AutoMate
AutoMate is a Hong Kong-based mobile app, founded in 2017, that consolidates car maintenance, car beauty, insurance comparison, and used car trading services for individual Hong Kong car owners via in-house workshops and partner providers.
- Company typePrivate
- Founded2026
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
AutoMate firmographics
Firmographics- Name
- AutoMate
- Legal name
- AutoMate
- Website
- https://automate-app.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoMate is a Hong Kong-based mobile app, founded in 2017, that consolidates car maintenance, car beauty, insurance comparison, and used car trading services for individual Hong Kong car owners via in-house workshops and partner providers.
- Ownership category
- akta.pro rank
AutoMate industry classification
Industry- Product category
- Automotive Aftermarket Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where AutoMate is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
AutoMate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Service Booking Revenue: AutoMate generates revenue through facilitating bookings for car maintenance, beauty services, and related offerings. The platform connects car owners with in-house workshop services and partner providers for car insurance and vehicle trading.
- Partner Service Commissions: The company earns commissions from partner services including car insurance quotation comparison, used car sales and consignment, and other automotive services facilitated through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AutoMate product offering
Product offeringCore offering
AutoMate operates a mobile application platform for Hong Kong car owners that provides daily car management services. Its offering combines an in-house garage for professional car maintenance and repair, a car beauty department offering washing, waxing, coating, and PPF (Paint Protection Film) services, partner-mediated car insurance quotation comparison with same-day Cover Notes, and used car sales and consignment support including documentation, financing, and license plate services.
Differentiator
Problem solved
Functional benefit
Companies that use AutoMate
Customer profileSegments1 record
Ideal customer profiles1 record
AutoMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoMate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Insurance PartnerscoreAutoMate partners with insurance providers to offer car insurance quotation comparison services. The platform collects basic vehicle information and provides real-time quotes from multiple insurers, with the ability to issue Cover Notes on the same day.
- Vehicle Trading PartnerscorePartnership network for used car sales and consignment services, including vehicle inspection, documentation handling, financing arrangement, license plate services, and after-sales support. All vehicle transactions are handled by dedicated personnel.
- Automotive Service PartnersminorNetwork of automotive service providers including maintenance workshops and car beauty centers that complement AutoMate's in-house services. Services include regular maintenance, government inspection preparation, and cosmetic treatments.
Scale indicators1 record
AutoMate competitors and assessment
Company assessmentDirect peers
- GoMechanic: India-based car services and maintenance platform that aggregates workshops and offers booking, repairs, and detailing through a mobile app. Closest direct comparable to AutoMate's combined app-plus-garage model, with a similar product-led growth approach.
- Carro: Singapore-headquartered used car marketplace and full-stack auto platform spanning buying, selling, financing, and insurance. Comparable to AutoMate's used car trading, financing, and insurance comparison offerings across the Southeast Asian consumer market.
- Carsome: Malaysia- and Singapore-based used car marketplace with inspection, financing, and aftersales services. Directly comparable to AutoMate's vehicle trading and consignment value proposition for individual car owners.
- Droom: India-based online automotive marketplace offering buying, selling, inspections, financing, and service bookings. Comparable across AutoMate's full bundle of trading, inspection, and partner services on a single platform.
- CarDekho: India-based auto platform offering new/used car listings, financing, insurance, and service comparison. Comparable across multiple AutoMate service lines, particularly insurance comparison and vehicle trading.
Broad incumbents
- Autohome: China's largest online auto information and transaction platform covering new/used car listings, financing, and aftermarket services. Operates at much larger scale than AutoMate but in an overlapping services category within the Greater China region.
- Cox Automotive: Global incumbent offering a broad portfolio of auto services including dealer software, marketplaces, financing, and remarketing. Touches every category AutoMate operates in, but as a diversified B2B/B2C platform rather than a consumer-only Hong Kong niche.
- CarMax: US-based used car retailer with integrated financing, appraisal, and reconditioning capabilities. Comparable to AutoMate's combined vehicle trading and in-house service operations, scaled to a national footprint.
- CarGurus: Global automotive marketplace connecting car buyers and sellers with dealer pricing transparency and research tools. Overlaps with AutoMate's trading facilitation and insurance/comparison orientation, but without a physical service layer.
- TrueCar: US-based digital automotive marketplace partnering with dealers and lenders to offer pricing transparency and financing. Compares to AutoMate's marketplace role for vehicle trading and financing facilitation, but at a much larger and more established scale.
Market position
Customer concentration
AutoMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoMate leadership team
Management profileNumber of profiles
Profiles1 record
AutoMate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoMate
What does AutoMate do?
AutoMate operates a mobile application platform for Hong Kong car owners that provides daily car management services. Its offering combines an in-house garage for professional car maintenance and repair, a car beauty department offering washing, waxing, coating, and PPF (Paint Protection Film) services, partner-mediated car insurance quotation comparison with same-day Cover Notes, and used car sales and consignment support including documentation, financing, and license plate services.
Is AutoMate a public or private company?
AutoMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoMate founded?
AutoMate was founded in 2026. It employs 11 to 50 people.
Where is AutoMate based?
AutoMate is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does AutoMate make money?
Two revenue lines are on record. Service Booking Revenue is the primary driver. The others are partner Service Commissions.
Who are AutoMate's main competitors?
Direct peers on record are GoMechanic, Carro, Carsome, Droom and CarDekho. Broad incumbents are Autohome, Cox Automotive, CarMax, CarGurus and TrueCar.
Does AutoMate have an API?
No public API is recorded for AutoMate.
What industry is AutoMate in?
AutoMate's product category is Automotive Aftermarket Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 811121 and its SIC code is 7500.