Mabrian
Mabrian is a Spain-based tourism intelligence SaaS platform that aggregates 900+ global data sources and applies AI/NLP to analyze traveler behavior across the full travel cycle, serving national and regional tourism boards, hotel groups, and destination marketing organizations in 50+ countries.
- Company typePrivate
- Founded2013
- HeadquartersMao, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mabrian does
Mabrian Technologies S.L. operates a tourism intelligence SaaS platform that aggregates data from 900+ global sources spanning flight searches, social media, mobile data, accommodation listings, event calendars, and review platforms, and applies AI and Natural Language Processing to monitor traveler behavior across the full travel cycle — inspiration, search and booking, on-trip activity, and post-trip sentiment. The company is headquartered in Mahón (Maó), Menorca, Spain, and operates as a subsidiary of The Data Appeal Company within Almawave Group. Its solution targets national and regional tourism boards, destination marketing organizations, hotel groups, and multilateral/public-sector clients, with 180 clients reported across 50 countries and 30 actively monitored destinations.
The product portfolio centers on a modular Dashboard with API integrations, supplemented by ad-hoc Reports and Consulting services. The underlying technology stack combines Big Data infrastructure with an AI/NLP semantic-sentiment engine and proprietary indices such as the Perception of Security Index (PSI) and broader Satisfaction Indices. Mabrian packages these into specialized solutions covering Smart Destinations, Hotel & Accommodation demand forecasting, Tourism Sustainability measurement, Investment feasibility analysis, Marketing segmentation, and — most recently — a Short-Term Rental (STR) Monitoring Tool deployed by Ibiza's Illegal Short-Term Rentals Taskforce. The platform holds ISO 9001 quality management certification and ENS medium-level security certification per Spain's RD 311/2022, and serves as a Knowledge Partner to the World Travel & Tourism Council (WTTC).
Distribution is exclusively direct enterprise sales: quote-based annual subscriptions (with usage-based pricing for reports and consulting) sold to tourism boards, hotel groups, and DMOs, supported by thought-leadership outputs such as the Italy Digital Destination Report 2025 and Travel Megatrends 2026. Named clients span Turespaña, Segittur, Ecuador Ministry of Tourism, Qatar Tourism, Georgia, Portugal Tourism, Costa Rica, Morocco, France, Turkey, Cuba, Bolivia, Indonesia, Kenya, Barbados, Quintana Roo, Corsican Tourism Agency, Ibiza Regional Government, Turismo de Quito, Palladium Hotel Group, and Hitt Group, alongside multilateral institutions including the World Bank.
Mabrian firmographics
Firmographics- Name
- Mabrian
- Legal name
- MABRIAN TECHNOLOGIES S.L.
- Website
- https://mabrian.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mabrian is a Spain-based tourism intelligence SaaS platform that aggregates 900+ global data sources and applies AI/NLP to analyze traveler behavior across the full travel cycle, serving national and regional tourism boards, hotel groups, and destination marketing organizations in 50+ countries.
- Ownership category
- akta.pro rank
Mabrian industry classification
Industry- Product category
- Tourism Intelligence Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer & Loyalty Analytics (Segmentation, CLV, Personalization) (THALAIAG)
- akta.pro secondary industries
- Travel Program Analytics, BI & Reporting Tools (THAKANAD), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI), Hotel Revenue Management Systems (RMS) (THALAOAB)
Keywords
Where Mabrian is headquartered
LocationHeadquarters
- HQ city
- Mao
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mabrian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Mabrian offers a modular subscription service providing access to its tourism intelligence dashboard, with tiered plans based on scope and data access. Subscriptions include the platform, API integrations, periodic reports, and automated notifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular SaaS subscription with flexible tiers |
| Usage-based | Pay-as-you-go | On-demand report access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mabrian product offering
Product offeringCore offering
Mabrian operates a tourism intelligence SaaS platform that aggregates data from 900+ global sources to deliver full-cycle analytics on visitor behavior across pre-trip, during-trip, and post-trip phases. It sells modular subscriptions to a Dashboard, an API for integrations, periodic and bespoke Reports, and Consulting services, targeted at national and regional tourism boards, DMOs, hotel groups, and tourism investors.
