Clicks
Clicks is an independent UK full-service advertising agency that delivers multi-channel campaigns (programmatic, Google Ads, paid social, email, SEO, lead management, audio, and OOH) to mid-market brands across Cambridge and Manchester on retainer and media-commission pricing.
- Company typePrivate
- Founded2016
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clicks does
Clicks is an independent, full-service UK advertising and marketing agency founded in 2016 and headquartered at Wyboston Lakes, Bedfordshire, with additional offices in Cambridge and Manchester. The firm operates as a sales-led services business targeting mid-market 'ambitious brands' — primarily SMBs with select enterprise accounts — across its regional geographies, with named clients spanning automotive, financial services, real estate, hospitality, travel, legal, biotech, and surveying sectors.
The agency's core product is a multi-channel advertising proposition covering programmatic display and video, Google Ads management (with GA4 and Google Tag Manager measurement), paid social across Meta, LinkedIn, TikTok, and Pinterest, email marketing and automation, SEO, organic social media management, and lead management systems (CRM setup on HubSpot, Salesforce, and Pipedrive, plus lead scoring and marketing automation). In March 2026 the agency extended into podcast and radio advertising and billboard/DOOH campaign management, applying its layered-media model spanning Global, Bauer, JCDecaux, Spotify, Meta, Google, and Microsoft plus independent community media.
Clicks monetizes through a mix of monthly retainers, 10-20% media-spend commissions, project-based fees for lead system builds (£7,000-£25,000 each), and performance-based pricing. It claims £10M+ in aggregate client ad spend managed, 150+ clients served, and 500+ campaigns delivered, though the company itself is privately held with no disclosed revenue, no institutional funding, no M&A activity, and no public financial reporting. AI is embedded as process automation (audience research, content variation, bid optimization, performance analysis) on top of a human-led creative workflow, rather than as a standalone product.
Clicks firmographics
Firmographics- Name
- Clicks
- Legal name
- Clicks HQ
- Website
- https://clickshq.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clicks is an independent UK full-service advertising agency that delivers multi-channel campaigns (programmatic, Google Ads, paid social, email, SEO, lead management, audio, and OOH) to mid-market brands across Cambridge and Manchester on retainer and media-commission pricing.
- Ownership category
- akta.pro rank
Clicks industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Clicks is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Clicks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising & Marketing Services: Full-service agency providing strategic advertising, creative campaigns, digital & social marketing, content production, and media planning services. Revenue generated through service fees, typically 10-20% of media spend or monthly retainers, with engagement models including retainers, project-based fees, and performance-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Service Agency Retainer |
| Subscription | Monthly | Media Spend Commission |
| Other | Monthly | Media Buying Services |
| Other | Pay-as-you-go | Lead Management System Implementation |
| Subscription | Monthly | Social Media Ad Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Clicks product offering
Product offeringCore offering
Clicks is an independent UK-based full-service advertising and marketing agency that delivers strategy-led, creative-driven campaigns across digital and traditional channels. Its core offering centers on programmatic display advertising, Google Ads management, paid social advertising (Meta, LinkedIn, TikTok, Pinterest), email marketing automation, social media management, SEO, lead management systems, podcast/radio advertising, and outdoor (billboard and DOOH) campaign management. Services are sold through monthly retainers, percentage-of-media-spend commissions, and project-based engagements to growth-focused UK brands.
Product overview
Clicks is an independent UK advertising and marketing agency (Est. 2016) offering a comprehensive suite of digital and traditional advertising services. The agency's core offering centers on programmatic display advertising (automated real-time digital ad buying), complemented by Google Ads management, social media advertising (Meta, LinkedIn, TikTok, Pinterest), email marketing and automation, and social media management. The agency has expanded into audio advertising (podcast and radio), out-of-home advertising (billboard and DOOH campaign management), and specialized lead management systems (CRM setup for HubSpot, Salesforce, Pipedrive). Services are delivered with AI-powered process automation for audience research, performance analysis, content variation, and bid optimization. The agency operates regionally across Cambridge and Manchester with an integrated multi-channel approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Full-stack Google Ads management for UK brands covering search, Shopping and Performance Max, display and video ads, YouTube advertising, conversion tracking setup (GA4, Google Tag Manager), landing page strategy, and transparent reporting.
- Social Media Advertising Paid social campaign management across Meta (Facebook & Instagram), LinkedIn, TikTok, and Pinterest with sophisticated targeting, creative development, and continuous optimization targeting measurable ROI for B2B and B2C brands.
- Programmatic Display Advertising Automated real-time bidding and buying of digital ad space across the Google Display Network, premium publisher direct buys, and programmatic platforms, enabling precise audience targeting and continuous campaign optimization.
- Email Marketing and Automation Email strategy and automation services including welcome sequences, abandoned cart flows, post-purchase campaigns, re-engagement and win-back sequences, designed to nurture leads, retain customers, and drive revenue for e-commerce and B2B brands.
- Social Media Management Organic social content management including strategy, content creation (graphics, video, stories, reels, carousels), copywriting, community management, content calendar planning, and monthly performance reporting.
- Lead Management Systems CRM setup and integration with HubSpot, Salesforce, or Pipedrive, plus lead scoring and qualification, marketing automation, pipeline management, lead nurturing workflows, and performance analytics for converting prospects into customers.
- Podcast and Radio Advertising Strategic audio advertising across podcast and radio channels including podcast selection based on audience research, host-read and programmatic placement, creative strategy, and integrated measurement.
- Billboard and DOOH Campaign Management End-to-end outdoor advertising management covering traditional billboards, digital out-of-home (DOOH) screens, bus shelters, and programmatic DOOH with weather-triggered and contextual campaign capabilities across the UK.
- SEO Services Search engine optimization services improving organic search visibility through content strategy, technical optimization, and ongoing performance monitoring for UK brands.
- Connected TV Advertising Targeted video advertising on streaming platforms through smart TVs and devices, combining big-screen impact with digital targeting and measurement across ITVX, Channel 4, Sky AdSmart, Samsung TV Plus, and programmatic CTV.
- Retargeting and Remarketing Strategic retargeting campaigns across display, social, video, and native channels that re-engage website visitors and past prospects with behavior-based segmentation and frequency management.
Quantifiable outcome
- 340% average lead increase with lead management systems
- +9 more outcomes
Companies that use Clicks
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Clicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature3 records
Clicks partnerships and signals
Strategic signalScale indicators19 records
Recent moves4 records
Expansion highlights4 records
Clicks competitors and assessment
Company assessmentDirect peers
- Croud: UK-based independent digital marketing agency offering paid media, SEO, content, programmatic, and analytics. Directly comparable in service mix, geography, and independent positioning.
- Hallam: Mid-sized UK digital marketing agency serving growth-focused brands with paid media, SEO, and integrated campaigns. Comparable in service breadth and mid-market positioning.
- Rise at Seven: UK-based digital agency combining SEO, digital PR, and content-led performance marketing. Comparable for multi-channel strategy and similar regional UK footprint.
- Koozai: Independent UK digital marketing agency focused on SEO, PPC, content, and social. Closely matches Clicks' mid-market independent profile and service mix.
- Impression Digital: Nottingham-based UK digital performance agency offering SEO, paid media, and digital PR for ambitious brands. Comparable in agency size, services, and growth-brand focus.
- Builtvisible: UK-based digital agency focused on SEO, digital PR, and content. Comparable in size, channel mix, and regional UK footprint, with similar mid-market client profile.
Broad incumbents
- Dept: Global digital agency network with significant UK presence offering creative, media, and technology services at much larger scale. Compares as a broader incumbent in the same competitive set.
- Brainlabs: Larger UK digital marketing agency specializing in paid media, SEO, and analytics. Overlapping services but materially larger scale and more enterprise-focused.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) with strong UK presence. Comparable services across paid media, SEO, and content, but operating at significantly larger scale.
- WPP: World's largest advertising holding company with extensive UK agency network (GroupM, Ogilvy, VMLY&R). Represents the holding-company incumbent alternative Clicks positions against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Clicks social profiles
Digital presenceClicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clicks leadership team
Management profileNumber of profiles
Profiles1 record
Clicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clicks
What does Clicks do?
Clicks is an independent UK-based full-service advertising and marketing agency that delivers strategy-led, creative-driven campaigns across digital and traditional channels. Its core offering centers on programmatic display advertising, Google Ads management, paid social advertising (Meta, LinkedIn, TikTok, Pinterest), email marketing automation, social media management, SEO, lead management systems, podcast/radio advertising, and outdoor (billboard and DOOH) campaign management. Services are sold through monthly retainers, percentage-of-media-spend commissions, and project-based engagements to growth-focused UK brands.
Is Clicks a public or private company?
Clicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clicks founded?
Clicks was founded in 2016. It employs 11 to 50 people.
Where is Clicks based?
Clicks is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Clicks make money?
One revenue line is on record: advertising & Marketing Services.
Who are Clicks's main competitors?
Direct peers on record are Croud, Hallam, Rise at Seven, Koozai, Impression Digital and Builtvisible. Broad incumbents are Dept, Brainlabs, Jellyfish and WPP.
Does Clicks have an API?
No public API is recorded for Clicks.
What industry is Clicks in?
Clicks's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 5418 and its SIC code is 7311.