What Wrebit does

Wrebit is a Swedish mobile-first SaaS company that provides bookkeeping and invoicing software to sole proprietors (egenföretagare) and very small businesses in Sweden. Founded in 2016 at an accounting firm in Ulricehamn by individuals with redovisningsekonom backgrounds, the company launched what it describes as Sweden's first mobile bookkeeping and invoicing app, built around BankID-based authentication and simplified "pengar in / pengar ut" framing in place of traditional debit/credit terminology. Wrebit AB (org.nr 559046-4318) operates as a privately held Swedish aktiebolag with a 1–10 person team and no public listing.

The core product is a single mobile application combining a bookkeeping module (Wrebit Bokför) and an invoicing module (Wrebit Fakturera), supported by an automated bank feed (Bankkoppling), receipt OCR ("Tolkning av kvitto"), a cloud archive, and an Att-göra to-do list. Native integrations include Zettle (iZettle) for automatic import of daily card-payment sales and fees. Around this core, Wrebit sells human-delivered add-on services: Experthjälp advisory at 19 kr/min, fixed-price Bokslut year-end closing, and a migration onboarding service; a separate partnership with Årsredovisning Online extends coverage to årsredovisning and företagsdeklaration for aktiebolag owners.

The business model is freemium at the core (the mobile app is free to use) with transactional monetisation through per-minute advisory, fixed-fee year-end closing, and migration assistance. Distribution is direct-to-consumer via the App Store, Google Play, and the Swedish-language wrebit.se website, with no disclosed enterprise sales motion. Wrebit has raised approximately $1.36M across two early rounds (2016 seed from Almi Invest and Stahl Invest; 2017 round including Aggregate Media) and operates exclusively in the Swedish market.

Name

Wrebit

Legal name

Wrebit AB

Website

https://wrebit.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrebit is a Swedish mobile-first SaaS platform that provides bookkeeping and invoicing software for sole proprietors and small businesses in Sweden, combining BankID authentication, automated bank feeds, receipt OCR, and add-on accountant services.

Ownership category

akta.pro rank

Product category

Mobile Bookkeeping Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Mobile bookkeeping app
• Small business accounting
• Cloud invoicing software
• Receipt scanning software
• Freelancer accounting tools

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free bookkeeping app: The core Wrebit mobile bookkeeping product is offered to users free of charge, suggesting either a freemium model where premium features may be monetized in the future, a partnership/referral-driven model, or a pre-monetization stage where the company is investing in user acquisition. No paid plans, subscriptions, or transaction fees are described in the source material.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wrebit AB operates a mobile-first SaaS bookkeeping and invoicing application aimed at Swedish sole proprietors (egenföretagare) and the smallest businesses. The app combines a simplified "pengar in / pengar ut" (money in / money out) bookkeeping flow with automated bank feed integration, AI-based receipt scanning (Tolkning av kvitto), cloud archiving, and invoicing. The core app is offered free of charge, while human-delivered add-on services such as year-end closing (Bokslut), on-demand expert advice (Experthjälp), and migration assistance are sold separately.

Product overview

Wrebit is a single unified mobile-first SaaS product (the Wrebit app) for Swedish sole proprietors and very small businesses, augmented by several add-on professional services. The core platform combines the Wrebit Bokför bookkeeping module and the Wrebit Fakturera invoicing module, supported by a receipt-interpretation ("Tolkning av kvitto") feature, an automated bank feed (Bankkoppling), a cloud archive, and an in-app Att-göra (to-do) list. Around this core, Wrebit sells three human-delivered add-on services — Experthjälp/Rådgivning (on-demand expert advice), Bokslut (fixed-price year-end closing), and Så byter du till Wrebit (migration assistance) — and exposes the partner service Årsredovisning Online for self-service annual reports and corporate tax declarations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrebit Mobile App Mobile-first SaaS bookkeeping and invoicing application for Swedish sole proprietors and very small businesses. Provides receipt capture with auto-interpretation, automated bank connection (Bankkoppling), invoicing, an Att-göra (to-do) list with reminders, a cloud archive, ongoing reports, and BankID-based secure authentication.
• Bokslut (Annual Closing Service) Fixed-price year-end closing (bokslut) service delivered digitally by Wrebit's accounting consultants entirely inside the Wrebit app. Targeted at Swedish sole proprietors and small businesses needing assistance with annual statutory closing.
• Experthjälp / Rådgivning (Expert Help & Advisory) On-demand access to Wrebit's redovisningskonsulter for help with bookkeeping questions, tax/deduction advice, or difficult verifications. Priced at 19 kr/minut and bookable directly inside the app via chat, email, or scheduled phone call.
• Så byter du till Wrebit (Migration to Wrebit) Migration and onboarding service for users switching from a previous bookkeeping program. Wrebit imports an SIE4 export file or balances manually, and can also perform the migration on the customer's behalf.

Quantifiable outcome

• Saves roughly 30 minutes per day for a user managing three companies

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma Spcs: Visma's Swedish SMB software division offering bookkeeping, invoicing, and payroll products. Now includes Bokio, making it a bundled incumbent threat to Wrebit's mobile-first niche.
• Visma e-conomic: Major Nordic cloud accounting platform with invoicing, expense management, and bookkeeping for SMBs. Comparable business model and target segment but at significantly larger scale and with desktop + mobile delivery.
• Björn Lundén: Long-standing Swedish provider of accounting, bookkeeping, and tax software to small businesses and redovisningsbyråer. Overlaps with Wrebit on the small-business bookkeeping target and has expanded into digital/mobile offerings.
• Fortnox: Dominant Swedish cloud accounting, invoicing, and payroll platform for SMBs. Overlaps with Wrebit on invoicing and bookkeeping but serves a broader customer set including aktiebolag via a much wider feature portfolio.
• Accountor: Nordic provider of accounting, payroll, and advisory services to SMBs and bureaus, with its own software stack. Comparable end-customer (Swedish small business) and service overlay (bokslut, rådgivning) to Wrebit's professional services.

Direct peers

• Bokio: Swedish mobile-first, free bookkeeping app for sole proprietors and small businesses — the closest direct competitor to Wrebit, also offering invoicing, receipt scanning, and bank feeds. Acquired by Visma, illustrating both its product overlap and incumbent threat.
• Dooer: Swedish fintech-style service combining business banking, invoicing, and bookkeeping for sole proprietors. Comparable mobile-first, Sweden-only positioning to Wrebit and a credible emerging competitor.
• Speedledger: Swedish cloud-based bookkeeping and accounting automation for small businesses and accounting bureaus, competing directly with Wrebit on automated bank feeds, receipt handling, and AR workflows for the same egenföretagare / SMB segment.

Emerging players

• Trivec: Swedish POS and back-office software for restaurants and small retailers, integrating payments (including Zettle) with accounting. Adjacent overlap with Wrebit via Zettle payment flow and SMB bookkeeping.
• Lunar: Nordic digital business bank offering integrated invoicing and bookkeeping tools to SMBs. Comparable mobile-first UX targeting Nordic small businesses, with embedded finance elements adjacent to Wrebit's payment-integration strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wrebit/videos
• Facebookfacebook.com/wrebit?locale=sv_SE
• LinkedInlinkedin.com/company/wrebit-ab
• Instagraminstagram.com/wrebit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrebit