Dubset Media Holdings, Inc.

What Dubset Media Holdings, Inc. does

Dubset Media Holdings, Inc. operates the Pex music identification platform, which was acquired by Vobile in April 2025 with the Pex team continuing as the Vobile Music Team. The company builds AI-powered Music Recognition Technology (MRT) that identifies recordings, compositions, and AI-generated music even when audio is sped up, slowed down, pitch-shifted, or partially obscured. Core technical capabilities include audio fingerprinting against a registry of 120M+ indexed recordings, melody matching across transpositions and languages, phonetic matching for lyric identification, and Voice ID that recognizes singers and detects AI-generated voices. Products span Pex Search (real-time music identification API), AI Song Detector (real-time AI-vs-human song classification with platform attribution to Suno, Udio, Boomy, ElevenLabs), Discovery (cross-platform audio/video tracking across 25+ platforms including YouTube, TikTok, Instagram, Facebook, and Spotify), and Market Share Report (platform usage analytics).

The commercial model is subscription and usage-based SaaS, with usage components layered on top of recurring subscriptions. Entry-level pricing for Discovery begins at $1 per file per month; independent rightsholders accessing the product through the A2IM affiliate program pay a minimum of $100/month or 100 assets, compared to $1,000/month for non-members, demonstrating tiered pricing designed to capture independent and enterprise segments. Distribution follows a hybrid product-led and sales-led motion: self-serve web app and API for mid-market customers; enterprise sales for major labels, DSPs, platforms, and collection societies; and channel partnerships through A2IM, with embedded/OEM integrations through partners including SoundCloud (preferred AI music vendor), 7digital (catalog fingerprinting), and The MLC (only music recognition technology in the Supplemental Matching Network).

Customer segments span rightsholders (music labels, publishers, independent artists), DSPs and music distributors, collection societies such as ASCAP/BMI/SOCAN, brands seeking social media music compliance, production music libraries, and UGC platforms. Named reference customers and partners include Sony Music, Universal Music, and Warner Music catalogs in the Vobile Music Registry; SoundCloud and 7digital as platform/integration partners; The MLC for royalty matching; and 800 Pound Gorilla Media for cross-platform reupload detection (2.98M combined views identified across 13 platforms). The company has received notable recognition including Fast Company's Most Innovative Companies (2021) and Built In's Best Remote-first Companies (2022).

Name

Dubset Media Holdings, Inc.

Legal name

Vobile, Inc.

Website

https://pex.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Dubset Media Holdings operates Pex, an AI-powered music recognition platform (now part of Vobile) that identifies recordings, compositions, and AI-generated audio for rightsholders, DSPs, collection societies, and brands across 25+ digital platforms.

Ownership category

akta.pro rank

Product category

Music Rights Management Technology

NAICS

Software Publishers (5132), Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID) (MPAIAAAJ)

akta.pro secondary industries

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Micro-Licensing (UGC/Short-Form/Digital Ads) Providers (MPAIALAJ), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Music recognition technology
• Audio content identification
• Music rights management
• Copyright detection platform
• Audio fingerprinting software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription/Usage-based SaaS: SaaS subscription model with usage-based components. Pex Search and Discovery offered as recurring subscription services with per-file or per-asset pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dubset Media Holdings, Inc., operating as Pex, develops and licenses music recognition technology that combines audio fingerprinting, melody matching, and phonetic matching to identify music within audio and video content. The platform enables music rightsholders, digital service providers (DSPs), and collective management organizations (CMOs) to detect usage, resolve rights for mixes/remixes/covers, and process previously unmatched musical works for royalty distribution.

Product overview

Vobile (formerly Pex) offers a unified platform for content identification, rights management, and music recognition technology (MRT). The core products include Pex Search for real-time music identification, the AI Song Detector for identifying AI-generated music, Discovery for social media tracking across 25+ platforms, and Market Share Report for platform usage analytics. These products are powered by a Vobile Music Registry of 120M+ recordings and advanced technologies including audio fingerprinting, melody matching, phonetic matching, and Voice ID. In April 2025, Pex was acquired by Vobile, combining Pex's music identification capabilities with Vobile's enterprise-grade content protection and rights management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Pex Search: Music identification technology offering advanced identification capabilities for identifying music, including modified audio and cover versions.
• AI Song Detector
• Discovery
• Market Share Report

Products and services

• Acoustic Audio Content ID

Quantifiable outcome

• