What Rotatelab Game Studio does

Rotatelab Game Studio (legal entity: Rotatelab Yazılım ve Bilişim Teknolojileri Sanayi ve Ticaret A.Ş.) is an independent mobile and PC game studio headquartered at Gaziantep Teknopark in Gaziantep, Turkey. Founded in 2015 by Abdurrahman Koçak and Yunus Becit, the studio operates with a small team (1-10 employees) of game developers, designers, and animators. It originally launched as Tarboosh Games producing Turkish-language titles (including Dağ Zombileri, Bay Çokbilmiş, Firar, Piksel Drifters) and rebranded to Rotatelab in 2017 to pursue English-language global releases (Ringo, Clash Defense, Queue Jumping, Riddle Labs). The studio has published 27 games across Apple App Store, Google Play, Amazon App Store, and Steam, with cumulative downloads reported at over 30 million and individual titles achieving #1 rankings in the US App Store and Apple 'Best New Games' features across 77 countries.

The studio's technology stack is conventional mobile game development with no proprietary framework disclosed; it relies on standard app store distribution and integrates Google Analytics and mobile analytics SDKs for telemetry, with Facebook as a social distribution touchpoint. Business model is free-to-play with dual monetization: in-app advertising during gameplay and optional virtual item / virtual currency in-app purchases, consistent with hyper-casual and casual mobile game economics. Go-to-market is product-led: rapid weekly iteration, app store optimization, social media presence (Twitter, Facebook, LinkedIn), a newsletter, and an editorial/media relations effort that has yielded Apple editorial featuring and industry recognition (Startup Pill '32 Top Casual Games Startups 2020', Game Factory & Google Booster Program graduate). The studio serves end-consumer mobile gamers globally, with no enterprise or B2B customer base, and is operationally dependent on the major app store platforms as its sole distribution channels.

Name

Rotatelab Game Studio

Legal name

Rotatelab Yazilim ve Bilisim Teknolojileri Sanayi ve Ticaret Anonim Sirketi

Website

https://rotatelab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rotatelab Game Studio is an independent Turkish hyper-casual and casual mobile game studio based in Gaziantep, developing free-to-play titles for iOS, Android, Amazon, and Steam, with 27 published games and over 30 million cumulative downloads serving global mobile gamers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaziantep

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-app advertising: Rotatelab's free-to-play games generate revenue through in-game advertisements. Games are distributed at no cost to players, with monetization achieved through ad impressions shown during gameplay sessions.
2. Virtual items and in-app purchases: Players can purchase virtual items, virtual currency, and in-game goods within the games. These purchases are non-refundable and non-transferable, providing a direct revenue stream from engaged players.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rotatelab is an independent game studio that develops and publishes casual and hyper-casual mobile games for iOS, Android, and PC platforms. Games are distributed free-to-play through app stores (Apple App Store, Google Play, Amazon App Store) and Steam, and are monetized via in-app advertising and optional purchases of virtual items and in-game currency. The studio operates a rapid-release pipeline, shipping approximately one new game per week, with a portfolio of 27 published titles.

Product overview

Rotatelab Game Studio is an independent mobile game development company based in Gaziantep, Turkey. The studio operates primarily under two brands: Tarboosh Games (for Turkish-language content) and Rotatelab (for global markets). Their portfolio includes hyper-casual and casual mobile games such as Riddle Labs, Queue Jumping, Dağ Zombileri, Bay Çokbilmiş, Firar, Piksel Drifters, Ringo, and Clash Defense. The studio has achieved significant milestones including 30 million total downloads across all games, with some games ranking as number one in various app stores. Games are developed for mobile (iOS and Android) and PC platforms, distributed through Apple App Store, Google Play, Amazon App Store, and Steam.

Differentiator

Problem solved

Functional benefit

Products and services

• Riddle Labs A puzzle/mystery mobile game available on iOS and Android platforms, targeting consumers seeking casual mobile gaming entertainment.
• Queue Jumping A casual mobile game for tablet and mobile platforms, available on iOS and Android, designed for quick-session entertainment gameplay.
• Dağ Zombileri (Mountain Zombies) A hyper-casual mobile game released under the Tarboosh Games brand that was featured in Apple's 'Best New Games' list in 77 countries, marking one of the studio's earliest major successes.
• Bay Çokbilmiş A mobile game developed under the Tarboosh Games brand targeting Turkish-speaking players.
• Firar A mobile game developed under the Tarboosh Games brand for Turkish-speaking audiences.
• Piksel Drifters A mobile game developed under the Tarboosh Games brand for Turkish-speaking audiences.
• Ringo A mobile game developed under the Rotatelab brand targeting international audiences with English-language content.
• Clash Defense A mobile game developed under the Rotatelab brand targeting international audiences with English-language content.

Quantifiable outcome

• 30 million+ total game downloads achieved
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Game FactorycoreStrategic or Co-development Partner · 1 January 2020Rotatelab participated in the Game Factory Booster program, a partnership between Game Factory and Google. This accelerator program supports gaming startups in Turkey by providing mentorship, resources, and development support. Rotatelab graduated from the first cohort of this program, indicating a significant strategic relationship with Turkey's leading game development ecosystem.
• GoogleminorGTM or Marketing Partner · 1 January 2020Google partnered with Game Factory on the Game Factory Booster program, which Rotatelab participated in. This partnership provides access to Google's developer tools, cloud infrastructure, and marketing platforms for gaming startups in Turkey.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Azerion: Azerion is a Dutch digital entertainment and ad-tech platform with significant hyper-casual and casual mobile gaming exposure; operates at much larger scale and is an established incumbent in the same broad category as Rotatelab.
• Outfit7: Outfit7 is the Slovenia-based creator of Talking Tom and a major casual mobile game publisher; broader portfolio and franchise IP make it a larger incumbent in the same casual-mobile-game category as Rotatelab.

Direct peers

• SayGames: SayGames is a mobile game publisher operating in the hyper-casual space with a large distributed title portfolio across Apple App Store and Google Play, comparable in publishing model to Rotatelab.
• Playgendary: Playgendary is a German mobile game developer and publisher active in casual and hyper-casual, comparable in portfolio breadth and global distribution via Apple/Google to Rotatelab.
• CrazyLabs: CrazyLabs (formerly TabTale) is a leading casual and hyper-casual mobile game publisher with a global hit portfolio and a similar publishing + development model to what Rotatelab operates.
• Rollic: Rollic was a Turkish hyper-casual mobile game studio/publisher before its acquisition by Zynga; it is the most direct Turkish-country comparable to Rotatelab and illustrates the consolidation exit path for indie studios of this profile.
• Kwalee: Kwalee is a UK-based hyper-casual mobile game publisher known for high-volume title releases and #1 store-chart hits, directly comparable in scale and approach to Rotatelab's weekly cadence model.
• Good Job Games: Good Job Games is an Istanbul-based casual/hyper-casual mobile studio whose regional base, team size, and free-to-play mobile focus make it a closely analogous Turkish-market peer to Rotatelab.
• Voodoo: Voodoo is the largest pure-play hyper-casual mobile game publisher globally, publishing thousands of titles through an in-house studio + partner network model. Directly comparable to Rotatelab's casual/hyper-casual mobile focus.
• Homa Games: Homa is a Paris-based hyper-casual mobile game publisher and developer operating a similar high-velocity, data-driven development and publishing pipeline to Rotatelab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rotate_Lab
• Facebookfacebook.com/Rotatelab
• LinkedInlinkedin.com/company/rotatelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotatelab Game Studio