MiFood

What MiFood does

MiFood is a privately held Spanish robotics company, founded in 2015 and headquartered in Madrid, that develops automated robotic systems for the agriculture and food service industries. The company's core technology combines AI-powered computer vision, machine learning, and electric-powered robotics into two product lines: the MiFood Farm Robot, which performs automated fruit picking (strawberries, grapes, apples) using visual detection to identify and harvest produce, and the MiFood Restaurant Robot, which automates restaurant tasks including serving and burger preparation (marketed as the Robo-Burger and Robotic Menu). Both product lines are positioned around reducing labor costs (claimed 50% reduction), crop losses (claimed 30% reduction), food waste, CO2 emissions, and workplace accidents.

The company sells directly to enterprise customers through its website, with sales engagement handled via WhatsApp and email rather than disclosed pricing. Customer segments are split between agricultural operations (primary) and restaurants/hospitality (secondary), with contact channels suggesting a multi-country commercial footprint spanning Spain, the United States, and Poland. MiFood has raised approximately $217,000 in total disclosed funding across three small rounds between 2017 and 2022, including a 2022 round led by US-based accelerator gener8tor with participation from Right Side Capital Management. The company is led by founder and CEO Ruben Miranda and operates with a team of 1-10 employees. There is no disclosed revenue, no named customers, no patents or trademarks on file, and no research publications — the operating model appears to be a very early-stage hardware venture dependent on direct pilot sales and minimal external capital.

Name

MiFood

Website

https://mifood.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MiFood is a Madrid-based robotics company founded in 2015 that builds AI-vision-guided robots for automated fruit picking on farms and food preparation/serving in restaurants, serving agricultural operators and food service businesses in Europe and the United States.

Ownership category

akta.pro rank

Product category

Agricultural and Food Service Robotics

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

akta.pro secondary industries

Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Agricultural & Field Robotics (HDAAAIAD), Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Agricultural robotics
• Restaurant automation
• Fruit picking robots
• AI vision systems
• Food service robots

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Robotics Hardware Sales: MiFood generates revenue through selling robotic systems for farms and restaurants. The robots are sold as physical products for automation purposes in agriculture and food service industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MiFood designs, builds, and sells robotic hardware systems for two verticals: (1) farm robots that autonomously detect and pick fruits such as strawberries, grapes, and apples using AI-powered computer vision, and (2) restaurant robots that automate food serving and preparation tasks including burger assembly. Both product lines are electric-powered (electromobility) and are marketed to commercial farm operators and restaurant owners to reduce labor costs, crop losses, food waste, CO2 emissions, and workplace accidents.

Product overview

MiFood offers two core product lines: farm robotics and restaurant robotics. The farm robotics division provides automated robot workers for agriculture that use AI-powered computer vision for fruit detection and picking operations, reducing crop losses by 30% and labor costs by 50%. The restaurant robotics division offers robotic servers and automated food preparation systems including the Robo-Burger and Robotic Menu, which automate burger assembly and serving. Both product lines aim to address labor shortages, reduce food waste, cut labor costs, and improve workplace safety through electrification and automation.

Differentiator

Problem solved

Functional benefit

Products and services

• MiFood Farm Robot Automated robot workers for farms that perform fruit picking operations (strawberries, grapes, apples) using AI-powered computer vision and machine learning. Designed for commercial farm operators to reduce crop losses by 30%, labor costs by 50%, CO2 emissions, and workplace accidents, while increasing picking speed through electric-powered (electromobility) design.
• MiFood Restaurant Robot Robotic automation system for restaurants that performs automated serving and food preparation tasks, including robot servers and automated burger assembly. Built for restaurant and food service operators to increase speed, improve space efficiency, reduce food waste, waiting times, labor shortages, labor costs by 50%, and workplace accidents, with 100% hygienic food preparation.

Quantifiable outcome

• Reduces crop losses by 30%
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Advanced Farm Technologies: California-based developer of strawberry-picking robots combining computer vision and robotic arms. Closely overlapping use case and customer base with MiFood Farm Robot.
• Tevel Aerobotics: Israeli developer of autonomous flying fruit-picking robots using AI vision. Directly comparable in target crops (apples, peaches, etc.), technology stack, and labor-shortage value proposition.
• Tortuga AgTech: US developer of strawberry and grape harvesting robots using computer vision and manipulator arms. Overlaps with MiFood's farm robotics line in produce, vision, and picking manipulation.
• Agrobot: Spanish-headquartered developer of strawberry and other soft-fruit harvesting robots using AI vision. Most direct competitor to MiFood's farm robot given shared geography, target crop, and technology stack.
• Bear Robotics: Developer of indoor restaurant service robots for food and drink delivery. Directly comparable to MiFood's restaurant serving-robot offering in hospitality automation.
• Root AI (acquired by AppHarvest): Developed AI-vision-based tomato and fruit-picking robots before acquisition. Closely aligned with MiFood's vision-and-manipulator approach to greenhouse/field produce harvesting.
• Miso Robotics: US developer of the Flippy restaurant kitchen robot for burger frying and prep. Directly comparable to MiFood's Robo-Burger kitchen automation product line.
• Dogtooth Technologies: UK-based developer of strawberry-picking robots using AI vision and dexterous grippers. Direct competitor in MiFood's primary fruit-picking use case.

Broad incumbents

• Keenon Robotics: Large-scale commercial service robot manufacturer (food service, hospitality, delivery) with global deployment. Overlaps with MiFood Restaurant Robot line as a broader, well-capitalized incumbent.
• John Deere: Global agricultural equipment giant actively investing in autonomy and computer-vision tractors/implements. Sets the competitive ceiling in farm robotics for any specialist like MiFood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mifoodrobot
• Facebookfacebook.com/mifoodrobot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiFood