Lola Blankets
Lola Blankets is a direct-to-consumer home textiles brand founded in 2021 by brothers Tommy and Will Higham, selling vegan faux fur blankets and adjacent comfort products (weighted blankets, pillows, pet beds, candles) priced $85–$425 to affluent North American consumers through lolablankets.com, with retail distribution via Aviator Nation and a charitable mission tied to breast cancer patient support.
- Company typePrivate
- Founded2021
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lola Blankets does
Lola Blankets is a direct-to-consumer home textiles brand founded in 2021 by brothers Tommy and Will Higham in honor of their mother Amy Higham, whose own faux fur blanket provided comfort during her battle with breast cancer. The company sells ultra-soft, vegan faux fur blankets built on OEKO-TEX Standard 100 certified fabric with proprietary 4-way therapeutic stretch, stain-resistant and machine-washable construction, and a zero-shed double-hemmed finish; the core blanket line is priced $125–$425 across Baby, Medium, Large, and Lola XL sizes (weighted blankets start at $135). Revenue is generated almost entirely through one-time direct product sales via a Shopify storefront at lolablankets.com, supplemented by a limited retail partnership with Aviator Nation and seasonal Amazon availability, with corporate gifting as a small B2B motion.
The product surface has expanded meaningfully beyond the core blanket into weighted blankets, a pet collection (beds, pads, blankets), a pillow line, candles, eye masks, mittens, and gift cards, plus a designer collaboration pipeline featuring Harmony Beus, Rachel Parcell, Tezza, Pookie, and the music group LANY. Lola markets through a content- and creator-led engine anchored on Instagram, TikTok, a "Lola Letters" blog, an ambassador program with commissions, and earned media across lifestyle publications; a Lola Loyalty rewards program supports retention, and the storefront supports US and Canada (English and French) with CAD/USD pricing. The brand is bootstrapped with no institutional funding disclosed, operating with a 1–10 person team, and ties 10% of Rosewater blanket proceeds plus ongoing blanket donations to the Huntsman Cancer Institute via its "Blankets for the Brave" program, which functions as both a philanthropic mission and a core element of brand equity.
Lola Blankets firmographics
Firmographics- Name
- Lola Blankets
- Legal name
- Lola Blankets
- Website
- https://lolablankets.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lola Blankets is a direct-to-consumer home textiles brand founded in 2021 by brothers Tommy and Will Higham, selling vegan faux fur blankets and adjacent comfort products (weighted blankets, pillows, pet beds, candles) priced $85–$425 to affluent North American consumers through lolablankets.com, with retail distribution via Aviator Nation and a charitable mission tied to breast cancer patient support.
- Ownership category
- akta.pro rank
Lola Blankets industry classification
Industry- Product category
- Premium Home Textiles
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
- akta.pro secondary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
Keywords
Where Lola Blankets is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lola Blankets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling faux fur blankets, weighted blankets, pillows, pet products, and accessories directly to consumers through lolablankets.com and select retail partners. Products are sold at fixed price points across multiple size tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lola Original Blankets - Baby size |
| Unit Pricing | Pay-as-you-go | Lola Original Blankets - Medium size |
| Unit Pricing | Pay-as-you-go | Lola Original Blankets - Large size |
| Unit Pricing | Pay-as-you-go | Lola XL - Oversized blanket |
| Unit Pricing | Pay-as-you-go | Weighted Blankets |
| Unit Pricing | Pay-as-you-go | Pet Collection - Pet Pad |
| Unit Pricing | Pay-as-you-go | Pet Collection - Pet Bed |
| Unit Pricing | Pay-as-you-go | Pillows |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Candles |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Blankets for the Brave Donation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Lola Blankets product offering
Product offeringCore offering
Lola Blankets designs, sources, and sells ultra-soft vegan faux fur blankets and complementary comfort products (weighted blankets, pillows, pet beds and blankets, candles, and accessories) directly to consumers through its own e-commerce storefront and select retail and marketplace partners. The flagship offering is the Lola Original Blanket, sold in multiple sizes (Baby, Medium, Large) and 60+ colors and patterns, marketed for bedroom décor, gifting, and personal comfort.
Differentiator
Problem solved
Functional benefit
Products and services
- Lola Original Blankets The flagship ultra-soft vegan faux fur blanket from Lola Blankets, designed for bedroom and living room comfort, home décor, and gifting. Made from OEKO-TEX Standard 100 certified faux fur fabric (95% Polyester / 5% Spandex) with double-sided softness, zero-shed technology, 4-way therapeutic stretch, and machine-washable care. Available in Baby, Medium, and Large sizes in 60+ colors and patterns, including Antique Ivory, Caramel N' Cream, Desert Dune, Creamy Cloud, Bondi Beige, and Capri in Color collection colors.
- The Lola XL Oversized Blanket An oversized 80" by 90" version of the signature Lola Original Blanket, intended for full-bed coverage, shared use, and statement home décor. Retains the same OEKO-TEX certified faux fur fabric, 4-way stretch, and zero-shed construction as the standard line.
- Weighted Blankets Weighted version of Lola's signature faux fur blanket offering therapeutic deep-pressure comfort for sleep and relaxation. Priced starting at $135, with 4.9-star average rating across 1,111 reviews.
- Pet Collection (Pet Beds, Pet Blankets, Pet Pads) A line of luxury comfort products for dogs including pet beds ($245–$275 depending on style), pet blankets ($125), and pet pads ($169). Extends the Lola brand's signature soft faux fur and aesthetic styling to the pet market, with 5.0-star average rating across 306 reviews on pet beds.
- Pillow Collection A line of premium throw and decorative pillows designed to coordinate with Lola Blankets. Standard pillows priced at $85, specialty pillows $68–$99, with 4.9-star average rating across 923 reviews.
- Candles (The Lola Candle, Votive Trio) Scented candles sold under the Lola brand — the Lola Candle (from $69) and Votive Trio ($59) — that extend the home comfort product line beyond textiles.
- Accessories (Eye Mask, Ear Muffs, Mittens, Pouch, Gift Bag) A coordinated line of soft faux fur and textile accessories including gift bag ($7–$9), eye mask ($48), ear muffs ($75), mittens ($75), and pouch ($65), designed to complement the Lola blanket line and support gifting.
- Lola Blankets Gift Cards Digital gift cards for the Lola Blankets storefront, available in fixed denominations from $25 to $500, enabling gifting across all product categories.
- Designer Collaboration Blankets (Harmony Beus, Rachel Parcell, Tezza, Pookie) Limited-edition faux fur blankets designed in collaboration with named designers and influencers, including Harmony Beus (check-pattern Latte, Espresso, and Mocha designs), Rachel Parcell (Ivory Fawn, Forest Fawn), Tezza (Wild Olive, Autumn Moon), and Pookie (Stone Croc, Matcha Check). Priced from $125.
- Lola x Aviator Nation Capsule Blankets A limited-edition capsule collection of five blanket designs co-developed with California apparel brand Aviator Nation, featuring Aviator Nation's retro surf aesthetic and lightning bolt motif. Available through both the Lola and Aviator Nation websites and Aviator Nation's LA retail locations in five colorways.
- Lola x LANY Album-Inspired Blanket An ultra-soft Lola Blanket created in collaboration with the band LANY, inspired by their upcoming album and marketed to LANY fans.
- Lola x Morgan Pressel Pink Check Blanket A Pink Check blanket produced in partnership with the Morgan Pressel Foundation, where 100% of proceeds during October are donated to breast cancer research and mammogram access.
Quantifiable outcome
- 33,664 five-star reviews across products
- +2 more outcomes
Companies that use Lola Blankets
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lola Blankets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lola Blankets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Aviator NationcoreLimited-edition capsule collection of five blanket designs featuring Aviator Nation's retro surf aesthetic and iconic lightning bolt motif. The collaboration merges Lola Blankets' signature softness with Aviator Nation's California-based apparel brand identity. Products available through both brands' websites and Aviator Nation retail stores in five colorways: Black//White Bolt, Blue//White Bolt, Beige//Copper Bolt, Red//White Bolt, and Gold//White Bolt.
- LANYsupportingMusic collaboration where LANY created an ultra-soft Lola Blanket inspired by their upcoming album, available for fans to purchase.
- Morgan Pressel FoundationcorePink Check blanket collaboration where 100% of proceeds during October are donated to the Morgan Pressel Foundation to support breast cancer research and make mammograms accessible for women everywhere.
- Huntsman Cancer InstitutecoreBlankets for the Brave program partners with Huntsman Cancer Institute in Salt Lake City, Utah to donate blankets monthly to women living with breast cancer. Additionally, 10% of all Rosewater blanket proceeds fund breast cancer research and patient comfort initiatives at the institute.
