Itemku
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Itemku firmographics
Firmographics- Name
- Itemku
- Legal name
- PT. Five Jack
- Website
- https://itemku.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Itemku industry classification
Industry- Product category
- Online Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)
- akta.pro secondary industries
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
Keywords
Where Itemku is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Itemku business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fee: Itemku generates revenue by taking a commission on each transaction completed through its marketplace. Sellers list products and pay a transaction fee or take rate when sales are completed. The platform facilitates secure transactions between buyers and sellers of digital gaming products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic pricing by sellers with platform-wide price comparison |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Itemku product offering
Product offeringCore offering
Itemku is a digital marketplace where third-party sellers list and individual gamers buy game keys, in-game items, game accounts, in-game currency/top-ups, and digital gift cards across platforms such as Steam, Roblox, Growtopia, Mobile Legends, and Genshin Impact. Transactions are protected by a Trade Guard escrow-style system with money-back guarantees and 24/7 support, with access via itemku.com and an Android mobile app.
Product overview
Itemku is a digital marketplace platform operating as a single unified marketplace rather than a modular platform architecture. The core offering centers on the Itemku Marketplace, which serves as a trusted marketplace for game keys, in-game items, accounts, and gift cards. The platform aggregates products across multiple product lines including Game Key Marketplace for digital game licenses, Roblox Games Marketplace for Robux and game items, Game Top-Up Services for in-game currency, Game Account Trading, Gift Cards for various platforms, and specialized sub-marketplaces for specific games like Growtopia (Locks), Blox Fruits (Fruits), Dragon Adventures (Dragons/Items), and Blockman Go (Gcubes/Passes). The ecosystem is supported by the Itemku Mobile Application (Android app) and Itemku Blog for gaming content. Transaction security is provided through Trade Guard. The platform operates primarily in the Southeast Asian market and was acquired by Bukalapak in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Key Marketplace Marketplace for purchasing digital game keys (license codes) for PC and console platforms including Steam and EA, offered in global, regional, and sharing-account formats by third-party sellers.
- Roblox Games Marketplace Dedicated marketplace for Roblox digital goods including Robux credits, game passes, pets, items, accounts, currencies, and boosting services across popular Roblox titles such as Blox Fruits, Grow a Garden, Fisch, and Blade Ball.
- Game Top-Up Services Instant top-up service for in-game currencies and premium content across titles including Growtopia, Mobile Legends, Genshin Impact, Roblox, Blockman Go, and many others.
- Game Account Trading Marketplace for buying and selling game accounts including Roblox, Mobile Legends, Steam, and other gaming platform accounts, with seller ratings and Trade Guard protection on each transaction.
- Digital Gift Cards Marketplace for digital gift cards and voucher codes for platforms including Roblox, Steam, Fortnite, TikTok, PlayStation Network, Battle.net, Binance, and Nintendo eShop.
- Itemku Mobile Application (Android) Android mobile application that gives gamers on-the-go access to browse, purchase, and trade digital gaming products on the Itemku marketplace, available on Google Play under com.fivejack.itemku.v2.
- Official Stores (Toko Resmi) Curated, officially recognized seller storefronts on the Itemku marketplace that give vetted merchants a branded presence and buyers a higher-trust channel for game accounts, items, and other digital products.
Quantifiable outcome
- More than 200,000 weekly users achieved in 2017 during Southeast Asia market test
- +3 more outcomes
Companies that use Itemku
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Itemku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Itemku partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BukalapakcoreIn May 2021, itemku officially became part of Bukalapak, Indonesia's leading marketplace. This was a strategic project for both parties as they shared the vision of providing easy access to digital products for all Indonesian citizens. The acquisition by Bukalapak strengthened itemku's position in the digital gaming market in Indonesia and Southeast Asia.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Itemku competitors and assessment
Company assessmentDirect peers
- G2G: G2G is a global marketplace for in-game items, game keys, accounts, currencies, and top-ups for titles like Roblox, Genshin Impact, Mobile Legends, and Steam games. It is the closest direct competitor to Itemku in product mix, audience (individual gamers), and marketplace business model.