Product overview
Mabrian is a global travel intelligence platform providing comprehensive data analytics for the tourism sector. The platform operates on a modular architecture centered on a Dashboard and API for data integration, supplemented by Reports and Consulting services. The platform's core value proposition is Full Travel Cycle Analytics, monitoring visitor behavior and transactions across all decision phases: Pre-Trip (Dreaming & Inspiration through trends, social listening, flight searches; Booking & Planning through air capacity, flight prices, bookings, accommodation), During Trip (Behavior & Experience through spend, interests, perception, mobile data), and Post-Trip (Sharing & Rating through trip reviews). The offering includes specialized solutions for Smart Destinations, Hotel & Accommodation demand forecasting, Tourism Sustainability measurement, Investment feasibility, Marketing segmentation, and a Short-Term Rental Monitoring Tool. The technology stack includes Big Data infrastructure, AI & NLP, and Satisfaction Indices. Mabrian serves 50 countries, 900 destinations, and 180 clients across the tourism industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Mabrian Dashboard (Tourism Intelligence Platform) Modular SaaS dashboard providing visual analytics on tourism demand, traveler sentiment, security perception, and destination performance, with role-based access for enterprise clients such as tourism boards and hotel groups.
- Mabrian API / Integrations API-based data connectivity enabling clients to integrate Mabrian tourism intelligence directly into their own systems such as revenue management and destination management platforms.
- Mabrian Reports Ad-hoc and periodic analytical reports covering tourism trends, traveler behavior, and destination performance, available on demand and as lead-generating industry publications such as the Italy Digital Destination Report and Travel Megatrends 2026.
- Mabrian Consulting Expert tourism advisory services providing projections, forecasting, bespoke analysis, and ongoing strategic support delivered by Mabrian's team of tourism analysts.
- Mabrian Training Training programs for client teams on using the Mabrian platform, interpreting tourism intelligence, and operationalizing insights within their organizations.
- STR Monitoring Tool Monitoring tool that compares short-term rental listings on Airbnb, Booking.com, and other platforms against official registries to identify unregistered or illegal rentals, sold primarily to government tourism and housing authorities.
Quantifiable outcome
- Mabrian's STR monitoring tool enabled Ibiza to become the first destination in Spain to fully remove illegal short-term rental listings from the Airbnb platform, supporting the island's legal supply and quality tourism model.
- +3 more outcomes
Companies that use Mabrian
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Mabrian technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Mabrian partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Ecuador Ministry of Production, Foreign Trade and Investment and Vice Ministry of TourismcoreMabrian partnered with Ecuador's national tourism agencies to develop a Big Data and AI tourism project that was recognized at the Tourism Awards 2025. The project made Ecuador the sole Latin American nation recognized in the AI & Digital Innovation Excellence category, demonstrating Mabrian's technology capabilities in emerging markets.
- World Travel & Tourism Council (WTTC)coreMabrian signed a strategic partnership with the WTTC to serve as a Knowledge Partner, providing WTTC access to its travel intelligence databases covering air connectivity, traveler sentiment, demand profiling, accommodation supply, and event impact analysis. WTTC's research team gains access to Mabrian's and The Data Appeal Company's analytics capabilities for industry research, policy development, and thought leadership. The agreement was signed at ITB Berlin and formalizes a relationship that began six years earlier when Mabrian became a WTTC Associate.
- The Data Appeal Company (Almawave Group)flagshipMabrian operates as a subsidiary of The Data Appeal Company, which is part of the Almawave Group. Both companies jointly produce research reports including the Italy Digital Destination Report, Travel Megatrends 2026, and European sports tourism studies. The companies share AI/NLP technology, data infrastructure, and go-to-market resources.