- Harmony BeussupportingDesigner collaboration featuring check pattern blankets (Latte Check, Espresso Check, Mocha Check) that blend Harmony Beus' design aesthetic with Lola's signature softness.
- Rachel ParcellsupportingDesigner collaboration with Rachel Parcell featuring Ivory Fawn and Forest Fawn blanket designs as part of the collaborations collection.
- Tezza (Tezza Barton)supportingInfluencer collaboration with Tezza Barton featuring Wild Olive and Autumn Moon blanket designs in the collaborations collection.
- PookiesupportingCollaboration with Pookie brand featuring Stone Croc and Matcha Check blanket designs in the collaborations collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lola Blankets competitors and assessment
Company assessmentDirect peers
- Brooklinen: Premium DTC home textiles brand selling sheets, comforters, throws, and pillows. Comparable price architecture and DTC-first distribution, with a broader catalog and larger marketing footprint.
- Parachute Home: Premium home textiles and bedding DTC brand with comparable price points and a similar editorial/lifestyle content strategy. Overlaps with Lola on throws, bedding, and home décor.
- Barefoot Dreams: Pioneer of the ultra-soft premium throw/blanket category. Closest direct competitor to Lola, with comparable price points, similar celebrity/influencer cachet, and overlapping wholesale channels (Nordstrom, Neiman Marcus).
- Boll & Branch: Premium, ethically sourced home textiles DTC brand (sheets, throws, comforters). Comparable premium pricing, mission-driven positioning, and reliance on gifting and direct e-commerce.
- Gravity Blankets: Weighted-blanket pioneer that built a recognizable DTC brand. Direct overlap with Lola's weighted blanket category at comparable premium price points.
- Cozy Earth: Premium bamboo-based comfort brand with a similar DTC-plus-celebrity playbook (Dr. Oz-backed). Competes on softness, premium pricing, and lifestyle branding across bedding and loungewear.
- Buffy: Sustainable comfort brand selling premium throws, comforters, and pillows via DTC. Competes directly with Lola on softness narrative and gifting occasions, with a sustainability angle Lola does not lead with.
Emerging players
- Slip: Premium silk pillowcase and sleep accessories brand. Comparable premium positioning, gifting focus, and DTC-plus-retail distribution in the sleep accessories micro-category where Lola also plays.
- Aviator Nation: California lifestyle apparel brand that is also Lola's collaboration partner and retail distributor. Comparable premium DTC-plus-retail model and lifestyle audience, though core product is apparel.
Broad incumbents
- Casper: Large sleep-focused DTC and retail brand with weighted blankets, pillows, and bedding in addition to mattresses. Adjacent competitor in the broader premium sleep/comfort category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lola Blankets social profiles
Digital presenceLola Blankets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lola Blankets leadership team
Management profileNumber of profiles
Profiles2 records
Lola Blankets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lola Blankets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lola Blankets
What does Lola Blankets do?
Lola Blankets designs, sources, and sells ultra-soft vegan faux fur blankets and complementary comfort products (weighted blankets, pillows, pet beds and blankets, candles, and accessories) directly to consumers through its own e-commerce storefront and select retail and marketplace partners. The flagship offering is the Lola Original Blanket, sold in multiple sizes (Baby, Medium, Large) and 60+ colors and patterns, marketed for bedroom décor, gifting, and personal comfort.
Is Lola Blankets a public or private company?
Lola Blankets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lola Blankets founded?
Lola Blankets was founded in 2021. It employs 1 to 10 people.
Where is Lola Blankets based?
Lola Blankets is headquartered in Beverly Hills, United States, in the North America region.
How does Lola Blankets make money?
One revenue line is on record: direct Product Sales.
Who are Lola Blankets's main competitors?
Direct peers on record are Brooklinen, Parachute Home, Barefoot Dreams, Boll & Branch, Gravity Blankets, Cozy Earth and Buffy. Emerging players are Slip and Aviator Nation. Casper is listed as a broad incumbent.
Does Lola Blankets have an API?
No public API is recorded for Lola Blankets.
What industry is Lola Blankets in?
Lola Blankets's product category is Premium Home Textiles. Its primary akta.pro industry code is CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 4491 and its SIC code is 5700.