Sourcr
Sourcr, now SEEK Recruiter Profile, is a free brand and reputation platform that enables 7,500+ individual recruiters and agencies across Australia and New Zealand to collect verified reviews and display profiles on SEEK job advertisements.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sourcr does
Sourcr, now operating as SEEK Recruiter Profile following an April 2026 rebrand, is a brand and reputation management platform for individual recruiters and recruitment agencies across the Asia-Pacific region. Founded in 2016 and acquired by SEEK Limited (ASX: SEK) in 2021, the platform enables recruiters to build a public profile showcasing verified reviews, star ratings, past placements, and open roles. The company is headquartered in Sydney, Australia, and currently operates with 1-10 employees as a wholly-owned subsidiary of SEEK Limited.
The platform's core technology is a cloud-based application integrated with major ATS systems (JobAdder, Bullhorn, Vincere) to automate review collection from candidates and employers after successful placements. Reviews are syndicated across Google, social media, email signatures, and embedded as widgets on SEEK job advertisements. The product serves a base of more than 7,500 recruiters and operates a searchable Recruiter Directory that allows candidates and employers to discover recruiters by specialty and rating. Reported outcomes include a 6.7% median click-through rate increase on recruiter ads featuring a profile photo and over 50% of candidates indicating higher likelihood to apply when recruiter reviews are visible.
The business model is freemium with the platform offered entirely free to both individual recruiters and agencies—revenue is not generated from platform users. Instead, the product functions as a strategic asset for parent SEEK, enhancing the quality and engagement of the SEEK job marketplace by driving higher-quality candidate applications and reinforcing SEEK's competitive position in the APAC recruitment market. Distribution is fully digital and self-serve, with primary discovery occurring through SEEK's existing job search platform and the Recruiter Directory.
Sourcr firmographics
Firmographics- Name
- Sourcr
- Legal name
- SEEK Recruiter Profile Pty Ltd
- Website
- https://sourcr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sourcr, now SEEK Recruiter Profile, is a free brand and reputation platform that enables 7,500+ individual recruiters and agencies across Australia and New Zealand to collect verified reviews and display profiles on SEEK job advertisements.
- Ownership category
- akta.pro rank
Sourcr industry classification
Industry- Product category
- Recruiter Reputation Management Software
- NAICS
- Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Recruitment Marketing & Employer Branding for RPO (BPACABAL)
- akta.pro secondary industry
- Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM)
Keywords
Where Sourcr is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Sourcr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Free Recruiter Platform: Free platform for recruiters and agencies to manage their reputation. Revenue is derived from value created for SEEK's core job marketplace business - the platform drives higher quality applications and engagement on SEEK job ads, benefiting SEEK's primary monetization through employer job postings. The platform also strengthens SEEK's competitive moat in the Asia-Pacific recruitment market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform for all recruiters and agencies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sourcr product offering
Product offeringCore offering
Sourcr operates SEEK Recruiter Profile, a free cloud-based platform that lets individual recruiters and recruitment agencies build a verifiable reputation through automated review collection (triggered via ATS integrations with JobAdder, Bullhorn, and Vincere), review syndication to Google, social platforms, emails, and SEEK job advertisements, and a recruiter profile widget that displays on SEEK job ads and within a searchable Recruiter Directory. The platform is offered free to users and supports more than 7,500 recruiters across Australia and New Zealand.
Product overview
SEEK Recruiter Profile (formerly Sourcr, acquired by SEEK in 2021, rebranded April 2026) is a brand and reputation management platform for recruiters and staffing agencies across Asia-Pacific. The platform provides a free dedicated profile space where recruiters showcase verified reviews, star ratings, past placements, awards, and open roles. Core capabilities include: the Recruiter Profile itself (central hub for reputation management), automated review collection via ATS integrations with JobAdder, Bullhorn, and Vincere, review syndication across Google, social platforms, emails, and job ads, and brand assets (capability statements, email signatures, templates, performance badges). The platform serves over 7,500 recruiters.
Differentiator
Problem solved
Functional benefit
Products and services
- SEEK Recruiter Profile (formerly Sourcr) Cloud-based brand and reputation management platform for individual recruiters and recruitment agencies that automates review collection via ATS integrations (JobAdder, Bullhorn, Vincere), syndicates verified reviews across Google, social platforms, emails, and SEEK job advertisements, and surfaces a recruiter profile widget (photo, star rating, reviews) on SEEK job ads and within a searchable Recruiter Directory. Offered free to recruiters and agencies.
Quantifiable outcome
- Recruiter ads featuring a profile photo see a 6.7% increase in median click-through rate
- +1 more outcomes
Companies that use Sourcr
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Sourcr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Sourcr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEEKcoreSEEK acquired Sourcr in 2021 to give recruiters stronger visibility and better tools to connect with candidates and employers. The platform was rebranded to SEEK Recruiter Profile in April 2026 to make it clear the profile sits within SEEK - a brand candidates and hirers know and trust. This acquisition provides the platform with deep integration into SEEK's job marketplace and access to SEEK's brand equity and distribution network.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sourcr competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: LinkedIn is the leading professional network and includes recruiter profiles, recommendations, and endorsements that serve as trust signals to candidates. It competes with SEEK Recruiter Profile for recruiter visibility and reputation, but as a broader professional platform with far larger scale and a global, rather than APAC, focus.
- Indeed: Indeed is the largest global job search platform and offers employer review features, company ratings, and recruiter profiles as part of its broader marketplace. Comparable to SEEK Recruiter Profile because it surfaces trust signals about employers and recruiters directly within the job ad experience, although Indeed's scope is global and includes many features beyond reputation management.
- Glassdoor: Glassdoor is the dominant employer and company review platform globally, enabling verified employee reviews, salary data, and ratings. While Sourcr focuses specifically on recruiter reputation within SEEK's marketplace and Glassdoor focuses on employer reputation more broadly, both operate the same fundamental model: collecting verified reviews and syndicating them to drive trust in hiring decisions.
Direct peers
- Trustpilot: Trustpilot is a leading business review and reputation platform with a similar freemium model, syndication of reviews to Google, and badge/asset tools for businesses. Comparable to SEEK Recruiter Profile because both operate a public, trust-signal review platform that integrates with business profiles, though Trustpilot spans all industries rather than focusing specifically on recruiters.
- Recruitics: Recruitics is a recruitment marketing agency and analytics platform that helps employers and agencies optimize job advertising performance and employer branding. Comparable to SEEK Recruiter Profile because both focus on the recruitment marketing and brand-building layer around job ads, though Recruitics operates as a service provider for employers/agencies rather than a self-serve reputation platform for individual recruiters.
Emerging players
- Phenom People: Phenom is a talent experience platform offering career sites, recruiter CRM, and employer branding tools to enterprises. Comparable to SEEK Recruiter Profile as both deliver tools that help recruiters and employers build candidate-facing brand and trust, though Phenom is enterprise-focused and global while SEEK Recruiter Profile is free, self-serve, and APAC-focused.
- Beamery: Beamery is a talent platform providing CRM, marketing automation, and candidate relationship tools for recruiters and talent acquisition teams. Comparable to SEEK Recruiter Profile because both sit in the recruiter enablement and candidate engagement layer, though Beamery focuses on enterprise TA workflows while SEEK Recruiter Profile focuses on individual recruiter reputation and discovery.
- Ongig: Ongig is a text-analysis and employer branding platform that helps employers optimize job descriptions and career pages. Comparable to SEEK Recruiter Profile as both address the recruitment marketing and employer branding layer, but Ongig focuses on content optimization rather than review-driven reputation management.
Regional players
- JobAdder: JobAdder is an ATS and recruitment platform popular in Australia and New Zealand and is a named ATS integration for SEEK Recruiter Profile. Comparable as a regional ecosystem partner in the ANZ recruitment stack, with deep overlap in the same geographic recruiter base, though JobAdder is a workflow tool while SEEK Recruiter Profile is a reputation layer.
Others
- Bullhorn: Bullhorn is a leading ATS and CRM platform for recruitment agencies globally and is one of three named ATS integrations for SEEK Recruiter Profile. Comparable as a tightly-coupled ecosystem partner that powers the automated review collection workflow, making the ATS platform an essential integration dependency rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sourcr social profiles
Digital presenceSourcr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sourcr leadership team
Management profileNumber of profiles
Profiles2 records
Sourcr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sourcr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sourcr
What does Sourcr do?
Sourcr operates SEEK Recruiter Profile, a free cloud-based platform that lets individual recruiters and recruitment agencies build a verifiable reputation through automated review collection (triggered via ATS integrations with JobAdder, Bullhorn, and Vincere), review syndication to Google, social platforms, emails, and SEEK job advertisements, and a recruiter profile widget that displays on SEEK job ads and within a searchable Recruiter Directory. The platform is offered free to users and supports more than 7,500 recruiters across Australia and New Zealand.
Is Sourcr a public or private company?
Sourcr is a private company. It is classified as corporate owned and is currently operating.
When was Sourcr founded?
Sourcr was founded in 2016. It employs 1 to 10 people.
Where is Sourcr based?
Sourcr is headquartered in Sydney, Australia, in the Oceania region.
How does Sourcr make money?
One revenue line is on record: free Recruiter Platform.
Who are Sourcr's main competitors?
Broad incumbents on record are LinkedIn, Indeed and Glassdoor. Direct peers are Trustpilot and Recruitics. Emerging players are Phenom People, Beamery and Ongig. JobAdder is listed as a regional player. Bullhorn is listed as an others.
Does Sourcr have an API?
No public API is recorded for Sourcr.
What industry is Sourcr in?
Sourcr's product category is Recruiter Reputation Management Software. Its primary akta.pro industry code is BPACABAL, Recruitment Marketing & Employer Branding for RPO, with a secondary code of BPACABAM, Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service). Its NAICS code is 5613 and its SIC code is 7361.