in Canada. It competes head-to-head with Koodo and Fido on price, no-contract positioning, and entry-level data plans, and is widely cited as a direct rival in the Canadian flanker market.
• Public Mobile: Public Mobile is another Telus-owned flanker brand operating as an MVNO on Telus's network, focused on prepaid and low-cost plans. It is a sibling brand to Koodo and competes for similar budget-conscious Canadian mobile consumers.
• Lucky Mobile: Lucky Mobile is Bell Canada's prepaid-focused flanker brand offering low-cost plans in Canada. It targets the same entry-level prepaid segment as Koodo's prepaid offerings and competes on price-tier simplicity.
• Shaw Mobile: Shaw Mobile was a flanker mobile service operated on Rogers' network post-Shaw acquisition, offering no-contract plans bundled with Shaw Internet. It is a comparable flanker-brand peer, particularly relevant because of its internet-plus-mobile bundle model similar to Koodo's Internet offering.
• Freedom Mobile: Freedom Mobile is a Canadian wireless carrier offering affordable postpaid and prepaid plans, now operating as part of Quebecor/Videotron after the Rogers-Shaw divestiture. It competes with Koodo on price-conscious mobile plans and is a relevant comparable for affordable Canadian mobile positioning.

Broad incumbents

• Telus Corporation: Telus is Koodo's parent company and the broader incumbent Canadian mobile network operator. While Koodo serves as Telus's flanker brand, Telus itself competes in the same wireless space with a premium positioning, and owns the network infrastructure that Koodo relies on.
• Bell Mobility: Bell Mobility is one of Canada's three major incumbent wireless carriers, offering postpaid, prepaid, and device financing. It is comparable as a broad incumbent competitor with overlap in the same consumer mobile category where Koodo competes via its flanker brand Virgin Plus.
• Rogers Communications: Rogers Communications is one of Canada's three major incumbent wireless carriers, offering mobile, internet, and media services. It owns Fido, a direct competitor to Koodo, and is comparable as a broad incumbent MNO with significant overlap in the Canadian consumer mobile market.

Regional players

• Mint Mobile: Mint Mobile is a US-based MVNO operating on T-Mobile's network, known for affordable prepaid plans sold primarily online. While it serves a US rather than Canadian market, it is comparable to Koodo in MVNO business model, online-first GTM, and price-driven consumer mobile positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/koodo
• YouTubeyoutube.com/user/KoodoMobile
• Facebookfacebook.com/koodo
• LinkedInlinkedin.com/company/koodo-mobile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koodo