FwdSlash

What FwdSlash does

FwdSlash is a Public Benefit Corporation that operates a health-housing integration platform serving Medicaid managed care organizations, healthcare payers, community-based organizations (CBOs), municipalities, and hospitals. The company's core offering is Braided, a unified Electronic Health Record and Housing Management Information System (EHR-HMIS) platform that integrates housing records, social services data, and healthcare provider information into a HIPAA and HUD compliant shared cloud, enabling real-time bidirectional data sharing and Medicaid billing. Complementing Braided is Pulse, an impact and financial analytics dashboard that aggregates health, housing, and Medicaid claims data to provide real-time visibility into cost savings, utilization trends, and service gaps for payer reporting.

The company generates revenue through four primary streams: Medicaid per-member-per-month (PMPM) contracts at $400-600 per client per month, daily-rate Medical Respite services at up to $300/day, high-touch health-enabled housing care management services for the 1-2% of health plan members driving outsized spend, and CalAIM Technical Assistance Provider services in California. FwdSlash pursues a three-stage service model (MarketPrep, MarketReady, MarketGO) that takes community-based organizations from grant dependency to sustainable healthcare contracts within 90 days. Its go-to-market combines direct enterprise field sales to Medicaid MCOs with channel partnerships through CBOs and a Technical Assistance Provider designation in California.

Founded in 2020 and headquartered in East Brunswick, New Jersey, FwdSlash operates across at least five U.S. states (California, Washington, Colorado, Kentucky, North Carolina, West Virginia) with offices in Sacramento, Seattle, and Raleigh. The company has raised a disclosed $250,000 in funding, holds recognized credentials including Terner Labs Housing Venture Lab acceptance and a CalAIM TAP designation, and reports measurable outcomes including 85% housing success at 18 months, 80% reduction in ED/EMS utilization, and 50%+ reduction in total cost of care over 18 months. Leadership comprises CEO Sameer Sood (engineer and physician), COO Joshua Prasad, and Chief Housing Officer Jeremy Liu.

Name

FwdSlash

Legal name

FwdSlash

Website

https://fwdslash.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FwdSlash operates a health-housing integration platform for Medicaid managed care plans, healthcare payers, and community-based organizations, unifying EHR-HMIS data with care coordination and outcomes analytics.

Ownership category

akta.pro rank

Product category

Healthcare Care Coordination Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industries

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ), Medicaid Managed Care HMOs (HLAEAMAI)

Keywords

• Medicaid care coordination
• Health-housing integration
• EHR-HMIS platform
• Social determinants analytics
• Managed care services

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicaid PMPM Contracts: Recurring per-member-per-month funding for healthcare contracts targeting unhoused members identified through claims and HMIS analytics. Achieved $400-600 per client per month in Medicaid contracts.
2. Medical Respite Services: Daily rate billing for medical respite services, up to $300/day for clients requiring intensive housing and healthcare coordination support.
3. Health-Enabled Housing Care Management: IT enablement, housing procurement, and high-touch case management services for 1-2% of health plan members driving outsized spend, generating cost reduction savings shared with payers.
4. Technical Assistance: CalAIM Technical Assistance Provider services for California market, supporting Enhanced Care Management implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FwdSlash provides an integrated health-housing data and care coordination platform through two core products — Braided (a unified EHR-HMIS platform that consolidates housing, social services, and healthcare provider data with HIPAA and HUD compliance) and Pulse (a real-time impact and financial analytics dashboard). The company delivers health-enabled housing care management services, Medical Respite services, and CalAIM Technical Assistance to Medicaid managed care organizations, state Medicaid programs, hospitals, municipalities, and community-based organizations across five U.S. states.

Product overview

FwdSlash offers a platform-plus-modules architecture centered on two core products: Braided (a unified EHR-HMIS platform) and Pulse (an impact and financial analytics tool). Together, these products enable end-to-end housing-first care coordination for Medicaid managed care, supporting member identification, community partner enablement, housing procurement and placement, and real-time outcome tracking. The platform integrates claims data, Health Information Exchanges (HIE), and Housing Management Information Systems (HMIS) to deliver analytics, care coordination, and Medicaid billing capabilities for healthcare payers and community-based organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Braided: Unified Medical/Social Care Platform - Integrated care plan delivery across housing and health. HIPAA and HUD compliant platform for health records and housing data.
• Pulse

Products and services

• Braided Braided is a unified Electronic Health Record and Housing Management Information System (EHR-HMIS) platform that integrates housing, social services, and healthcare provider data in a HIPAA- and HUD-compliant system. It enables real-time bidirectional data sharing across housing and health providers with Medicaid billing support, and delivers complete data visibility and tailored care plans for Medicaid managed care and community-based organization partners.
• Pulse Pulse is an impact and financial analytics dashboard that aggregates health, housing, and Medicaid claims data to provide real-time visibility into cost savings, utilization trends, and service gaps. It enables community organizations and healthcare payers to demonstrate ROI and respond to payer inquiries through automated outcome reporting.
• Health-Enabled Housing Care Management Health-Enabled Housing Care Management is a managed service combining IT enablement, housing procurement, and high-touch case management for the 1-2% of health plan members driving outsized medical spend. The service delivers cost reduction savings shared with payers and is sold to Medicaid managed care organizations to address the highest-cost unhoused members.
• Medical Respite Services Medical Respite Services provide intensive housing and healthcare coordination support at daily rates of up to $300 per day for clients requiring in-home care coordination and tenancy support. The offering targets unhoused individuals being discharged from acute care settings who need a stable environment for recovery.
• CalAIM Technical Assistance

Quantifiable outcome

• 85% housing success rate at 18 months
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Terner LabscoreStrategic or Co-development Partner · 1 January 2024Accepted into the Housing Venture Lab at Terner Labs, a prestigious program designed to help scale critical housing innovations at the intersection of equity, affordability and sustainability. Partnership provides access to housing innovation ecosystem and support for growth.
• CalAIM InitiativecoreImplementation/ SI/ Consulting Partner · 1 January 2024Approved CalAIM Technical Assistance Provider, offering Hands-On Enhanced Care Management support to California healthcare organizations navigating Enhanced Care Management requirements.
• Housing Innovation AlliancecoreStrategic or Co-development Partner · 1 April 2023Won the ESG category at Housing Innovation Alliance's Pitchfest for Environmental, Social + Governance solutions. Partnership provides access to real estate developers, investors, and innovators focused on housing resilience.
• AnaneominorStrategic or Co-development Partner · 1 April 2023Met during Denver operations visit. Ananeo specializes in housing for people in re-entry and recovery, connecting with Department of Corrections, Behavioral Health, and other stakeholders to help formerly institutionalized individuals reintegrate into society.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unite Us: Unite Us is a leading SDOH coordination platform connecting healthcare providers, payers, and community-based organizations to address social needs. Directly comparable to FwdSlash's Braided EHR-HMIS + care coordination model, though it operates at significantly larger scale with hundreds of millions in funding.
• findhelp (formerly Aunt Bertha): findhelp operates a social services referral and network platform used by health plans, hospitals, and CBOs — a direct competitor to FwdSlash's CBO enablement and Medicaid billing infrastructure play, with comparable closed-loop referral and SDOH analytics capabilities.
• Healthify (now WellSky): Healthify was a SDOH platform serving payers and providers with social needs screening, referral, and analytics; acquired by WellSky to extend into human and social services. Direct peer to FwdSlash's payer-focused SDOH infrastructure play, with much broader scale post-acquisition.
• Socially Determined: Socially Determined provides SDOH analytics and risk stratification for health plans and life sciences using claims and social data — closely aligned with FwdSlash's Pulse analytics product and MCO focus, particularly around quantifying addressable medical spend.
• Cityblock Health: Cityblock Health is a value-based care provider serving Medicaid and dually-eligible populations with integrated housing, behavioral health, and primary care. Comparable to FwdSlash's mission and population focus (unhoused, high-cost Medicaid members), though Cityblock operates its own clinics rather than a pure platform/coordination model.
• Carrot Health: Carrot Health delivers SDOH analytics and member engagement for Medicare Advantage and Medicaid health plans. Direct peer to FwdSlash's Pulse analytics layer and MCO customer base, focusing on social risk stratification and outcomes measurement for payers.

Broad incumbents

• Bamboo Health: Bamboo Health provides real-time care coordination, behavioral health, and post-acute transition solutions spanning hospitals, payers, and behavioral health providers. Adjacent to FwdSlash's care transitions and utilization reduction focus, though it operates at broader healthcare-coordination scale rather than housing-specific SDOH.
• WellSky: WellSky is a large incumbent in human and social services technology (HMIS, care coordination, post-acute) with broad SaaS offerings to CBOs and health systems — comparable to FwdSlash's CBO enablement and HMIS integration capabilities, though at enterprise scale across multiple verticals.
• Health Catalyst: Health Catalyst provides healthcare data warehousing and analytics for health systems and payers, including SDOH-linked outcomes reporting. Adjacent to FwdSlash's Pulse product and claims + HIE data integration approach, but serves broader enterprise healthcare analytics use cases.

Others

• NowPow (acquired by Unite Us): NowPow was a community resource referral platform for SDOH that was acquired by Unite Us in 2021. Functionally a direct peer to FwdSlash's CBO enablement and closed-loop referral capability, though it has been absorbed into the larger Unite Us platform and no longer operates as an independent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fwdslash

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FwdSlash