Prevent Blindness Georgia

What Prevent Blindness Georgia does

Prevent Blindness Georgia (PBGA) is a 501(c)(3) nonprofit founded in 1965 and headquartered in Sandy Springs, Georgia, operating as the state affiliate of national Prevent Blindness. The organization delivers no-cost vision care services to underserved Georgians across all 159 counties, serving three primary beneficiary groups: preschool and school-age children, low-income adults, and vulnerable populations including those experiencing homelessness, domestic violence, addiction recovery, transitional housing, and aging-related vision loss.

PBGA's service portfolio comprises four coordinated programs: Star Pupils (children's vision screening using plusoptiX photo-screening technology in Title 1 Schools, Head Starts, lottery-funded pre-kindergartens, and preschools); the PEEP Project (Pediatric Eye Care Ensuring Georgia's Children Reach Their Full Potential, launched August 2024 to deliver screenings, exams, and two pairs of prescription glasses to rural children); Vision Outreach (pop-up adult clinics hosted in FQHCs, free clinics, and outreach centers); and the Georgia Retinal Imaging Program (adult retinal imaging for early detection). Financial access to corrective eyewear is delivered through administered voucher programs (HealthyEyes Access, Sight for Students via VSP, VSP Mobile Eyes, Healthy Eyes Eyeglasses Program) redeemable at participating LensCrafters, Sears Optical, Target Optical, and Pearle Vision locations.

Revenue is generated through foundation and corporate grants (e.g., Georgia Baptist Health Care Ministry Foundation, Catholic Foundation of North Georgia, Sandy Springs Society, United Healthcare), individual and recurring donations (Sight Club at $15/month, Drive for Sight DMV check-off), and three annual fundraising events (Night for Sight Gala, Swing for Sight Charity Golf Tournament, Sipping for Sight). The organization employs 11-50 staff and operates with minimal technology surface, limited to a basic AI-powered site search widget and conventional screening hardware.

Name

Prevent Blindness Georgia

Legal name

Prevent Blindness Georgia

Website

https://georgia.preventblindness.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Prevent Blindness Georgia is a 501(c)(3) nonprofit founded in 1965 that delivers no-cost vision screenings, eye exams, and prescription glasses to underserved children and adults across all 159 Georgia counties through school-based, pop-up clinic, and voucher-based programs.

Ownership category

akta.pro rank

Product category

Community Vision Health Services

NAICS

Offices of Optometrists (621320), Child Care Services (6244)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Pediatric Ophthalmology & Strabismus (HLAKAKAD), Medicaid/CHIP Dental & Vision Benefits Administration (FSAIAHAK), Vision Insurance (FSAIAHAB), Vision Impairment & Blind/Low-Vision Inclusive Childcare (HSAAAIAK)

Keywords

• Vision screening services
• Pediatric eye care
• Community vision outreach
• Preventive eye health
• Vision assistance programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and recurring donations: One-time and recurring donations via the SIGHT Club ($15/month to sponsor 12 children's vision screenings per year) and general online donations, routed through onecau.se. The organization also benefits from the Georgia Driver's License "Drive for Sight" $1 donation check-off.
2. Foundation and corporate grants: Restricted and unrestricted grants from foundations and corporate funders including The Catholic Foundation of North Georgia, The Sandy Springs Society ($10,000 in 2024), Georgia Baptist Health Care Foundation, United Healthcare, Arthur M. Blank Family Foundation, Greenberg Trauig, HB Wealth Management, The Marcus Foundation, Thomas Eye Group, The Bullock Family, MyEyeDr., OMIC, Emory Eye Center, Northside Hospital, CareSource, and NVI.
3. Special-event fundraising (galas, tournaments, tastings): Revenue from the annual Night for Sight Gala (9th annual, October 25, 2025), Swing for Sight Charity Golf Tournament (8th annual, April 21, 2026), Sipping for Sight (March 8, 2026), and Giving Tuesday campaigns, including sponsorships, tickets, and silent auctions.
4. Program fees and nominal service charges: Replacement eyeglasses for qualifying children are provided at a $30 charge (VISA, MasterCard, or cash), representing a minimal cost-recovery fee rather than full-price service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prevent Blindness Georgia (PBGA) is a 501(c)(3) nonprofit that delivers no-cost eye exams, certified vision screenings, and corrective glasses to underserved children and adults across all 159 Georgia counties. Services are delivered through school- and preschool-based Star Pupils™ screenings, pop-up Vision Outreach clinics at FQHCs and community partners, the rural PEEP Project pediatric initiative, and voucher programs (HealthyEyes, Sight for Students, VSP Mobile Eyes, Healthy Eyes) redeemable at retail optical chains.

Product overview

Prevent Blindness Georgia (PBGA) operates a unified continuum-of-care nonprofit service portfolio rather than a single software product; its "products" are coordinated eye-health programs delivered across Georgia. The flagship children's offering is the Star Pupils Children's Program (school- and preschool-based vision screening, forms, training, certification, and supplies), which is complemented by the newer PEEP Project (Pediatric Eye Care Ensuring Georgia's Children Reach Their Full Potential) for underserved rural pediatric populations. Adult services are delivered through the Vision Outreach (VO) Adult Program — primarily pop-up clinics at FQHCs, free clinics, and outreach centers serving homeless, migrant, transitional, domestic-violence, addiction-recovery, and Area Agency on Aging populations — together with the Georgia Retinal Imaging Program sub-component. Financial-access support for eyeglasses and exams is provided through the HealthyEyes Access to Eyeglasses Program, Sight for Students (VSP), VSP Mobile Eyes, and the Healthy Eyes Eyeglasses Program voucher schemes, while fundraising and awareness are driven by the Drive for Sight DMV donation program, the recurring Sight Club, the annual Night for Sight Gala, Swing for Sight golf tournament, Sipping for Sight tasting, Cast & Swing Tournament, and the Giving Tuesday campaign. PBGA also exposes a simple AI-powered on-site search assistant to help visitors navigate its educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Star Pupils: Children's vision screening and public education program delivering vision screening for young Georgians in Title 1 Schools, lottery-funded pre-kindergartens, Head Starts, and public and private preschools.
• Vision Outreach (VO)
• PEEP Project (Pediatric Eye Care Ensuring Georgia's Children Reach Their Full Potential Project)
• Sight Club
• Drive for Sight

Products and services

• Star Pupils Children's Program

Quantifiable outcome

• 38,387 children vision screened in 2019 — nearly half of all Georgia preschoolers
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

27 partnerships are on record, tiered flagship / affiliate, core program partner, core redemption partner, major service and event partner, service and event partner, major event sponsor, top event sponsor, major event and service partner, event sponsor, historical coalition partner, local community partner, equipment sponsor, coalition partner, government partner and community health partner.

