What Predify does

Predify is a Brazil-based AI-powered pricing intelligence platform for retail companies, founded in 2018 and headquartered in São Carlos. The platform applies machine learning and big data analytics to optimize product pricing, combining a company's internal data with competitor prices, business rules, and macroeconomic variables to recommend prices that maximize profit. It is organized as a modular SaaS suite with Pricer as the core AI pricing engine, Predimonitor for real-time online/offline competitor monitoring, Price Go for field-based mobile price collection using image recognition, and Predify Copilot for natural-language business rule management. The product targets enterprise retailers and consumer-goods companies and is delivered via a consultative direct sales motion with quote-based pricing and "Talk to a Specialist" CTAs.

Predify operates a subscription-based SaaS revenue model and counts enterprise customers across beverages (Ambev), consumer electronics (Samsung), cosmetics retail (Grupo Boticário), food and beverage (Nestlé, Nova Era), consumer goods (P&G), and agrochemicals (UPL). The company has been rebranded and integrated into Neogrid's broader retail technology ecosystem under the Hindiana group, positioning it alongside complementary modules for retail visibility, promotion management, market share, and trade marketing. The multilingual website (Portuguese, English, Spanish) suggests a Latin American market orientation, and the platform claims customer outcomes of 50% profit lift, 24% revenue lift, and 15% margin lift, though no audited financials are disclosed.

Name

Predify

Legal name

Neogrid

Website

https://predify.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Predify is a Brazil-based AI-powered SaaS pricing intelligence platform that uses machine learning and big data to optimize retail product pricing, monitor competitors, and manage business rules via its Pricer, Predimonitor, Price Go, and Copilot modules. It now operates inside the Neogrid retail technology ecosystem under the Hindiana group.

Ownership category

akta.pro rank

Product category

Retail Pricing Intelligence Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Retail pricing software
• Price optimization platform
• Competitive price monitoring
• AI pricing analytics
• Retail intelligence SaaS

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Pricing Platform: Predify operates as a cloud-based SaaS pricing intelligence platform offering subscription-based access to its AI-powered pricing optimization tools, including Pricer platform for intelligent pricing and Predimonitor for competitive price monitoring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Predify is a cloud-based AI-powered pricing intelligence SaaS platform for retail companies that uses machine learning and big data analytics to optimize product pricing and maximize profit. The platform is offered as an integrated suite comprising the Pricer pricing engine, the Predimonitor competitive monitoring module, the Price Go field collection app with image recognition, and the Predify Copilot natural language AI assistant for business rule management.

Product overview

Predify (now Neogrid) is a unified pricing intelligence platform consisting of multiple integrated modules. The core Predify platform provides AI-powered pricing optimization using machine learning and big data analytics. Pricer serves as the primary AI-powered pricing engine that analyzes internal company data and market variables to maximize profit. Predimonitor is an add-on module for competitor price monitoring across online and offline channels, providing price trend analysis, competitive analysis, and price maps. Price Go is an additional mobile application for field-based price collection using geolocation and image recognition. Predify Copilot is an AI assistant that enables natural language-based management of business rules. The platform integrates with enterprise ERP systems and offers real-time market monitoring, dynamic pricing capabilities, and approval workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Pricer: AI-powered pricing platform that analyzes internal company data and market variables to optimize pricing and maximize profit.
• Predimonitor
• Price Go
• Predify Copilot

Products and services

• Predify (Pricer pricing intelligence platform) Cloud-based AI-powered pricing intelligence platform for enterprise retail companies that uses machine learning and big data analytics to optimize product pricing, maximize profit, and provide dynamic, elasticity-aware, and explainable pricing recommendations. Sold as a subscription SaaS to retail enterprises via consultative direct sales.
• Predimonitor Market price monitoring solution for online and offline retail channels that generates competitive comparisons, price trend analysis, and geographic price maps to support pricing decisions for retail enterprises.
• Price Go Mobile price collection application that gives field teams autonomy to conduct geolocated retail price research using image recognition technology, feeding price intelligence back into the Predify platform.
• Predify Copilot AI assistant that lets users manage and adjust pricing business rules through simple natural language commands, increasing efficiency and reducing errors in pricing strategy configuration.

Quantifiable outcome

• 50% increase in profit for companies using Predify
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PROS: PROS is a long-standing enterprise pricing and revenue optimization software vendor serving B2B and retail customers globally. It directly competes with Predify in AI-driven price optimization and dynamic pricing.
• Competera: Competera is a pricing-platform vendor focused on retail price optimization using AI and competitive data. It is a direct competitor to Predify in retail price optimization and competitive price monitoring.
• Zilliant: Zilliant provides AI-driven pricing and sales optimization software for B2B and distribution-heavy customers. It is a comparable peer offering price-optimization engines and competitive intelligence similar to Predify's Pricer and Predimonitor.
• Pricefx: Pricefx is a pricing software vendor offering configure-price-quote, dynamic pricing, and price optimization. It directly overlaps with Predify's pricing intelligence, dynamic pricing, and competitive monitoring capabilities.
• Intelligence Node: Intelligence Node is an AI-driven retail pricing intelligence and competitive analytics platform. It is directly comparable to Predimonitor and Pricer for competitive and dynamic pricing use cases.
• Omnia Retail: Omnia Retail provides dynamic pricing and competitor-monitoring tools targeted at retail customers in Europe and emerging markets. It overlaps directly with Predify's dynamic pricing and competitive intelligence modules.
• Revionics (part of Aptos): Revionics, now part of Aptos, delivers AI-based retail price optimization and markdown/lifecycle pricing solutions. It is a comparable vendor to Predify in retail-focused dynamic and elasticity-driven pricing.

Emerging players

• BlackCurve: BlackCurve provides automated pricing optimization and competitive price monitoring for retailers. It targets a similar mid-market and enterprise retail customer base as Predify.
• Keplerics: Keplerics is a Latin America-oriented pricing-software vendor serving retail and consumer-goods customers. Its regional focus and product positioning make it a direct Brazil/LatAm peer to Predify.

Broad incumbents

• SAP (Pricing in SAP Commerce / S/4HANA): SAP embeds pricing and price-management capabilities across its commerce, ERP, and industry-cloud suites. It is a broad incumbent that competes with Predify for strategic pricing workloads at large retail and CPG customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/predify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predify