Supafaya
Supafaya is a Singapore-headquartered, Philippines-focused social commerce marketplace operating system founded in 2023, serving buyers and merchants in Philippine social commerce channels. The company has raised modest pre-seed funding across two tranches and provides no public product or pricing detail.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Supafaya firmographics
Firmographics- Name
- Supafaya
- Website
- https://supafaya.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supafaya is a Singapore-headquartered, Philippines-focused social commerce marketplace operating system founded in 2023, serving buyers and merchants in Philippine social commerce channels. The company has raised modest pre-seed funding across two tranches and provides no public product or pricing detail.
- Ownership category
- akta.pro rank
Supafaya industry classification
Industry- Product category
- Social Commerce Marketplace Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where Supafaya is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Supafaya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Supafaya product offering
Product offeringCore offering
Supafaya operates a social commerce marketplace operating system targeting the Philippine market, positioned as "SE Asia's stock market for physical things." The platform provides marketplace infrastructure enabling buyers and sellers of physical goods to transact within the Philippine social commerce ecosystem. The company functions as both a marketplace operator and an operating system provider for social commerce participants.
Differentiator
Problem solved
Functional benefit
Companies that use Supafaya
Customer profileSegments1 record
Ideal customer profiles1 record
Supafaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supafaya partnerships and signals
Strategic signalScale indicators1 record
Supafaya competitors and assessment
Company assessmentDirect peers
- TikTok Shop: Operates a social-feed-integrated marketplace for physical goods, combining short-form video, live selling, and creator-driven storefronts. Most directly comparable to Supafaya on social commerce mechanics and seller-onboarding model.
- Carousell: Peer-to-peer marketplace for physical goods popular across SE Asia including the Philippines. Comparable on the consumer-to-consumer marketplace model and seller tooling layer.
- Etsy: Marketplace for physical goods with seller tooling and creator-driven storefronts. Comparable on the multi-seller marketplace OS model and dependence on niche or curated seller communities.
- Poshmark: Social commerce marketplace for physical goods with social-feed and sharing mechanics. Comparable on the social-first marketplace thesis, although US-focused rather than SE Asia.
Broad incumbents
- Shopee: The dominant marketplace in the Philippines and broader SE Asia, supporting a wide range of sellers and buyer-side social features. Comparable as a competing marketplace surface for the same Filipino merchants Supafaya would target.
- Lazada: Major SE Asian marketplace with a Philippine storefront and integrated seller tools. Comparable as an incumbent platform that Filipino merchants already use, setting the bar for any new marketplace OS.
- Facebook Marketplace: Social-graph-driven marketplace for physical goods built into Meta's ecosystem in the Philippines. Comparable as a social-feed-based buying/selling surface targeting the same user behavior.
Emerging players
- Whatnot: Live-shopping marketplace for physical collectibles and goods. Comparable on the live and social discovery layer for physical items and seller-as-entrepreneur model.
Regional players
- Akulaku: SE Asian commerce and fintech platform with strong Philippine user base. Comparable as a regional commerce platform competing for the same merchant and consumer wallet in the Philippines.
Others
- Antler: Early-stage venture investor with a SE Asia cohort-based program. Comparable not as a product competitor but as a known investor in Supafaya and a benchmark for the kind of seed companies emerging from the regional pre-seed ecosystem.
Market position
Customer concentration
Supafaya social profiles
Digital presenceSupafaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supafaya leadership team
Management profileNumber of profiles
Profiles1 record
Supafaya funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supafaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supafaya
What does Supafaya do?
Supafaya operates a social commerce marketplace operating system targeting the Philippine market, positioned as "SE Asia's stock market for physical things." The platform provides marketplace infrastructure enabling buyers and sellers of physical goods to transact within the Philippine social commerce ecosystem. The company functions as both a marketplace operator and an operating system provider for social commerce participants.
When was Supafaya founded?
Supafaya was founded in 2023. It employs 11 to 50 people.
Where is Supafaya based?
Supafaya is headquartered in Singapore, Singapore, in the Asia region.
Who are Supafaya's main competitors?
Direct peers on record are TikTok Shop, Carousell, Etsy and Poshmark. Broad incumbents are Shopee, Lazada and Facebook Marketplace. Whatnot is listed as an emerging player. Akulaku is listed as a regional player. Antler is listed as an others.
Does Supafaya have an API?
No public API is recorded for Supafaya.
What industry is Supafaya in?
Supafaya's product category is Social Commerce Marketplace Platform. Its primary akta.pro industry code is CRAFANAB, Social Marketplace Aggregators (Multi-seller in Social Feed). Its NAICS code is 51621.