What Ongig does

Ongig, Inc. is a privately held SaaS company founded in 2011 and headquartered at 6114 La Salle Avenue, Oakland, California. The company sells an employer-branding and job-description platform that enables enterprise HR and talent-acquisition teams to centralize, generate, optimize, distribute, and measure job descriptions at scale. Core products include the Text Analyzer (AI-assisted JD creation, optimization, and bias/readability scoring), a Career Site Builder for mobile-optimized SEO-ready job pages, a centralized Job Library with smart templating and version history, and a Job Description API for programmatic automation. The platform integrates with ATS and HRIS systems through one-way and two-way connectors, and includes role-based approval workflows, pay-transparency compliance checks, and audit-ready revision tracking.

Underlying technology combines generative AI for JD drafting and rewriting with NLP-based exclusionary-language detection across more than thirteen bias categories (gender, age, race/ethnicity, disability, LGBTQ+, mental health, religious, neurodiversity including ADHD/Autism/Dyslexia, veterans, socioeconomic status, former felons, and elitism), AI-driven title scoring for SEO, and Schema.org structured-data markup with programmatic meta tags and daily sitemap generation to improve search visibility of client career pages.

Ongig operates a hybrid go-to-market: a sales-led enterprise motion with discovery call, stakeholder demos, and quote-based pricing starting at $4,500 annually, complemented by a self-serve Text Analyzer product (text-analyzer.ongig.com) for individual practitioners. Revenue is subscription-based and varies by features, seats, and integrations. The company is led by co-founder and CEO Rob Kelly, has 11-50 employees, and serves customers across healthcare staffing, insurance, automotive, technology, government, and media — including Supplemental Health Care, Nationwide Insurance, Cruise, Conversant Media, DEFRA UK, SimpleHealth, Curology, SecureLink, and Harris Computer.

Name

Ongig

Legal name

Ongig, Inc.

Website

https://ongig.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ongig is a privately held Oakland-based SaaS company that provides an AI-powered employer-branding and job-description platform — including Text Analyzer, Career Site Builder, and ATS/HRIS integration — to enterprise HR and talent acquisition teams managing 100+ job postings.

Ownership category

akta.pro rank

Product category

Job Description Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Job description software
• Employer branding platform
• Talent acquisition AI
• Recruitment marketing tools
• Career site builder

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Ongig operates on a subscription model with plans starting from $4,500. Pricing varies based on features and organizational size. The subscription covers access to the Text Analyzer platform, Career Site Builder, and integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ongig sells an AI-powered SaaS platform that enables employers to create, optimize, distribute, and measure interactive job descriptions at scale. The platform combines generative AI drafting, 13+ category bias detection, SEO optimization, role-based compliance workflows, and bidirectional ATS/HRIS integration within a centralized job library. Its three primary products are Text Analyzer, Career Site Builder, and a Job Description API.

Product overview

Ongig offers a unified job description software platform centered on its Text Analyzer product, which uses AI to generate, optimize, and analyze job descriptions for bias, readability, and SEO. The platform includes a Career Site Builder for publishing optimized job pages, a Job Description API for programmatic access, and a centralized Job Library for managing descriptions at scale. Key AI-powered features include smart templating, content generation from scratch, exclusionary language detection, and compliance workflow management. The system integrates with ATS and HRIS platforms for bidirectional synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Text Analyzer AI-powered job description creation, bias detection, and optimization platform for talent acquisition teams. It generates or rewrites job descriptions in seconds, flags 13+ types of exclusionary language, and provides built-in readability guidance and structured templates.
• Career Site Builder Transforms job descriptions into mobile-optimized, SEO-ready career site pages fully synced with the ATS, with customizable department mapping, improved job feed reliability, and an AI-powered job search experience for candidates.
• Job Description API API-based integration that enables programmatic automation of job description creation, management, and distribution across systems, supporting custom API creation for enterprise workflows.

Quantifiable outcome

• 4X increase in career site traffic and 8X increase in applications
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Applicant Tracking Systems (Generic Integration Partners)coreTechnology or IntegrationOngig connects with popular ATS platforms to enable efficient job description management workflows. Supports one-way and two-way integrations with ATS/HRIS systems ensuring automatic synchronization between job library, ATS, and career site.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Textio: Textio is a direct competitor to Ongig's Text Analyzer, offering AI-powered job description optimization, bias detection, and inclusive language guidance to enterprise talent acquisition teams. Both compete head-to-head for enterprise HR budgets focused on JD quality and DEI.
• JDxpert: JDxpert is a job description management and authoring platform with bias screening, used by HR teams to standardize JDs. Ongig lists JDxpert in competitive comparisons and targets the same enterprise HR buyer.
• Datapeople: Datapeople (formed via the TapRecruit merger) provides AI-driven job description optimization and inclusive language guidance, targeting talent acquisition teams in mid-market and enterprise. Ongig explicitly names TapRecruit/Datapeople as a competitor in its comparison guides.

Broad incumbents

• SmartRecruiters: SmartRecruiters offers an enterprise talent acquisition suite with ATS, CRM, and job distribution capabilities that compete with Ongig at the JD and career site layer for global enterprises.
• Workday: Workday's HCM and Talent suite includes recruiting, JD management, and increasingly AI-assisted content generation for large enterprises. It represents the broadest incumbent threat to standalone JD tools like Ongig.
• Lever: Lever provides ATS + CRM functionality aimed at mid-market and enterprise, with overlap in JD management and structured hiring. Ongig's ATS integration list names Lever-adjacent platforms as integration partners.
• iCIMS: iCIMS is a leading enterprise talent acquisition platform offering ATS, CRM, and candidate engagement. Its JD content features overlap with Ongig's value proposition, making it both a partner (via ATS integration) and a potential substitute at the high end.
• Eightfold AI: Eightfold AI offers a talent intelligence platform with AI-driven JD creation, matching, and DEI analytics for large enterprises. It is an emerging broad incumbent with overlap in AI-generated job content and bias-aware recommendations.
• Greenhouse: Greenhouse is a leading ATS focused on structured hiring at mid-market and enterprise. Its JD templates and integrations overlap with Ongig's positioning, and it is also a potential integration partner.

Emerging players

• Pillar: Pillar is an interview intelligence and structured hiring platform for talent acquisition teams. While not a direct JD competitor, it is thematically adjacent in the recruiter productivity and DEI-aware hiring space where Ongig sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ongig
• YouTubeyoutube.com/user/OngigTV
• LinkedInlinkedin.com/company/ongig
• Facebookfacebook.com/ongig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ongig