WhoDoYou

What WhoDoYou does

WhoDoYou is an Israeli-based online directory platform founded in 2012 that operates a network of regional and local business directories serving North American consumers. The company aggregates listings across 16 sub-brand sites spanning both the United States and Canada — including Names and Numbers (general US/Canada directory), COSSD (positioned as the #1 energy services directory in North America), and 14 geography-specific directories covering areas such as British Columbia, Northern and Eastern Ontario, Alberta, Okanagan, Greater Vancouver, Fraser Valley, Vancouver Island, Maui County, and various US counties (San Diego, Skagit, Whatcom, Mohave, Santa Barbara). Each sub-brand serves its respective market while sharing a unified directory infrastructure, with offerings available via print, digital, and mobile channels.

At the technology layer, the platform is described as a web-based directory system with no disclosed proprietary AI features, APIs, SDKs, or MCP integrations. The product surface is straightforward listings and search across the sub-brand domains, with notable scale on individual sites such as 25,000+ businesses in Northern Ontario and 20,000+ in British Columbia and Fraser Valley. Some sub-brands retain long operating histories, most notably Orange Book Directories (60 years serving San Diego County communities) and Names and Numbers, suggesting the portfolio is partly built via acquisition and brand retention. The current team is small (1-10 employees) and the platform is privately held.

The business model is not explicitly disclosed in the source material. As a directory platform, plausible revenue mechanics include paid business listings, premium placement, display advertising, and (where retained) print advertising — but no pricing, revenue figures, payer segments, or contract structures are documented. Customer-base evidence is limited to the implied SMB advertisers that populate each directory and the consumer users performing local searches; no named logos, revenue mix, or segment economics are available. Across three disclosed funding rounds the company raised roughly $2.85M between 2013 and 2016 (the latest being $1.5M in September 2016) from investors including 18 Partners and Ronald Lauder Ventures; no subsequent financing events are on record.

Name

WhoDoYou

Website

https://whodoyou.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WhoDoYou is an Israel-headquartered online directory platform operating a network of 16 regional sub-brand business directories across the US and Canada, serving consumers searching for local businesses and SMBs seeking local visibility.

Ownership category

akta.pro rank

Product category

Online Local Business Directory

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

akta.pro industry

PRIMARYBPAMAAAE

Local Search & Business Directories

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMANAD

POI, Local Listings & Business Directory Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYBPAMAAAK

Web Directories & Link Indexes

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Online business directory
• Local search platform
• Business listings network
• Regional directories
• Local service discovery

Headquarters

HQ city

Lod

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Core offering

WhoDoYou operates an online directory platform aggregating 16 regional and local business directories across North America. It connects consumers searching for local businesses, service providers, and merchants with those businesses through web-based and mobile directory products. The platform spans US and Canadian geographies, including specialized vertical (e.g., energy services) and hyper-local county/province-level sub-brand directories.

Product overview

WhoDoYou is a network of online local business directories that operates as a platform spanning multiple regions across North America. The core WhoDoYou platform aggregates and provides access to 16 regional sub-brand directories including Names and Numbers (US & Canada), COSSD (energy services), and 14 regional directories covering areas such as British Columbia, Ontario, Alberta, Hawaii, and various US counties. Each sub-brand serves its specific geographic area while sharing the unified directory infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• WhoDoYou Aggregator/hub online directory platform that operates as a network of 16 regional and local business directories across North America, connecting buyers and sellers through web-based and mobile directory products.
• Names and Numbers Online directory connecting buyers and sellers through print, digital, and mobile products, serving US and Canada.
• COSSD The #1 energy services directory in North America.
• Skagit Directory Local business directory serving Skagit County with thousands of local business listings.
• Orange Book Directories Local business directory serving Borrego Springs, Julian, Poway, and Ramona communities in San Diego County.
• Fraser Valley Local One of the largest online directories in Fraser Valley with more than 20,000 listings.
• Mohave Local Local business directory serving Lake Havasu City and Kingman in Mohave County.
• SantaBarbaraYP Santa Barbara's own local search engine for finding local businesses in Santa Barbara County.
• VILocal One of the largest online resources for finding local businesses on Vancouver Island.
• Whatcom Local Largest local online directory in Whatcom County with more than 9,000 local businesses.
• Northern Ontario Local One of the largest online directories in Northern Ontario with more than 25,000 local businesses.
• British Columbia Local One of the largest online directories in British Columbia with more than 20,000 local businesses.
• Eastern Ontario Local The Freshest Local Business Directory in Eastern Ontario.
• Hawaiian Local Largest local online directory in Maui County, Hawaii.
• Alberta Local Alberta's own local online directory.
• Okanagan Local Okanagan's own local online directory.
• Vancouver Local Greater Vancouver's own local search engine for finding local businesses in the community.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yelp: Dominant consumer local-search and review platform; competes directly with WhoDoYou's directory core but operates at vastly greater scale, with reviews, mobile apps, and AI features WhoDoYou lacks.
• Google Business Profile: Google's free local business listing and discovery product embedded in Search and Maps; the primary structural threat to all local directories, including WhoDoYou's network.
• Angi (formerly Angie's List): National local-services marketplace with reviews and lead generation for home and personal services; overlaps with WhoDoYou's service-provider discovery use cases at much larger scale.

Direct peers

• Yellow Pages (YP / Thryv): Legacy print-to-digital directory and SMB marketing platform; closest analog to WhoDoYou's print + digital + mobile distribution model for connecting consumers with local businesses.
• DexKnows: Online local business directory with roots in the print yellow pages; comparable product structure to WhoDoYou's regional directory brands serving local SMBs.
• Superpages: Long-running online local business directory covering multiple US regions; comparable to WhoDoYou's horizontal coverage of US and Canadian geographies.
• Citysearch: City-focused online local business directory offering listings, reviews, and merchant content; operates the same local-discovery category as WhoDoYou's regional brands.
• Local.com: Online local business directory and search site; comparable business model of aggregating local merchant listings for SMB marketing.

Emerging players

• Foursquare: Location-discovery platform combining POI data, reviews, and consumer apps; intersects WhoDoYou's local listing core but with more modern location-intelligence technology.
• MapQuest: Mapping and local search platform with directory listings of businesses at locations; relevant adjacent comparable for WhoDoYou's map/local-search style sub-brands like Vancouver Local and SantaBarbaraYP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/whodoyou_trust
• Facebookfacebook.com/huduyou
• LinkedInlinkedin.com/company/whodoyou

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhoDoYou