PandoPartner

What PandoPartner does

PandoPartner is a Toronto-based SaaS company that operates a domain-specialized sponsorship management platform connecting inventory, revenue, agreements, fulfillment, and reporting in a single system. The platform is sold primarily to sports organizations (teams, leagues, governing bodies, university athletics), with secondary positioning toward brand-side portfolio managers, agencies, entertainment venues, nonprofits, and conference/association operators. Core modules include a Sponsorship CRM (pipeline, deal statuses, renewals, email-linked communications), an Inventory Manager (asset tracking, rate cards, sell-through analytics), a Fulfillment Tracker (deliverable tasks, creative file sharing, automated reporting), a Sponsorship Analytics/RevOps dashboard (revenue forecasting, pipeline trends, contracted revenue), an AI-infused Deck Generator (proposal and sales deck creation), a Data & Reporting Services product (scheduled PDF reports), and a Brand Platform for brand-side portfolio management. Technical AI features include AI Contract Upload, which extracts deal data from uploaded contracts (10/month on Starter tier), and AI-driven deck generation, while pre-built integrations connect the platform to Salesforce, HubSpot, QuickBooks, Gmail, Outlook, and Blackbaud.

The company sells through a hybrid product-led and sales-assisted motion: a self-serve quarterly subscription at $825 USD per quarter (Starter) targets smaller organizations and franchises online via Stripe, while annual-commitment tiers (Essentials, Pro, Scale) and add-on services — Inventory Consultation, Enterprise Network multi-entity collaboration, Deck Design Services, and Data & Reporting Services — are sold sales-assisted through demo requests and custom pricing for mid-market and enterprise accounts. The company is privately held, was founded by Mitch Thompson (CEO/co-founder, ex-sponsorship consultant) and Daniel Oh (CTO/co-founder), reports 1-10 employees, and holds SOC 2 Type II certification. Operations are reportedly active across North America with 75+ sports organizations, venues, and events as customers, including the CFL, CEBL, Hockey Canada, Canadian Hockey League (CHL/WHL/OHL), Montreal Alouettes, Ottawa Redblacks, PGA of Canada, and Swimming Canada, alongside US state youth soccer associations.

The only disclosed funding is a $120,000 seed round from Techstars dated 2023-11-02, tied to PandoPartner's participation in the Techstars Minnesota Twins Accelerator '24 cohort; no further institutional rounds are disclosed. Revenue is not publicly disclosed, pricing on tiers above Starter is custom, and the business appears to have grown primarily via founder-led enterprise sales and content marketing into a well-defined North American sports sponsorship niche.

Name

PandoPartner

Legal name

PandoPartner

Website

https://pandopartner.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PandoPartner is a Toronto-based SaaS platform providing sponsorship management software to North American sports organizations, brands, and agencies, with modules for inventory tracking, CRM, deal management, fulfillment, analytics, and AI-powered deck and contract generation.

Ownership category

akta.pro rank

Product category

Sponsorship Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

akta.pro secondary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Sponsorship management software
• Sports partnership platform
• Sponsorship CRM
• Inventory tracking software
• Rights holder management

Headquarters

HQ city

Georgetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Rights Holders): Tiered subscription pricing for rights holders based on inventory managed and automation utilized. Higher tiers unlock more asset inventory capacity, file storage, and automation features. Quarterly billing available for Starter tier; annual commitments required for Essentials, Pro, and Scale tiers.
2. Add-on Services: Additional services including Inventory Consultation (expert guidance for asset inventory optimization) and Enterprise Network (multi-entity collaboration for leagues and federated business models).
3. Deck Design Services: Professional sponsorship deck design services including introductory sales decks and custom partner proposals, delivered through a proprietary AI-infused process.
4. Data & Reporting Services: Professional PDF reports delivered on schedule (weekly, bi-weekly, monthly, or quarterly) that consolidate sponsorship data into visual summaries, including revenue forecasting and fulfillment health checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PandoPartner provides a self-service SaaS sponsorship management platform that helps sports organizations, brands, and agencies centralize and automate their sponsorship operations. The platform combines an inventory manager, sponsorship CRM, fulfillment tracker, AI-powered deck generator, brand-side portfolio workspace, and analytics dashboards into a single system that replaces spreadsheets with a connected source of truth for sponsorship assets, deals, and reporting.

Product overview

PandoPartner is a sponsorship management software platform built as a unified system with modular components. The core platform integrates six interconnected modules: Sponsorship CRM for pipeline and deal management, Inventory Manager for asset tracking, Deck Generator for AI-powered proposal creation, Fulfillment Tracker for deliverable execution, Data & Reporting Services for professional PDF reports, and Brand Platform for brand-side portfolio management. These are complemented by Sponsorship Analytics dashboards for reporting and revenue forecasting. The platform is offered through four pricing tiers (Starter at $825/quarter, Essentials, Pro, and Scale) designed to scale with organization size, plus optional add-ons for Inventory Consultation and Enterprise Network multi-entity collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship CRM Customer relationship management platform for rights holders to track the sponsorship sales pipeline, client communications, revenue trends, and deal statuses, with customizable dashboards, email inbox linking, and auto-generated renewals.
• Inventory Manager Asset tracking system for managing sponsorship inventory including venue signage, digital placements, activations, and packages, with rate cards, sell-through metrics, and real-time availability insights across sport-specific venue locations and signage types.
• Fulfillment Tracker Deliverable management and sponsor-servicing tool that tracks asset delivery status, assigns tasks with due dates and ownership, manages creative files, and monitors fulfillment progress with automated charts and reports for partner servicing.
• Deck Generator (Sponsorship Deck Services) AI-infused sales deck development service and tool that transforms sponsorship information and assets into polished, editable presentations including introductory overviews and custom partner proposals, delivered through a proprietary AI-infused process using organizational files and brand guidelines.
• Data & Reporting Services Professional PDF report generation service delivered on customizable schedules (weekly, bi-weekly, monthly, or quarterly) that consolidates sponsorship data into visual summaries, including revenue forecasting, fulfillment summaries, partner health checks, and growth rate tracking.
• Brand Platform Portfolio management tool for brand-side users to track all sponsorship deals, deliverables, and spending across multiple properties, with portfolio insights and deliverables analytics, and a shared workspace for collaboration with internal colleagues and rights-holder partners.
• Sponsorship Analytics Reporting and analytics dashboard providing insights into sponsorship performance, ROI tracking, and strategic decision-making with data visualization tools for revenue, pipeline, and inventory metrics, including quarterly trends, contracted revenue insights, growth rate tracking, and opportunity insights with average deal size and revenue funnel analysis.

Quantifiable outcome

• Trusted by 75+ sports organizations, venues, and events across North America
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• TechstarscoreStrategic or Co-development Partner · 1 January 2024PandoPartner is a proud member of the Techstars community through the Minnesota Twins Techstars Accelerator 2024 cohort. This accelerator focuses on sports tech, media, and live entertainment startups, providing mentorship, resources, and network access to help PandoPartner grow within the sports sponsorship technology ecosystem.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KORE Software (SIDEARM Sports / Learfield): KORE Software / SIDEARM Sports is the most established direct competitor in sports sponsorship management software for teams, leagues, venues and governing bodies. It overlaps PandoPartner on inventory, deal, partner and fulfillment workflows for rights holders, particularly across US college and pro sports.

Emerging players

• Tessitura Network: Tessitura is a CRM-style platform for arts, culture and live entertainment organizations that includes sponsorship, ticketing, fundraising and patron management. It is a vertical peer for PandoPartner's entertainment, venues and associations segments, even though its primary focus is ticketing rather than sponsorship.
• CrewFire: CrewFire is a creator and ambassador marketing platform used by brands and agencies to run influencer and community sponsorship programs. It overlaps PandoPartner on the brand and agency side, particularly for creator-driven sponsorship activations, but does not address the rights-holder inventory workflow.
• Sponsor United: Sponsor United is a sponsorship intelligence, valuation and marketplace platform serving brands, agencies and rights holders with deal data and partnership discovery. It is an adjacent peer that addresses the discovery and benchmarking side of sponsorship, complementing (and sometimes competing with) PandoPartner's operational workflows.
• Activation / Activation Inc. Activation is a sponsorship and partnership management platform that offers CRM, inventory, fulfillment and reporting tools for rights holders and brands. It serves as a direct vertical SaaS peer competing for the same mid-market sports and entertainment sponsorship deals as PandoPartner.

Broad incumbents

• Salesforce: Salesforce is the dominant horizontal CRM that powers revenue, deal and account workflows for many of PandoPartner's rights-holder and brand customers, and is one of PandoPartner's named integration partners. It represents a broad incumbent that could expand into sponsorship-specific workflows as a competing platform.
• HubSpot: HubSpot is a major CRM and marketing automation platform used by sponsorship sellers, brands and agencies. Like Salesforce, it integrates with PandoPartner today but could serve as a broad-incumbent alternative if it deepens partnership/deal capabilities.
• Blackbaud: Blackbaud is the leading vertical SaaS provider for nonprofits and associations, including sponsorship and fundraising workflows. It is a direct overlap in PandoPartner's Nonprofits/Government and Associations segments and a named integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PandoPartner