Stone Road
Stone Road is a privately held, LGBTQ+-owned cannabis brand founded in 2017 that produces hand-rolled pre-rolls, jarred flower, and solventless concentrates from a biodynamic farm in Nevada City, CA, selling direct-to-consumer and through dispensaries in California and Oklahoma.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stone Road does
Stone Road is a privately held, founder-controlled cannabis brand founded in 2017 by Lex Corwin and headquartered in Los Angeles, California, with a biodynamic family farm in Nevada City, CA spanning 57 acres (half an acre under greenhouse). The company cultivates cannabis using living soil ecosystems, natural pest management, and artesian well water (460-foot depth, pH 6.4), producing hand-rolled pre-rolls, jarred flower, solventless concentrates (Sauce and Sugar), and a separate merchandise line. All packaging is positioned as 99% plastic-free and fully recyclable, with cork and glass tubes for single joints and post-consumer recycled materials throughout.
The business operates a hybrid go-to-market: direct-to-consumer sales through stoneroad.org and merch.stoneroad.org, plus wholesale distribution to dispensaries across California and Oklahoma. The company received its California state cultivation license in July 2020 and has stated an intent to bring the entire supply chain in-house (currently approximately 30% in-house, 70% sourced from trusted local partner farms). The brand differentiates on three axes: an LGBTQ+-owned and inclusive identity (with Pride Month donations to the LGBTQ Freedom Fund), sustainability positioning, and a distinctive visual identity built with creative studio Art Camp.
Revenue is generated primarily through unit-priced cannabis product sales ($30 per single joint, $65 per hash joint, multi-pack and jarred flower SKUs) and a smaller merchandise stream ($20-$65 per apparel/accessory item). Total disclosed institutional capital is $250,000 (Newchip Accelerator, 2022), and the company employs 1-10 people. The brand has been recognized in cannabis trade press (Merry Jane, Weedmaps) and design publications (Design Milk, The Dieline) for product quality, sustainability, and aesthetic.
Stone Road firmographics
Firmographics- Name
- Stone Road
- Legal name
- Stone Road
- Website
- https://stoneroad.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stone Road is a privately held, LGBTQ+-owned cannabis brand founded in 2017 that produces hand-rolled pre-rolls, jarred flower, and solventless concentrates from a biodynamic farm in Nevada City, CA, selling direct-to-consumer and through dispensaries in California and Oklahoma.
- Ownership category
- akta.pro rank
Stone Road industry classification
Industry- Product category
- Cannabis Pre-Rolls and Flower
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE)
Keywords
Where Stone Road is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stone Road business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Sales: Direct sales of pre-rolls, flower, concentrates, and merchandise through owned e-commerce platform and retail dispensaries.
- Wholesale Distribution: B2B sales of cannabis products to dispensaries and retail stores, including bulk ordering programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Joint - 0.7G |
| Unit Pricing | Pay-as-you-go | Hash Joint - 1G |
| Unit Pricing | Pay-as-you-go | Eighth Pack - 5x0.7G Joints |
| Unit Pricing | Pay-as-you-go | Eighth Hash Pack |
| Unit Pricing | Pay-as-you-go | Quarter Pack - 10x0.7G Joints |
| Unit Pricing | Pay-as-you-go | Roll Your Own - 14G Pouch |
| Unit Pricing | Pay-as-you-go | Reserve Flower 1/8th - 3.54G Jar |
| Unit Pricing | Pay-as-you-go | Reserve Flower 1/4th - 7.08G Jar |
| Unit Pricing | Pay-as-you-go | Sauce Concentrate - 1G Jar |
| Unit Pricing | Pay-as-you-go | Sugar Concentrate - 1G Jar |
| Unit Pricing | Pay-as-you-go | T-Shirt |
| Unit Pricing | Pay-as-you-go | Hoodie |
| Unit Pricing | Pay-as-you-go | Beach Towel |
| Unit Pricing | Pay-as-you-go | Baseball Hat |
| Unit Pricing | Pay-as-you-go | Tote Bag |
| Unit Pricing | Pay-as-you-go | Bucket Hat |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Stone Road product offering
Product offeringCore offering
Stone Road produces and sells hand-rolled cannabis pre-rolls, jarred flower, and solventless concentrates grown via biodynamic farming on a 57-acre family farm in Nevada City, CA. The company emphasizes sustainable, 99% plastic-free packaging, artisanal hash infusion, and inclusive LGBTQ+-owned branding. Products are sold through owned e-commerce and wholesale to dispensaries across California with expansion into Oklahoma.
Product overview
Stone Road is a cannabis company offering a focused product portfolio centered on pre-rolls, flower, and concentrates. The core product line includes single joints and multi-packs (Eighth Packs, Quarter Packs) in both standard and hash-infused varieties, jarred flower in two sizes (1/8th and 1/4th), and solventless concentrates (Sauce and Sugar). The company also operates a separate merchandise sub-brand called Stone Road Shop, selling branded apparel and accessories. All products emphasize sustainable, recyclable, and plastic-free packaging. The company owns and operates a biodynamic farm in Nevada City, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Joint
Quantifiable outcome
- Triple-checked quality control process for every single joint
- +2 more outcomes
Companies that use Stone Road
Customer profileSegments4 records
Ideal customer profiles4 records
Stone Road technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stone Road partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Stone Road competitors and assessment
Company assessmentDirect peers
- Maven Genetics: California craft cannabis cultivator and pre-roll brand operating at a similar small-batch, farm-anchored scale with comparable product mix.
- Lowell Herb Co. California-based craft cannabis brand focused on pre-rolls and packaged flower with a similar farm-to-consumer ethos and direct-to-consumer plus dispensary distribution model.
- Flow Kana: California sun-grown cannabis brand that aggregates craft farm output and sells pre-rolls and flower through dispensaries and DTC, sharing Stone Road's farm-anchored, sustainability-leaning positioning.
- Henry's Original: Northern California craft cannabis brand emphasizing small-batch, sun-grown flower and pre-rolls sold through dispensaries; directly comparable in cultivation philosophy and product mix.
- Humboldt Seed Company: California craft cannabis cultivator and brand with strong farm identity and genetics-forward positioning, comparable to Stone Road's biodynamic, craft-grown approach.
- Garden Society: California craft cannabis brand offering pre-rolls, flower, and edibles with a wellness- and sustainability-led positioning closely aligned with Stone Road's values-based brand story.
- Miss Grass: Cannabis lifestyle brand combining premium flower and pre-rolls with editorial content and apparel, comparable to Stone Road's lifestyle positioning and merchandise sub-brand.
- Pure Beauty: Los Angeles-based craft cannabis brand with a design-forward identity and pre-roll and flower portfolio, mirroring Stone Road's LA roots and aesthetic-led positioning.
- Beboe: Premium California cannabis lifestyle brand with a design-forward identity and curated pre-roll and edible portfolio, comparable to Stone Road's lifestyle and aesthetic positioning.
Broad incumbents
- Canndescent: Established California premium cannabis brand with a wider product portfolio and broader retail distribution, serving as a larger incumbent benchmark for Stone Road's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Stone Road social profiles
Digital presenceStone Road financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Road leadership team
Management profileNumber of profiles
Profiles1 record
Stone Road funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Road M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Road
What does Stone Road do?
Stone Road produces and sells hand-rolled cannabis pre-rolls, jarred flower, and solventless concentrates grown via biodynamic farming on a 57-acre family farm in Nevada City, CA. The company emphasizes sustainable, 99% plastic-free packaging, artisanal hash infusion, and inclusive LGBTQ+-owned branding. Products are sold through owned e-commerce and wholesale to dispensaries across California with expansion into Oklahoma.
Is Stone Road a public or private company?
Stone Road is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone Road founded?
Stone Road was founded in 2017. It employs 1 to 10 people.
Where is Stone Road based?
Stone Road is headquartered in Los Angeles, United States, in the North America region.
How does Stone Road make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are wholesale Distribution.
Who are Stone Road's main competitors?
Direct peers on record are Maven Genetics, Lowell Herb Co., Flow Kana, Henry's Original, Humboldt Seed Company, Garden Society, Miss Grass, Pure Beauty and Beboe. Canndescent is listed as a broad incumbent.
Does Stone Road have an API?
No public API is recorded for Stone Road.
What industry is Stone Road in?
Stone Road's product category is Cannabis Pre-Rolls and Flower. Its primary akta.pro industry code is CRANAHAE, Hemp Flower & Pre-Roll Retail (Non-Dispensary). Its SIC code is 2833.