What Belong.Life does

Belong.Life, founded in 2015 and headquartered in New York with parent Belongtail Ltd in Bnei Atarot, Israel, is a digital health company that builds AI-powered patient engagement platforms and large-scale patient communities for people with chronic diseases. Its product portfolio centers on the BelongAI Health Mentor platform, which includes proprietary conversational AI mentors: Dave (cancer), Sophie (multiple sclerosis), Tara (clinical trial matching), and Fred (weight management). These are layered on top of condition-specific communities, including Belong Cancer and BelongMS (each described as the world's largest social and professional patient community in their respective disease areas), BelongIBD, and BelongPSO. On the enterprise side, the company offers Smart Clinic AI, a browser-based clinical workflow automation tool for hospitals and clinics, and a white-label patient engagement platform that pharmaceutical companies, payers, and providers deploy under their own brands.

The underlying technology stack combines generative AI, NLP, recommendation engines, and process automation, wrapped with proprietary ARCH guardrails to support health-grade GenAI deployment. Smart Clinic AI is reported to save an average of 20 minutes per visit, reduce administrative workload by up to 60%, enable 40% more patients per day, and maintain over 90% accuracy, with HIPAA, GDPR, and ISO/IEC 27001:2022 compliance. Belong.Life's GTM combines product-led growth through freemium iOS/Android consumer apps with enterprise field sales to hospitals and pharma, plus an OEM/white-label channel through pharmaceutical partners.

Revenue is generated through a combination of in-app premium subscriptions for consumer features, white-label enterprise licensing to pharmaceutical companies and payers, and direct SaaS sales of Smart Clinic AI to hospital and clinic systems. Named enterprise customers include ten or more major pharmaceutical companies (Janssen, Roche, Novartis, Sanofi, AstraZeneca, Bayer, AbbVie, MSD, Takeda, Teva), leading hospital systems in Israel and Canada (Sheba, Tel Aviv Sourasky, Rambam, Assuta Ashdod, Jewish General Hospital), the Israel Ministry of Health, and research institutions including NCI and McGill University. The company has raised approximately $40 million across three funding rounds from 2017 through 2021, with IQVIA among the named investors.

Name

Belong.Life

Legal name

BelongLife Inc

Website

https://belong.life

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Belong.Life builds AI-powered patient engagement platforms and the world's largest social networks for cancer and multiple sclerosis patients, serving pharmaceutical companies, hospitals, payers, and chronic disease patients across Israel, the U.S., and Europe.

Ownership category

akta.pro rank

Product category

Digital Health Patient Engagement Software

NAICS

Other Individual and Family Services (624190), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Community, Peer Support & Social Engagement (HLACAEAK)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Digital health platform
• Patient engagement software
• AI health mentors
• Clinical workflow automation
• Chronic disease communities

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium App Model: Core apps (Belong Cancer, BelongMS, etc.) are free for patients; premium features offered via in-app subscriptions through iOS App Store and Google Play with monthly/annual billing.
2. Enterprise White-Label Licensing: Private-label deployment of BelongAI technology to healthcare providers, pharmaceutical companies, and payers for branded patient engagement experiences. Delivered as a platform/subscription model to organizations.
3. Smart Clinic AI Enterprise Sales: Browser-based clinical automation solution sold to hospitals and clinics in Israel, U.S., and Europe, streamlining intake and administrative workflows.
4. Premium Subscriptions (Paid Services): In-app subscription purchases for premium features and content, auto-renewing monthly or annually. Reasonable use policy with cap of up to 80 weekly posts & chats with AI mentor.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Belong.Life develops and operates AI-powered patient engagement platforms combining generative-AI health mentors and disease-specific social/professional patient communities. Consumer-facing mobile apps (BelongAI Cancer Mentor Dave, BelongMS, BelongIBD, BelongPSO, Weight Mate Fred, Belong Cancer) provide 24/7 AI-driven guidance and peer support to patients with chronic conditions. Enterprise offerings include Smart Clinic AI, which automates clinical intake and administrative workflows for hospitals and clinics, and a white-label BelongAI platform licensed to pharmaceutical companies, payers, and clinical trial organizations for branded patient engagement deployments.

Product overview

Belong.Life is a global digital health company offering a multi-product platform combining AI-powered patient engagement tools with large-scale patient communities. The portfolio includes BelongAI Dave Cancer Mentor (a medically validated conversational AI companion), Smart Clinic AI (enterprise clinical workflow automation), Fred AI Weight Mate, consumer disease-specific communities (Belong Cancer, BelongMS, BelongIBD, BelongPSO), and enterprise solutions for Pharma, Payers, Hospitals/Clinics, Media Advertisers, and Clinical Trials. The company delivers these solutions on a private-label (white-label) basis. Products are available as mobile apps (iOS/Android) and web platforms, with all solutions sharing common AI infrastructure and compliance certifications (HIPAA, GDPR, ISO 27001).