• Prevent Blindness (national organization)flagship / affiliateStrategic or Co-development PartnerPBGA is the state affiliate of Prevent Blindness, the leading U.S. eye health organization dedicated to the prevention of blindness and preservation of sight. The affiliation grants PBGA access to the national organization's program frameworks (e.g., Star Pupils™), educational materials, and brand recognition.
• VSP (Vision Service Plan) — Sight for Students and VSP Mobile Eyescore program partnerTechnology or IntegrationVSP operates the Sight for Students charity program (providing free eye exams and glasses to low-income, uninsured children) and VSP Mobile Eyes (comprehensive eye exam and one pair of glasses for qualifying adults). PBGA serves as the local community partner identifying eligible children and processing applications; VSP network doctors deliver the eye care.
• OneSight — HealthyEyes Access to Eyeglasses Programcore program partnerStrategic or Co-development PartnerOneSight funds the HealthyEyes Access to Eyeglasses Program, which provides free glasses to low-income, uninsured children who qualify. Vouchers can be redeemed at participating LensCrafters, Sears Optical, Target Optical, and Pearle Vision stores. PBGA administers the application process for Georgia families.
• LensCrafterscore redemption partnerChannel Partner/ Reseller/ DistributorParticipating retail optical chain where PBGA-issued HealthyEyes and Healthy Eyes Eyeglasses Program vouchers are redeemed for free prescription glasses.
• Sears Opticalcore redemption partnerChannel Partner/ Reseller/ DistributorParticipating retail optical chain where PBGA-issued HealthyEyes and Healthy Eyes Eyeglasses Program vouchers are redeemed for free prescription glasses.
• Target Opticalcore redemption partnerChannel Partner/ Reseller/ DistributorParticipating retail optical chain where PBGA-issued HealthyEyes and Healthy Eyes Eyeglasses Program vouchers are redeemed for free prescription glasses.
• Pearle Visioncore redemption partnerChannel Partner/ Reseller/ DistributorParticipating retail optical chain where PBGA-issued HealthyEyes and Healthy Eyes Eyeglasses Program vouchers are redeemed for free prescription glasses.
• Thomas Eye Groupmajor service and event partnerStrategic or Co-development PartnerDr. Sarah D. Lee and Dr. Tiffany Jones (Pediatric Optometrists with Thomas Eye Group) provide care at PBGA's PEEP Project clinics. Thomas Eye Group is also an Insightful Sponsor of the Night for Sight Gala.
• Emory Eye Centerservice and event partnerStrategic or Co-development PartnerEye-Catching Sponsor of the Night for Sight Gala and a partner provider in PBGA's statewide referral network for specialized treatment.
• Northside Hospitalmajor event sponsorGTM or Marketing PartnerHealth Care Sponsor of the 2025 Night for Sight Gala.
• NVI (NVISION/Vision Institute)top event sponsorGTM or Marketing PartnerBenefactor-level sponsor of the 2025 Night for Sight Gala.
• CEC (Children's Eye Care / Center for the Visually Impaired)major event and service partnerStrategic or Co-development PartnerSponsor Soirée of the 2025 Night for Sight Gala. Dr. Sarah D. Lee is also a provider with the Center for the Visually Impaired.
• CareSourcemajor event sponsorGTM or Marketing PartnerAfter Party sponsor of the 2025 Night for Sight Gala.
• Greenberg Trauigevent sponsorGTM or Marketing PartnerInsightful Sponsor (legal services) of the 2025 Night for Sight Gala.
• HB Wealth Managementevent sponsorGTM or Marketing PartnerInsightful Sponsor (financial services) of the 2025 Night for Sight Gala.
• MyEyeDr.event sponsorGTM or Marketing PartnerEye-Catching Sponsor of the 2025 Night for Sight Gala.
• OMICevent sponsorGTM or Marketing PartnerEye-Catching Sponsor of the 2025 Night for Sight Gala (Ophthalmic Mutual Insurance Company).
• Georgia Lions Lighthouse Foundationhistorical coalition partnerStrategic or Co-development PartnerPrevious employer/affiliation of new board members Dave Paule (former Executive Director & CEO) and Tim Dunn; collaboration on Georgia Vision 2020 and Children's Vision Georgia coalitions.
• Ninth District Opportunity, Inc.local community partnerImplementation/ SI/ Consulting PartnerHost site for the Lumpkin County PEEP Project clinic on June 7, 2025, with Bonnie Parker as named contact.
• Lumpkin County Head Startlocal community partnerImplementation/ SI/ Consulting PartnerCommunity partner for the Lumpkin County PEEP Project clinic on June 7, 2025.
• Georgia Mountain Healthlocal community partnerImplementation/ SI/ Consulting PartnerPartner providing Georgia 3300 Form assessments for school entry at the Lumpkin County PEEP Project clinic; Bianca Milan named contact.
• The Eye Stuff Group (Chris Mannarino)equipment sponsorTechnology or IntegrationOwner/operator Chris Mannarino provided critical equipment for the Lumpkin County PEEP Project clinic on June 7, 2025.
• Georgia Vision 2020 coalitioncoalition partnerStrategic or Co-development PartnerStatewide coalition on which PBGA has partnered with organizations including the Georgia Lions Lighthouse Foundation.
• Children's Vision Georgia coalitioncoalition partnerStrategic or Co-development PartnerStatewide coalition in which PBGA has collaborated with the Georgia Lions Lighthouse Foundation and other partners.
• Charitable Care Network (GCCN)coalition partnerStrategic or Co-development PartnerPBGA displays the GCCN logo on its website footer, indicating affiliation with this nonprofit healthcare coalition.
• Georgia Department of Early Care and Learning (DECAL)government partnerStrategic or Co-development PartnerPBGA displays the DECAL logo on its website footer, indicating a working relationship with Georgia's early childhood agency that oversees lottery-funded pre-kindergartens and Head Start collaborations.
• Curtis V. Cooper Primary Health Carecommunity health partnerStrategic or Co-development Partner2025 Swing for Sight Charity Golf Tournament champions; FQHC partner collaborating on community vision care services.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VisionSpring: Social enterprise providing affordable eyeglasses to low-income populations globally. Comparable mission of delivering corrective eyewear to underserved communities, though operating under a cross-subsidy model rather than pure donation funding.
• OneSight: Global nonprofit operating the HealthyEyes Access to Eyeglasses Program, which PBGA administers locally. Strong operational overlap as a fellow vision-access nonprofit, but with global rather than single-state scope.
• New Eyes for the Needy: U.S. nonprofit providing vouchers for new prescription eyeglasses to low-income individuals. Directly comparable voucher-based glasses-provision model that PBGA emulates via HealthyEyes and Sight for Students.
• SEE International: Nonprofit providing sight-restoring surgeries and eye exams worldwide. Comparable as a fellow vision-care nonprofit targeting underserved populations, though focused on surgical intervention rather than screening and glasses.
• Georgia Lions Lighthouse Foundation: Georgia-based nonprofit providing vision and hearing services to uninsured and underserved Georgians. Highly comparable as a fellow Georgia vision nonprofit; PBGA board members Dave Paule and Tim Dunn previously served its board, indicating direct ecosystem overlap.

Emerging players

• Remote Area Medical: Volunteer-driven nonprofit that delivers free pop-up clinics (including vision, dental, and medical) across the U.S. Comparable pop-up free-clinic model serving uninsured populations, though not vision-specialized.

Broad incumbents

• Lighthouse Guild: National nonprofit providing services for the visually impaired and blind. Comparable as a larger vision-services nonprofit, though focused on vision rehabilitation and behavioral health rather than preventive screening.
• VSP Eyes of Hope: VSP's charitable arm running Sight for Students and VSP Mobile Eyes — the voucher programs PBGA administers for Georgia. Comparable as a vision-insurer-led nonprofit providing free exams and glasses to low-income Americans.
• Prevent Blindness (national organization): National nonprofit and PBGA's parent affiliate. Comparable as the umbrella organization that defines Star Pupils™ and other programmatic frameworks PBGA delivers; functions as the broader incumbent in the prevention-of-blindness space.

Others

• Lions Clubs International Foundation: International service organization with a long-standing vision-care mission (including local Georgia Lions Clubs). Comparable as an adjacent ecosystem participant that overlaps with PBGA at community-service-club levels (e.g., Roswell Lions Club).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/preventblindnessgeorgia
• LinkedInlinkedin.com/company/prevent-blindness-georgia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prevent Blindness Georgia