All Good Body Care

Name

All Good Body Care

Legal name

Elemental Herbs, Inc.

Website

https://allgoodbodycare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Baby Bath & Cleansing (CRABAJAA)

Keywords

• Mineral sunscreen products
• Reef-friendly skincare
• Organic body care
• Zinc oxide sun protection
• Natural aluminum-free deodorant

Headquarters

HQ city

Morro Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): All Good generates revenue through direct-to-consumer sales via their e-commerce website allgoodbodycare.com. Products are sold as one-time purchases with no subscription model. Customers can purchase individual items or value sets and bulk options.
2. Retail and E-tailer Distribution: Products are also distributed through Amazon and other trusted e-tailers, as well as physical retail locations findable via the company's store locator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

All Good Body Care manufactures and sells organic, mineral-based personal care products including reef-friendly zinc oxide sunscreens (lotion, spray, butter, stick, and tinted formats), SPF lip balms, aluminum-free deodorants, and body care items such as All Good Goop and aloe gel. Products are formulated with non-nano zinc oxide, organic botanicals, and reef-safe ingredients, and are sold direct-to-consumer through the company's own e-commerce site as well as through Amazon, other e-tailers, and physical retail stores.

Product overview

All Good Body Care is a consumer body care company selling a portfolio of mineral-based sunscreen, lip balm, deodorant, and skin care products. The core product line centers on reef-friendly, non-nano zinc oxide mineral sunscreens available in multiple formats (lotions, sprays, sticks, butter sticks) across SPF30 and SPF50 protection levels, including specialized variants for kids and tinted formulations. The lip balm line offers SPF15 and SPF20 protection in various flavors. The company also sells aluminum-free deodorants and body care products like the All Good Goop multi-purpose ointment. All products emphasize organic, botanical, and cruelty-free formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• SPF30 Sport Mineral Sunscreen Lotion, 3 oz Broad-spectrum SPF30 mineral sunscreen lotion made with non-nano zinc oxide, water-resistant for 80 minutes, and formulated with organic coconut oil, jojoba oil, and shea butter for hydration. Designed for active outdoor use.
• SPF30 Sport Mineral Sunscreen - Family Size, 16 oz Family-size 16 oz pump bottle of SPF30 sport mineral sunscreen with reef-friendly zinc oxide, providing full-spectrum UVA/UVB protection and 80-minute water resistance.
• SPF30 Sport Mineral Sunscreen Spray, 6 oz Non-aerosol spray sunscreen with reef-friendly non-nano zinc oxide, using a compressed air propellant, that goes on dry without chalky or greasy residue.
• SPF50 Sport Mineral Sunscreen Butter, 1 oz High-protection SPF50 mineral sunscreen butter made with 25% non-nano zinc oxide, reef-friendly, that physically blocks UVA/UVB rays.
• SPF50 Sport Mineral Sunscreen Butter Stick, 2.75 oz Portable stick form of SPF50 mineral sunscreen butter with a coconut oil and beeswax base, water-resistant for 80 minutes, that can be applied clear or left white.
• SPF50 Kids Mineral Sunscreen Butter Stick, 2.75 oz Mess-free SPF50 mineral sunscreen stick designed for children, made with gentle organic ingredients for sensitive skin.
• SPF30 Kids Mineral Sunscreen Lotion, 3 oz Gentle SPF30 kids sunscreen lotion with reef-friendly zinc oxide, organic chamomile for sensitive skin, and 80-minute water resistance.
• SPF30 Kids Mineral Sunscreen Spray, 6 oz Non-aerosol kids sunscreen spray with reef-friendly zinc oxide and organic chamomile, designed for sensitive skin.
• SPF30 Tinted Mineral Sunscreen Tinted mineral sunscreen with plant-based iron oxides that blend with most skin tones, providing SPF30 broad-spectrum protection and 80-minute water resistance.
• SPF50 Tinted Mineral Sunscreen Butter, 1 oz Tinted SPF50 mineral sunscreen butter with zinc oxide and plant-based iron oxides, providing a matte finish and 80-minute water resistance.
• Tinted Sunscreen Combo Pack Bundle featuring SPF30 Tinted Mineral Sunscreen Lotion and SPF50 Tinted Mineral Sunscreen Butter for varied protection needs.
• SPF30 Mineral Facial Sunscreen, 1.7 oz Facial sunscreen with non-nano zinc oxide, plant-based hyaluronic acid, and botanical ingredients, sweat and water-resistant for 80 minutes.
• SPF50 Anti-Aging Daily Mineral Sunscreen Facial Moisturizer, 1 oz Combined SPF50 sunscreen and anti-aging moisturizer with zinc oxide, titanium dioxide, hyaluronic acid, and niacinamide to help reduce fine lines and wrinkles.
• Mineral Sunstick SPF30 - Sport, 0.6 oz Compact mineral sunscreen stick for sport use with non-nano zinc oxide, organic oils, and water-resistant reef-friendly formula.
• Mineral Sunstick SPF30 - Coconut, 0.6 oz Coconut-scented mineral sunscreen stick with non-nano zinc oxide, jojoba, coconut, and avocado oils, providing broad-spectrum protection.
• All Good Lips - Organic Original Lip Balm (SPF15) Original recipe SPF15 lip balm with zinc oxide protection, made with organic herbs, vitamin E, olive oil, and beeswax.
• All Good Lips SPF15 - Tangerine Tangerine-flavored SPF15 lip balm with zinc oxide, organic essential oils, vitamin E, and beeswax.
• All Good Lips SPF15 Lip Balm - Spearmint Spearmint-flavored SPF15 lip balm with zinc oxide protection, organic herbs, and vitamin E.
• All Good Lips SPF20 Lip Balm - Coconut Coconut-flavored lip balm with higher SPF20 zinc oxide protection and organic ingredients including raspberry seed oil.
• Assorted SPF 15 Lip Balms - 3 Pack Bundle of three SPF15 lip balms including Original, Spearmint, and Coconut flavors.
• All Good Deodorant - Rose Geranium & Jasmine, 2.5 oz Aluminum-free deodorant with botanical rose geranium and jasmine scents, providing clean odor protection without aluminum.
• All Good Deodorant - Cedarwood & Spruce, 2.5 oz Aluminum-free deodorant with woody cedarwood and spruce scents.
• All Good Goop, 2 oz Multi-purpose all-purpose ointment and moisturizing salve for head-to-toe hydration, formulated to replace multiple products in a single jar.
• Soothing Aloe Gel, 3.7 oz Aloe vera gel formulated to soothe and hydrate skin.
• Rejuvenating Body Serums Body serums featuring natural ingredients formulated to nourish and rejuvenate skin.