Differentiator

Problem solved

Functional benefit

Brands

• BelongAI Cancer Mentor (Dave): World's first proactive conversational AI Cancer Mentor, medically validated by world-leading physicians, providing proactive support and guidance powered by a community of peers.
• BelongMS
• BelongIBD
• BelongPSO
• Smart Clinic AI
• Weight Mate (Fred)
• iBelong

Products and services

• BelongAI Dave — Cancer Mentor A proactive conversational AI cancer mentor mobile app that delivers 24/7 personalized support, guidance, and clinical-trial matching to cancer patients; medically validated by physicians and powered by a community of peers; available on iOS and Android as a freemium app with optional premium subscription.
• Belong Cancer The world's largest social and professional network for cancer patients, caregivers, and healthcare professionals, providing community engagement, peer support, wellness resources, and education via a free, anonymous mobile app.
• BelongMS The world's largest social and professional network for multiple sclerosis patients and caregivers, offering free, anonymous community support, resources, and tools for living with MS via a mobile app.
• Smart Clinic AI Browser-based AI clinical workflow automation platform that automates patient intake, pre-visit interviews, document collection, and medical record summarization for hospitals and clinics; reduces administrative work by up to 60%, saves about 20 minutes per visit, and enables clinics to see up to 40% more patients per day at over 90% AI accuracy.
• Fred — AI Weight Mate AI-powered mobile weight and health mentor that proactively supports users throughout weight loss, weight maintenance, and balanced living with personalized guidance.
• BelongIBD Mobile patient community app providing support, education, and peer connection for patients with inflammatory bowel disease, Crohn's disease, and colitis.
• BelongPSO Mobile patient community app delivering support, education, and peer connection for patients living with psoriasis.
• iBelong Additional branded patient engagement app within the Belong.Life ecosystem offering patient community and engagement services.

Quantifiable outcome

• Saves an average of 20 minutes per visit for clinics using Smart Clinic AI
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core and strategic.

• Sheba Medical CentercoreStrategic or Co-development PartnerMajor Israeli hospital partnering with Belong.Life for patient engagement solutions and research collaborations
• Tel Aviv Sourasky Medical CentercoreStrategic or Co-development PartnerLeading Israeli medical center using Belong.Life patient engagement platforms
• Rambam Health Care CampuscoreStrategic or Co-development PartnerMajor Israeli hospital partnering with Belong.Life for patient engagement
• Janssen (Johnson & Johnson)coreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company using Belong.Life's white-label patient engagement platform
• RochecoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company partnering with Belong.Life for patient engagement solutions
• NovartiscoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company using Belong.Life's white-label patient engagement technology
• SanoficoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company partnering with Belong.Life for patient engagement
• AstraZenecacoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company using Belong.Life patient engagement platforms
• BayercoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company partnering with Belong.Life for patient engagement
• AbbViecoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company using Belong.Life's white-label patient engagement platform
• MSDcoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company partnering with Belong.Life for patient engagement solutions
• TakedacoreOEM/ Whitelabel/ Licensing PartnerPharmaceutical company using Belong.Life patient engagement platforms
• TevacoreOEM/ Whitelabel/ Licensing PartnerIsraeli pharmaceutical company partnering with Belong.Life for patient engagement
• ASCO (American Society of Clinical Oncology)coreStrategic or Co-development PartnerClinical validation research published at ASCO congresses on BelongAI Dave Cancer Mentor accuracy and clinical utility
• ESMO (European Society for Medical Oncology)coreStrategic or Co-development PartnerClinical validation research published at ESMO congresses on BelongAI Cancer Mentor accuracy and recommendations
• IQVIAstrategicTechnology or IntegrationHealthcare data and analytics company collaborating with Belong.Life for research and data capabilities
• McGill UniversitystrategicStrategic or Co-development PartnerAcademic research partnership with Belong.Life for clinical research and validation studies
• NCI (National Cancer Institute)coreStrategic or Co-development PartnerU.S. National Cancer Institute partnering with Belong.Life for cancer patient engagement research
• GO2 Foundation for Lung CancerstrategicStrategic or Co-development PartnerNonprofit lung cancer organization partnering with Belong.Life for patient support and community engagement
• Breast Health FoundationstrategicStrategic or Co-development PartnerBreast health nonprofit partnering with Belong.Life for patient community and support programs

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GetWellNetwork: GetWellNetwork provides patient engagement, education, and workflow automation to hospitals and health systems — directly comparable to Belong's Smart Clinic AI and enterprise hospital channel.
• PatientsLikeMe: PatientsLikeMe runs patient communities with structured health data and research partnerships, including pharma-sponsored modules — overlapping directly with Belong's community-plus-data monetization model.
• CipherHealth: CipherHealth offers patient engagement, outreach, and care-navigation platforms to hospitals and health systems — overlapping with Belong's Smart Clinic AI patient intake and follow-up workflow automation.
• HealthUnlocked: HealthUnlocked hosts condition-specific patient communities used by patient organizations and pharma — the closest pure community-platform analogue to Belong's flagship products.
• MyHealthTeams: MyHealthTeams operates social networks for people living with chronic conditions (MS, breast cancer, autism, etc.) — directly comparable to Belong Cancer and BelongMS as condition-specific patient communities with pharma-sponsored programming.
• Omada Health: Omada Health delivers digital chronic-disease management (diabetes, hypertension, weight) with payer and employer channels — comparable in chronic-condition focus, payer distribution, and quantified outcomes to Belong's payer enterprise solutions.
• Sidekick Health: Sidekick Health delivers digital therapeutics and engagement platforms for chronic conditions with pharma and payer partnerships — directly comparable to Belong's condition-specific apps and enterprise white-label model.

Emerging players

• Ada Health: Ada Health builds AI-driven symptom assessment and health navigation tools — overlapping with BelongAI's conversational guidance and clinical-trials matching use cases, though focused on triage rather than chronic-disease mentorship.
• Tara AI (by Massive Bio): Massive Bio's Tara provides AI-powered oncology clinical-trial matching — directly comparable to BelongAI Tara (clinical trials matching) for pharma and CRO customers.

Broad incumbents

• Verily Life Sciences: Verily (Alphabet) operates large-scale patient engagement, real-world data, and care management platforms across multiple conditions — a well-capitalized incumbent that competes with Belong's pharma, payer, and clinical-trial offerings at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Belong_Life

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belong.Life