What MURMURATION does

MURMURATION SAS is a French geospatial analytics company founded in March 2019 by spatial engineers Tarek Habib (CEO) and Cathy Sahuc (Présidente), headquartered in Bruguières near Toulouse with additional offices in Lyon, Valletta (Malta), and Barcelona (Spain). The company applies satellite Earth observation data — sourced from Copernicus, CAMS atmospheric composition models, GNSS signals, and thermal imagery — combined with AI-driven data fusion and IPCC-scenario climate modeling to produce quantitative environmental indicators for tourism destinations and territories. Its proprietary indicator suite includes the Tourism Sustainable Development Index (TSDI, 1-10 scale), CAPENVI environmental carrying capacity indicators, and domain-specific scores covering air quality, biodiversity, urban heat islands, thermal vulnerability, water resources, and land artificialization. The company serves government tourism ministries, regional tourism agencies, multilateral organizations (ESA, CNES, European Travel Commission, UNWTO, World Bank), and enterprise hospitality clients (Accor, Compagnie des Alpes, Parc Astérix, Serco Middle East).

Murmuration operates a hybrid revenue model combining B2B consulting engagements, subscription-based interactive dashboards and APIs, commissioned research reports, and a freemium consumer platform (Flockeo). It monetizes through custom-quoted enterprise projects, ongoing data subscriptions, government-funded R&D contracts (France 2030, ESA, CNES), and grant/competition winnings. Its free CALIFE quality-of-life certificate service operates on the EU DestinE Platform via an Atos-led consortium, providing address-level environmental scoring across six themes (Health, Transport, Water, Green Spaces, Weather, Climate Hazards) for any European location. Distribution is sales-led and enterprise-focused, with government tender participation, space-agency program integration, and strategic partnerships (SUNx, Green Evolution, Serco, Michelin Mobility Intelligence) driving international expansion. The company also offers environmental awareness workshops (2tonnes, La Fresque du Climat) and pursues funded research through French and European space programs. To date, Murmuration has operated primarily on grant and award funding (approximately EUR 120,000 disclosed in 2023), and announced a planned EUR 1 million equity fundraise in late 2023 to accelerate commercial scaling.

Name

MURMURATION

Legal name

MURMURATION SAS

Website

https://murmuration-sas.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Murmuration is a French geospatial analytics company that applies satellite Earth observation data and AI-driven climate modeling to produce proprietary environmental indicators (TSDI, CAPENVI) for tourism destinations, serving government tourism agencies, multilateral organizations, and enterprise hospitality clients across Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Consulting Services: Customized analyses and consulting engagements for tourism organizations, government agencies, and private companies. Includes environmental studies, impact assessments, and strategic recommendations.
2. Interactive Dashboards: Dynamic dashboard solutions providing real-time environmental monitoring and tourism analytics for institutional clients. Delivered as ongoing service with data updates.
3. API Access: Programmatic access to environmental indicators and satellite-derived data for integration into client systems.
4. Reports and Studies: Comprehensive environmental and tourism impact reports, produced for specific projects or ongoing monitoring.
5. Flockeo Platform: Consumer-facing platform providing sustainable tourism information to travelers, featuring TSDI rankings and destination sustainability scores.
6. Awareness Workshops: Environmental awareness services including 2tonnes workshops, La Fresque du Climat, and Cultivons Notre Avenir workshops.
7. Research Projects: Funded R&D projects through government programs (France 2030, ESA, CNES) for developing new environmental indicators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MURMURATION provides environmental consulting and location-intelligence services for the tourism sector, combining satellite Earth observation data with AI and climate risk modeling to deliver environmental indicators (air quality, biodiversity, climate, water, land, human activities). It sells customized B2B analyses, interactive dashboards, API access, reports, and consumer tools (Flockeo, CALIFE) to government tourism agencies, regional committees, hotel groups, and international organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Flockeo: Sustainable tourism platform connecting travelers to ethical and sustainable destinations. A community platform and booking website for responsible travel.
• CALIFE

Products and services

• B2B Environmental Consulting Services Customized analyses and consulting engagements covering environmental studies, impact assessments, and strategic recommendations, delivered to tourism ministries, regional agencies, hotel groups, and international organizations.
• Interactive Environmental Dashboards (Tourism Observatories) Subscription-based interactive dashboards providing real-time environmental monitoring, tourism flow analytics, climate projections, and SDG-linked indicators for institutional clients such as regional tourism boards and DMOs.
• API Data Access Programmatic access to environmental indicators and satellite-derived data, enabling integration of Murmuration's analytics into client systems on a recurring subscription basis.
• Reports and Studies Comprehensive environmental and tourism impact reports produced for specific projects or ongoing monitoring engagements for institutional clients.
• Flockeo Consumer Platform Consumer-facing platform (sub-brand Flockeo) providing sustainable tourism information to individual travelers, featuring TSDI rankings and destination sustainability scores.
• CALIFE Quality of Life Certificate Free 20-page quality-of-life certificate covering six themes (Health, Transport, Water, Green Spaces, Weather, Climate Hazards) analyzed around any European address, deployed on the EU DestinE Platform.
• Climate Risk Modeling Service Climate projections and risk modeling up to 2100 following IPCC scenarios (temperature, precipitation, snowfall, drought days, sea level rise) delivered as analytics for tourism and hospitality clients.
• Environmental Awareness Workshops Environmental awareness workshops including 2tonnes workshops, La Fresque du Climat, and Cultivons Notre Avenir workshops delivered to organizations seeking sustainability education.