- Data Appeal / Almawave Group Research Partnership NetworkcoreMabrian and The Data Appeal Company conduct joint research and publish industry reports including the Italy Digital Destination Report 2025 (analyzing 29.5M digital traces across 772,000 POIs), the Travel Megatrends 2026 report, and European sports tourism analyses. These reports are cited by industry media and serve as thought leadership vehicles.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Mabrian competitors and assessment
Company assessmentDirect peers
- Phocuswright: Travel industry research and intelligence firm producing benchmark reports, traveler surveys, and destination analyses for tourism boards and travel suppliers. Comparable to Mabrian's research, reporting, and tourism intelligence products.
- Skift: Travel industry media, research, and intelligence company serving tourism boards, hotels, and travel brands with insights, reports, and data products. Comparable to Mabrian's thought leadership, research, and destination intelligence offerings.
- Sojern: Travel marketing and data platform providing destination intelligence, traveler intent data, and programmatic advertising to DMOs, hotels, and airlines. Highly comparable to Mabrian's destination marketing and analytics use cases.
- Arrivalist: Destination marketing analytics platform measuring traveler movement and visitation patterns using mobile location data for DMOs and tourism boards. Directly comparable to Mabrian's destination intelligence and visitor behavior analytics.
- Lighthouse (formerly OTA Insight): Hotel revenue intelligence platform providing competitive rate shopping, demand forecasting, and market benchmarking. Directly comparable to Mabrian's hotel and accommodation analytics solutions.
- ForwardKeys: Travel data analytics firm specializing in flight booking intelligence and destination demand forecasting for tourism boards, hotels, and airports. Directly comparable to Mabrian's air connectivity and demand analytics offerings.
- STR (CoStar): Global hotel benchmarking and performance data provider serving chains, revenue managers, and tourism organizations. Comparable to Mabrian's hotel demand forecasting and ADR/REVPAR analytics capabilities.
Broad incumbents
- OAG: Global aviation data and analytics company providing flight schedules, capacity, and demand intelligence across the travel ecosystem. A broader incumbent with overlapping air connectivity and travel demand data capabilities comparable to Mabrian's inputs.
- Similarweb: Digital intelligence platform providing web traffic, engagement, and market data across industries including travel. A broader incumbent whose travel-related digital data capabilities overlap with Mabrian's traveler intent and destination demand signals.
Emerging players
- Civitatis: Online platform for booking tours, attractions, and activities across destinations, generating traveler demand and behavior data. Tangentially comparable as a destination activity data provider overlapping with Mabrian's attraction-level intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mabrian social profiles
Digital presenceMabrian compliance and trust
Trust signalCompliance2 records
Mabrian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mabrian leadership team
Management profileNumber of profiles
Profiles1 record
Mabrian funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mabrian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mabrian
What does Mabrian do?
Mabrian operates a tourism intelligence SaaS platform that aggregates data from 900+ global sources to deliver full-cycle analytics on visitor behavior across pre-trip, during-trip, and post-trip phases. It sells modular subscriptions to a Dashboard, an API for integrations, periodic and bespoke Reports, and Consulting services, targeted at national and regional tourism boards, DMOs, hotel groups, and tourism investors.
Is Mabrian a public or private company?
Mabrian is a private company. It is classified as corporate owned and is currently operating.
When was Mabrian founded?
Mabrian was founded in 2013. It employs 11 to 50 people.
Where is Mabrian based?
Mabrian is headquartered in Mao, Spain, in the Europe region.
How does Mabrian make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Mabrian's main competitors?
Direct peers on record are Phocuswright, Skift, Sojern, Arrivalist, Lighthouse (formerly OTA Insight), ForwardKeys and STR (CoStar). Broad incumbents are OAG and Similarweb. Civitatis is listed as an emerging player.
Does Mabrian have an API?
Yes. Mabrian offers an API as part of its Integrations service, enabling data connectivity and system integrations. The specific API type (REST, GraphQL, etc.), authentication methods, rate limits, and developer documentation details are not explicitly detailed in the available source content.
What industry is Mabrian in?
Mabrian's product category is Tourism Intelligence Software. Its primary akta.pro industry code is THALAIAG, Customer & Loyalty Analytics (Segmentation, CLV, Personalization), with a secondary code of THAKANAD, Travel Program Analytics, BI & Reporting Tools. Its SIC code is 7372.