Okko Hotels

Name

Okko Hotels

Legal name

OKKO HOTELS

Website

https://okkohotels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Urban hotel accommodations
• Four-star hospitality
• Lifestyle hotel chain
• Hotel franchise operations
• Business event venues

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel room rentals: Primary revenue stream from 4-star hotel accommodations across 15 locations in France. Rooms are sold at various price points with included services such as snacking, beverages, aperitivo, press, fitness area and sauna.
2. Franchise fees: Okko Hotels operates a franchise model allowing third-party ownership of hotels under the Okko brand, contributing to expansion and revenue.
3. Online boutique: The company operates an e-commerce boutique (laboutique.okkohotels.com) selling branded merchandise including pillows, bedding sets, and comforters featured in their hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Okko Hotels owns and operates a French 4-star urban hotel chain with 15 properties across major French cities, offering contemporary design accommodations bundled with inclusive services (snacking, beverages, aperitivo, press, fitness area, sauna). The chain also operates the signature 'Le Club' communal spaces, meeting and event services (Séminaires & Évènements), Noccio restaurants at select locations, a branded online boutique, and a franchise model for third-party expansion.

Product overview

OKKO Hotels is a French urban 4-star hotel chain operating 15 properties across France, including Paris (5 locations), Nantes, Grenoble, Lyon, Cannes, Bayonne, Strasbourg, Toulon, Lille, Nice, and Troyes. The company offers three main integrated offerings: the core OKKO Hotels accommodation brand featuring design bedrooms and Le Club communal spaces with inclusive services (snacking, beverages, aperitivo, press, fitness area, sauna); Noccio restaurants at select locations; and La Boutique online shop selling design home products. The company also provides meeting and event services through dedicated seminar spaces and partner venues, complemented by a loyalty program with exclusive member discounts. The brand positions itself as a lifestyle hotel concept offering contemporary design at fair prices, targeting homebody travelers who want to maintain their habits while traveling.

Differentiator

Problem solved

Functional benefit

Products and services

• OKKO Hotels (Core Brand) Urban 4-star hotel chain operating 15 properties across France, offering contemporary design accommodations with inclusive services such as snacking, beverages, aperitivo, press, fitness area, and sauna.
• Le Club The signature communal space at each OKKO Hotels property, featuring a warm and welcoming atmosphere for relaxation, dining, working, and socializing throughout the day.
• Chambres (Guest Rooms) Aesthetic and functional bedrooms designed with contemporary decor for a cocooning stay, meeting the needs of modern travelers.
• Séminaires & Évènements (Meetings & Events) Meeting spaces and event services for seminars, study days, conferences, team building activities, breakfasts, and team parties, with partnerships for adaptable rooms.
• La Boutique OKKO Hotels (Online Shop) Online boutique selling design objects and furniture discovered in the hotels, including pillows (Dilos, Morfeas), bedding sets, and comforters (Alkaios).
• Noccio Restaurants Restaurant brand operated at OKKO Hotels Paris La Défense and Paris Rosa Parks locations, extending the hotel dining experience.
• Programme Fidélité OKKO Hotels (Loyalty Program) Loyalty program offering exclusive benefits and -10% discounts for members booking directly on the website.
• OKKO Hotels Franchise Model Franchise offering allowing third parties to own and operate hotels under the Okko Hotels brand, contributing to expansion across France.

Quantifiable outcome

• 42% revenue growth in 2022 versus 2019
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Agence French FlaircoreGTM or Marketing PartnerPublic relations agency handling Okko Hotels press relations, media contacts, and press kit distribution. Contact: [email protected]
• NocciominorStrategic or Co-development PartnerRestaurant partner operating dining establishments at Okko Hotels Paris La Défense and Paris Rosa Parks locations, extending the hotel dining experience
• P. Norguet (Designer)coreStrategic or Co-development PartnerDesign collaboration for Okko Hotels logo and brand identity development
• Studio CatoircoreStrategic or Co-development PartnerDesign studio responsible for Okko Hotels version 2.0 logo and ongoing interior design for properties like Troyes

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jo&Joe: Accor's hybrid lifestyle hostel-hotel brand with open communal areas and flexible rooms targeting urban and leisure travelers. Comparable to Okko in its lifestyle positioning and communal Club concept in French/European cities.
• The Hoxton: Design-forward lifestyle hotel brand with open lobby concepts and food-and-drink programming. Directly analogous to Okko's Le Club spaces and bundled-services 4-star urban model.
• B&B Hotels: French-based budget-to-midscale hotel chain with broad domestic footprint and direct booking model. Relevant as a French hotel peer, though positioned more toward economy rather than Okko's 4-star lifestyle tier.
• 25hours Hotels: European lifestyle 4-star hotel brand emphasizing design, communal spaces, and inclusive food/beverage offerings. Closely parallels Okko's urban design positioning and all-inclusive pricing in the French and broader European market.
• Mama Shelter: French lifestyle hotel chain (now under Accor) targeting urban, design-led travelers with vibrant communal spaces and inclusive food/drink offerings. Closely matches Okko's positioning as a French 4-star lifestyle concept bundling services into the room rate.
• Citadines Apart'hotel: French aparthotel chain operating in major French cities with flexible urban accommodation. Comparable geographic and customer base to Okko in the urban French accommodation market, although serving longer-stay use cases.
• Adagio Aparthotels: French aparthotel brand (joint venture involving Accor/Pierre & Vacances) providing extended-stay urban accommodation. Comparable to Okko as a French-headquartered urban accommodation operator serving modern travelers in major cities.

Broad incumbents

• Accor: Global hospitality giant and France's largest hotel operator with a broad portfolio (premium, midscale, lifestyle, economy including Mama Shelter, Jo&Joe, ibis). Competes broadly with Okko across French 4-star urban segment and other brands target the same lifestyle niche.
• NH Hotel Group: European urban-focused hotel operator (part of Minor Hotels) with strong presence in Spain, Italy, Germany, and expanding in France. Comparable as a 4-star urban brand serving business and leisure travelers in continental European cities.
• Meliá Hotels International: Spanish-headquartered international hotel group operating urban and resort properties in Europe including France. Overlaps with Okko in the 4-star urban category in French cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/okkohotels
• Xx.com/okkohotels
• Facebookfacebook.com/OKKO.HOTELS

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okko Hotels