Quantifiable outcome

• Environmental carrying capacity calculated for tourist sites using water pressure, biodiversity, and tourist attendance data
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SUNx (Strong Universal Network)coreStrategic or Co-development Partner · 12 December 2024Partnership announced December 12, 2024 to help tourism destinations and businesses rapidly develop Climate Action Plans (CAP) in response to the Baku Declaration on Tourism. Combines Murmuration's Climate Risk Modeling technology with SUNx's network.
• Green EvolutioncoreStrategic or Co-development Partner · 12 July 2024Strategic partnership announced July 12, 2024 to expand international market reach. Leverages location intelligence for sustainable development in Greece, Turkey, and Cyprus, focusing on tourism, urbanization, and smart cities.
• Serco Middle EastcoreStrategic or Co-development PartnerCollaboration on Urban Twin solution launched March 2024. Combines Murmuration's environmental and satellite data expertise with Serco's space-enabled services for comprehensive environmental monitoring in Middle East.
• Michelin Mobility IntelligencecoreTechnology or IntegrationData partnership for Urban Twin solution. Combines environmental spatial data with mobility insights for multidimensional perspective on environmental management.
• ID-TourismeminorImplementation/ SI/ Consulting PartnerCollaboration with specialized tourism consulting firm for Granville Terre & Mer project. ID-Tourisme provides tourism expertise while Murmuration provides environmental data.
• Atos (Consortium)coreImplementation/ SI/ Consulting PartnerAtos consortium (Atos, Mews Partners, ACRI-ST) entrusted by ESA in 2024 for DestinE ecosystem. Murmuration provides quality of life assessment services including CALIFE certificate on the DestinE Platform.
• Mews PartnerscoreImplementation/ SI/ Consulting PartnerPart of Atos consortium for ESA DestinE ecosystem project, providing ecosystem attractiveness and portfolio management.
• ACRI-STcoreImplementation/ SI/ Consulting PartnerPart of Atos consortium for ESA DestinE ecosystem project, contributing to collaborative services.
• European Space Agency (ESA)coreStrategic or Co-development PartnerMultiple funded projects including IDEAS (new environmental indicators) and Urban Square. ESA provides funding and integration into European space ecosystem.
• CNES (Centre National d'Etudes Spatiales)coreStrategic or Co-development PartnerFrench space agency partnership including carrying capacity research project and Connect by CNES support program for space entrepreneurs.
• Open Tourism LabminorChannel Partner/ Reseller/ DistributorNîmes-based tourism innovation incubator. Murmuration was part of 2020 cohort and organized European Cassini Hackathon together.
• TourMaG.comminorGTM or Marketing PartnerPartnership for providing regular infographics, videos, and visuals on environmental and tourism topics to readers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mabrian Technologies: Spanish tourism intelligence firm that aggregates multiple data sources (mobility, sentiment, hotel, environmental) to provide destination insights. Most directly comparable to Murmuration in the B2B tourism intelligence space, especially around environmental carrying capacity and sustainability scoring for destinations.
• LiveEO: Berlin-based satellite-AI analytics company that turns Earth observation data into operational monitoring dashboards for infrastructure and environmental assets. Direct peer on the satellite-plus-AI-as-service model with environmental indicator outputs, even though LiveEO's vertical focus is linear infrastructure.
• Descartes Labs: US-based geospatial analytics platform combining satellite imagery and AI for environmental, agricultural, and industrial monitoring at scale. Directly comparable on the EO-plus-AI infrastructure layer that powers Murmuration's indicators, though Descartes Labs operates as a horizontal platform rather than a tourism specialist.
• EarthDaily Analytics: Canada-based Earth observation company with its own satellite constellation and analytics pipeline producing environmental insights for agriculture, forestry, and climate monitoring. Directly comparable as a vertically integrated EO-data-plus-analytics provider serving similar use cases for institutional customers.
• Kayrros: Paris-based environmental and energy intelligence company using satellite imagery, alternative data, and AI to monitor physical assets, emissions, and environmental conditions. Closely comparable on the EO-AI architecture for environmental indicators, although Kayrros focuses on energy/commodity markets rather than tourism.

Broad incumbents

• Sphera: Long-established enterprise software incumbent for ESG, EHS, and sustainability management across industries. Comparable as a broader sustainability platform that, like Murmuration, sells environmental KPIs into corporate and public-sector clients, but Sphera is a much wider portfolio rather than a tourism/EO specialist.
• Planet Labs: Public satellite imaging and analytics company providing daily global imagery and derived environmental insights to governments and enterprises. Comparable as the upstream data and analytics provider for environmental indicators; could become a partner or competitor depending on Murmuration's vertical depth.

Emerging players

• Watershed: Enterprise sustainability data platform helping companies measure, report, and reduce environmental impact. Comparable adjacent peer in the ESG-data-and-reporting space, but Watershed focuses on corporate carbon accounting rather than destination-level Earth observation analytics.
• Cervest: London-based climate intelligence platform that combines satellite data, AI, and physical climate models to quantify climate risk on physical assets and portfolios. Adjacent peer because both turn satellite + AI into quantified environmental/climate scores for institutions, though Cervest targets finance/real estate and Murmuration targets tourism.

Others

• ForwardKeys: Travel intelligence company providing tourism flow and demand analytics from booking and mobility data. Not a direct competitor but thematically adjacent — both sell intelligence products to tourism boards and destinations, and the two datasets (travel flows + environmental indicators) are highly complementary for joint destination-management offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murmuration-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MURMURATION