BEBOE
BEBOE is a Los Angeles-based luxury cannabis brand selling socially-dosed hemp-derived THC gummies direct-to-consumer online and through licensed dispensaries in 28 U.S. states, targeting sophisticated adult consumers 21+ seeking mindful, occasion-specific cannabis experiences.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BEBOE does
BEBOE is a Los Angeles-based luxury cannabis edibles brand founded in 2017 by tattoo artist Scott Campbell. The company designs and sells a portfolio of hemp-derived D9 THC gummies — Cloud 9 (bliss), Sweet Dreams (sleep with CBN), Inspired (energy/creativity), Downtime (relaxation), and Remedy (renewal) — each precisely socially-dosed at 5-10mg THC with flavonoid and terpene profiles targeted at specific occasions. The company's core technical differentiator is formulation precision and full-panel third-party lab testing (COAs) for every batch, positioned as 2018 Farm Bill compliant.
BEBOE operates a hybrid go-to-market combining direct-to-consumer e-commerce (beboe.com and shop.beboe.com) with wholesale distribution to licensed dispensaries across 28 U.S. states. Products are priced at a premium $34.99 per 10-count pack and $150 for variety packs, with a subscription option offering 15% off on a 4-week cadence. Marketing is built around lifestyle content, the "Inspired Sessions" video series, and influencer/affiliate collaborations reinforcing a luxury positioning echoed by press features in the New York Times, Hollywood Reporter, and Forbes.
The company operates as a subsidiary of Green Thumb Industries (GTI), a major publicly traded multi-state cannabis operator, evidenced by Terms of Service and Privacy Policy linking to gtigrows.com and GTI co-branding on the logo. The brand is targeted at sophisticated adult cannabis consumers 21+ seeking controlled, mindful, occasion-specific experiences rather than high-THC recreational consumption.
BEBOE firmographics
Firmographics- Name
- BEBOE
- Legal name
- Beboe
- Website
- https://beboe.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BEBOE is a Los Angeles-based luxury cannabis brand selling socially-dosed hemp-derived THC gummies direct-to-consumer online and through licensed dispensaries in 28 U.S. states, targeting sophisticated adult consumers 21+ seeking mindful, occasion-specific cannabis experiences.
- Ownership category
- akta.pro rank
BEBOE industry classification
Industry- Product category
- Cannabis Edibles
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where BEBOE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
BEBOE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Gummy Sales: Beboe generates revenue primarily through direct-to-consumer online sales of cannabis gummies. Individual products are priced at $34.99 for 10 gummies, with variety packs and bundle options. The company also offers a subscription model with 15% discount for recurring orders on a 4-week cadence.
- Wholesale Distribution: Revenue generated through wholesale distribution to licensed dispensaries and retail locations across multiple U.S. states. The company has a wholesale request form on their website for retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Product Purchase - $34.99 per 10-count gummy pack |
| Unit Pricing | Pay-as-you-go | Gummy Variety Pack - $150.00 (currently sold out) |
| Subscription | Monthly | Subscription - 15% off regular price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BEBOE product offering
Product offeringCore offering
BEBOE designs, manufactures, and sells premium hemp-derived D9 THC gummies in five occasion-based formulations (Cloud 9 for bliss, Sweet Dreams for sleep, Inspired for energy/creativity, Downtime for relaxation, Remedy for renewal), along with bundled variety/discovery packs and a recurring subscription program. Products are positioned as luxury, low-dose, "socially-dosed" edibles with all-natural ingredients and third-party lab testing, sold direct-to-consumer via beboe.com and wholesale to licensed dispensaries across 28 U.S. states.
Product overview
Beboe is a luxury cannabis brand offering a portfolio of hemp-derived D9 THC gummies with five distinct functional varieties (Cloud 9 for bliss, Sweet Dreams for sleep, Inspired for creativity, Downtime for relaxation, and Remedy for renewal), plus bundled variety packs and a subscription service. All products feature all-natural ingredients, socially-dosed 5-10mg THC doses, third-party lab testing, and are marketed as a sophisticated alternative for mindful cannabis consumers. The brand was founded by tattoo artist Scott Campbell, inspired by his grandmother's medicinal marijuana use.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud 9 Gummies Hemp-derived D9 THC and CBG gummies with a 1:1 ratio (10mg each per piece) in Sparkling Pear flavor, designed to promote general comfort and bliss with all-natural ingredients. Targeted at adult consumers 21+ seeking a controlled, low-dose THC experience.
- Sweet Dreams Gummies Hemp-derived D9 THC and CBN gummies (10mg THC + 2mg CBN per piece) in Raspberry Plum flavor, formulated to promote restful sleep with a socially-dosed formula. Targeted at adult consumers seeking a low-dose sleep aid.
- Inspired Gummies Hemp-derived D9 THC gummies (10mg per piece) in Blood Orange flavor with limonene and valencene terpenes, designed for energizing and creative effects. Targeted at adult consumers seeking a low-dose productivity/creativity boost.
- Downtime Gummies Hemp-derived D9 THC and CBD gummies with a 1:1 ratio (10mg each per piece) in Blackberry flavor, featuring myrcene and delta-3-careene terpenes for relaxation effects. Targeted at adult consumers seeking a low-dose relaxation experience.
- Remedy Gummies Hemp-derived D9 THC (5mg) and CBD (10mg) gummies in Golden Peach flavor, formulated for renewal and emotional well-being with a restorative profile. Targeted at adult consumers seeking a low-dose wellness/care product.
- Gummy Variety Pack A curated bundle containing multiple BEBOE gummy varieties (Downtime, Sweet Dreams, Cloud 9, Remedy) in a 6-flavor, 6-effect collection. Priced at $150 (available at $127.50). Targeted at adult consumers seeking to sample BEBOE's full range.
- Sleep + Relax Discovery Pack A curated discovery pack combining BEBOE's sleep and relaxation gummies for intentional winding down. Targeted at adult consumers seeking a premium wind-down routine.
- Focus + Bliss Discovery Pack A curated discovery pack combining BEBOE's energy and bliss gummies for uplifting experiences. Targeted at adult consumers seeking a premium uplifting ritual.
- Subscription Service A recurring subscription program offering 15% off with 4-week delivery frequency for automated BEBOE gummy replenishment. Targeted at repeat adult consumers.
Companies that use BEBOE
Customer profileSegments2 records
Ideal customer profiles2 records
BEBOE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
BEBOE partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
BEBOE competitors and assessment
Company assessmentDirect peers
- Wana Brands: Wana Brands is one of the largest cannabis gummy producers in North America, with a wide range of effect-based SKUs. It is a direct competitor to BEBOE in the gummies category, with similar occasion-based product positioning and broad dispensary distribution.
- Wyld: Wyld is a leading cannabis edible brand focused on real-fruit-infused gummies with effect-based SKUs (sleep, relaxation, energy, etc.). It directly competes with BEBOE in the premium gummy category, serving similar adult consumers through dispensaries and DTC channels.
- PLUS Products: PLUS Products is a California-based cannabis edible brand known for gummies and dose-controlled products. It competes directly with BEBOE in the premium, design-forward gummy segment targeting adult consumers.
- Kiva Brands: Kiva is a major cannabis edible brand offering gummies, chocolates, and mints with precise dosing and effect-based products. Kiva competes with BEBOE in the premium, precision-dosed edible space and is sold through dispensaries across legal states.
- Camino Gummies (by Kiva): Camino is Kiva's flagship gummy line built around occasion-based effects (sleep, relaxation, energy). It overlaps closely with BEBOE's Cloud 9 / Sweet Dreams / Inspired / Downtime / Remedy structure and targets similar luxury, wellness-minded consumers.
- Rose Los Angeles: Rose Los Angeles is a premium, low-dose cannabis edible brand (syrups, gummies) targeting the same sophisticated, mindful adult consumer as BEBOE, with comparable price points and an LA-based origin story.
Emerging players
- Cann: Cann is a cannabis-infused beverage brand with low-dose, social occasion-based positioning. It targets the same sophisticated, low-dose consumer as BEBOE but with beverages rather than gummies, representing a format-adjacent competitor.
- Leune: Leune is a premium, design-led cannabis beverage brand with low-dose, social-occasion positioning. It competes with BEBOE for the same sophisticated, mindful consumer segment but in beverage form, making it a category-adjacent emerging competitor.
Broad incumbents
- Lord Jones: Lord Jones was a pioneer luxury cannabis brand (acquired by Cronos) with premium topicals, gummies, and tinctures. It is historical direct competition in the luxury cannabis space and comparable to BEBOE in positioning, though now embedded within a larger broader-portfolio parent.
Others
- Jayne / HIGH HOLDINGS (select luxury cannabis brands): High Holdings is a multi-brand cannabis house (Marley Natural, flower, prerolls) with a portfolio of premium, lifestyle-oriented brands. It is a broader incumbent whose portfolio approach overlaps with GTI's strategy of housing BEBOE as a luxury sub-brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BEBOE social profiles
Digital presenceBEBOE compliance and trust
Trust signalCompliance1 record
BEBOE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEBOE leadership team
Management profileNumber of profiles
Profiles2 records
BEBOE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEBOE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEBOE
What does BEBOE do?
BEBOE designs, manufactures, and sells premium hemp-derived D9 THC gummies in five occasion-based formulations (Cloud 9 for bliss, Sweet Dreams for sleep, Inspired for energy/creativity, Downtime for relaxation, Remedy for renewal), along with bundled variety/discovery packs and a recurring subscription program. Products are positioned as luxury, low-dose, "socially-dosed" edibles with all-natural ingredients and third-party lab testing, sold direct-to-consumer via beboe.com and wholesale to licensed dispensaries across 28 U.S. states.
Is BEBOE a public or private company?
BEBOE is a private company. It is classified as corporate owned and is currently operating.
When was BEBOE founded?
BEBOE was founded in 2017. It employs 11 to 50 people.
Where is BEBOE based?
BEBOE is headquartered in Los Angeles, United States, in the North America region.
How does BEBOE make money?
Two revenue lines are on record. Direct-to-Consumer Gummy Sales are the primary driver. The others are wholesale Distribution.
Who are BEBOE's main competitors?
Direct peers on record are Wana Brands, Wyld, PLUS Products, Kiva Brands, Camino Gummies (by Kiva) and Rose Los Angeles. Emerging players are Cann and Leune. Lord Jones is listed as a broad incumbent. Jayne / HIGH HOLDINGS (select luxury cannabis brands) is listed as an others.
Does BEBOE have an API?
No public API is recorded for BEBOE.
What industry is BEBOE in?
BEBOE's product category is Cannabis Edibles. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 3113 and its SIC code is 2060.