Plerdy
Plerdy is a Ukraine-based SaaS company offering an all-in-one CRO platform — heatmaps, session replay, pop-ups, A/B testing, SEO tools, and an AI UX Assistant — to website owners, eCommerce merchants, SaaS firms, and agencies worldwide via a freemium, product-led model.
- Company typePrivate
- Founded2017
- HeadquartersLviv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plerdy does
Plerdy is a private, Ukraine-based (Lviv) software company that operates an all-in-one Conversion Rate Optimization (CRO) SaaS platform aimed at website owners, eCommerce merchants, SaaS companies, and digital/agencies. Founded in 2017 with 11-50 employees, it combines client-side JavaScript instrumentation (heatmaps, scroll/mouse maps, session replay, event tracking, A/B testing, pop-ups) with a back-end analytics dashboard that links traffic sources to on-page UX issues, most notably through its Rage Click Detection feature.
The platform's product surface spans three core modules — Website Heatmap Tool, Session Replay Software, and Pop-Up Software (Smart Forms) — supplemented by A/B Testing, Website Feedback, Event Tracking, Conversion Funnel Analysis, Ecommerce Analytics, SEO Checker, SERP Checker, the AI UX Assistant, and two Chrome extensions (SEO Analyzer and UX & Usability Testing). Technical highlights include single-page-app (React/Angular/Vue) session recording, no-code pop-up builder with exit-intent/trigger targeting, and an AI UX Assistant that generates textual insights from behavioral data. Infrastructure is hosted at Hetzner (Germany, DIN ISO/IEC 27001) behind Cloudflare with TLS 1.3 and DDoS protection, and billing is handled by Paddle.
Plerdy's commercial model is product-led growth anchored on a $0/Forever freemium tier plus a 14-day free trial, with paid subscription tiers gated behind signup. Distribution is multi-channel: self-serve web signup, Shopify App Store, Chrome Web Store, an affiliate/referral/agency partner program, a demo-led inside-sales motion for mid-market, and seven localized country sites (US, ES, FR, PL, PT, UA, RU/KZ). Revenue is supplemented by a done-for-you Conversion Accelerator (CRO Service) and an affiliate revenue-share channel. The company shows 316+ G2 reviews at 4.7/5 and nine G2 badges (Leader, High Performer, Momentum Leader, Best Relationship, Users Love Us) but has disclosed only $40,000 in angel funding across two 2020 rounds from Lviv Tech Angels.
Plerdy firmographics
Firmographics- Name
- Plerdy
- Legal name
- Plerdy
- Website
- https://plerdy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plerdy is a Ukraine-based SaaS company offering an all-in-one CRO platform — heatmaps, session replay, pop-ups, A/B testing, SEO tools, and an AI UX Assistant — to website owners, eCommerce merchants, SaaS firms, and agencies worldwide via a freemium, product-led model.
- Ownership category
- akta.pro rank
Plerdy industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Plerdy is headquartered
LocationHeadquarters
- HQ city
- Lviv
- HQ country
- Ukraine
- HQ region
- Europe
Offices8 records
Markets served
Plerdy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Paid Plans): Recurring SaaS subscription plans with tiered usage limits (heatmaps, video sessions, SEO audit, pop-ups, e-commerce tracking, conversions, AI UX Assistant, A/B testing, storage months). Paid plans sit above the free tier.
- Freemium Plan: Free 'Forever' plan with daily caps on heatmaps, video sessions, SEO audit, pop-ups, e-commerce tracking, conversions, AI UX Assistant, unlimited A/B testing, and 1 month storage. Acts as the entry-level tier for land-and-expand.
- Conversion Accelerator / CRO Services: Professional services offering 'Conversion Accelerator' (https://www.plerdy.com/cro-service/) for clients who want done-for-you conversion rate optimization rather than only self-serve tools.
- Affiliate / Referral Program Revenue Share: An Affiliate Program and a Referral Program pay partners for traffic or conversions sent to Plerdy. Supports marketing, SEO, PPC, CRO, and Growth Hacking agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Forever plan |
| Freemium | Pay-as-you-go | Free 14-day trial |
| Subscription | Monthly | Paid subscription tiers |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Plerdy product offering
Product offeringCore offering
Plerdy is an all-in-one Conversion Rate Optimization (CRO) SaaS platform that combines a Website Heatmap Tool, Session Replay Software, and Pop-Up Software (Smart Forms) with complementary modules for A/B testing, on-page feedback, event tracking, conversion funnel analysis, e-commerce analytics, SEO auditing, SERP checking, and an AI UX Assistant. The platform also offers two Chrome extensions and a done-for-you Conversion Accelerator service, distributed via freemium self-serve signup, Shopify App Store, and partner/affiliate channels.
Product overview
Plerdy is an all-in-one Conversion Rate Optimization (CRO) platform offering a unified suite of behavioral analytics, engagement, and SEO modules for websites and online stores. Its core products include the Website Heatmap Tool, Session Replay Software, and Pop-Up Software (Smart Forms), which together capture clicks/scrolls, replay real user sessions, and convert traffic via targeted forms. These are complemented by modules such as the A/B Testing Tool, Website Feedback Tool, Event Tracking Tools, Website Funnel Analysis, Ecommerce Analytics, SEO Checker, SERP Checker, and the AI UX Assistant, plus Chrome extensions (Chrome SEO Analyzer, Plerdy UX & Usability Testing) and a done-for-you Conversion Accelerator (CRO Service). All modules share a single dashboard that ties traffic sources, UX issues (e.g., Rage Clicks), and on-site conversions together for business owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Heatmap Tool
Quantifiable outcome
- 316+ G2 reviews with 4.7/5 (and a 4.9/5 secondary score) rating
- +1 more outcomes
Companies that use Plerdy
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles7 records
Plerdy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature8 records
Plerdy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ShopifycoreShopify integration is highlighted on the homepage integration strip and pop-up product page. Plerdy is distributed via the Shopify App Store (apps.shopify.com/plerdy). The integration supports e-commerce tracking for Shopify-based stores.
