Greenhouse
Greenhouse Foodstuff Trading L.L.C is a Dubai-based B2B food ingredient distributor supplying over 50 premium international brands across dairy, bakery, cheese, protein, grocery, and beverages to hospitality groups, retailers, and corporates across the UAE, Qatar, Saudi Arabia, and Oman.
- Company typePrivate
- Founded1977
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greenhouse does
Greenhouse Foodstuff Trading L.L.C (operating as "Greenhouse UAE") is a Dubai-based B2B food ingredient distributor that supplies premium international food brands to hospitality groups, retailers, and corporate customers across the GCC. The company is headquartered at Dubai Investments Park 2 and maintains dedicated regional catalogs for four markets — UAE, Qatar, Saudi Arabia, and Oman — supporting direct account-management sales across the region. It functions as a multi-brand distribution platform rather than a manufacturer, aggregating authentic European and international food ingredients for professional culinary and retail use.
The product portfolio spans seven categories: dairy, bakery and pastry, cheese, protein, grocery, beverage, and chef's equipment. Greenhouse distributes more than 50 brands, with flagship relationships including Elle & Vire (French dairy), Patisfrance (French pastry ingredients), Ile De France (French cheese), Julius Meinl (Austrian coffee and tea), Grands Moulins De Paris (French flour), Bel (international cheese), Boursin, Nordiq (smoked salmon), Ambrosi, and a private-label "365" value line. The technology stack is conventional commerce infrastructure: a Shopify-based e-commerce storefront displays the catalog with filtering by brand, category, size, and shelf life, supplemented by market-specific PDF catalogs. No proprietary technology, AI systems, or developer-facing APIs are disclosed.
Greenhouse operates a direct B2B sales model with enterprise field sales targeting hospitality groups, major retailers, and corporate accounts, layered with catalog-driven self-service ordering. Pricing follows a unit-based pay-as-you-go model denominated in UAE Dirhams, with SKUs ranging from approximately Dhs 13.75 for individual tea bags to Dhs 95,000 for commercial espresso machines. The business is structured as a privately held UAE Limited Liability Company; no funding rounds, investors, parent company, management team, M&A activity, or regulatory actions are recorded in the available data.
Greenhouse firmographics
Firmographics- Name
- Greenhouse
- Legal name
- Greenhouse Foodstuff Trading L.L.C
- Website
- https://greenhouseuae.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenhouse Foodstuff Trading L.L.C is a Dubai-based B2B food ingredient distributor supplying over 50 premium international brands across dairy, bakery, cheese, protein, grocery, and beverages to hospitality groups, retailers, and corporates across the UAE, Qatar, Saudi Arabia, and Oman.
- Ownership category
- akta.pro rank
Greenhouse industry classification
Industry- Product category
- Food ingredient distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
- akta.pro secondary industries
- Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Specialty & Gourmet Foods Distribution (CRAOABAF)
Keywords
Where Greenhouse is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Greenhouse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food Ingredient Distribution: The company distributes premium international food ingredients (dairy, bakery, pastry, cheese, protein, grocery, beverage) to hospitality groups, retailers, and corporate customers across the GCC region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for B2B customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Greenhouse product offering
Product offeringCore offering
Greenhouse Foodstuff Trading L.L.C imports and distributes premium international food ingredients and chef's equipment to hospitality, retail, and corporate customers across the GCC (UAE, Qatar, Saudi Arabia, Oman). The portfolio spans dairy, bakery and pastry ingredients, specialty cheeses, proteins, grocery items, and beverages from 50+ global brands, made available through direct B2B sales, a Shopify-based online storefront, and downloadable regional catalogs.
Product overview
Greenhouse Foodstuff Trading L.L.C is a UAE-based food and ingredients distributor serving the GCC region (UAE, Qatar, Saudi Arabia, Oman). The company operates as a multi-brand distribution platform offering dairy products (Elle & Vire, Naarmann, 365, Snel, Ovalik), bakery and pastry ingredients (Patisfrance, Grands Moulins De Paris, Fruits Rouges, Louis Francois, Nielsen Massey), a wide selection of French and international cheeses (Ile De France, Bel, Boursin, Chavroux, Papillon, EntreMont), protein products (Unima shrimp, Sosio beef products, Nordiq smoked salmon), grocery items (Greci, Puidor, Snow Fox, Bostana, Sphery Plus, Thai World), and beverages (Healsi water, Julius Meinl coffee and tea). The company also provides Chef's Equipment for professional kitchens. Products are distributed through regional catalogs tailored for UAE, Qatar, Saudi Arabia, and Oman markets. Greenhouse functions as a B2B distributor supplying hospitality groups, retailers, and corporate customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy Products Dairy product category including butter, cream, cheese, milk, mascarpone, spray cream, yogurts, and sour cream from brands such as Elle & Vire, Naarmann, 365, Snel, and Ovalik, distributed to hospitality, retail, and corporate customers in the GCC.
- Bakery & Pastry Ingredients Bakery and pastry ingredients including nuts, pastes, glazes, praline, fruits, chocolate, sugars, creams, flavors, and ready mixes from brands such as Patisfrance, Grands Moulins De Paris, General Mills, Fruits Rouges, Louis Francois, Nielsen Massey, Kopykake, Sancolour, Giusto Manetti, and 365, for professional pastry and bakery operations.
- Cheese Wide selection of French and international cheeses including Brie, Camembert, Roquefort, goat cheese, blue cheese, and specialty cheeses from brands such as Ile De France, Bel, Boursin, EntreMont, Chavroux, Papillon, Saint Agur, Sartori, and Old Amsterdam.
- Protein Products Protein products including corn-fed chicken, shrimp (Madagascar, ASC certified), beef products (bresaola, salami, pastrami), and smoked salmon from brands such as 365, Unima, Sosio, and Nordiq.
- Grocery Products Grocery products including canned goods, sauces, frozen vegetables, fruits, specialty ingredients, and sweeteners from brands such as Greci, Puidor, Snow Fox, Bostana, La Cima, Equal, Whole Earth, Sphery Plus, Thai World, and 365.
- Beverages Beverage products including sparkling and still water (Healsi) and coffee/tea products (Julius Meinl) including espresso beans, single origin coffees, tea bags, and coffee machines.
- Chef's Equipment Professional chef's equipment and tools for commercial kitchens and food service operations.
- Elle & Vire Distribution Premium French dairy brand offering butter, cream, cheese, milk, mascarpone, spray cream, yogurts, and cream desserts. Products include salted and unsalted butter in various formats (200g, 250g, 500g, 2.5kg), UHT creams (whipping, cooking, light variants), mascarpone, and flavored yogurts, distributed by Greenhouse across the GCC.
- Patisfrance Distribution French pastry and baking ingredients brand offering nuts, pastes, glazes, praline, fruits in syrup, chocolate decorations, sugars, powder creams, flavors, and ready mixes for professional pastry making, distributed by Greenhouse across the GCC.
- Ile De France Cheese Distribution Premium French cheese brand offering Brie, Camembert, goat cheese, and specialty French cheeses in various formats for retail and food service, distributed by Greenhouse across the GCC.
- Julius Meinl Coffee & Tea Distribution Austrian premium coffee and tea brand offering espresso beans, single origin coffees, tea bags (black, green, herbal, fruit, white), and commercial coffee machines including grinders and espresso makers, distributed by Greenhouse across the GCC.
- Nordiq Smoked Salmon Distribution Premium Nordic-style smoked salmon brand. Products are hand-salted and naturally smoked over beechwood, offering soft texture and delicate flavor. Available as cold-smoked and hot-smoked salmon in various sizes, distributed by Greenhouse across the GCC.
- Regional Catalogs (UAE, Qatar, Saudi Arabia, Oman) Regional product catalogs tailored for each market: UAE (retail and food service), Qatar (food service and retail), Saudi Arabia (vibrant food market), and Oman (chefs, retailers, food lovers), published as downloadable PDFs from the Greenhouse website.
