Kestrel Insights
Kestrel Insights is a US-based geospatial data platform (founded 2020, 1–10 employees) that provides automated polygon geofencing and a geofence data lake for the transportation, logistics, and supply chain sectors, delivered via API and marketplace integrations with Samsara, Motive, Geotab, and project44.
- Company typePrivate
- Founded2020
- HeadquartersWhitefish, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kestrel Insights does
Kestrel Insights is a US-based, privately held geospatial data platform (founded 2020, headquartered in Whitefish, MT, 1–10 employees) that provides automated polygon geofencing for the transportation, logistics, and supply chain sectors. Its core product converts an address or latitude/longitude input into a precise polygon boundary that mirrors real-world features such as buildings, streets, and property lines, replacing error-prone circular geofences and eliminating manual polygon drawing. The company maintains a proprietary geospatial data lake covering supply chain nodes (ports, distribution centers, warehouses, terminals) with near real-time updates, and ships the data in CSV, KML/KMZ, and GeoJSON formats.
The platform is delivered through three channels: (1) turnkey marketplace integrations with Samsara, Motive, Geotab, and project44 that surface geofences inside customers' existing telematics dashboards; (2) an API/SaaS offering for developers and logistics platforms needing programmatic access; and (3) raw data downloads plus custom POI geofences for ports, railway yards, and airports. Kestrel uses a multi-motion go-to-market: enterprise field sales targeting transportation carriers, brokerages, and field services, co-marketing through telematics marketplaces, and an API-first motion for tech-savvy LogTech platforms. Pricing is not publicly disclosed; customers report annual subscriptions with custom enterprise quotes tied to location volume and platform integrations. Named customers and logo placements span FedEx, J.B. Hunt, SAIA, US Foods, Perdue, Univar, Gerdau, Xylem, FourKites, Convoy, CEVA Logistics, Tive, VIZION, Optym, Everstream, and Overhaul, alongside platform partners Samsara, Motive, Geotab, project44, and Mapbox.
Kestrel Insights firmographics
Firmographics- Name
- Kestrel Insights
- Legal name
- Kestrel Insights
- Website
- https://kestrelinsights.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kestrel Insights is a US-based geospatial data platform (founded 2020, 1–10 employees) that provides automated polygon geofencing and a geofence data lake for the transportation, logistics, and supply chain sectors, delivered via API and marketplace integrations with Samsara, Motive, Geotab, and project44.
- Ownership category
- akta.pro rank
Where Kestrel Insights is headquartered
LocationHeadquarters
- HQ city
- Whitefish
- HQ country
- United States
- HQ region
- North America
Markets served
Kestrel Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- API/SaaS Access: Subscription or usage-based access to automated polygon geofencing API and database. Customers can access geofencing data via APIs integrated into their existing platforms or through direct database queries
- Turnkey Integrations: Pre-built integrations with leading telematics platforms available through marketplace listings, generating revenue through platform partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on location volume and platform integrations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Kestrel Insights product offering
Product offeringCore offering
Kestrel Insights provides automated polygon geofencing for the transportation and logistics industry, converting an address or latitude/longitude coordinate into a precise polygon boundary that mirrors real-world geography (buildings, streets, property lines). The offering is delivered through standardized APIs, a proprietary geospatial data lake covering supply chain locations, and turnkey integrations with leading telematics and visibility platforms (Samsara, Motive, Geotab, project44). Customers include carriers, brokerages, fleet operators, distribution centers, ports, and logistics technology platforms that need accurate arrival/departure detection, detention reporting, and supply chain visibility.
Product overview
Kestrel Insights offers a unified automated polygon geofencing platform designed for the supply chain and logistics industry. The core product is Automated Polygon Geofencing, which generates precise polygon boundaries from address inputs without manual drawing. This is delivered through three channels: (1) Turnkey Integrations with leading telematics platforms (Samsara, Motive, Geotab, project44) for seamless in-platform access, (2) SaaS/API for developers building custom solutions with data available in CSV, KML/KMZ, and GeoJSON formats, and (3) Raw Data products including the Geofencing Data Lake which serves as a centralized source of truth for geofence data across the supply chain. Custom Geofences are available for specialized use cases like ports and distribution centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Polygon Geofencing Core offering that automatically generates precise polygon geofences from an address or latitude/longitude input. Polygon boundaries mirror real-world geography (buildings, streets, property lines), eliminating manual polygon drawing and the inaccuracies of circular geofences. Targeted at transportation, logistics, brokerages, field services, distribution centers, ports, and LogTech platforms.
- SaaS / API Developer-oriented offering that exposes Kestrel's polygon geofencing data via APIs. Supports retrieval of geofences in CSV, KML/KMZ, and GeoJSON formats and enables organizations to integrate automated polygon geofencing into their own systems, TMS, or visibility platforms.
- Turnkey Telematics Integrations (Samsara, Motive, Geotab, project44) Pre-built integrations with leading telematics and visibility platforms — Samsara App Marketplace, Motive Marketplace, Geotab Marketplace, and the project44 platform — that deliver automated polygon geofencing directly within existing customer dashboards with no technical lift required.
- Raw Geofence Data (CSV) Raw geofencing database available for download in CSV format, providing polygon data for actual supply chain sites delivered in the same format returned via the API.
- Custom Geofences Tailored geofence boundaries drawn around specific Points of Interest such as ports, railway yards, warehouses, or airports, providing granular geofencing for unique customer use cases beyond standard polygon generation.