- WordPresscoreWordPress is one of the integration logos displayed on the Plerdy homepage, and the site provides CMS Plugins (https://www.plerdy.com/plugins-for-cms/) to support WordPress and other CMSs.
- WixcoreWix is one of the seamless integration logos displayed alongside Shopify, WordPress, Drupal, and Joomla on the homepage.
- CloudflarecoreCloudflare provides SSL/TLS certificates (TLS 1.3, ECDSA SHA256, SHA256 RSA, both managed by Cloudflare as of 2023-03-02), DDoS protection, content delivery, and acts as a reverse proxy in front of the Plerdy hosting provider.
- HetznercoreHetzner hosts the Plerdy server in its DIN ISO/IEC 27001 certified data center in the Federal Republic of Germany. Client personal data may be transferred to Germany via this infrastructure.
- PaddlecorePaddle is Plerdy's payment processor for access to platform Tools. Paddle stores personal data related to payment and holds SOC and ISO certifications; Plerdy itself does not store payment personal data.
- G2coreG2.com is the primary third-party review platform for Plerdy; multiple G2 badges and 316+ reviews are featured on the homepage and product pages.
- Andrew ChornyycoreAndrew Chornyy is identified as 'PDG de Plerdy — expert en SEO et CRO avec plus de 15 ans d'expérience' (CEO of Plerdy, SEO and CRO expert with 15+ years of experience) and is the author of Plerdy blog content such as the UX audit guide.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Plerdy competitors and assessment
Company assessmentDirect peers
- Mouseflow: SaaS offering heatmaps, session replay, funnels, form analytics, and feedback for SMB and mid-market websites — directly overlapping Plerdy's behavioral-analytics modules.
- Lucky Orange: Heatmaps, session replay, live chat, and conversion funnels for SMB and eCommerce — overlapping the same buyer persona (online store owners) and feature set as Plerdy.
- Smartlook: Session replay and product analytics for web and mobile apps with funnel analysis — overlapping Plerdy on web session replay, event tracking, and funnel analysis.
- FullStory: Digital experience analytics platform with session replay, heatmaps, and conversion funnels, focused on mid-market and enterprise customers — competing with Plerdy for higher-tier contracts and AI-driven behavioral insights.
- Crazy Egg: Long-standing heatmap and A/B testing tool for SMB websites; directly comparable to Plerdy's heatmap and A/B testing modules on pricing, target buyer, and use cases.
- Microsoft Clarity: Free heatmap and session-replay product from Microsoft targeting the same SMB/enterprise website-analytics use cases as Plerdy; its zero-cost positioning directly pressures Plerdy's freemium-to-paid conversion economics.
- Hotjar: Direct competitor combining heatmaps, session recordings, on-site surveys, and feedback widgets in a single CRO platform targeting SMB and mid-market websites — the closest functional mirror to Plerdy's all-in-one suite.
Broad incumbents
- Amplitude: Established product-analytics platform with funnel, retention, and A/B testing. Overlaps Plerdy's funnel analysis and A/B testing modules while serving a much larger enterprise base.
- Mixpanel: Larger product-analytics incumbent covering event tracking, funnels, and retention. Overlaps Plerdy's Event Tracking, Funnel Analysis, and Ecommerce Analytics modules but is a broader product-analytics platform rather than a CRO specialist.
Emerging players
- OptinMonster: Lead-generation and on-site popup/forms platform directly comparable to Plerdy's Smart Forms / Pop-Up Software module, focused on SMB marketers and ecommerce lead capture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plerdy social profiles
Digital presencePlerdy compliance and trust
Trust signalCompliance4 records
Plerdy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plerdy leadership team
Management profileNumber of profiles
Profiles1 record
Plerdy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plerdy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plerdy
What does Plerdy do?
Plerdy is an all-in-one Conversion Rate Optimization (CRO) SaaS platform that combines a Website Heatmap Tool, Session Replay Software, and Pop-Up Software (Smart Forms) with complementary modules for A/B testing, on-page feedback, event tracking, conversion funnel analysis, e-commerce analytics, SEO auditing, SERP checking, and an AI UX Assistant. The platform also offers two Chrome extensions and a done-for-you Conversion Accelerator service, distributed via freemium self-serve signup, Shopify App Store, and partner/affiliate channels.
Is Plerdy a public or private company?
Plerdy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plerdy founded?
Plerdy was founded in 2017. It employs 11 to 50 people.
Where is Plerdy based?
Plerdy is headquartered in Lviv, Ukraine, in the Europe region.
How does Plerdy make money?
Four revenue lines are on record. SaaS Subscription (Paid Plans) is the primary driver. The others are freemium Plan, conversion Accelerator / CRO Services and affiliate / Referral Program Revenue Share.
Who are Plerdy's main competitors?
Direct peers on record are Mouseflow, Lucky Orange, Smartlook, FullStory, Crazy Egg, Microsoft Clarity and Hotjar. Broad incumbents are Amplitude and Mixpanel. OptinMonster is listed as an emerging player.
Does Plerdy have an API?
No public API is recorded for Plerdy.
What industry is Plerdy in?
Plerdy's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 513210 and its SIC code is 7372.