Smartlook
- Company typePrivate
- Founded2016
- HeadquartersBrno, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Smartlook does
Smartlook is a digital experience analytics platform that records and replays user sessions on websites and mobile applications, combining session replay with event-based analytics, conversion funnels, heatmaps, behavior flows, and crash reports. Its core technology stack comprises a JavaScript Web SDK distributed via CDN and npm, native Mobile SDKs for iOS and Android plus Flutter, a REST API with Bearer token authentication and cursor-based pagination, and a webhook infrastructure integrated with Zapier and Make. Privacy-first design is central to the architecture: six interceptor types (Click, Error, Focus, Input, Network, URL) and a Privacy API with Mask/Unmask/Exclude data-sl attributes provide granular capture control, while cross-origin iframe recording uses the Window.postMessage API and canvas elements are recorded as video at configurable quality levels. A Docker-based Relay Proxy is offered as a self-hosted add-on to bypass browser restrictions on data capture.
Smartlook firmographics
Firmographics- Name
- Smartlook
- Legal name
- Cisco Systems, Inc.
- Website
- https://smartlook.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Smartlook industry classification
Industry- Product category
- Session Replay and Behavior Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Smartlook is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Markets served
Smartlook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Paid Plans): Smartlook operates on a subscription SaaS model with tiered paid plans that include features beyond the free tier. Existing paid subscriptions can be renewed until August 31, 2026, after which the product transitions to Splunk Digital Experience Analytics.
- Freemium Tier: Free plan with limited functionality available to users after their paid subscription ends until platform decommission in September 2027. The free tier has API rate limits of 20 requests per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features and API access |
| Subscription | Annual | Paid subscription plans |
| Usage-based | Annual | REST API add-on |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Smartlook product offering
Product offeringCore offering
Smartlook provides a behavior analytics SaaS platform that records and replays user sessions on websites and mobile applications. The platform combines session recordings with event-based analytics, conversion funnels, heatmaps, behavior flows, and crash reports to help product and UX teams understand user interactions, identify friction points, and debug issues without QA reproduction. The product is being wound down as a standalone offering and transitioned into Cisco's Digital Experience Analytics within Splunk Observability Cloud, with platform decommission planned for 30 September 2027.
Product overview
Smartlook is a digital experience analytics platform that combines session recordings with event-based analytics to help businesses understand user behavior on websites and mobile applications. The core product suite consists of session recordings, events tracking, funnels, heatmaps, behavior flows, and crash reports, all accessible through Web and Mobile SDKs. The platform is transitioning to Digital Experience Analytics within Cisco's Splunk Observability Cloud, with general availability planned for March 2026. Additional components include a REST API for programmatic data access, webhook integrations for real-time notifications, and a Relay Proxy for bypassing browser restrictions.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Experience Analytics: A solution within Splunk Observability Cloud where Smartlook tools (session replay, heatmaps, funnels) will continue with additional capabilities after the Smartlook platform winds down.
Companies that use Smartlook
Customer profileSegments3 records
Ideal customer profiles3 records
Smartlook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability4 records
Feature16 records
Smartlook partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HubSpotcoreStandard integration allowing Smartlook data to flow with HubSpot marketing and sales platform for combined behavioral analytics and customer relationship management.
- SalesforcecoreStandard integration connecting Smartlook session recordings and analytics with Salesforce CRM for enhanced customer journey understanding.
- SegmentcoreStandard integration enabling Smartlook to receive customer data through Segment's customer data platform.
- IntercomcorePremium integration connecting Smartlook session recordings with Intercom customer communication platform for enhanced support.
- JiracorePremium integration enabling Smartlook issues and session recordings to be linked directly to Jira tickets for streamlined bug tracking.
- MixpanelcorePremium integration (web and mobile) connecting Smartlook session recordings with Mixpanel product analytics for comprehensive user behavior analysis.
- SentrycorePremium integration connecting Smartlook crash reports with Sentry error tracking for complete debugging workflow.
- ZendeskcorePremium integration linking Smartlook session recordings with Zendesk support tickets for enhanced customer issue resolution.
- ZapiercorePremium integration enabling Smartlook webhooks to connect with 5,000+ apps through Zapier automation platform without custom development.
- Make (formerly Integromat)corePremium integration allowing Smartlook webhooks to trigger complex automation workflows through Make's visual automation builder.
- AmplitudecoreMobile integration enabling Smartlook session URL data to flow into Amplitude for combined session replay and product analytics.
- ShopifycoreStandard installation for Shopify e-commerce platform enabling one-click Smartlook integration for Shopify store owners.
- WordPresscoreStandard installation for WordPress websites through plugin integration.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Smartlook competitors and assessment
Company assessmentDirect peers
- FullStory: FullStory is a direct session replay and digital experience analytics competitor to Smartlook, offering session recordings, heatmaps, funnels and event analytics for web and mobile — targeting the same product manager / UX buyer with a similar self-serve + enterprise SaaS model.
- LogRocket: LogRocket directly competes with Smartlook on session replay combined with product analytics and error tracking (integrated with Redux), positioning to the same engineering and PM buyers for web and mobile UX debugging.
- Glassbox: Glassbox is a session replay and customer journey analytics vendor explicitly named alongside Smartlook as a niche player; it sells enterprise digital experience analytics that overlaps Smartlook's session recording + funnel + heatmap stack.
- Hotjar: Hotjar (now part of Contentsquare) provides session recordings, heatmaps and feedback widgets, directly overlapping Smartlook's heatmap and recording features for SMB and mid-market website owners.
- Mouseflow: Mouseflow is an SMB-focused session replay, heatmap and funnel tool that competes head-to-head with Smartlook's lower tiers for website owners and conversion optimizers.
Emerging players
- Microsoft Clarity: Microsoft Clarity is a free session replay and heatmap tool that competes with Smartlook's freemium tier on website UX analytics, particularly attractive to cost-sensitive SMBs and within the Microsoft 365 ecosystem.
Broad incumbents
- Contentsquare: Contentsquare is a leading digital experience analytics platform (acquired Hotjar, Heap) that competes with Smartlook at the enterprise end with broader journey analysis, zoning, and experience scoring across web and mobile.
- Quantum Metric: Quantum Metric is an enterprise digital experience analytics challenger identified alongside Contentsquare/Heap/Hotjar, offering session replay and behavior analytics to large enterprises — directly comparable as an enterprise DEX alternative to Smartlook's Cisco DEX transition.
- Pendo: Pendo is a product experience platform with session replay, NPS, in-app guides and product analytics; it overlaps Smartlook's PM/UX persona with a broader SaaS product suite and counts enterprise SaaS buyers as its core go-to.
- Amplitude: Amplitude is a leader in product analytics already integrated with Smartlook; it overlaps Smartlook's event analytics, funnels, and now session replay (Amplitude Session Replay), targeting the same PM and growth buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smartlook social profiles
Digital presenceSmartlook compliance and trust
Trust signalCompliance5 records
Smartlook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartlook leadership team
Management profileNumber of profiles
Profiles3 records
Smartlook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartlook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartlook
What does Smartlook do?
Smartlook provides a behavior analytics SaaS platform that records and replays user sessions on websites and mobile applications. The platform combines session recordings with event-based analytics, conversion funnels, heatmaps, behavior flows, and crash reports to help product and UX teams understand user interactions, identify friction points, and debug issues without QA reproduction. The product is being wound down as a standalone offering and transitioned into Cisco's Digital Experience Analytics within Splunk Observability Cloud, with platform decommission planned for 30 September 2027.
Is Smartlook a public or private company?
Smartlook is a private company. It is classified as corporate owned and is currently operating.
When was Smartlook founded?
Smartlook was founded in 2016. It employs 51 to 100 people.
Where is Smartlook based?
Smartlook is headquartered in Brno, Czechia, in the Europe region.
How does Smartlook make money?
Two revenue lines are on record. SaaS Subscription (Paid Plans) is the primary driver. The others are freemium Tier.
Who are Smartlook's main competitors?
Direct peers on record are FullStory, LogRocket, Glassbox, Hotjar and Mouseflow. Microsoft Clarity is listed as an emerging player. Broad incumbents are Contentsquare, Quantum Metric, Pendo and Amplitude.
Does Smartlook have an API?
Yes. Smartlook provides a REST API that allows programmatic retrieval of information about Visitors, Events, Funnels, and Sessions. The API uses Bearer token authentication with tokens managed in project settings. Rate limits vary by plan: Free plan allows 20 requests/hour, Paid plans allow 100 requests/hour, and REST API add-on allows 1,000 requests/hour. The API supports cursor-based pagination for paginated results. Available resources include events, funnels, visitors, sessions, webhooks, and system endpoints. Webhooks are also supported for alerts, dashboards, heatmaps, issues, notes, and shares. Developer documentation is at integrations.smartlook.com/docs/api-overview.
What industry is Smartlook in?
Smartlook's product category is Session Replay and Behavior Analytics Software. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 513210 and its SIC code is 7372.