What Inline does

Inline is a cloud-based restaurant operations platform providing booking management, queue management, guest CRM, online ordering/delivery, and deposit collection for restaurants. Founded in 2016 by Doris and headquartered in Singapore (primary entity: Inline Apps Ltd.), the company operates regional subsidiaries across Taiwan, Hong Kong, Singapore, Australia, and Japan, and serves more than 3,500 restaurants spanning independent venues to enterprise chains including Wowprime, Paradise Group, Crystal Jade Palace, and multiple Michelin-listed establishments. The platform runs on an iPad-first interface with cloud-based real-time synchronization and aggregates reservations from web, phone, Facebook, Google Reserve, OpenTable, and Michelin Guide (via Mozrest) into a unified dashboard; queue management supports iPad, kiosk, QR code, and TV display check-in with SMS-based status links, eliminating the need for guest app downloads.

The core technology stack combines a multi-channel reservation aggregator, a guest CRM with preference tracking and behavior-based segmentation, a flexible deposit module with PCI-compliant Tappay processing, and an integrated online-ordering layer supporting 30+ delivery platforms via YSO integration. Inline monetizes through subscription platform fees, transaction/commission fees on bookings (including fees collected on behalf of Michelin Guide), and usage-based pricing for the Taiwan-only Google Reservation add-on (free up to 25 bookings/month, then 10 yuan per booking). Pricing for the core platform is quote-based and not publicly disclosed.

The go-to-market combines product-led growth (free 2-week trial accessible via website form submission) with enterprise field sales for chains, hotel F&B groups, and department store food courts, augmented by channel partnerships with OpenTable (exclusive Taiwan partner), Google Reserve, and Michelin Guide that expose inline restaurants to global diner discovery networks. The company reports serving 175M+ patrons and operating across 30+ cities for food delivery, with service coverage extending to markets including the US, Canada, Korea, and several Southeast Asian countries (with the EU/EEA explicitly excluded).

Name

Inline

Legal name

Inline Apps Ltd.

Website

https://inline.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Inline is a cloud-based restaurant operations platform providing booking, queue management, CRM, online ordering, and deposit processing for restaurants. Founded in 2016 and headquartered in Singapore with regional subsidiaries across Taiwan, Hong Kong, Singapore, Australia, and Japan, the company serves over 3,500 restaurants via integrated partnerships with OpenTable, Google Reserve, and Michelin Guide.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Restaurant booking software
• Queue management system
• Restaurant CRM platform
• Online ordering system
• Reservation management software

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Platform Fees: Restaurants pay subscription fees for access to the inline platform, including booking management, queue management, CRM, and reporting features. Pricing varies by plan tier and restaurant size.
2. Transaction/Commission Fees: Inline charges transaction fees on bookings processed through the platform, including fees collected on behalf of Michelin Guide reservations.
3. Google Reservation Service: Free tier with 25 bookings/month; 10 yuan per booking after free quota exceeded. Taiwan-only offering.
4. Online Ordering Integration: Takeout and delivery order management services, potentially with per-transaction fees for payment processing.
5. Michelin Guide Integration: Reservations through Michelin Guide platform generate service fees, collected by inline on behalf of the Michelin Guide.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Inline sells a cloud-based, iPad-first restaurant operations platform that centralizes reservation management, queue/waitlist handling, guest CRM, flexible deposit collection, and online ordering/delivery into a unified system. The product aggregates bookings from the restaurant's own channels and from third-party platforms (Google, OpenTable, Facebook, Michelin Guide) into a single real-time dashboard accessible on iPad and web. Pricing combines subscription fees with transaction fees on bookings.

Product overview

Inline offers a unified restaurant operations platform with modular architecture combining a core booking and queuing management system with add-on modules for CRM, online ordering/delivery, flexible deposits, and marketing services. The platform integrates with major third-party channels including Google Reserve, OpenTable, and Michelin Guide via Mozrest, while offering native payment processing through Tappay. The core product operates on iPad with cloud synchronization, supporting multi-language interfaces and serving restaurants across Taiwan, Hong Kong, Singapore, Japan, Australia, and other markets.

Differentiator

Problem solved

Functional benefit

Products and services

• inline Restaurant Operations Platform A cloud-based restaurant management platform that digitizes reservation, queuing, and customer relationship management, enabling restaurants to manage reservations from multiple channels on a single iPad-based system with real-time cloud sync.
• Booking Management (\u8a02\u4f4d\u7ba1\u7406) Centralized reservation management enabling restaurants to collect bookings from websites, Facebook, phone calls, and partner platforms; includes automated confirmation, table mapping, deposit tracking, and cloud management.
• Queuing Management (\u5019\u4f4d\u7ba1\u7406) Digital queue management with multiple check-in options (iPad, Kiosk, QR code), automatic SMS queue status link, one-tap calling, and remote monitoring via mobile.
• CRM (\u9867\u5ba2\u7ba1\u7406) Guest CRM with dining history, preference notes, customizable labels, visit frequency tracking, segmentation, and marketing tools including SMS, coupons, and surveys.
• Online Order System (\u7dda\u4e0a\u5916\u5e36/\u5916\u9001\u670d\u52d9) One-stop food delivery and takeout solution integrating multiple ordering channels, payment options (Apple Pay, LINE Pay, credit card), and delivery management via YSO aggregation across 30+ major cities.
• Flexible Deposit (\u5f48\u6027\u8a02\u91d1) Customizable deposit collection service with PCI-compliant payment processing via Tappay, configurable cancellation policies, and automated charge processing for no-shows.
• Google Reserve Integration Integration that enables restaurants to accept reservations directly through Google Search and Google Maps; free tier (25 bookings/month, Taiwan only), 10 yuan per booking thereafter, with automated email notifications and real-time table availability.
• OpenTable Integration Channel integration allowing inline-managed restaurants to list on the OpenTable global reservation platform, reaching 1B+ annual diners with reservations synced back to the inline dashboard.
• Mozrest x Michelin Guide Integration Integration with the Michelin Guide platform via Mozrest enabling Michelin-listed restaurants to accept direct reservations through Michelin Guide; inline collects reservation service fees on behalf of Michelin.
• Micro-influencer Marketing (\u5fae\u7db2\u7d05\u884c\u92b7\u65b9\u6848) Restaurant-focused micro-influencer marketing service connecting restaurants with food KOC (Key Opinion Consumer) influencers for social media promotion.
• Digital Marketing (\u9910\u5ef3\u6578\u4f4d\u884c\u92b7\u65b9\u6848) Full-service digital advertising solution for restaurants, leveraging reservation and customer data for targeted campaigns using third-party data to reach new customers.

