Bleeper
Bleeper is a Dublin-based cycling solutions company operating Ireland's first dockless Bikeshare, LeaseBike subscriptions, e-bike retail, and BikeBunkers secure storage under contract with Dublin City Council.
- Company typePrivate
- Founded2017
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bleeper does
Bleeper is a Dublin-based cycling solutions company that has operated an integrated urban mobility platform since 2017. The company's flagship offering is Ireland's first dockless Bikeshare service, which enables users to locate and hire bikes via a smartphone application across Fingal, Dublin City, and Dún Laoghaire-Rathdown. Pricing is usage-based at €0.04 per minute after a free 30-minute period, and the service integrates the Fingal County Council Fingal Pass programme directly into the app, providing subsidised access for Fingal residents. The Bikeshare fleet is sponsored by Payzone.
Beyond Bikeshare, Bleeper has built a vertically integrated cycling stack comprising LeaseBike (a weekly subscription service for a dedicated e-bike with maintenance and repairs included), an e-commerce retail operation selling e-bikes, cargo bikes, and folding e-bikes from brands including Yuba, BESV, Raleigh, Dolly, Dahon, Ahooga, Bimas, and Velo De Ville at price points ranging from €1,199 to €5,300, Cycle to Work Scheme retail services, and B2B corporate offerings (Bike Libraries, Bike Leasing, Cycle Parking Solutions). The company also operates BikeBunkers secure bicycle storage under contract with Dublin City Council, expanding from a 12-unit pilot to up to 300 units over 10 years starting 2025. Distribution is omnichannel: a Dublin city-centre showroom and workshop at Bond House on Lower Bridge Street, direct e-commerce with nationwide courier delivery, government-partnered Bikeshare zones, and B2B direct sales.
Revenue streams span hardware sales, recurring subscriptions, usage-based fees, managed services contracts, and insurance referrals via Bikmo. Bleeper serves three primary customer segments: Dublin urban commuters and families (consumer, B2C), public-sector bodies led by Dublin City Council and Fingal County Council (government), and B2B organisations seeking corporate cycling infrastructure. The company holds EN 15194 European EPAC compliance certifications across its bike portfolio and operates native iOS and Android applications. Total disclosed equity funding to date is approximately $729,721 from Business Venture Partners, Davy EIIS Fund, and Enterprise Ireland in January 2021; revenue is not publicly disclosed.
Bleeper firmographics
Firmographics- Name
- Bleeper
- Legal name
- Bleeper
- Website
- https://bleeperactive.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bleeper is a Dublin-based cycling solutions company operating Ireland's first dockless Bikeshare, LeaseBike subscriptions, e-bike retail, and BikeBunkers secure storage under contract with Dublin City Council.
- Ownership category
- akta.pro rank
Bleeper industry classification
Industry- Product category
- Urban Mobility and Bike-Sharing Services
- NAICS
- Recreational Goods Rental (532284)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where Bleeper is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Bleeper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Bike Retail Sales: One-time sales of electric bikes, cargo bikes, and accessories through the e-commerce store. Revenue generated from individual bike purchases ranging from entry-level to premium cargo models.
- LeaseBike Subscription: Weekly subscription service for ebikes with maintenance and repairs included in the fee. Customers subscribe for a weekly fee to have their own dedicated ebike.
- Bikeshare Usage Fees: Usage-based revenue from bike rentals. Standard tariff of €0.04 per minute after free 30 minutes (Fingal Pass). €0.02 per minute while paused. Provides recurring usage revenue from public bike fleet.
- Cycle to Work Scheme Sales: Government tax incentive scheme where employers purchase bikes on behalf of employees. Bleeper acts as a registered retailer, generating revenue from higher-value bike sales through this scheme.
- Insurance Partnerships: Partnership with Bikmo for e-bike insurance. Bleeper receives referral/affiliate benefits from directing customers to Bikmo for insurance coverage.
