What Good Thoughts does

Good Thoughts is a HealthTech SaaS platform that delivers immersive virtual reality therapy for behavioral health treatment centers, wellness providers, and individual patients. The platform enables licensed therapists to conduct live group and individual therapy sessions inside customizable virtual environments — including calming nature spaces, meditation rooms, beach settings, and scenario-based rooms for exposure therapy — using VR headsets. The company was founded in 2023 by Alex Hochberger in Fort Lauderdale, Florida, with Andrew Sossin (CEO of Recovery Unplugged) serving as Executive Chairman, and operates with a core team of approximately four people plus a medical advisory board.

The platform is built on the open-source Godot game engine, wrapped in a proprietary HIPAA-compliant infrastructure layer, and integrates natively with Salesforce Health Cloud and the "#1 EHR for behavioral health." Differentiated features include AI-driven non-player characters (NPCs) for role-play and exposure therapy, AI-generated avatars via Ready Player Me integration, pre/post-session structured assessments, automated provider summary sheets, and AI documentation automation claimed to reduce therapist paperwork by 90%. Patient engagement is reported to increase by 400% based on groups of five or more, though these figures are company-reported without independent clinical validation.

Good Thoughts generates revenue through enterprise platform licensing (subscription), VR headset sales or rentals, and professional services for onboarding and training. The company is currently in commercial beta with four confirmed beta sites, offering beta partners 50% off future enterprise pricing and free custom VR environments. Total capital raised is approximately $300,000-$370,294 via a Regulation Crowdfunding campaign on StartEngine. There are no disclosed institutional venture rounds.

Name

Good Thoughts

Legal name

Good Thoughts, Inc.

Website

https://goodthoughts.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Thoughts is a HIPAA-compliant VR therapy SaaS platform that enables licensed therapists to conduct live group and individual behavioral health sessions inside customizable virtual environments, targeting treatment centers and wellness providers.

Ownership category

akta.pro rank

Product category

Behavioral Health VR Therapy Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• VR therapy platform
• Behavioral health software
• Immersive mental health
• Teletherapy VR solutions
• Clinical VR applications

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Licensing: VR therapy platform licensing to treatment centers and wellness providers with tiered pricing. Beta partners receive 50% discount on future enterprise pricing.
2. Hardware Sales: Sale or rental of VR headsets to facilities for accessing the platform.
3. Professional Services: Onboarding, training, and support services for enterprise beta partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Good Thoughts sells a licensed, HIPAA-compliant virtual reality therapy platform that enables therapists to run live group and individual behavioral health sessions inside customizable immersive environments. The product combines VR rooms for calming nature, meditation, exposure therapy, and identity exploration with AI-driven NPC role-play, automated therapist documentation, pre/post-session assessments, and EHR/Salesforce integration. It is sold primarily via enterprise subscriptions to treatment centers, addiction recovery facilities, and wellness studios.

Product overview

Good Thoughts is a single unified VR therapy platform for behavioral health that combines immersive virtual reality environments with live therapist-led sessions. The core Good Thoughts VR Therapy Platform serves as the main product, with integrated modules including Custom VR Environments (tailored therapeutic spaces), the Pre/Post-Session Assessment System (AI-powered data collection), Provider Summary Sheets (automated session reports), the Beta Program (early access offering), and the VR Wellness Platform (stress management and mindfulness extension). The platform is designed for treatment centers, wellness providers, and individual therapy practices, with Salesforce integration for business systems connectivity and Ready Player Me for avatar customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Thoughts VR Therapy Platform Licensed, HIPAA-compliant virtual reality therapy platform that lets therapists run live group and individual behavioral health sessions in customizable immersive VR environments, with AI documentation, pre/post-session assessments, provider summary sheets, Salesforce Health Cloud integration, and behavioral-health EHR integration. Sold to treatment centers, addiction recovery facilities, and enterprise behavioral health providers.
• VR Wellness Platform Virtual wellness experience platform delivered through VR headsets that provides stress reduction, sleep support, mindfulness, and emotional balance programming through serene VR environments. Targeted at wellness studios, integrative health programs, and individual consumers for at-home wellness coaching.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Nova Southeastern University (NSU)coreStrategic or Co-development PartnerPartnership with NSU signifies commitment to advancing techniques specific to virtual reality environments. NSU provides research collaboration and academic expertise for VR therapy development.
• Dr. Hilary CurtiscoreOthersCo-founder of group private practice, licensed mental health counselor with 30+ years experience. Designed pre and post-session questions based on extensive research. Provides clinical advisory for VR therapy platform development.
• Dr. David R. Kramer, MDcoreOthersMedical Director for Recovery Unplugged medical and psychiatric services in South Florida. Board-certified psychiatrist since 1996. Provides clinical expertise in addiction, mood disorders, PTSD, and adolescent behavioral disorders.
• Behavioral Health EHR (Market Leader)coreTechnology or IntegrationOnly platform of its kind working with the #1 EHR for behavioral health, enabling seamless integration with existing clinical workflows.
• Salesforce Health CloudstrategicTechnology or IntegrationIntegrated with Salesforce and ready to plug and play with business operations. Part of Alex Hochberger's background in healthcare IT infrastructure.
• Godot EnginestrategicTechnology or IntegrationOpen-source game engine used as foundation for the VR therapy platform, combining benefits of open-source technology with proprietary HIPAA-compliant security measures.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• XRHealth: Operates a VR-based telehealth platform for physical, cognitive, and behavioral health, directly mirroring Good Thoughts' enterprise VR therapy model across clinics and remote patients.
• BehaVR: Builds prescription and wellness VR experiences for mental health and chronic conditions, making it a direct behavioral-health VR peer to Good Thoughts' platform.
• SyncThink: Applies VR-based neurological assessment and training in clinical settings, overlapping with Good Thoughts' use of VR for behavioral and cognitive health interventions.

Emerging players

• Big Health: Digital therapeutics company (Sleepio, Daylight) addressing anxiety, insomnia, and mental health; comparable as a digital, evidence-based behavioral health product competitor to Good Thoughts.
• Limbic: AI-powered mental health support platform used in NHS pathways; comparable to Good Thoughts as a tech-enabled behavioral health intervention with enterprise-grade data capture.

Broad incumbents

• Cerebral: National telehealth provider for mental health and ADHD treatment. A broad incumbent in the same behavioral health category that Good Thoughts targets via enterprise contracts.
• Lyra Health: Enterprise mental health benefits platform serving employers. Comparable as a scaled incumbent in employer-sponsored behavioral health that Good Thoughts could partner with or compete against.
• Spring Health: Employer and payer mental health platform combining care navigation, therapy, and coaching. Comparable broad incumbent serving the same enterprise buyer Good Thoughts targets.
• Talkspace: Online therapy platform with enterprise and consumer channels. Comparable broad incumbent in virtual behavioral health that could extend into VR-enabled modalities.
• Headspace Health: Mental wellness platform combining content, coaching, and therapy. Comparable broad incumbent that overlaps with Good Thoughts' mindfulness/wellness use cases and employer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GoodThoughtsH
• YouTubeyoutube.com/@GoodThoughtsHealth
• Facebookfacebook.com/Goodthoughtsh
• LinkedInlinkedin.com/company/good-thoughts-health/?viewAsMember=true
• Instagraminstagram.com/goodthoughts.health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Thoughts