Cawston Press

What Cawston Press does

Cawston Press is a privately held British soft drinks company founded in 1986 that produces a portfolio of pressed fruit juices, sparkling juice drinks, sparkling waters, fruit waters, juice shots and, as of January 2026, alcohol-free beer via its acquired Loah brand. Its core technology is fruit pressing followed by flash pasteurisation — explicitly not from concentrate — and all products adhere to a "No Jiggery Pokery" promise: no added sugar, no concentrates, no artificial sweeteners and no GM ingredients, with pressed apple juice typically acting as the sole sweetener. The company is B Corp certified and operates a "Pressing for Better" sustainability strategy with targets of 50% GHG reduction by 2030 and Net Zero by 2050.

Name

Cawston Press

Legal name

Cawston Press Limited

Website

https://cawstonpress.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cawston Press is a British soft drinks maker, founded in 1986, that produces pressed fruit juices, sparkling drinks, sparkling waters and juice shots — and, since 2026, alcohol-free beer via Loah — for health-conscious consumers, sold through UK supermarkets and 20+ countries.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Juice Concentrates & Fruit Bases (AFAFAGAB)

Keywords

• Pressed fruit juices
• Sparkling soft drinks
• Natural beverages
• Non-alcoholic drinks
• Bottled beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Cawston Press generates revenue through the sale of its range of sparkling drinks, sparkling waters, pressed juices, and fruit waters through retail (supermarkets, health food shops, restaurants, cafés) and direct-to-consumer e-commerce. Products are sold in cans (330ml, 250ml), cartons (1 litre), and smaller formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cawston Press manufactures and sells a range of pressed fruit-based beverages including sparkling juice drinks, sparkling waters, pressed juices, fruit waters, and juice shots. All products are made from pressed fruit and vegetables with no added sugar, no concentrates, no artificial sweeteners, and no GM ingredients. The company also acquired Loah in January 2026, entering the non-alcoholic beer category.

Product overview

Cawston Press is a British beverage company offering a diversified portfolio of drinks organized into four main product lines: Sparkling Waters (Lime, Watermelon flavors), Sparkling Juice Drinks (Sparkling Rhubarb, Elderflower Lemonade, Sparkling Ginger Beer, Sparkling Cloudy Lemonade, Sparkling Orange, Sparkling Cloudy Apple), Pressed Juices (Brilliant Beetroot, Pressed Tomato, Apple & Ginger, Squeezed Orange Juice, Cloudy Apple, Apple & Rhubarb, Apple & Elderflower), and Fruit Waters (Apple & Pear, Apple & Summer Berries, Apple & Mango, Sunshine Orange, Cloudy Apple). The company also offers functional Shots (Beetroot & Ginger Shots, Fiery Ginger Shots) and recently acquired Loah to enter the non-alcoholic beer market. All products adhere to the 'No Jiggery Pokery' promise: no added sugar, no concentrates, no sweeteners. Founded in 1986, the company is B Corp certified and operates with a sustainability-focused strategy called 'Pressing for Better.'

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkling Rhubarb Sparkling juice drink made with pressed rhubarb, pressed apples and sparkling water. Sweetened with apple juice, with naturally occurring malic acid providing the characteristic bite. Available in 330ml cans (24/48 pack) and 250ml multipacks. For health-conscious adult consumers seeking natural soft drinks.
• Elderflower Lemonade

Quantifiable outcome

• Soft drinks under 90 calories per 330ml can; Sparkling Waters from 4 kcal per 330ml serve; Fruit Waters at 54 calories per carton
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• LoahcoreStrategic or Co-development Partner · 26 January 2026Cawston Press acquired Loah, a fruit-led alcohol-free beer brand producing brews under 0.5% ABV. This marks Cawston Press's first entry into the non-alcoholic beer category. Founder Hugo Tapp will remain with the brand, gaining access to Cawston Press's supply chain, distribution, and marketing infrastructure. The deal reflects the broader industry shift towards alcohol moderation and hybrid drinking habits.
• FareSharecoreStrategic or Co-development PartnerCawston Press partners with FareShare, the UK's largest food bank charity fighting hunger and food waste. Through the partnership, Cawston Press has donated 100,000 Fruit Water cartons, funded the equivalent of 140,000 meals via financial contribution, supported team volunteering, and donated short-life stock. The partnership supports Cawston Press's commitments to Less Food Waste (Commitment 3) and Healthier Communities (Commitment 7) under its Pressing for Better sustainability strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Innocent Drinks: UK-based smoothie and juice brand, owned by Coca-Cola. Most direct competitor in the premium, no-added-sugar juice and juice-blend category, with overlapping supermarket listings and a similar health-conscious consumer positioning.
• Belvoir Fruit Farms: UK maker of premium cordials, sparkling presses, and mixers sold through major UK grocers and farm shops. Directly comparable on flavour-led sparkling juice drinks, premium retail positioning, and UK distribution.
• Frobisher: UK premium juice brand producing 100% pressed fruit juices sold in supermarkets, foodservice and hospitality. Closely comparable product (pressed juices), channels, and clean-label promise.
• Copella: British pressed apple juice brand owned by Britvic, stocked in major UK grocers. Direct overlap in pressed apple juice and fruit juice drinks with Cawston Press.
• Fever-Tree: UK premium mixer brand producing sparkling tonics, ginger beers, and lemonades. Overlaps with Cawston Press's Sparkling Ginger Beer, Sparkling Elderflower Lemonade and broader premium sparkling soft drink range.
• Ella's Kitchen: UK brand focused on organic food and drink for babies and young children. Closely comparable to Cawston Press's Fruit Waters (School-Approved, no added sugar, kids' multipack formats).
• James White Drinks: UK producer of premium pressed fruit juices and juices shots (including Beetroot shots), with similar independent heritage, farm-to-bottle positioning, and foodservice/retail distribution.
• Lucky Saint: UK non-alcoholic beer brand. Comparable to Loah (acquired by Cawston Press) and therefore to Cawston Press's newly entered alcohol-free beer category.

Broad incumbents

• Tropicana (PepsiCo): Global juice and juice drink brand owned by PepsiCo. Competes in the same UK grocery shelf sets as Cawston Press with vastly larger marketing budget and distribution.
• Britvic: Major UK-listed soft drinks manufacturer (owner of Copella, Tango, J2O, Robinsons). Competes head-on across sparkling soft drinks, juices, and mixers and shares Cawston Press's supermarket listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cawstonpress
• Xx.com/cawstonpress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cawston Press