- BikeBunkers Operations: Contract with Dublin City Council to operate BikeBunkers secure bicycle storage units across the city. Following successful pilot of 12 units, expansion to up to 300 units over 10 years starting 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Bikeshare standard tariff with Fingal Pass - first 30 minutes free for Fingal residents |
| Subscription | Monthly | LeaseBike - weekly subscription ebike rental with maintenance included |
| Unit Pricing | One time/ perpetual license | E-bike retail - prices from €1,199 to €5,300 |
| Subscription | Multi-year contract | Cycle to Work Scheme - tax-free bike purchase through employer |
| Subscription | Monthly | Bikmo E-bike Insurance - 14 days free then discounted rates |
| Subscription | Monthly | BikeBunkers subscription for secure bicycle storage |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Bleeper product offering
Product offeringCore offering
Bleeper is a Dublin-based urban mobility and cycling solutions provider that operates Ireland's first dockless bike-sharing service through a proprietary smartphone app, complemented by a weekly ebike subscription (LeaseBike), an e-bike and cargo-bike retail shop with showroom, and B2B corporate cycling programmes including Corporate Bike Libraries, Cycle to Work sales, Bike Leasing, and BikeBunkers secure bicycle storage operated under contract with Dublin City Council. The company sells and rents a multi-brand portfolio of electric, cargo, and folding bikes from Yuba, Dolly, BESV, Raleigh, Bimas, Ahooga, Dahon, and Velo De Ville, supported by an accessories ecosystem and a nationwide courier delivery service.
Product overview
Bleeper is an Irish cycling solutions company operating a multi-service platform consisting of Bikeshare (Ireland's first dockless bike sharing service launched in 2017), LeaseBike (weekly ebike subscription), E-Bike Shop (retail sale of electric and cargo bikes), B2B Solutions (corporate cycling programs), and BikeBunkers (secure bicycle storage). The company sells a range of electric bikes and cargo bikes from brands including Yuba, Dolly, BESV, Raleigh, Bimas, Ahooga, Dahon, and Velo De Ville through its Dublin city centre showroom. The portfolio includes city e-bikes, longtail cargo bikes, front-loading cargo bikes, and folding e-bikes, with accessories for passengers and cargo transport. Bleeper also operates the Fingal Pass for Fingal County residents offering free cycling trips.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikeshare Ireland's first dockless public bike-sharing service accessible via the Bleeper smartphone app for iOS and Android. Users locate, unlock, and pay for bikes per minute across designated parking zones in Dublin, Fingal County, and Dún Laoghaire-Rathdown. Sponsored by Payzone.
- LeaseBike
Quantifiable outcome
- Up to 49% tax savings through Cycle to Work Scheme
- +3 more outcomes
Companies that use Bleeper
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Bleeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bleeper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dublin City CouncilcoreDublin City Council contracted Bleeper to operate the BikeBunkers secure bicycle storage service. Following a successful pilot with full subscription of 12 units, the council plans to expand to up to 300 BikeBunkers over 10 years, with Bleeper as the operator starting 2025. The service provides secure bicycle storage to promote cycling and address urban storage challenges.
- Fingal County CouncilcoreFingal County Council partnered with Bleeper to offer the Fingal Pass programme, providing residents with the first 30 minutes of every Bleeper pedal bike trip free of charge. This subsidised access promotes sustainable mobility in the Fingal region.
- PayzoneminorPayzone sponsors the Bleeper Shared Public Bikes programme. As sponsor, Payzone supports the Bikeshare service enabling affordable public bike access across Dublin.
- BikmominorBikmo is Bleeper's insurance partner, offering specialist e-bike and cargo bike insurance to Bleeper customers. Bleeper customers receive 14 days free insurance and 5% discount on full coverage plans. Bikmo provides coverage against theft, accidental damage, third-party liability, roadside assistance, and personal accident protection.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bleeper competitors and assessment
Company assessmentDirect peers
- Lime: Lime operates one of the world's largest dockless bikeshare and e-scooter networks across multiple continents. It is directly comparable to Bleeper as a dockless micromobility rental operator competing for similar urban commuter use cases.
