Vizion

What Vizion does

Vizion is a San Francisco-based supply chain visibility and global trade intelligence company, founded in 2018, that operates an API-first platform aggregating container tracking signals from 130+ sources including carrier APIs, EDI feeds, AIS vessel positioning, port and terminal connections, and North American Class I rail systems. The platform normalizes over 7,000 unique container events into 60 standardized milestones, processes roughly 300M events per day at 99.99% platform uptime, retains 10 years of historical shipment data covering 900M shipment records and 500M suppliers, and monitors approximately 57% of global trade volume with claimed 98% shipment tracking accuracy. The product portfolio centers on the Container Tracking API and the BoxTrack self-serve application for real-time visibility across ocean, rail, and ground transportation, the TradeView global trade intelligence platform covering port performance, port pairing, port activity, GHG tracking, and a Data Explorer, and supporting modules such as Intermodal Rail Tracking, Port & Terminal Connections, Container Trace, AIS, Customs Clearance API, and the Vizion Vessel ETA predictive forecasting product, all sitting on the ION event aggregation layer.

The company sells to beneficial cargo owners, freight forwarders, logistics service providers, 3PLs/4PLs, drayage providers, and software providers needing embeddable tracking data, with named enterprise customers including Geodis, Expeditors, Samsonite, Mohawk, Revolution Beauty, CIMC Wetrans, Overhaul, Redwood, Concier, Eagle Trans Shipping, and Blackstone Shipping, plus mid-market accounts like Freight Mango, GTMS, Servotech, and Visco. Go-to-market combines a product-led self-serve motion (app.vizionapi.com/tracking with no-code integrations via Airtable, Zapier, and spreadsheet add-ons) with enterprise field sales for larger deployments, supported by distribution partnerships with Tive, Raft.ai, Chain.io, BlueBox Systems, 3rdwave, Kestrel Insights, and Century that embed Vizion data inside complementary logistics and visibility platforms. Monetization is dominated by recurring subscription tiers (BoxTrack Starter through Enterprise, TradeView Explore through Enterprise) with monthly and annual billing cadences and usage-based billing for container lookups above subscription caps. The company is privately held, based in San Francisco, operates globally, and to date has raised approximately $15.5M in equity across a 2021 seed (led by Dynamo) and a 2022 Series A (led by Samsung Venture Investment), supplemented by a $3M revenue-based financing from Bigfoot Capital in March 2025. Co-founders Kyle Henderson (CEO) and Tyler Hughes (CTO) lead the company.

Name

Vizion

Legal name

Vizion

Website

https://vizionapi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vizion operates an API-first container tracking and global trade intelligence platform that aggregates 130+ data sources, processes 300M events daily, and serves beneficial cargo owners, freight forwarders, 3PLs, and software providers across ocean, rail, and terminal operations.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ocean Container Visibility (Vessel, Container, Demurrage/Detention) (TLAEADAF)

akta.pro secondary industries

Trade Data Management, Audit Trail & Compliance Reporting (TLAEAOAL), Customer Visibility Portals & Shipment Collaboration (TLAEADAK), Real-Time Shipment Tracking & Map Visualization (TLAEADAA)

Keywords

• Container tracking api
• Supply chain visibility
• Global trade intelligence
• Ocean freight tracking
• Intermodal rail visibility

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. BoxTrack API Subscriptions: Subscription-based API access for container tracking with tiered plans (Starter, Core, Pro, Enterprise). Provides real-time tracking, event normalization, and intermodal rail coverage.
2. TradeView Subscriptions: Subscription-based global trade intelligence with tiers (Explore, Performance, Intelligence, Enterprise). Provides trade flow analysis, supplier discovery, and risk intelligence.
3. Usage-Based Container Lookups: Usage-based billing for container tracking API calls and data access beyond subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vizion provides a B2B supply chain visibility platform that delivers real-time container tracking and global trade intelligence through APIs and web applications. Its core offerings are the Container Tracking API, the BoxTrack visibility platform, and the TradeView Global Trade Intelligence Platform, which aggregate and normalize ocean, rail, and terminal data from carriers, EDI feeds, AIS signals, ports, and Class I rail systems into standardized shipment events. The platform serves logistics providers, beneficial cargo owners, freight forwarders, 3PLs/4PLs, and software companies needing reliable shipment-level visibility and trade analytics.

Product overview

Vizion is a supply chain visibility platform offering a unified portfolio of container tracking and global trade intelligence products. The core offerings include the Container Tracking API and BoxTrack platform for real-time container visibility across ocean, rail, and ground transportation, complemented by the TradeView Global Trade Intelligence Platform for port analytics, emissions tracking, and trade monitoring. Additional modules include ION for event aggregation, Container Trace for historical tracking, AIS vessel positioning, Customs Clearance API, and specialized analytics features for port performance, port pairing, and GHG tracking. The platform is designed for logistics operators, freight forwarders, and supply chain teams requiring comprehensive shipment visibility.

Differentiator

Problem solved

Functional benefit

Brands

• BoxTrack: Container tracking platform accessible via app or API, providing real-time visibility for ocean and rail shipments with features including predictive ETAs, bulk tracking, and exception alerting.
• TradeView
• TradeView Global Trade Intelligence Platform

Products and services

• Container Tracking API REST API that delivers standardized, real-time container and vessel tracking events including ocean freight, rail, and inland transportation data, enabling push of events to any ERP, TMS, or software system. Built for logistics operators, freight forwarders, BCOs, and software developers needing reliable container-level visibility.
• BoxTrack Container visibility platform providing real-time tracking across ocean, rail, and ground transportation, available as a web app or API. Designed for shippers, forwarders, and logistics teams that need immediate, user-friendly container tracking with bulk tracking, exception alerting, and no-code integrations via spreadsheet Add-on.
• TradeView Global Trade Intelligence Platform Global trade intelligence platform providing port performance analytics, port pairing insights, GHG emissions tracking, supplier discovery, and trade monitoring across 192 countries. Includes Data Explorer for custom analysis and Snowflake data delivery for enterprise, serving supply chain, trade, and procurement teams needing market and trade-flow intelligence.
• Intermodal Rail Tracking Rail transportation visibility tool providing real-time tracking of intermodal rail movements across North American Class I railways. Extends Vizion's container tracking beyond ocean legs to include rail segment visibility for BCOs, 3PLs, and intermodal operators.
• ION Event Aggregation Platform Event aggregation platform that consolidates and normalizes container and shipment events from multiple data sources (carriers, ports, rail, AIS, EDI) into standardized formats, providing the underlying data foundation for Vizion's container tracking and trade intelligence products.

Quantifiable outcome

• 98% shipment tracking accuracy
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Chain.iocoreTechnology or IntegrationPartnership where Vizion provides container tracking data integrated into Chain.io's visibility solutions. Brian Glick, Founder and CEO of Chain.io, stated 'Vizion is an important addition to our suite of visibility solutions.' The partnership enhances Chain.io's freight visibility offerings with real-time tracking data.
• 3rdwavecoreTechnology or IntegrationPartnership integration with 3rdwave's logistics platform. CEO David Blinick stated 'It is why our partnership is such a great achievement as we move forward together.' The partnership provides enhanced visibility capabilities for 3rdwave customers.
• Kestrel InsightscoreTechnology or IntegrationIntegration partnership with Kestrel Insights. Co-Founder Lucas Schorer mentioned 'Vizion raises the bar on visibility platforms.' The partnership enhances Kestrel's supply chain visibility offerings with Vizion's tracking data.
• Raft.aicoreTechnology or IntegrationPartnership where Vizion provides container-level visibility data to Raft's platform. James Coombes, Co-Founder and CEO, stated 'Partnering with Vizion, we bring an X-ray into containers for forwarders.' The integration provides deep container visibility for freight forwarders.
• BlueBox SystemscoreTechnology or IntegrationBlueBox Systems uses ocean freight data from Vizion as a partner for their Tradelane Intelligence platform. Vizion provides the underlying container tracking data that powers BlueBox's trade lane analytics and intelligence offerings.
• TivecoreTechnology or IntegrationPartnership with Tive for supply chain visibility. CEO Krenar Komoni praised Vizion's data integrity, indicating strong data quality that benefits Tive's visibility solutions. The companies work together to provide comprehensive tracking capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• project44: project44 is a leading multimodal supply chain visibility platform offering ocean, road, rail, and air tracking APIs. It directly competes with Vizion's BoxTrack in serving shippers, freight forwarders, and 3PLs requiring normalized container visibility.
• FourKites: FourKites provides real-time transportation visibility across ocean, road, rail, and air modes for shippers and 3PLs. It competes directly with Vizion's BoxTrack platform on container tracking accuracy, predictive ETAs, and enterprise visibility contracts.
• Kpler: Kpler is a trade intelligence platform providing vessel tracking, commodity flows, and shipping data analytics. It competes with Vizion's TradeView on global trade intelligence, port activity, and shipment-level data used by traders, analysts, and supply chain teams.
• MarineTraffic: MarineTraffic is one of the largest AIS-based vessel tracking platforms, providing real-time ship positions, port calls, and voyage data. It overlaps with Vizion's AIS and container tracking offerings, particularly for users requiring vessel-level visibility and historical voyage analytics.
• Overhaul: Overhaul is a supply chain risk management and visibility platform focused on in-transit cargo security and integrity. It is both a Vizion customer/partnership and a direct competitor for enterprise supply chain visibility and risk intelligence contracts.

Broad incumbents

• Descartes Systems Group: Descartes is a large, diversified logistics technology vendor offering customs, trade compliance, visibility, and routing solutions. Its ocean visibility and trade data products overlap with Vizion's BoxTrack and TradeView, serving similar BCO and forwarder customers at greater scale.

Emerging players

• Xeneta: Xeneta is an ocean and air freight rate intelligence platform combining benchmark pricing data with shipment visibility. It overlaps with Vizion's TradeView on ocean trade intelligence and shares shipper and freight forwarder customers seeking normalized market and shipment data.
• Chain.io: Chain.io is a logistics integration platform connecting shippers, 3PLs, and software providers via normalized APIs. It partners with Vizion for container tracking data and competes in adjacent visibility and integration layers for similar logistics software customers.
• Tive: Tive provides supply chain visibility through IoT-based shipment trackers (temperature, location, condition sensors). It is a Vizion technology partner, with overlapping customers in pharmaceutical, food, and high-value cargo segments requiring multi-modal visibility.
• BlueBox Systems: BlueBox Systems is a trade lane intelligence and ocean freight analytics platform that uses Vizion's container tracking data as its underlying source. It is a downstream Vizion partner and an emerging competitor in trade lane analytics for shippers and forwarders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vizionapi
• Xx.com/VizionAPI
• Facebookfacebook.com/vizionapi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vizion