Quantifiable outcome

• Save up to 10x time in queue management through automation
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• OpenTableflagshipChannel Partner/ Reseller/ Distributor · 1 December 2022Exclusive Taiwan partnership where inline-powered restaurants are listed on OpenTable's global platform. OpenTable provides 60k+ partner restaurants, 1B+ annual diners, and 10M+ reviews. Restaurants using inline automatically gain OpenTable visibility with no additional setup.
• Google (Reserve with Google)coreChannel Partner/ Reseller/ DistributorIntegration with Google Search and Google Maps reservation button. Restaurants can enable free Google Reserve functionality through inline. Available initially in Taiwan with tiered pricing (free up to 25 bookings/month).
• Michelin GuideflagshipChannel Partner/ Reseller/ DistributorThrough Mozrest partnership, inline enables Michelin-listed restaurants to accept direct reservations on Michelin Guide platform. Positions restaurants ahead of 80% of Michelin Guide establishments lacking direct booking capability.
• LINE (LINE Points)minorGTM or Marketing PartnerPartnership with LINE Taiwan for promotional campaigns including LINE TAXI x inline food delivery promotions and LINE WEBTOON co-marketing.
• Cathay United Bank (CUBE Card)minorGTM or Marketing PartnerCo-marketing partnership offering up to 7.3% point rewards for inline bookings paid with CUBE credit card during 2025 promotion period.
• Coca-ColaminorGTM or Marketing Partner2025 campaign partnership featuring Coca-Cola x inline best BBQ restaurant recommendations with exclusive combo promotions.
• Moet & ChandonminorGTM or Marketing PartnerPartnership featuring Moet & Chandon x inline selected dining restaurants for promotional campaigns.
• Taishin BankminorGTM or Marketing PartnerPartnership offering up to 10% cashback for orders placed through inline using Taishin Bank cards.
• EasyCard (悠遊付)minorGTM or Marketing PartnerPartnership offering 8% cashback (up to 10% for new users) for inline food orders paid with EasyCard.
• 國泰優惠 (Cathay Benefits)minorGTM or Marketing PartnerPartnership with Cathay commercial benefits platform for cross-promotion of restaurant offers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Chope: Singapore-headquartered restaurant reservation and management platform active across Southeast Asia. Direct APAC competitor targeting the same restaurant base, especially chains in Singapore, Hong Kong, and Indonesia.

Direct peers

• OpenTable: Global leader in restaurant reservation management; operates the largest diner network (60k+ restaurants, 1B+ annual diners). Inline is both a direct competitor in APAC and a Taiwan-exclusive channel partner, making it the single most comparable peer.
• SevenRooms: Restaurant CRM, reservation, and guest experience platform serving hotels, restaurants, and nightlife globally. Directly comparable on CRM, guest database, and reservation aggregation functionality for multi-unit operators.
• Resy: Restaurant reservation platform owned by American Express with strong US presence and growing international footprint. Comparable on consumer-facing reservation UX and restaurant-side management tooling.
• TheFork: Tripadvisor-owned restaurant booking platform dominant in Europe and Australia. Comparable in reservation aggregation, diner reviews, and restaurant SaaS tooling; a key competitor for inline's Australian and Hong Kong accounts.
• Tock: Reservation and ticketing platform (owned by Squarespace) focused on fine-dining and experiences with built-in deposit/prepayment flows — directly competitive with inline's Michelin Guide positioning and Flexible Deposit module.
• TouchBistro: iPad-first restaurant POS and management system with built-in reservations and floor management — closely aligned with inline's iPad-native design philosophy and target customer profile.
• Quandoo: Restaurant discovery and reservation platform with strong presence in APAC and Europe (owned by Recruit Holdings). Comparable reservation SaaS and diner-network model across similar geographies.

Broad incumbents

• Toast: US-leading restaurant POS and operations platform with growing reservation, online ordering, and marketing modules. Broad incumbent offering a one-stop stack that overlaps with inline's booking, ordering, and CRM suite.
• Lightspeed Restaurant: Multi-country restaurant POS and commerce platform with reservation and delivery features. Comparable as a broader incumbent competing for the same multi-unit restaurant software wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inlineapps
• Instagraminstagram.com/inlineapps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inline