Companies that use Greenhouse
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Greenhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenhouse partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- Elle & VireflagshipElle & Vire is a premium French dairy brand that Greenhouse UAE distributes across the GCC. Products include butter, cream, cream cheese, mascarpone, milk, spray cream, and yogurts. Elle & Vire is one of the most prominently featured brands on the platform.
- Ile De FranceflagshipIle De France is a French cheese brand distributed by Greenhouse UAE. Products include Brie, Camembert, goat cheese, and specialty French cheeses.
- PatisfranceflagshipPatisfrance is a leading French pastry and bakery ingredient brand. Greenhouse UAE distributes nuts and paste, glazes, praline and pralirex, fruits in syrup and filling, decor and chocolate, sugars, powder cream, flavours and aromas, and ready mix products.
- Julius Meinl CoffeeflagshipJulius Meinl is an Austrian premium coffee and tea brand. Greenhouse UAE distributes whole beans, ground coffee, single origin coffees, leaf bag teas, single bag teas, and commercial coffee machines including grinders and espresso machines.
- EntreMontcoreEntreMont is a Swiss cheese brand distributed by Greenhouse UAE, offering premium cheese products for the GCC market.
- NordiqcoreNordiq (NordiQ Select) is a premium brand specializing in authentic Nordic-style and traditionally cold- or hot-smoked salmon. Hand-salted and naturally smoked over beechwood, it delivers a soft texture and delicate flavor.
- 365core365 is a private label brand distributed by Greenhouse UAE offering butter, cheese, protein products, grocery items, and bakery ingredients at competitive price points.
- Grands Moulins De PariscoreGrands Moulins De Paris is a leading French flour and bakery ingredient brand. Greenhouse UAE distributes various flour products including T55 pastry flour, T65 tradition, sourdough, seven cereals bread, rye bread, wholemeal bread, whole grain, bran bread, and wheat flour.
- AmbrosicoreAmbrosi is an Italian cheese brand distributed by Greenhouse UAE. Products include fresh cheeses, grated cheeses, hard and semi-hard cheeses, and soft and semi-soft cheeses.
- BoursincoreBoursin is a French cheese brand known for its flavored cream cheese products. Greenhouse UAE distributes garlic and herb, shallot and chives, pepper, truffle, fig and walnut, and natural variants.
- GrecicoreGreci is an Italian food brand specializing in artichokes, olives, pesto, mushrooms, truffle cream, roasted peppers, semi-dried tomatoes, and tomato products.
- Fruits Rouges De L'AisnecoreFruits Rouges De L'Aisne is a French brand specializing in premium frozen fruits for pastry and culinary applications.
- Louis FrancoiscoreLouis Francois is a French brand offering specialty bakery and pastry ingredients for professional culinary applications.
- ConfiletascoreConfiletas is a brand distributed by Greenhouse UAE specializing in tart and vol au vent products for the food service industry.
- Veldhuyzen KasscoreVeldhuyzen Kass is a Dutch cheese brand distributed by Greenhouse UAE offering authentic Dutch cheese varieties.
- KavalcoreKaval is a cheese brand distributed by Greenhouse UAE, offering cheese products for the GCC market.
- Haute FromageriecoreHaute Fromagerie is a French cheese brand distributed by Greenhouse UAE, specializing in premium French cheese varieties.
- Sèvre & BellecoreSèvre & Belle is a French cheese brand distributed by Greenhouse UAE.
- PuidorcorePuidor is a brand distributed by Greenhouse UAE offering condiments including mayonnaise, mustard, ketchup, barbecue sauces, and pomegranate molasses.
- KopykakecoreKopykake is a brand distributed by Greenhouse UAE for bakery and pastry equipment applications.
- BostanacoreBostana is a brand distributed by Greenhouse UAE specializing in frozen vegetables including cauliflower, broccoli, green beans, peas, okra, spinach, and mixed vegetables.
- BelcoreBel is an international cheese brand (maker of Babybel) distributed by Greenhouse UAE. Products include Babybel, Kiri cream cheese, and VQR cheese triangles.
- SartoricoreSartori is a premium cheese brand distributed by Greenhouse UAE.
- HealsicoreHealsi is a water/beverage brand distributed by Greenhouse UAE offering still and sparkling water in PET and glass bottles.
Scale indicators3 records
Expansion highlights4 records
Greenhouse competitors and assessment
Company assessmentDirect peers
- Classic Fine Foods: UAE-headquartered specialty and gourmet food distributor serving hospitality and retail with imported premium brands across the Middle East. Directly competes with Greenhouse in the same product categories (dairy, cheese, pastry) and the same B2B customer base.
- Kibsons International: UAE-based importer and distributor of premium international food brands serving retail and food service. Directly comparable to Greenhouse's model of sourcing European specialty brands and distributing them to UAE/GCC hospitality and retail buyers.
- Chef Middle East: Specialty food importer and distributor serving the UAE hospitality sector with premium European bakery, pastry, and confectionery ingredients. Closely mirrors Greenhouse's B2B pastry and bakery ingredient business.
- International Food Solutions (IFS): UAE-based specialty food and ingredient distributor serving hospitality and food service customers across the Middle East. Competes directly with Greenhouse in imported premium ingredients and B2B hospitality distribution.
- Diversified Food Services (DFS): UAE-based specialty food distributor serving the food service and hospitality sector across the GCC, with focus on premium imported ingredients. Direct competitor in the same specialty distribution channel.
Broad incumbents
- Bidfood Middle East: Subsidiary of South African Bidcorp, distributing broad-line foodservice products across the UAE and wider GCC. Overlaps with Greenhouse in the hospitality channel but operates a much wider general-line assortment rather than premium specialty focus.
- Americana Foodservice: Regional foodservice giant with broad food and ingredient distribution capabilities across the Middle East and North Africa. Larger and more diversified than Greenhouse, but overlaps in supplying premium ingredients to hospitality chains.
- Almarai Foodservice: Saudi dairy giant with a growing foodservice division distributing dairy, bakery, and juice products across the GCC. Competes with Greenhouse particularly in dairy distribution to hospitality.
- Metro Cash & Carry (METRO UAE): Self-service wholesale giant serving HoReCa customers across the UAE with a broad assortment of imported foods. Larger scale and broader assortment than Greenhouse, but overlapping B2B hospitality customer base.
Regional players
- Food Specialties Ltd (FSSL): India-based specialty food ingredient distributor with a Dubai presence serving South Asian and Middle East hospitality markets. Adjacent regional player with comparable specialty-ingredient distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenhouse social profiles
Digital presenceGreenhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenhouse leadership team
Management profileNumber of profiles
Greenhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenhouse
What does Greenhouse do?
Greenhouse Foodstuff Trading L.L.C imports and distributes premium international food ingredients and chef's equipment to hospitality, retail, and corporate customers across the GCC (UAE, Qatar, Saudi Arabia, Oman). The portfolio spans dairy, bakery and pastry ingredients, specialty cheeses, proteins, grocery items, and beverages from 50+ global brands, made available through direct B2B sales, a Shopify-based online storefront, and downloadable regional catalogs.
Is Greenhouse a public or private company?
Greenhouse is a private company. It is classified as unknown and is currently operating.
When was Greenhouse founded?
Greenhouse was founded in 1977. It employs 101 to 250 people.
Where is Greenhouse based?
Greenhouse is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Greenhouse make money?
One revenue line is on record: food Ingredient Distribution.
Who are Greenhouse's main competitors?
Direct peers on record are Classic Fine Foods, Kibsons International, Chef Middle East, International Food Solutions (IFS) and Diversified Food Services (DFS). Broad incumbents are Bidfood Middle East, Americana Foodservice, Almarai Foodservice and Metro Cash & Carry (METRO UAE). Food Specialties Ltd (FSSL) is listed as a regional player.
Does Greenhouse have an API?
No public API is recorded for Greenhouse.
What industry is Greenhouse in?
Greenhouse's product category is Food ingredient distribution. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution, with a secondary code of AFAIAJAK, Organic & Natural Foods Import/Export & Global Trading. Its NAICS code is 42449 and its SIC code is 5140.