Cayago
Cayago AG is a German manufacturer of premium electric water scooters sold globally under the SEABOB brand. It serves luxury yacht owners, affluent watersports enthusiasts, and marine businesses through direct sales, authorized dealers, and premium boat shows in EMEA, the Americas, and Asia Pacific.
- Company typePrivate
- Founded2007
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cayago does
Cayago AG is a German manufacturer and global distributor of premium electric water scooters sold under the SEABOB brand. Founded in 2007 and headquartered in Stuttgart, the company operates its manufacturing and precision production facility in Bad Salzuflen, Germany, and runs regional sales and service offices in Fort Lauderdale, Florida (Americas) and Singapore (Asia Pacific). Its core product, SEABOB, is described as the world's fastest water sled — an electric jet-propulsion vehicle that operates on the water surface and dives to depths of up to 25 meters, depending on model. The current product line centers on the SEABOB F9 series, designed by Studio F. A. Porsche with titanium, magnesium, and ceramic construction, and on the limited-edition SEABOB SE63 for Automobili Lamborghini, launched in December 2024 as a complete redesign with new motor architecture and Lamborghini-inspired colors. A legacy F5 series remains available, and the company sells a proprietary accessories ecosystem including chargers, transport bags, covers, racks, the Pilot Belt System, and the Lifting Dock.
Cayago generates revenue predominantly through one-time unit sales of SEABOB water scooters, plus recurring accessory and spare-part revenue. Pricing is region-specific and distributed via downloadable price lists for EMEA, USA, LATAM/CAR, and APAC, with prices not publicly disclosed but positioned at the luxury end of the market. Go-to-market is multi-channel: direct sales from the German headquarters and regional offices with full transaction handling and delivery to customer addresses, a worldwide authorized dealer network, and an event-led presence at Cannes Yachting Festival, Monaco Yacht Show, Genoa Boat Show, Barcelona International Boat Show, and Fort Lauderdale International Boat Show. Direct-to-consumer activation is reinforced by the SEABOB Lakes & Oceans Tour, a coast-to-coast US roadshow.
The customer base is concentrated in three primary segments: affluent luxury yacht owners seeking premium on-board water toys, premium watersports enthusiasts for both recreational surface and diving use, and marine businesses (marinas, boat rental operators, and dealerships) that incorporate SEABOB into their service offerings. The company is privately held under German law (Aktiengesellschaft) with no disclosed outside funding, and is led by CEO Hans-Peter Walpurgis and Chairman of the Supervisory Board Dr. Michael Marek. Brand collaborations with Studio F. A. Porsche and Automobili Lamborghini function as both product differentiation and distribution leverage into adjacent luxury consumer bases.
Cayago firmographics
Firmographics- Name
- Cayago
- Legal name
- CAYAGO AG
- Website
- https://seabob.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cayago AG is a German manufacturer of premium electric water scooters sold globally under the SEABOB brand. It serves luxury yacht owners, affluent watersports enthusiasts, and marine businesses through direct sales, authorized dealers, and premium boat shows in EMEA, the Americas, and Asia Pacific.
- Ownership category
- akta.pro rank
Cayago industry classification
Industry- Product category
- Electric Personal Watercraft
- akta.pro primary industry
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)
Keywords
Where Cayago is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Cayago business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- SEABOB Water Scooter Sales: CAYAGO AG generates revenue primarily through the sale of SEABOB electric water scooters. Products include the SEABOB F9 series and the premium SEABOB SE63 for Automobili Lamborghini. Sales are conducted through direct sales, authorized dealers, and at events. The company handles complete transaction handling including delivery to customer addresses.
- Accessories and Spare Parts: Sale of accessories including Quick Charger, SEABOB Bag, SEABOB Cover, SEABOB F9 Rack, Pilot Belt System, and Lifting Dock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SEABOB F9 Series |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Cayago product offering
Product offeringCore offering
CAYAGO AG designs, manufactures, and sells SEABOB electric water scooters — high-performance personal watercraft that operate on the surface and dive underwater, marketed as the fastest water sled in the world. Products are precision-manufactured in Germany using titanium, magnesium, and ceramic coatings, and sold through direct sales, authorized dealers, and international boat shows.
Product overview
CAYAGO AG manufactures the SEABOB, the world's fastest electric water sled, as a technology specialist for exclusive and innovative water sports vehicles in e-mobility. The product portfolio centers on the flagship SEABOB F9 Series (F9 and F9S), designed by Studio F. A. Porsche, featuring titanium/magnesium construction with ceramic coatings and multiple drive modes. The premium SEABOB SE63 for Automobili Lamborghini represents a special edition collaboration with Automobili Lamborghini, offering a complete redesign with new motor architecture and signature brand colors. Legacy F5 Series models remain available. A complete accessories ecosystem includes Quick Charger, Transport Bag, Cover, Rack, Pilot Belt System, and Lifting Dock. All products are manufactured in Germany at the Bad Salzuflen facility.
Differentiator
Problem solved
Functional benefit
Brands
- SEABOB F9: Advanced electric water scooter with design by Studio F.A. Porsche, featuring digital thumb-operated accelerator, Normal/Dive/Sport modes, and Driving Stability System
- SEABOB SE63 for Automobili Lamborghini
Products and services
- SEABOB F9 Flagship SEABOB electric water scooter designed by Studio F. A. Porsche, featuring a digital thumb-operated accelerator with Normal/Dive/Sport modes, and a Driving Stability System. Crafted from titanium, magnesium, and ceramic coatings for luxury water recreation, yacht use, and underwater exploration.
- SEABOB F9S Enhanced version of the SEABOB F9 with the Driving Stability System, featuring a complete wing system on the Jet nozzle and extractable rear-side wings for highly stabilizing buoyancy during all water activities. Targeted at watersports enthusiasts seeking premium performance.
- SEABOB SE63 for Automobili Lamborghini Premium limited-edition electric water scooter developed in licensing partnership with Automobili Lamborghini, featuring bold Lamborghini-inspired design language, newly developed motor architecture, groundbreaking battery technology, and an enhanced wing system with Performance Board. For ultra-high-net-worth collectors and Lamborghini brand enthusiasts.
- SEABOB F5 Series (F5, F5 S, F5 SR) Legacy electric water scooter models (F5, F5 S, F5 SR) representing earlier generations of the SEABOB product family, still available for purchase.
- SEABOB Accessories Companion accessories for SEABOB water scooters including the Quick Charger (faster charging), SEABOB Bag (transport), SEABOB Cover (protection), SEABOB F9 Rack (storage), Pilot Belt System (arm fatigue reduction), and Lifting Dock (inflatable water entry/exit aid).
Quantifiable outcome
- Maximum diving depth of 25 meters (SE63)
- +4 more outcomes
Companies that use Cayago
Customer profileSegments4 records
Ideal customer profiles3 records
Cayago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cayago partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- AquabanascoreOfficial tour partner for the SEABOB Lakes & Oceans Tour 2026. Aquabanas collaborates with SEABOB to bring water experiences to America's lakes, coastlines and boating communities through the coast-to-coast tour.
- Otter-BikecoreOfficial tour partner for the SEABOB Lakes & Oceans Tour 2026. Otter-Bike partners with SEABOB to create a nationwide celebration of life on the water across 22 US states.
- Automobili LamborghiniflagshipLicensing partnership to produce the SEABOB SE63 for Automobili Lamborghini. The product uses Lamborghini's iconic design language, trademark, and branding. Features exclusive colors (Verde Gea, Giallo, Verde Selvans, Arancio Egon, Grigio Lynx, Bianco Siderale) inspired by Lamborghini vehicles.
- Studio F. A. PorscheflagshipDesign partnership for the SEABOB F9 series. Studio F. A. Porsche designed the watercraft with a symbiosis of form and function, creating a puristic design with sportive handling characteristics and excellent hydrodynamic function.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cayago competitors and assessment
Company assessmentDirect peers
- Sublue: Sublue manufactures consumer underwater scooters (e.g., WhiteShark Mix) that compete head-on with SEABOB in the personal water-propulsion category, though positioned at lower price points and broader mass-market distribution.
- Lift Foils: Lift Foils is a premium electric hydrofoil surfboard maker with comparable luxury watersports positioning, premium pricing, and a similar affluent, lifestyle-driven buyer base as SEABOB.
- Fliteboard: Fliteboard produces premium electric hydrofoil boards (eFoils) targeted at affluent watersports buyers — directly overlapping SEABOB on luxury positioning, electric propulsion, and lifestyle marketing, though on surface-only craft.
- Radinn: Radinn is a Swedish maker of premium electric jetboards — directly comparable to SEABOB on premium electric water-propulsion positioning, Nordic design heritage, and HNW watersports buyers.
- Awake Boards: Awake Boards is a Swedish premium electric jetboard maker competing in the same luxury electric water-propulsion category as SEABOB, with overlapping affluent buyer segments.
- JetSurf: JetSurf manufactures motorized surfboards for the premium watersports segment — overlapping with SEABOB on power-driven personal watercraft, lifestyle buyers, and event-driven marketing.
- Waydoo: Waydoo is an electric foil/eFoil manufacturer that competes in the premium electric watersports category alongside SEABOB, targeting similar affluent riders with battery-powered personal water propulsion.
Broad incumbents
- Sea-Doo (BRP): Sea-Doo is the dominant global personal watercraft brand — a broad incumbent that overlaps with SEABOB's power-driven water recreation category, though Sea-Doo serves the mass market rather than the luxury yacht-toy niche.
- Yamaha WaveRunner: Yamaha WaveRunner is a long-established major personal watercraft brand — a broad incumbent in the same overall motorized water recreation category as SEABOB, with the scale and dealer network to enter adjacent electric sub-segments.
Emerging players
- Lampuga: Lampuga is a German-based maker of electric jetboards with partial overlap to SEABOB on electric water propulsion and premium positioning, though focused on surface jetboards rather than underwater scooters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cayago social profiles
Digital presenceCayago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cayago leadership team
Management profileNumber of profiles
Profiles2 records
Cayago subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cayago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cayago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cayago
What does Cayago do?
CAYAGO AG designs, manufactures, and sells SEABOB electric water scooters — high-performance personal watercraft that operate on the surface and dive underwater, marketed as the fastest water sled in the world. Products are precision-manufactured in Germany using titanium, magnesium, and ceramic coatings, and sold through direct sales, authorized dealers, and international boat shows.
Is Cayago a public or private company?
Cayago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cayago founded?
Cayago was founded in 2007. It employs 1 to 10 people.
Where is Cayago based?
Cayago is headquartered in Stuttgart, Germany, in the Europe region.
How does Cayago make money?
Two revenue lines are on record. SEABOB Water Scooter Sales are the primary driver. The others are accessories and Spare Parts.
Who are Cayago's main competitors?
Direct peers on record are Sublue, Lift Foils, Fliteboard, Radinn, Awake Boards, JetSurf and Waydoo. Broad incumbents are Sea-Doo (BRP) and Yamaha WaveRunner. Lampuga is listed as an emerging player.
Does Cayago have an API?
No public API is recorded for Cayago.
What industry is Cayago in?
Cayago's product category is Electric Personal Watercraft. Its primary akta.pro industry code is IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing.