Syndy
Syndy is a small, Netherlands-headquartered private company (founded 2010, 11-50 employees) positioning itself as a product data exchange platform serving brands and content users in the product information management category.
- Company typePrivate
- Founded2010
- HeadquartersAmstelveen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Syndy does
Syndy is a Netherlands-based private company founded in 2010 and headquartered in Amstelveen. Its stated positioning is as a "product data exchange platform," indicating it operates in the product information management (PIM) or product content syndication category, with a likely functional focus on enabling structured product data exchange between brands and downstream content users or retailers. The company has not disclosed specific products, pricing, customer logos, or technology stack details in the available source material.
The company is small, with 11-50 employees and a tightly-held leadership team consisting of founder and CEO Pieter van Herpen, co-founder and CTO Rogier Pennink, and Chief Product Officer Vincent van Wissem. Across its operating history, Syndy has raised approximately $3.0 million in disclosed funding across six rounds between 2011 and 2017, including accelerator participation in Rockstart (2013) and a $1.5 million round led by Walvis Participaties (2014), with two follow-on $500,000 rounds in 2016 and 2017.
No pricing model, go-to-market motion, named customer, distribution channel, partnership, or revenue figure is available in the input data. The supplied third-party sources pertain to the global personal hygiene market and Icecat N.V.'s retailer templates service and do not reference Syndy directly. As a result, several standard investment-grade dimensions — including product portfolio detail, customer concentration, geographic footprint, AI capability, and revenue trajectory — remain unverified and should be treated as data gaps in any downstream analysis.
Syndy firmographics
Firmographics- Name
- Syndy
- Website
- https://syndy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Syndy is a small, Netherlands-headquartered private company (founded 2010, 11-50 employees) positioning itself as a product data exchange platform serving brands and content users in the product information management category.
- Ownership category
- akta.pro rank
Syndy industry classification
Industry- Product category
- Product Information Management
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Syndy is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Syndy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Syndy product offering
Product offeringCore offering
Syndy builds and operates a product data exchange platform — a B2B software infrastructure that enables brands, retailers, and e-commerce operators to exchange, syndicate, and manage structured product information across the digital commerce value chain. The company is positioning itself as a neutral horizontal exchange for product content rather than a single-vendor PIM.
Product overview
No information about Syndy's products or services is available in the provided source data. The supplied sources describe Icecat's Retailer Templates feature within Icecat PIM and a global personal hygiene market report; neither references Syndy's product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Syndy Product Data Exchange Platform A B2B product data exchange platform that enables brands, retailers, and e-commerce operators to exchange and syndicate structured product information across the digital commerce ecosystem, serving as a neutral horizontal exchange layer for product content rather than a single-vendor PIM.
Companies that use Syndy
Customer profileIdeal customer profiles2 records
Syndy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Syndy partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Syndy competitors and assessment
Company assessmentDirect peers
- Syndigo: Syndigo is a leading product information management and content syndication platform serving global brands and retailers. It competes head-to-head with Syndy in product data exchange, though at significantly larger scale and capital base.
- Icecat: Icecat is a product content syndication platform that connects brands and retailers by distributing structured product data. Syndy and Icecat serve the same product data exchange use case for the same customer base, making them direct competitors.
- Akeneo: Akeneo is a Product Information Management (PIM) platform that helps brands centralize, manage, and distribute product data. It directly overlaps with Syndy's product data exchange proposition for brand and retailer customers.
- Salsify: Salsify is a product experience management (PXM) platform enabling brands to manage, syndicate, and optimize product content across channels. It addresses the same product data exchange and syndication use case as Syndy.
- Pimcore: Pimcore is an open-source PIM and Master Data Management platform used by enterprises to centralize and syndicate product information. It competes with Syndy in the product data management and distribution space.
- inRiver: inRiver is a Product Information Management platform for brands and manufacturers, focused on enriching and publishing product data across sales channels. It serves the same product data exchange use case as Syndy.
- Plytix: Plytix is a Product Information Management (PIM) platform aimed at brands and retailers, offering product data centralization and syndication. It is a direct competitor to Syndy, with similar mid-market focus and European roots.
- Sales Layer: Sales Layer is a PIM and product data syndication platform that helps brands centralize, enrich, and distribute product information. It directly competes with Syndy in the product data exchange category.
- Riversand: Riversand is a Master Data Management and Product Information Management platform for large enterprises. It competes with Syndy in product data management and exchange, with stronger enterprise focus.
Emerging players
- Catsy: Catsy is a PIM and digital asset management platform focused on product content for brands. It overlaps with Syndy in product data management and syndication, with a comparable mid-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Syndy social profiles
Digital presenceSyndy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syndy leadership team
Management profileNumber of profiles
Profiles3 records
Syndy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syndy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syndy
What does Syndy do?
Syndy builds and operates a product data exchange platform — a B2B software infrastructure that enables brands, retailers, and e-commerce operators to exchange, syndicate, and manage structured product information across the digital commerce value chain. The company is positioning itself as a neutral horizontal exchange for product content rather than a single-vendor PIM.
Is Syndy a public or private company?
Syndy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Syndy founded?
Syndy was founded in 2010. It employs 11 to 50 people.
Where is Syndy based?
Syndy is headquartered in Amstelveen, Netherlands, in the Europe region.
Who are Syndy's main competitors?
Direct peers on record are Syndigo, Icecat, Akeneo, Salsify, Pimcore, inRiver, Plytix, Sales Layer and Riversand. Catsy is listed as an emerging player.
Does Syndy have an API?
No public API is recorded for Syndy.
What industry is Syndy in?
Syndy's product category is Product Information Management. Its primary akta.pro industry code is CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 425120 and its SIC code is 7371.