PAKT

What PAKT does

PAKT Limited is a Hong Kong-based, privately held wardrobe management service founded in 2015 and led by founder and CEO Barbara Yu Larsson. The company operates a single integrated offering built around three service modules: PAKT Store (climate-controlled physical storage with white-glove pick-up, sanitisation, inspection, and on-demand return delivery within Hong Kong), PAKT Digitise (a digital closet accessed via web and mobile app, with Try-On avatar and flat lay outfit-creation tools powered by computer vision and AI features), and PAKT Sell (a consignment and resale service gated to existing storage clients, on which PAKT takes a transaction-based commission). The technology stack combines a 24/7 humidity- and temperature-controlled vault, a per-item photography and labelling pipeline, and a customer-facing app that exposes the digitised wardrobe for visualisation and outfit composition.

The company serves a long tail of fashion-aware individual consumers in Hong Kong — particularly those with seasonal, specialty, or oversized wardrobes (evening gowns, furs, skiwear, knitwear) and people in residential transition such as renovations or moves — together with style professionals like stylists who rotate inventory for clients and shoots. There is no enterprise or B2B customer base disclosed. The business model is a mix of recurring monthly storage subscriptions, per-item usage-based digitisation fees, and marketplace consignment commissions on resale, supplemented by one-off gift packages and ancillary services. Go-to-market is direct-to-consumer via the PAKT website (hk.getpakt.com), a mobile app, and WhatsApp-assisted inside sales, with content marketing through the PAKT World blog, earned media in Vogue, South China Morning Post, Tatler, and Cosmopolitan, a formal referral program, and discount-code promotions (e.g., GETPAKT25 for 25% off first order).

Strategically, PAKT appears to be a small, single-market operator. Cumulative disclosed funding across three rounds in 2017, 2018, and 2019 totals approximately $630,000, with the most recent round being a $50,000 investment from Block.one's EOS VC Fund. Headcount is reported at 1–10 employees. No acquisitions, geographic expansions, institutional investors beyond the 2019 EOS VC participation, or material post-2019 strategic actions are evidenced in the source data. The Toronto "PAKT" fitness social club that launched in 2026 is, per the source material, a separate and unrelated business sharing only the brand name and should not be conflated with PAKT Limited's Hong Kong wardrobe management operations.

Name

PAKT

Legal name

PAKT Limited

Website

https://getpakt.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PAKT Limited is a Hong Kong-based wardrobe management service founded in 2015 that combines climate-controlled physical storage, a digital closet app with AI outfit tools, and consignment resale for individual consumers and stylists with large or seasonal wardrobes.

Ownership category

akta.pro rank

Product category

Wardrobe Management Services

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)

akta.pro secondary industries

Closet & Wardrobe Organizing (HSAFAKAC), Closet Decluttering & Wardrobe Editing (HSAFABAA), Virtual Closet & Wardrobe Editing (HSAFALAB), Closet Labeling & Inventory Systems (HSAFABAG)

Keywords

• Wardrobe storage services
• Climate-controlled clothing storage
• Digital closet platform
• Garment consignment resale
• Wardrobe digitisation service

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Storage Subscription: Recurring fees paid by clients to store garments and accessories in PAKT's climate-controlled vault, with on-demand delivery back to the customer when needed.
2. Digitisation Service: Per-item or service fee for photographing, cataloguing and adding items to a user's digital closet, with Try-On avatar and flat lay outfit tools.
3. Consignment / Resale Commission: PAKT sells unwanted items on behalf of storage clients and takes a transaction-based cut on completed sales.
4. Additional Services & Gift Packages: One-off revenue from ancillary services (e.g., Additional Services page) and gifting PAKT storage packages to others.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PAKT provides a wardrobe management service that collects garments and accessories from customers' homes, stores them in a 24/7 climate-controlled vault, photographs and digitises each item into a mobile and web-accessible digital closet with AI-powered Try-On and flat lay outfit tools, and offers a consignment/resale option for stored items. It serves individual wardrobe owners in Hong Kong via its own website, mobile app and WhatsApp-assisted inside sales.

Product overview

PAKT is a unified wardrobe management platform, operating since 2015, that combines three tightly integrated service modules around a single customer journey: PAKT Store (climate-controlled physical storage with white-glove pickup and delivery), PAKT Digitise (a digital closet accessed via web and mobile app, featuring AI-powered Try-On avatar and flat lay outfit-creation tools), and PAKT Sell (a resale/consignment add-on available exclusively to storage clients). The PAKT app ties the modules together, giving customers continuous access to their digitized wardrobe, while the underlying flow — collection, inspection, photography, climate-controlled vaulting, and on-demand return — is consistent across all three offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• PAKT Store (My Storage) Recurring climate-controlled wardrobe storage service for individuals in Hong Kong: PAKT collects items from the customer's door within 24 hours, conducts inspection, sanitisation and photography, stores items in a 24/7 humidity- and temperature-controlled vault, and delivers items back on demand.
• PAKT Digitise (My Digital) Digital closet service that photographs and uploads each wardrobe item to the user's account, accessible via the PAKT website and mobile app, with AI-powered Try-On avatar and flat lay features for composing and visualising outfits.
• PAKT Sell (My Consignment) Resale/consignment service that sells unwanted wardrobe items on behalf of PAKT storage clients, with PAKT earning a transaction-based commission on completed sales.
• PAKT Mobile App Mobile application for PAKT customers providing on-the-go access to their digital closet, outfit creation via Try-On avatar and flat lay features, and ongoing account management.

Quantifiable outcome

• 25% off first order via GETPAKT25 promo code
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Garde Robe: US-based wardrobe and couture storage service offering climate-controlled archiving, white-glove pick-up/delivery, and on-demand retrieval. Closest direct comparable to PAKT's Store + Digitise bundled service model, though operating in North America rather than Asia.
• Save Your Wardrobe: Digital wardrobe management platform combined with on-demand garment care (cleaning, alterations, repairs). Overlaps directly with PAKT's Digitise service plus physical handling, positioning both as integrated wardrobe management players.

Emerging players

• Whering: UK-based digital closet app that lets users digitise and style their wardrobes with outfit recommendations and resale integrations. Competes with PAKT's AI-powered Digitise layer, though lacks physical storage infrastructure.
• Acloset: Korean digital wardrobe app offering AI outfit recommendations, closet analytics, and styling features. Comparable to PAKT's Try-On avatar and flat lay functionality, focused on the consumer-facing digital closet without a logistics/storage component.
• Cladwell: App-based wardrobe and daily outfit recommendation service that helps users maximise what they own. Competes at the digital-closet and AI-styling layer with PAKT, but without physical archiving or logistics.
• Stylebook: Long-standing mobile wardrobe organisation app that lets users photograph, categorise, and plan outfits from their existing closets. Comparable to PAKT's Digitise service at the self-managed software layer, but no storage or concierge logistics.

Broad incumbents

• MakeSpace: US on-demand urban storage company offering pick-up, storage, and return delivery of customers' belongings. Overlaps with PAKT's white-glove storage logistics but serves general household items rather than wardrobe-specific curation and digitisation.
• Vestiaire Collective: Global luxury fashion resale marketplace with authentication and consignment. Comparable to PAKT's Sell (consignment) module and adjacent to its digital closet, but operates purely as a resale platform without storage or wardrobe management.

Regional players

• Boxful: Hong Kong and Asia-based on-demand storage and logistics startup offering door-to-door pick-up, warehousing, and retrieval of personal items. Regionally comparable to PAKT's Hong Kong storage logistics infrastructure, though focused on general household items rather than curated wardrobe management.

Others

• Trove (formerly Stylelend): Closet-as-a-service and peer-to-peer luxury rental platform that stores and circulates high-end wardrobes. Thematically adjacent to PAKT's combination of physical archiving and digital wardrobe access, but focused on rental circulation rather than client ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paktlife
• Facebookfacebook.com/pakthk
• LinkedInlinkedin.com/company/pakt-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAKT