What Jo&Joe does

JO&JOE is a hybrid hostel brand that combines hotel-grade comfort with the social atmosphere of a youth hostel, operating as part of the Ennismore lifestyle hospitality portfolio (within the Accor group) since 2021. The brand operates 9+ properties across Europe, South America, Oceania, and Greater China — including flagship urban locations in Paris (Gentilly and Nation), Vienna, Rome, Budapest, Rio de Janeiro, Auckland, Hossegor, and three sites in Greater China. Each property is positioned as an "Open House," welcoming both travelers and local residents through its integrated bar and restaurant, rooftop or garden social spaces, and a programmed event calendar.

The core product offering spans three accommodation tiers: shared dormitories (up to 12 beds with shared bathrooms), private rooms (2–3 people with ensuite bathrooms), and "atypical" designer rooms (1–6 people). All properties include 24/7 reception, free WiFi, lockers, and a "Snack & Chill" communal kitchen. Revenue is generated through three streams: accommodation (unit-priced, pay-as-you-go), food and beverage (on-site bar and restaurant serving homemade, regionally sourced food and creative cocktails — described as an important revenue contributor), and events/experiences (DJ nights, workshops, karaoke, quiz nights, and group bookings).

The business is operated by separate legal entities per property — for example, KNSA Hotel Austria GmbH for Vienna, MANDAT IMMO 3 for Paris Nation, PARIS SUD EXPLOITATION HOTEL for Paris Gentilly, and New Lifestyle Hotel for Hossegor — under the UK-domiciled parent Ennismore Lifestyle Group Limited. Distribution is direct-to-consumer via the multi-language joandjoe.com website, supplemented by Accor's ALL.com booking platform and location-specific social media (Instagram, Facebook, TikTok, Pinterest, LinkedIn). Sustainability is formally codified through Qualmark (Auckland), BREEAM, and Greenpass (Vienna) certifications, plus partnerships with Surfrider Foundation and Ocean 52. No revenue, headcount, or venture funding is disclosed.

Name

Jo&Joe

Legal name

Ennismore Lifestyle Group Limited

Website

https://joandjoe.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hybrid Hostel / Lifestyle Hospitality Accommodation

NAICS

Other Traveler Accommodation (72119), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Traditional Dormitory Hostels (THAMAIAA)

akta.pro secondary industries

Private-Room Hostels (THAMAIAB), Backpacker Guesthouses & Budget Inns (THAMAIAI)

Keywords

• Hybrid hostel accommodation
• Budget hotel rooms
• Design hostel experience
• Lifestyle hospitality
• Open House hotel concept

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Revenue from dormitories (up to 12 people with shared bathrooms) and private rooms (2-6 people with private ensuites). Room types include dormitories, private rooms, and atypical accommodations.
2. Food & Beverage: Bar and restaurant represents an important part of revenue. The F&B offering includes homemade food, creative cocktails, and street food concepts, particularly at rooftop venues.
3. Events & Experiences: Revenue from organized events including DJ nights, salsa workshops, karaoke, quiz nights, and group bookings for meetings and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JO&JOE operates hybrid hostel-hotel properties offering shared dormitories (up to 12 people), private rooms with ensuites (2-3 people), and atypically designed rooms (1-6 people) at affordable designer-room pricing. Each location functions as an Open House featuring an on-site bar and restaurant, rooftop/garden social spaces, communal Snack & Chill Corners, event programming, and DDA accessible rooms. The brand generates revenue across accommodation, food and beverage, and events/experiences.

Product overview

JO&JOE is a hybrid hostel brand operating under the Ennismore/Accor portfolio, combining the comfort of a hotel with the friendly atmosphere of a youth hostel. The brand offers a portfolio of accommodation types including dormitories (4-12 people), private rooms (2-3 people), and atypical designed rooms, complemented by bar-restaurant services, rooftop spaces, and event/meeting venues. Each location features unique amenities such as communal kitchens (Snack & Chill Corners), accessible DDA rooms, and regular entertainment events. The brand operates across 9+ global destinations including Hossegor, Paris (two locations), Vienna, Rio de Janeiro, Roma, Budapest, Auckland, and Greater China.

Differentiator

Problem solved

Functional benefit

Products and services

• Dormitories Shared dormitory accommodation hosting 4 to 12 people with shared bathrooms, available in mixed or single-gender configurations, targeted at budget travelers seeking a social hostel experience.
• Private Rooms Hotel-style private rooms with ensuite bathrooms accommodating 2-3 people, offering hotel-level comfort to travelers who want privacy while retaining access to JO&JOE's communal spaces.
• Atypical Rooms Uniquely designed rooms with distinctive layouts and décor, accommodating 1-6 people with shared or private bathroom options, offering guests a memorable, design-led stay.
• Bar & Restaurant On-site bar and restaurant at every JO&JOE location serving home-made food at accessible prices, featuring regional products, creative cocktails, and street food concepts, often with rooftop venues.
• Event & Meeting Spaces Event venues, meeting rooms, and conference facilities for groups, with restaurant-bar spaces spanning up to 630 m² at the Vienna property, supporting meetings, celebrations, and team activities.
• DDA Accessible Rooms Accessible rooms designed for guests with reduced mobility, featuring low thresholds, handrails, and wheelchair-accessible facilities to ensure inclusive stays.
• Pet-Friendly Private Room Stays Private rooms that welcome guests traveling with pets for an additional €15 per stay surcharge.

Quantifiable outcome

• Environmental commitment through Surfrider Foundation partnership, Ocean 52 partnership, zero waste objectives, beach clean-ups, beehives, permaculture gardens, and regional products sourcing

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• EnnismorecoreStrategic or Co-development Partner · 1 January 2021In 2021, JO&JOE joined Ennismore to create a new autonomous entity that became a leader in the industry. JO&JOE has become a dynamic market leader in partnership with Ennismore, the largest and fastest-growing lifestyle hospitality company.
• Surfrider FoundationminorStrategic or Co-development PartnerEnvironmental partnership with Surfrider Foundation for beach clean-up collections that guests can participate in
• Ocean 52minorStrategic or Co-development PartnerPartnership with Ocean 52 supporting ocean conservation efforts
• QualmarkminorStrategic or Co-development PartnerSustainable tourism certification body for New Zealand, certifying JO&JOE Auckland
• KNSA Hotel Austria GmbHcoreStrategic or Co-development PartnerOperating company for JO&JOE Vienna located at Europaplatz 1/6, 1150 Vienna. Data protection officer: Fabio Steinberger

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selina: Lifestyle hostel-hotel brand targeting digital nomads and experiential travelers across the Americas and beyond. Overlaps with JO&JOE on community-driven, design-led, multi-format accommodation.
• Generator Hostels: Design-led hostel brand operating across major European cities, combining dormitories, private rooms, bars, and event programming. Closest direct competitor to JO&JOE's hybrid hotel/hostel model and Open House concept.
• MEININGER Hotels: Hybrid hotel-hostel chain combining budget private rooms with shared dormitories in central European city locations. Directly comparable to JO&JOE's comfort-plus-sociability positioning.
• The Student Hotel: Hybrid hospitality brand with flexible rooms, co-working spaces, restaurants, and event venues across European cities. Comparable hybrid target audience and Open House-style programming.
• Freehand Hotels: Hybrid hostel/hotel properties in New York, Miami, Chicago, and LA offering private rooms, shared dorms, and lively social programming. Direct peer for the design-forward, social-atmosphere niche.
• a&o Hostels (a&o Hotels and Hostels): Europe's largest privately owned hostel chain, offering budget dorms and private rooms across 40+ cities. Competes directly with JO&JOE on the affordable, design-forward accommodation value proposition.

Broad incumbents

• Mama Shelter: Sibling lifestyle hospitality brand under the same Ennismore/Accor umbrella, offering playful design hotels with strong F&B and rooftop concepts. Closest portfolio peer and relevant benchmark for brand economics within the group.
• 25hours Hotels: Lifestyle hotel brand within the Ennismore portfolio, focused on design-driven urban hotels with strong F&B. Relevant adjacent peer for shared distribution, loyalty integration, and brand economics benchmarking.
• Accor (ibis/ibis Budget, greet, Mama Shelter): JO&JOE's parent group's broader portfolio includes economy and lifestyle brands that compete for the same budget-conscious traveler across Europe, providing strategic context for pricing and distribution.

Others

• Hostelworld Group: Leading hostel-focused booking platform and OTA. Not a direct operator peer but a critical distribution channel and competitive signal for hostel-category demand that JO&JOE depends on for bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JOandJOEworldwide
• LinkedInlinkedin.com/company/joandjoe
• Instagraminstagram.com/joandjoe
• TikToktiktok.com/@jo.and.joe
• Pinterestpinterest.fr/joandjoe_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jo&Joe