Quantifiable outcome

• 80-minute water resistance across most sunscreen products
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 1% for the PlanetminorStrategic or Co-development PartnerAll Good Body Care is a member of 1% for the Planet, committing to donate 1% of annual sales to environmental nonprofits. This partnership aligns with the company's sustainability mission and reef protection values.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary e-commerce distribution partner, making All Good products available to a wider customer base. International customers are directed to Amazon when the company cannot ship directly outside the US.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dr. Bronner's: Iconic organic personal care brand spanning soaps, lotions, lip balms, and certified-organic/regenerative-organic ingredient sourcing; overlaps All Good on organic body care and B Corp-adjacent values but at substantially larger scale and broader SKU portfolio.
• Beautycounter: Clean beauty brand with broad personal care assortment including SPF and body care; competes with All Good for the same clean-beauty-conscious consumer and similarly emphasizes ingredient transparency and certification.
• Sun Bum: Mass-market sunscreen brand (now owned by SC Johnson) with mineral line extensions; relevant for the overlap on family/youth sun care positioning even though All Good is differentiated on its reef-safe clean formulation.

Direct peers

• Babo Botanicals: Family-and-kids-focused clean personal care brand with SPF mineral sunscreens and baby/kid body care; overlaps All Good on kids sun care, sensitive-skin positioning, and natural ingredient story.
• Blue Lizard Sunscreen: Australian-origin mineral sunscreen brand widely distributed through US drugstores and mass retail; overlapping consumer (family/kids) and reef-safe positioning, but with significantly larger retail footprint than All Good.
• Tizo Cosmetics: Mineral sunscreen and facial sun care brand with iron-oxide tinted options comparable to All Good's tinted SPF SKUs; broadly competing for clean-beauty retailer and dermatology channel placement.
• Stream2Sea: Eco-focused reef-safe mineral sunscreen and body care brand with similarly small-team indie positioning; directly comparable in 'outdoor/reef' narrative and clean-ingredient philosophy.
• Thinksport / Thinkbaby: Mineral sunscreen brand with separate adult and kids lines plus SPF lip balms; competes with All Good on reef-safe positioning, family use cases, and DTC plus retail distribution.
• Badger Balm: Family-owned natural personal care brand selling mineral sunscreens, lip balms, and body care with non-nano zinc oxide and organic ingredients — overlapping All Good's clean formulation, family-owned ethos, and DTC-plus-retail GTM.
• Goddess Garden: Mineral sunscreen specialist built around reef-safe non-nano zinc oxide formulations sold through retail and DTC; competes head-to-head with All Good in clean sun care and shares similar reef-friendly and organic positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allgoodbrand
• Instagraminstagram.com/allgoodbodycare
• TikToktiktok.com/@allgoodbodycare
• Xx.com/allgoodbodycare
• LinkedInlinkedin.com/company/allgoodbodycare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Good Body Care