What LOAH does

LOAH is a London-based craft beer company founded in 2020 that produces low-alcohol (0.5% ABV) beers positioned as 'Wave 2 Moderation' alternatives to full-strength craft beer. The product portfolio consists of three core SKUs: Blood Orange IPA (West Coast IPA style brewed with natural blood orange), Peach Pale Ale (East Coast Pale Ale brewed with juicy peach), and Lime Lager (European Pilsner with natural lime). All products are vegan and gluten-free (measured under 20ppm) and are sold in 12-can and 24-can packs.

The company operates a direct-to-consumer e-commerce business via a Shopify-powered storefront at loah.beer, supplemented by a trade/wholesale distribution channel managed through the Sellar supplier platform and a dedicated [email protected] trade contact. Pricing is structured around pack SKUs at approximately £26 GBP per 12-pack (implying roughly £2.17 per can), with subscription/deferred purchase options referenced on product pages. Payments are processed via Stripe (credit card and Apple Pay) and fulfilment via Optima. Customer acquisition relies on owned marketing channels: Instagram (@loah.beer), a Spotify brand presence, an email newsletter offering a 10% subscriber discount, and the 'LOAH Edit' blog featuring artist spotlights and brand stories.

LOAH is a privately held, founder-led business headquartered at 27a Harper Road, London SE1 6AW, operating exclusively in the UK domestic market. No external funding, management team, revenue figures, or third-party retail relationships are disclosed. The technical stack is commodity D2C infrastructure with no proprietary AI/ML capabilities, no public API, and no mobile applications.

Name

LOAH

Legal name

LOAH

Website

https://loah.beer

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

LOAH is a London-based craft beer company founded in 2020 that produces 0.5% ABV vegan, gluten-free fruit-flavored beers (Blood Orange IPA, Lime Lager, Peach Pale Ale), selling direct-to-consumer via Shopify and through wholesale trade channels in the UK.

Ownership category

akta.pro rank

Product category

Low-Alcohol Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

akta.pro secondary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Low-alcohol craft beer
• Alcohol-free beer
• Fruit-flavored beer
• Gluten-free beer
• Vegan craft beer

Headquarters

HQ city

Hackney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: LOAH generates revenue through direct-to-consumer e-commerce sales of their 0.5% alcohol beer products, including Blood Orange IPA, Lime Lager, and Peach Pale Ale. Products are sold in 12-can and 24-can packs through their Shopify-powered online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LOAH brews and sells three 0.5% ABV craft beers — Blood Orange IPA, Peach Pale Ale, and Lime Lager — each built around a distinctive fruit-and-hop pairing (West Coast IPA, East Coast Pale Ale, and European Pilsner styles respectively). All products are vegan and gluten-free (under 20ppm) and are sold directly to consumers via a Shopify-powered online store in 12-can and 24-can packs, with additional trade/wholesale distribution.

Product overview

LOAH is a London-based alcohol-free beer company founded in 2020, positioning itself as 'Wave 2 Moderation' - going beyond simple like-for-like replacements of alcoholic beverages. The portfolio consists of three distinct 0.5% ABV craft beers: Blood Orange IPA (West Coast IPA style with blood orange), Peach Pale Ale (East Coast Pale Ale with peach), and Lime Lager (European Pilsner with lime). All products feature thoughtful fruit and hop flavor pairings with playful brewing styles, sold in 12 and 24-can packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Orange IPA A 0.5% ABV West Coast IPA brewed with natural blood orange, featuring bold bitter citrusy hops, a distinctive structured bitterness balanced by the fruit's natural sweetness, a pale-golden color, classic clean hop bitterness and floral notes. Vegan and gluten-free (under 20ppm), sold in 12-can and 24-can packs to UK consumers and trade buyers.
• Peach Pale Ale A 0.5% ABV East Coast Pale Ale brewed with juicy peach, featuring a soft approachable style with minimal bitterness, a touch of sweetness, golden color with haze, strong peach aroma and tropical softness. Vegan and gluten-free, sold in 12-can and 24-can packs to UK consumers and trade buyers.
• Lime Lager A 0.5% ABV Crisp European Pilsner brewed with natural lime, featuring a pale-to-golden hue, bright lime aroma, clean bite from Centennial hops, and zesty citrus zip in a crisp light lager with subtle hop presence. Vegan and gluten-free, sold in 12-can and 24-can packs to UK consumers and trade buyers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering LOAH's online store. Processes all online transactions, customer accounts, order management, and checkout functionality.
• StripecoreTechnology or IntegrationPayment processing partner handling credit card transactions and Apple Pay for online purchases.
• SellarcoreTechnology or IntegrationTrade and supplier platform used by LOAH for managing wholesale orders and trade partner relationships.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Erdinger: German wheat beer brewer with an alcohol-free range. Comparable in offering a low/no-alcohol craft-adjacent product to health-conscious drinkers, with the scale advantage of an established international brewer.
• Heineken N.V. Global brewer whose Heineken 0.0 anchors the alcohol-free category. Comparable as a competitor in the same low/no-alcohol consumer pool but with vastly larger distribution, marketing, and trade relationships.
• AB InBev: World's largest brewer with non-alcoholic SKUs including Budweiser Zero and Corona Cero. Comparable at the consumer/proposition level (low/no alcohol mainstream), though far broader portfolio and global scale.
• BrewDog: UK craft beer incumbent with an alcohol-free line (BrewDog AF). Comparable as a UK-headquartered craft player reaching the same consumers but with a far broader portfolio and substantially greater scale and capital.

Emerging players

• Mikkeller: Danish craft brewer with alcohol-free offerings and a brand-led, experiential marketing approach. Comparable as a craft-specialist pushing experimental beer styles to design-conscious consumers overlapping with LOAH's target.

Direct peers

• Lucky Saint: UK alcohol-free lager specialist (0.0% ABV). Comparable as a UK-headquartered, brand-led, low/no-alcohol craft beer player targeting health-conscious and moderating consumers with on-trade and off-trade presence.
• Partake Brewing: North American alcohol-free craft brewery with presence in UK retail. Comparable product (low/no ABV craft beer), comparable brand-led marketing approach, and comparable target consumer of mindful drinkers.
• Big Drop Brewing Co: UK-based specialist brewery dedicated entirely to alcohol-free craft beer (≤0.5% ABV). Directly comparable to LOAH in product category, target consumer (moderators / sober curious), and UK-centric distribution model.
• Nirvana Brewery: UK craft brewery specialising in alcohol-free beer. Comparable product category (low/no ABV craft), UK market focus, and similar target consumer (mindful drinkers seeking craft flavor).
• Athletic Brewing Company: US-based category leader in non-alcoholic craft beer. Comparable as a scaled, brand-led, alcohol-free craft specialist targeting active, health-conscious consumers; sets the benchmark for category marketing and trade distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/loah.beer
• Xx.com/loahbeer
• LinkedInlinkedin.com/company/loah-beer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOAH