DexKnows
DexKnows is a US online local business directory, founded 1996 and owned by Thryv, Inc., that helps consumers find and request quotes from local service professionals across 50+ US cities while monetizing SMBs via paid listings through Thryv's ad platform.
- Company typePrivate
- Founded1996
- HeadquartersBosque Farms, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What DexKnows does
DexKnows is a US-based online local business search directory founded in 1996 and operated as a wholly-owned subsidiary of Thryv, Inc. The platform enables consumers to search for local service professionals across categories such as home services (plumbers, electricians, roofers, pest control), medical, dental, legal, automotive, insurance, pet services, and restaurants, with coverage spanning 50+ major US metropolitan areas. Technically, DexKnows is a web-based directory platform with category- and city-indexed landing pages, search functionality, a free listing-claim system for businesses, and a quote-request lead-capture feature; business and neighborhood data are licensed from third-party providers including Neustar, Data Axle, Precisely Software Incorporated, and OPIS. The business model is advertising-led: SMBs claim free listings while paid placements, premium positioning, and lead-generation are sold through Thryv's marketing platform and advertiser portal at leads.thryv.com, with the broader Yellow Pages network providing cross-promotion. The platform targets two customer segments — consumer users searching for local pros, and SMB service providers acquiring customers — and functions primarily as a top-of-funnel traffic and SMB lead-acquisition asset within Thryv's portfolio rather than as a standalone monetized product.
DexKnows firmographics
Firmographics- Name
- DexKnows
- Legal name
- Thryv, Inc.
- Website
- https://dexknows.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DexKnows is a US online local business directory, founded 1996 and owned by Thryv, Inc., that helps consumers find and request quotes from local service professionals across 50+ US cities while monetizing SMBs via paid listings through Thryv's ad platform.
- Ownership category
- akta.pro rank
Where DexKnows is headquartered
LocationHeadquarters
- HQ city
- Bosque Farms
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DexKnows business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Advertising and Listing Services: Revenue generated from businesses advertising on the platform and premium listing placements. The platform offers paid advertising options through Thryv's marketing platform and leads.thryv.com advertiser portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic Listing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DexKnows product offering
Product offeringCore offering
DexKnows is a web-based local business directory platform that enables consumers to search for and discover local service professionals across categories such as home services, medical, legal, automotive, restaurants, and pet services, organized by city and category. Local businesses can claim and manage free listings with their contact information, and the platform connects consumers with these businesses via a quote-request feature. Paid advertising and premium placements are sold to businesses through Thryv's marketing platform.
Product overview
DexKnows is a single unified local business directory platform that allows consumers to search for local service professionals by category and location. The platform enables users to find pros across categories such as home services, medical, auto, legal, insurance, pet services, beauty, restaurants, and more. Business owners can claim and manage their free listings. The platform also offers a quote request feature connecting users with local businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- DexKnows Local Business Directory A web-based local business search directory that allows consumers to find local service professionals (plumbers, electricians, dentists, attorneys, restaurants, auto services, pest control, etc.) by category and city. Includes business contact details, reviews, trending searches, and a quote-request feature connecting users with local businesses. Free listing claim is available for business owners.
Companies that use DexKnows
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
DexKnows technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DexKnows partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thryv, Inc.coreThryv, Inc. is the parent company and owner of DexKnows. DexKnows operates as a subsidiary/digital property within Thryv's portfolio of local advertising and marketing solutions. Thryv provides the advertising infrastructure, advertiser login portal (leads.thryv.com), and marketing platform support.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
DexKnows competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp is a leading consumer-facing local business directory and review platform in the US. It directly competes with DexKnows in connecting consumers with local service professionals and monetizing SMBs through advertising, making it the most directly comparable peer.
- Angi (Angi Leads / HomeAdvisor): Angi is a major US home-services marketplace that matches consumers with local contractors and professionals. It overlaps directly with DexKnows's home-services, plumbing, electrical, and contractor categories, and monetizes via lead generation and advertising to SMBs.
- Yellow Pages (yp.com): Yp.com is the flagship directory of DexKnows's parent Thryv and shares the same Yellow Pages heritage, advertiser portal (leads.thryv.com), and SMB advertising infrastructure. It is effectively a sister property with identical business model and overlapping SMB advertisers.
- Superpages: Superpages is a long-standing US local business directory providing categorized listings of local professionals and services. It competes in the same horizontal local-search category as DexKnows and monetizes via paid SMB placements and advertising.
- Citysearch: Citysearch is a long-running US city-by-city local business directory. It shares DexKnows's horizontal, city-based directory model, listing local professionals across categories like home services, dining, and healthcare.
Broad incumbents
- Google Business Profile: Google Business Profile is the dominant free local-listing layer for US SMBs, surfaced across Google Search and Maps. As the de facto incumbent, it competes broadly with DexKnows for both consumer attention and SMB advertising spend, though as part of a much larger ads business.
- Bing Places: Bing Places is Microsoft's local business listing platform integrated with Bing and Microsoft advertising. It is a broad incumbent that overlaps with DexKnows in serving SMB listings and local search, though as part of Microsoft's wider search and ads portfolio.
- Better Business Bureau (BBB): BBB is an established US directory of accredited local businesses with strong consumer trust signals. It is a broader incumbent in the local business information category, offering business profiles and paid accreditation products that overlap with DexKnows's value proposition.
- Apple Maps Connect: Apple Maps Connect is Apple's platform for SMBs to manage their listings inside Apple Maps. As a broad incumbent within the Apple ecosystem, it competes indirectly with DexKnows for SMB presence on mobile devices and for local-intent consumer traffic.
Others
- MapQuest: MapQuest is a US mapping and local search platform that surfaces nearby business listings. While not a direct directory competitor, it is an adjacent ecosystem participant that channels local-intent traffic to SMBs and competes for some of the same local-search use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DexKnows social profiles
Digital presenceDexKnows financial estimates
Financial estimateRevenue estimate
Valuation estimate
DexKnows leadership team
Management profileNumber of profiles
DexKnows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DexKnows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DexKnows
What does DexKnows do?
DexKnows is a web-based local business directory platform that enables consumers to search for and discover local service professionals across categories such as home services, medical, legal, automotive, restaurants, and pet services, organized by city and category. Local businesses can claim and manage free listings with their contact information, and the platform connects consumers with these businesses via a quote-request feature. Paid advertising and premium placements are sold to businesses through Thryv's marketing platform.
Is DexKnows a public or private company?
DexKnows is a private company. It is classified as corporate owned and is currently operating.
When was DexKnows founded?
DexKnows was founded in 1996. It employs 51 to 100 people.
Where is DexKnows based?
DexKnows is headquartered in Bosque Farms, United States, in the North America region.
How does DexKnows make money?
One revenue line is on record: advertising and Listing Services.
Who are DexKnows's main competitors?
Direct peers on record are Yelp, Angi (Angi Leads / HomeAdvisor), Yellow Pages (yp.com), Superpages and Citysearch. Broad incumbents are Google Business Profile, Bing Places, Better Business Bureau (BBB) and Apple Maps Connect. MapQuest is listed as an others.
Does DexKnows have an API?
No public API is recorded for DexKnows.