Zealios

What Zealios does

Zealios is a privately held, direct-to-consumer personal care brand headquartered in Bend, Oregon, that formulates and sells body and hair care products specifically engineered for endurance athletes and outdoor adventurers. The company's product portfolio spans four categories: sun protection (Sun Barrier SPF 45 with 8% micronized zinc oxide, Reef Safe Sun Barrier, and LipGuard SPF 28), anti-chafe (Betwixt, a decyl oleate-based chamois cream alternative), swim and sport hygiene (sulfate-free shampoo, conditioner, and body wash using EDTA chelators to scavenge chlorine and salt), and post-exercise recovery (Race Relief, a 12-herbal-extract cooling gel with 4% menthol). All formulations are paraben-free, oil-free, vegan, and cruelty-free.

The company generates revenue through three primary channels: (1) direct-to-consumer e-commerce via its Shopify-hosted teamzealios.com website with MSRP ranging from $1.50 (Betwixt pocket packets) to $29.95 (32 oz. shampoo pump), (2) authorized retail and specialty store distribution, and (3) team/wholesale partnerships including distribution through Quality Bicycle Parts (QBP) since December 2017 and team-sponsorship arrangements such as the Andy Potts Racing 350-member triathlon team. The company enforces a Minimum Advertised Pricing Policy (MAPP) instituted in February 2017 and an eCommerce Policy (November 2019) prohibiting sales on Amazon, eBay, Jet.com, and Walmart.com to protect brand positioning and dealer margins.

Zealios is led by Ryan Dolan (President) with Stacey Kiefer serving as Director of Sales. The company self-describes as "small and mighty," employs 1-10 people, and has accumulated earned media coverage in Condé Nast Traveler, Men's Health, Runner's World, Triathlete Magazine, Bicycling, and Outside Magazine from 2014 through 2021. There is no disclosed institutional funding beyond what appears to be a single $475,000 financing event in February 2022; ownership remains private and independent with no parent company, subsidiaries, or M&A activity in the record.

Name

Zealios

Legal name

Zealios

Website

https://teamzealios.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Zealios is a Bend, Oregon-based DTC personal care brand that formulates athlete-specific body and hair care products—including mineral sunscreen, anti-chafe, swim shampoos, and recovery gel—for endurance athletes, triathletes, swimmers, and outdoor adventurers.

Ownership category

akta.pro rank

Product category

Athlete Personal Care Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industry

Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Athlete skincare products
• Mineral sunscreen
• Anti-chafe lubricant
• Swim sport shampoo
• Muscle recovery gel

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer sales through their e-commerce website. Customers purchase individual products or bundles at MSRP. Free shipping on orders $99+.
2. Retail/Dealer Sales: Products sold through authorized retail stores and dealers. Maintains MAP pricing policy to protect brand value and dealer margins.
3. Team/Wholesale Partnerships: Team partnerships offering year-round discounts and special shopping rates. Wholesale distribution through QBP.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zealios designs, formulates, and sells a premium line of body and hair care products engineered specifically for endurance athletes and outdoor adventurers. The portfolio spans sun protection (zinc oxide sunscreen), anti-chafe skin lubricant, sulfate-free swim and sport shampoo/conditioner/body wash, and cooling muscle recovery gel. Products are sold direct-to-consumer through the company website and through authorized retail partners across North America.

Product overview

Zealios offers a unified portfolio of premium personal care products designed specifically for athletes and everyday adventurers. The product line centers on four core categories: Sun Protection (Sun Barrier SPF 45, Reef Safe Sun Barrier, and LipGuard SPF 28), Anti-Chafe (Betwixt), Swim & Sport (Shampoo, Conditioner, Body Wash, and Body Lotion), and Recovery (Race Relief Cooling Therapy Gel). All products are formulated to be paraben-free, oil-free, hypoallergenic, sulfate-free, vegan, and cruelty-free. The products work together to address the unique skincare needs of active individuals—from sun protection during outdoor activities, to removing chlorine and sweat after swimming, to preventing chafing during endurance activities, to supporting muscle recovery post-exercise. Products are available in various sizes including pocket packets for travel, standard bottles, and bulk pump bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Sun Barrier: Zinc oxide-based sunscreen product line including SPF 45 formulas with 80-minute water resistance rating.
• BETWIXT
• Swim & Sport
• Race Relief

Products and services

• Sun Barrier SPF 45

Quantifiable outcome

• 98% of harmful UVA and UVB rays filtered by Sun Barrier SPF 45
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• QBP (Quality Bicycle Parts)coreChannel Partner/ Reseller/ Distributor · 15 December 2017QBP became a distributor for Zealios body and hair care products in December 2017, expanding retail availability through bicycle retail channels across North America.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mission Athletecare: Athlete-focused personal care brand offering performance-driven body care, deodorant, and skincare products. Directly comparable to Zealios in targeting endurance and fitness athletes with specialized formulations.
• Body Glide: Specialty anti-chafe and skin protection brand serving runners, cyclists, and triathletes. Directly competes with Zealios' BETWIXT anti-chafe line in the endurance athlete channel.
• Chamois Butt'r: Cycling-specific chamois cream and anti-chafe brand sold through bike shops and QBP-affiliated retailers. Directly comparable to BETWIXT and shares the same bicycle retail channel via QBP.
• Badger Balm: Natural and certified-organic sunscreen and personal care brand with active lifestyle and outdoor positioning. Comparable clean formulation philosophy and direct competition in mineral SPF for athletes and outdoors users.
• Thinksport: Athlete-focused mineral sunscreen brand with EWG-verified and reef-safe formulations. Direct competitor in the performance sunscreen category with overlapping athlete and family outdoor positioning.
• Stream2Sea: Reef-safe mineral sunscreen and body care brand for water sports athletes. Direct competitor in the reef-safe SPF category Zealios entered with its April 2022 Reef Safe Sun Barrier launch.
• All Good: Clean mineral sunscreen and skincare brand with outdoor and active lifestyle positioning. Comparable clean formulation approach and overlapping target customer of outdoor and water sport athletes.

Broad incumbents

• Sun Bum: Mass-market sunscreen brand with a dedicated sport/athlete line sold through major retailers and DTC. Represents the scale incumbent Zealios competes against in the athlete SPF category, with broader distribution including Amazon.
• Alba Botanica: Natural personal care brand with sunscreen, body wash, and skincare lines sold through drugstores and mass retail. Competes in adjacent natural personal care categories with much broader distribution and scale.

Emerging players

• Manda Organic: Organic sun care brand focused on reef-safe mineral sunscreen with surfer lifestyle positioning. Comparable clean formulation ethos and partial overlap in ocean sport athlete customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3RQwNe1qxTFTC_rytd_4Ig
• Facebookfacebook.com/teamzealios
• Instagraminstagram.com/teamzealios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zealios