Quantifiable outcome
- Enhanced driver efficiency by 70% when using geofencing for fleet management
- +3 more outcomes
Companies that use Kestrel Insights
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles5 records
Kestrel Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Kestrel Insights partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- GeotabcoreGeotab Marketplace integration enabling one-click geofencing inside the Geotab dashboard. Users can automatically create polygon geofences by submitting an address or lat/long coordinates, with no need to draw polygons manually. Integration connects Geotab account directly to Kestrels geofencing engine.
- SamsaracoreSamsara App Store integration allowing users to access automated polygon geofencing directly within the Samsara dashboard. The turnkey integration brings geofencing where customers need it most - directly in their existing telematics platform. Users can simply upload a location or address to their Samsara account and Kestrel updates geofence boundaries via open API.
- MotivecoreMotive Marketplace integration bringing automated polygon geofences directly to Motive UI and API. The integration allows Motive users to upload a location and have Kestrel create precise polygon geofences automatically, eliminating the need for manual polygon drawing. Leverages Motives robust open APIs for seamless integration.
- project44coreIntegration with project44 visibility and automation platform for supply chain visibility. The partnership brings automated polygon geofencing to project44s end-to-end monitoring and tracking capabilities.
- MapboxstrategicMapbox integration for map visualizations combining Kestrel Insights geofencing data with Mapbox GL JS for interactive map displays. Joint demo available showing port logistics geofencing with real-time vessel tracking. Kestrel is identified as a supplier of custom geofences to logistics customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kestrel Insights competitors and assessment
Company assessmentDirect peers
- SafeGraph: POI and location-data provider supplying polygons for places of interest. Directly comparable to Kestrel's data-lake offering of supply-chain geofences, though SafeGraph serves a broader place-data market.
- Radar: Geofencing and location platform offering SDKs and APIs for automated polygon and circle geofences. Directly comparable to Kestrel as a developer-facing location-infrastructure provider, though Radar focuses more on mobile-app use cases vs. Kestrel's logistics/supply-chain emphasis.
- PlotProjects: Geofencing SaaS for marketing, logistics, and field-service applications with polygon and radius triggers. Comparable to Kestrel in offering automated location-based triggers and analytics for operational use cases.
- Blis: Location-data platform with polygon geofencing APIs and movement analytics. Comparable to Kestrel as an API-first location-infrastructure provider, with stronger emphasis on advertising and retail use cases.
Broad incumbents
- Foursquare: Location-intelligence platform offering geofencing, POI data, and movement analytics. Comparable as an alternative data and location-infrastructure vendor to enterprise and logistics buyers.
- Mapbox: Mapping and location platform exposing geofencing, isochrone, and polygon APIs. Kestrel is both a partner (Mapbox integration) and a comparable incumbent that could in-house automated polygon generation.
- HERE Technologies: Global location platform offering geofencing, mapping, and geospatial APIs to enterprise and logistics customers. A larger incumbent competing for the same enterprise location-data budget as Kestrel.
- Google Maps Platform: Provides geospatial APIs including geocoding, polygons, and proximity tools at massive scale. Represents the dominant low-cost alternative if enterprise customers decide to consolidate location services with a hyperscaler.
- Esri: GIS and spatial-analytics platform with deep adoption among logistics, government, and infrastructure customers. Comparable to Kestrel where enterprises already standardize on Esri for spatial data and analytics.
- TomTom: Mapping and traffic data provider offering geospatial APIs including geofencing capabilities. Comparable incumbent whose location platform competes for the same enterprise and logistics customers as Kestrel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kestrel Insights social profiles
Digital presenceKestrel Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kestrel Insights leadership team
Management profileNumber of profiles
Kestrel Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kestrel Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kestrel Insights
What does Kestrel Insights do?
Kestrel Insights provides automated polygon geofencing for the transportation and logistics industry, converting an address or latitude/longitude coordinate into a precise polygon boundary that mirrors real-world geography (buildings, streets, property lines). The offering is delivered through standardized APIs, a proprietary geospatial data lake covering supply chain locations, and turnkey integrations with leading telematics and visibility platforms (Samsara, Motive, Geotab, project44). Customers include carriers, brokerages, fleet operators, distribution centers, ports, and logistics technology platforms that need accurate arrival/departure detection, detention reporting, and supply chain visibility.
Is Kestrel Insights a public or private company?
Kestrel Insights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kestrel Insights founded?
Kestrel Insights was founded in 2020. It employs 1 to 10 people.
Where is Kestrel Insights based?
Kestrel Insights is headquartered in Whitefish, United States, in the North America region.
How does Kestrel Insights make money?
Two revenue lines are on record. API/SaaS Access are the primary driver. The others are turnkey Integrations.
Who are Kestrel Insights's main competitors?
Direct peers on record are SafeGraph, Radar, PlotProjects and Blis. Broad incumbents are Foursquare, Mapbox, HERE Technologies, Google Maps Platform, Esri and TomTom.
Does Kestrel Insights have an API?
Yes. Kestrel Insights offers APIs for developers to build custom geofencing solutions. The API enables users to retrieve polygon geofencing data in multiple formats including CSV, KML/KMZ, and GeoJSON. Data can be submitted via address or latitude/longitude to generate precise polygon geofences. The API supports building in-house solutions through the SaaS/API offering. Developer documentation is at www.kestrelinsights.com/solutions/saas.