TCC

What TCC does

TCC (The Cellular Connection) is the largest Verizon Premium Wireless Retailer in the United States, operating 700+ retail locations across 38 states as a wholly-owned subsidiary of Round Room Holdings, Inc. Founded in 1991 as a single store in Marion, Indiana and now headquartered in Fishers, Indiana, TCC sells flagship smartphones from Apple (iPhone 17 family), Samsung (Galaxy S26 series, Z Flip7), and Google (Pixel 10 series), alongside Verizon-branded wireless service plans, home internet (5G Home, Fios fiber, Frontier Fiber), and device protection services. The company employs more than 2,000 people across retail, corporate, and support functions and operates under a 30+ year Verizon Authorized Retailer relationship that has produced four Verizon Agent of the Year awards (2019, 2022, 2023, 2025).

The business model is hybrid: hardware sales (smartphones, tablets, accessories) generate upfront revenue, while recurring revenue streams come from mobile service plans (MyPlan Unlimited tiers $55-$65/line, Simplicity Plan at $30/line, prepaid options $35-$50), home internet subscriptions ($20-$95/mo with 3-5 year price locks), device protection (Verizon Mobile Protect), and Redux wet-device recovery subscriptions (3M+ prepaid subscribers). Distribution spans physical retail, e-commerce (tccrocks.com), inside phone sales, and appointment-based consultative selling. Customer segments include individual consumers and families (primary), small business owners (Verizon Business Solutions, Verizon Connect fleet management), and professional groups with discounts (military, veterans, first responders, educators).

Revenue mechanics are anchored to carrier commissions on plan activations and upgrades, hardware margins, and attach-rate optimization across service, protection, and home internet. The proprietary Redux patented vacuum-drying technology provides a differentiated in-store service hook. Corporate giving through TCC Gives ($7.3M+ in 1,551 community grants, More Than a Phone domestic violence survivor support, Get10Give10 sweepstakes) functions as both brand moat and community-relations asset. Under CEO Scott Moorehead (since 2008), combined Round Room entity revenue scaled from $135M to over $2B by 2017; the company continues to expand store count and product surface through 2025-2026.

Name

TCC

Legal name

Round Room Holdings, Inc.

Website

https://tccrocks.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TCC is the largest Verizon Premium Wireless Retailer in the US, operating 700+ retail locations across 38 states. The company sells smartphones, wireless plans, home internet, and device protection services to consumers, families, and small businesses as a Round Room Holdings subsidiary.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Retail

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Radiotelephone Communications (4812)

akta.pro primary industry

Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches) (CRACABAE)

Keywords

• Wireless retail services
• Mobile phone sales
• Wireless carrier plans
• Home internet services
• Device protection services

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Wireless Device Sales: Sale of smartphones, tablets, smartwatches, and accessories from Apple, Samsung, Google, and Motorola brands
2. Mobile Service Plans: Recurring revenue from Verizon wireless plans including Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, and prepaid plans with various data tiers and perks
3. Home Internet Services: 5G Home Internet, Fios Home Internet, and Frontier Home Internet services with price lock guarantees ranging from 3-5 years
4. Redux Device Recovery Services: Wet device drying services using patented vacuum technology; over 3 million customers have prepaid subscriptions
5. Device Protection and Insurance: Verizon Mobile Protect and device protection plans for insurance and support services
6. Early Upgrade Program: Annual iPhone upgrade program allowing customers to upgrade before completing device payments

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

TCC is the largest Verizon Premium Wireless Retailer in the United States, operating over 700 retail locations across 38 states. The company sells smartphones, tablets, smartwatches, and accessories from Apple, Samsung, Google, and Motorola; activates Verizon wireless service plans (unlimited, prepaid, and Simplicity Plan); and offers home internet services (5G Home, Fios, and Frontier Fiber). TCC also provides proprietary wet-device recovery through Redux and operates social-impact programs such as TCC Gives.

Product overview

TCC is a Verizon Authorized Retailer operating 559 locations across 35 states, offering a comprehensive portfolio of mobile devices and wireless services. The core product offering centers on flagship smartphones from Samsung (Galaxy S26 series, Z Flip7), Apple (iPhone 17 lineup), and Google (Pixel 10 series), available through customizable wireless plans. TCC's service portfolio includes Verizon's MyPlan unlimited offerings (Unlimited Ultimate, Unlimited Plus, Welcome), the flexible Simplicity Plan ($30/line), and prepaid options. Home internet services encompass 5G Home Internet, Fios fiber-optic connectivity, and Frontier Fiber (following Verizon's acquisition). Add-on services include entertainment perks (Netflix, Disney+, Apple One, YouTube), device protection (Redux water damage recovery, Verizon Mobile Protect), and the Annual Upgrade Program for iPhones. TCC also operates extensive social impact initiatives including TCC Gives (community grants exceeding $7.2M), More Than a Phone (domestic violence survivor support), Get10Give10 sweepstakes, and Community Events programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Devices (Smartphones, Tablets, Smartwatches)
• Verizon Unlimited Plans (MyPlan)

Quantifiable outcome

• 99.9% network reliability for Fios Home Internet
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and strategic.

• VerizoncoreTechnology or Integration · 1 January 1991TCC is a Verizon Authorized Retailer with a 30+ year relationship with Verizon. This partnership provides access to Verizon's 5G Ultra Wideband, 5G Nationwide, and 4G LTE networks. TCC offers Verizon wireless plans, devices, and home internet services including 5G Home, Fios, and Frontier Fiber.
• Round Room, LLCcoreOthersRound Room is the parent company of TCC. TCC and Wireless Zone are wholly-owned subsidiaries of Round Room Holdings, Inc. Round Room is one of the nation's largest Verizon Authorized Retailers with operations across multiple retail brands. The combined entities eclipsed $2 billion in revenue in 2017.
• Redux (Pace Butler)coreTechnology or IntegrationRedux is a patented vacuum drying technology for recovering wet electronics. TCC offers Redux services at their retail locations. Over 3 million customers have prepaid subscriptions. The technology uses a vacuum process to reduce the evaporating point of water for quick moisture removal from phones, tablets, hearables, and smartwatches.
• More Than a PhoneflagshipStrategic or Co-development PartnerMore Than a Phone is a 501(c)(3) nonprofit that partners with domestic violence programs across the U.S. to provide smartphones to survivors. TCC supports this through device donations, volunteerism, store partnerships, and fundraising. TCC employees partner with community shelters and participate in activation packing parties.
• Frontier CommunicationscoreTechnology or IntegrationFrontier Fiber is now part of the Verizon family. TCC offers Frontier Home Internet services including 6 months free for new customers with Auto Pay and Mobile + Home Discount. Frontier Fiber internet provides up to 1 Gig speeds with no hidden fees, overage charges, or data caps.
• Wireless ZonecoreOthersWireless Zone is another brand under Round Room, LLC alongside TCC. The brands collaborate on initiatives like Get10Give10 sweepstakes. Both operate as Verizon Authorized Retailers.
• Culture of GoodstrategicOthersCulture of Good is a certified B-Corp founded by TCC CEO Scott Moorehead and Ryan McCarty, and is the first certified Benefit Corporation in Indiana. TCC is described as a Culture of Good company that encourages employees to give back in every community they serve.
• ApplecoreTechnology or IntegrationTCC sells Apple products including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPads, and Apple accessories. TCC offers Early Upgrade Program for iPhone upgrades and Apple One perk on Unlimited Plus plans.
• SamsungcoreTechnology or IntegrationTCC sells Samsung Galaxy devices including Galaxy S26+, S26 Ultra, S26, Galaxy Z Flip7, and tablets. Offers Samsung perks and trade-in promotions.
• GooglecoreTechnology or IntegrationTCC sells Google Pixel devices including Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold, and Pixel 10a. Offers Google AI Pro perk and Google One AI Premium subscription offers.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Best Buy: National consumer electronics retailer selling smartphones, tablets, and connectivity products across all major carriers. Competes with TCC for device attach and trade-in traffic, but operates a broader electronics portfolio.
• Verizon (Corporate Retail): The underlying carrier whose stores, website, and direct sales force compete head-to-head with TCC for the same activations and upgrades. Broader incumbent with deeper product/portfolio but no third-party retailer specialization.
• T-Mobile (Corporate Retail): Major U.S. carrier with retail presence and aggressive promotions, often cited on TCC's own website as a competitor for switch-in deals. Relevant incumbent shaping category economics.
• AT&T (Corporate Retail): Major U.S. carrier with own retail footprint selling smartphones, plans, and home internet. Competes indirectly with TCC for share-of-wallet across telecom services, especially where consumers compare carriers.

Direct peers

• Wireless Zone: Sister brand under Round Room Holdings alongside TCC; also a Verizon Authorized Retailer with its own store footprint. Direct overlap in carrier, product mix, and operating model — most comparable peer.
• Victra: One of the largest Verizon Authorized Retailers in the U.S., operating a multi-state retail footprint with similar wireless device, plan, and home internet offerings. Direct competitor for Verizon activations and upgrade traffic.
• Cellular Sales: Large U.S. wireless retailer (Verizon Authorized) operating a multi-state store network with similar product offerings in smartphones, plans, and accessories. Closely comparable in scale and channel mix.
• Russell Cellular: Verizon Authorized Retailer with hundreds of locations across multiple states, selling smartphones, wireless plans, and accessories. Highly comparable in store model, carrier mix, and target customer.
• GoWireless / Wireless Advocates: Verizon Authorized Retailer operating stores inside Walmart and standalone locations, selling wireless devices and Verizon plans. Comparable retail model with slight variation in host-store partnership structure.
• MobileNow (Verizon Authorized Retailer): Multi-store Verizon Authorized Retailer offering smartphones, wireless plans, and accessories with comparable GTM to TCC. Relevant direct competitor in shared markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tcctalk
• Facebookfacebook.com/tcctalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TCC