- Bolt: Bolt operates dockless e-bikes and e-scooters across European cities alongside its ride-hail platform. It competes directly with Bleeper for Dublin micromobility share and represents a credible threat to Bleeper's Bikeshare ridership.
- Voi Technology: Voi is a European dockless e-scooter and e-bike operator active in multiple cities. It is comparable to Bleeper as a European-focused micromobility rental operator with similar unit economics and municipal partnership model.
- TIER: TIER operates dockless e-bikes and e-scooters across European cities, often via municipal partnerships. It is directly comparable to Bleeper's Bikeshare and government-contract distribution model.
- Nextbike: Nextbike is a major European bikeshare operator with both station-based and dockless deployments. It is comparable to Bleeper as a bike-share specialist pursuing municipal contracts and integrated mobility partnerships.
- Donkey Republic: Donkey Republic operates a dockless bikeshare network across European cities. It is comparable to Bleeper as a tech-led dockless bike-share operator using smartphone-based rental and partnerships with municipalities.
Regional players
- JCDecaux (Dublinbikes): JCDecaux operates Dublinbikes, the long-standing station-based Dublin bike-share scheme. It is regionally comparable to Bleeper as the incumbent Dublin bikeshare operator using a different (station-based) model.
Emerging players
- Cowboy: Cowboy is a Belgian connected e-bike brand selling premium urban e-bikes direct-to-consumer across Europe. It is an emerging player comparable to Bleeper's e-bike retail vertical with focus on the same urban commuter use case.
- VanMoof: VanMoof was a Dutch premium urban e-bike brand with direct-to-consumer sales and integrated connectivity. It is comparable to Bleeper's retail vertical as a premium urban e-bike brand targeting European commuters.
Others
- Yuba Bicycles: Yuba is a US-based cargo bike brand that supplies multiple cargo e-bike models (Spicy Curry, Boda Boda, Fastrack) retailed by Bleeper. It is comparable as a key upstream supplier and ecosystem partner in the cargo-bike segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bleeper social profiles
Digital presenceBleeper compliance and trust
Trust signalCompliance3 records
Bleeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleeper leadership team
Management profileNumber of profiles
Bleeper funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleeper
What does Bleeper do?
Bleeper is a Dublin-based urban mobility and cycling solutions provider that operates Ireland's first dockless bike-sharing service through a proprietary smartphone app, complemented by a weekly ebike subscription (LeaseBike), an e-bike and cargo-bike retail shop with showroom, and B2B corporate cycling programmes including Corporate Bike Libraries, Cycle to Work sales, Bike Leasing, and BikeBunkers secure bicycle storage operated under contract with Dublin City Council. The company sells and rents a multi-brand portfolio of electric, cargo, and folding bikes from Yuba, Dolly, BESV, Raleigh, Bimas, Ahooga, Dahon, and Velo De Ville, supported by an accessories ecosystem and a nationwide courier delivery service.
Is Bleeper a public or private company?
Bleeper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bleeper founded?
Bleeper was founded in 2017. It employs 11 to 50 people.
Where is Bleeper based?
Bleeper is headquartered in Dublin, Ireland, in the Europe region.
How does Bleeper make money?
Six revenue lines are on record. E-Bike Retail Sales are the primary driver. The others are leaseBike Subscription, bikeshare Usage Fees, cycle to Work Scheme Sales, insurance Partnerships and bikeBunkers Operations.
Who are Bleeper's main competitors?
Direct peers on record are Lime, Bolt, Voi Technology, TIER, Nextbike and Donkey Republic. JCDecaux (Dublinbikes) is listed as a regional player. Emerging players are Cowboy and VanMoof. Yuba Bicycles is listed as an others.
Does Bleeper have an API?
No public API is recorded for Bleeper.
What industry is Bleeper in?
Bleeper's product category is Urban Mobility and Bike-Sharing Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 532284.