Papyhappy

What Papyhappy does

Papyhappy is a French senior housing comparison and review platform headquartered in Joigny, France, operating in France and Spain. Founded in 2014, the company provides a free, anonymous web-based directory covering all senior housing categories including EHPAD (nursing homes), residences services seniors, residence autonomie, béguinages, habitat partagé, habitat intergénérationnel, accueil de jour, accueil familial, and pension de famille. The platform differentiates itself through an ethical positioning: no commercial preselection of facilities, no commissions from establishments, and collaborative reviews sourced from residents, families, and anonymous mystery shopper visits. The company has accumulated thousands of user reviews across housing categories, forming a proprietary dataset on facility quality.

The company's product portfolio includes the core Papyhappy platform, Papy Conseil (personalized advisory for seniors and families), Papy Assistance (relocation support services), papyhappy.jobs (a job board for elder care careers launched in 2023), and enterprise solutions for companies offering employee eldercare benefits. Revenue is generated through professional subscription services for housing managers (who pay to showcase their facilities and manage online presence) and fees from personalized advisory services, while the core consumer search platform remains free. Strategic distribution partnerships include AG2R La Mondiale (core partner integrating Papy Conseil into their platform), Groupama Paris Val de Loire, Banque Populaire Val de France, and Bpifrance Le Hub.

Papyhappy employs 11-50 people and has raised approximately $1.7M (€1.5M) in a single funding round in January 2019 from BDR IT, Bpifrance, CFB Croissance & Innovation, and Groupama Banque. The company is founder-led by Joachim Tavares (Founder and CEO) and appears to operate as a privately-held, independent entity without venture capital backing beyond the 2019 round. Its go-to-market relies on content marketing, SEO, and organic search to attract seniors and families researching housing options, supplemented by institutional referrals through enterprise and local authority partnerships.

Name

Papyhappy

Legal name

Papyhappy

Website

https://papyhappy.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Papyhappy operates a free, independent web-based comparison and review platform helping seniors and their families in France and Spain find and evaluate senior housing options including EHPAD, residences services seniors, and alternative housing types, with revenue from housing manager subscriptions and personalized advisory services.

Ownership category

akta.pro rank

Product category

Senior Housing Directory & Advisory Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPAJAAAH

Senior Living & 55+ Community Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Senior housing directory
• Retirement home reviews
• Elder care platform
• Senior living comparison
• Aged care marketplace

Headquarters

HQ city

Joigny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services for Housing Managers: Establishment managers can subscribe to professional services to showcase their facilities, share quality information, and manage their online presence. This creates a B2B revenue stream from housing providers.
2. Papy Conseil and Papy Assistance: Personalized advisory and relocation assistance services for seniors and families needing hands-on support with housing searches and transitions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Papyhappy operates a free, independent, and collaborative online comparator for senior housing in France and Spain. The platform indexes all categories of senior residences (EHPAD, résidences services seniors, résidences autonomie, béguinages, habitat partagé, habitat intergénérationnel, accueil de jour, accueil familial, pension de famille) and surfaces user-generated reviews plus anonymous mystery shopper evaluations. Around this core, the company sells personalized advisory (Papy Conseil), relocation assistance (Papy Assistance), B2B subscriptions for housing managers, enterprise eldercare solutions, and operates a niche job board (Papyhappy.jobs) for the elder-care sector.

Product overview

Papyhappy operates as a unified comparative and collaborative platform for senior housing in France (and Spain). The core offering is the Papyhappy platform, which serves as a directory and review platform for all types of senior housing solutions. The portfolio includes two consumer-focused advisory services (Papy Conseil for consulting and Papy Assistance for relocation support), Papyhappy.jobs for employment in the senior care sector, and professional services for housing managers and enterprises. The platform covers housing types including EHPAD, residences services seniors, residence autonomie, béguinage, habitat partagé, habitat intergénérationnel, accueil de jour, accueil familial, and pension de famille.

Differentiator

Problem solved

Functional benefit

Brands

• papyhappy.jobs: Dedicated job board platform exclusively for careers in elder care and senior housing sector.

Products and services

• Papyhappy Platform (Senior Housing Comparator) Free, independent, and collaborative online comparator covering all categories of senior housing in France and Spain (EHPAD, résidences services seniors, résidences autonomie, béguinages, habitat partagé, habitat intergénérationnel, accueil de jour, accueil familial, pension de famille), combining an exhaustive directory with user-generated reviews and anonymous mystery shopper visits.
• Papy Conseil Personalized consulting service for seniors and their families requiring hands-on guidance through the senior housing search and selection process.
• Papy Assistance End-to-end relocation assistance service for seniors, providing support from housing search through to final move-in.
• Papyhappy.jobs Employment search platform dedicated exclusively to careers in the senior housing and elder care sector, connecting job seekers with employers in the field.
• Professional Services for Housing Managers Subscription-based professional solutions for housing managers and EHPAD operators to showcase their senior living facilities, share quality information with internet users, and increase visibility through the platform.
• Enterprise Solutions for Eldercare Benefits Enterprise solutions integrating Papy Conseil and platform access into corporate employee-assistance or customer-support programs, allowing companies such as AG2R La Mondiale, Groupama, and Banque Populaire Val de France to offer senior housing advisory as a benefit.

Quantifiable outcome

• Platform covers all senior housing categories in France and Spain without commercial filtering
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Groupama Paris Val de LoireminorGTM or Marketing PartnerInsurance company that trusts and references Papyhappy for senior housing information, potentially referring customers seeking eldercare housing options
• ApaveminorGTM or Marketing PartnerProfessional certification and inspection company that references or partners with Papyhappy for senior housing quality information
• Banque Populaire Val de FranceminorGTM or Marketing PartnerRegional bank that references Papyhappy as a trusted resource for customers seeking senior housing information
• CapitalminorGTM or Marketing PartnerMedia outlet that has featured or referenced Papyhappy in editorial content about senior housing
• French IoTminorGTM or Marketing PartnerFrench IoT ecosystem partner that has featured or collaborated with Papyhappy
• AG2R La MondialecoreGTM or Marketing PartnerMajor insurance and social protection group offering Papyhappy services as part of their eldercare support offerings, including Papy Conseil integrated into their platform

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Logement-Seniors.com: Logement-Seniors.com is a French directory of senior residences (EHPAD, residences services seniors, foyers). It competes directly with Papyhappy for organic search traffic on French senior housing queries.
• Maison-de-retraite-selection.com: A French senior housing comparator and directory covering EHPADs and residences services seniors. Comparable to Papyhappy as a competitor in the French EHPAD/senior residence search market.
• A Place for Mom: A Place for Mom is the largest US senior care referral marketplace, connecting families with assisted living, memory care, and independent living options. It is the closest direct peer to Papyhappy in business model (free family-facing search, B2B monetization from communities), differing mainly by US focus and scale.
• Caring.com: Caring.com is a US senior care directory with reviews and resource content for assisted living, memory care, and in-home care. Its combination of directory listings, user reviews, and editorial content mirrors Papyhappy's ethical comparator positioning.
• SeniorAdvisor: SeniorAdvisor (now part of A Place for Mom) is a reviews-focused directory for senior care providers in the US. Directly comparable to Papyhappy's review-led differentiation in the senior housing search experience.
• Seniorly: Seniorly is a US online marketplace for senior living communities with localized listings, reviews, and advisory services. Comparable to Papyhappy as a digital-first senior housing marketplace targeting families seeking assisted and independent living.
• Cap Retraite: Cap Retraite is a French online service helping families find EHPADs, residences services seniors, and home care options, with advisory support. Direct competitor to Papyhappy in the French senior housing placement market.

Regional players

• Novavie: Novavie is a French operator of residences services seniors. Comparable as a French senior housing market participant, though as an operator rather than an independent comparator like Papyhappy.
• Elder: Elder is a UK-based live-in care platform connecting families with carers for elderly relatives. Regionally comparable as a tech-enabled eldercare intermediary serving a different geography than Papyhappy's France/Spain footprint.

Broad incumbents

• Care.com: Care.com is a large US-based marketplace for senior care, childcare, and home care services. Comparable as a broad incumbent in the family-facing care services space, with senior care as one of several verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/papyhappy_fr
• LinkedInlinkedin.com/company/papyhappy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papyhappy