- Eldorado.gg: Eldorado is a P2P digital-goods marketplace trading in-game currencies, items, accounts, and gift cards across major titles, with built-in escrow-style buyer protection. It overlaps Itemku directly on Roblox items, top-ups, and account trades, and targets a similarly global gamer base.
- PlayerAuctions: PlayerAuctions runs a marketplace for game items, accounts, currency, and power-leveling services with a strong trust/escrow mechanism — a near-direct functional analog to Itemku, particularly for MMO and mobile-gaming economies.
- Eneba: Eneba is a fast-growing marketplace for game keys, gift cards, and digital game subscriptions. It directly competes with Itemku's game-key and voucher categories, has raised significant venture capital, and operates a similar self-serve, multi-seller marketplace model.
- Kinguin: Kinguin is one of the largest third-party marketplaces for game keys, DLC, and software licenses. It is a direct peer to Itemku in the game-key and digital-license category, with comparable seller-led marketplace mechanics and a similar cross-border buyer base.
- Gameflip: Gameflip is a marketplace for in-game items, skins, accounts, gift cards, and game keys with seller ratings and a Flix digital wallet. It competes with Itemku directly in Roblox items, gift cards, and game accounts and has a similarly global footprint.
- CDKeys: CDKeys (owned by Wargaming/MGK Group) is a first-party-style retailer of game keys and digital codes. While not a peer-to-peer marketplace, it competes head-on with Itemku's game-key category on price and selection, often as the benchmark for cheapest legitimate keys.
Broad incumbents
- Razer Gold (Razer): Razer Gold is a global virtual credit platform for game top-ups across mobile and PC games, including Mobile Legends, Genshin Impact, and Free Fire — markets where Itemku is also active. It is a broader incumbent that competes with Itemku's top-up and voucher product lines as part of a wider gaming-payments portfolio.
- Steam (Valve): Steam is the dominant first-party game-key and game-item storefront. As a broad incumbent, it competes with Itemku on key sales (and indirectly limits the grey-market opportunity) while simultaneously being the upstream ecosystem whose ToS govern much of Itemku's catalog.
Others
- Coda (Shopify): Coda is a digital-goods distribution platform (formerly Paddle) used to sell game keys, software, and digital subscriptions. It is adjacent ecosystem infrastructure — the kind of digital-delivery / payments partner that competes for the B2B side of the digital-goods marketplace opportunity Itemku serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Itemku social profiles
Digital presenceItemku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itemku leadership team
Management profileNumber of profiles
Profiles2 records
Itemku funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itemku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itemku
What does Itemku do?
Itemku is a digital marketplace where third-party sellers list and individual gamers buy game keys, in-game items, game accounts, in-game currency/top-ups, and digital gift cards across platforms such as Steam, Roblox, Growtopia, Mobile Legends, and Genshin Impact. Transactions are protected by a Trade Guard escrow-style system with money-back guarantees and 24/7 support, with access via itemku.com and an Android mobile app.
Is Itemku a public or private company?
Itemku is a private company. It is classified as corporate owned and is currently operating.
When was Itemku founded?
Itemku was founded in 2014. It employs 101 to 250 people.
Where is Itemku based?
Itemku is headquartered in Jakarta, Indonesia, in the Asia region.
How does Itemku make money?
One revenue line is on record: marketplace Commission / Transaction Fee.
Who are Itemku's main competitors?
Direct peers on record are G2G, Eldorado.gg, PlayerAuctions, Eneba, Kinguin, Gameflip and CDKeys. Broad incumbents are Razer Gold (Razer) and Steam (Valve). Coda (Shopify) is listed as an others.
Does Itemku have an API?
No public API is recorded for Itemku.
What industry is Itemku in?
Itemku's product category is Online Gaming Marketplace. Its primary akta.pro industry code is MPAFACAJ, In-Game Item Marketplaces & Trading Platforms, with a secondary code of BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading). Its NAICS code is 459120 and its SIC code is 5945.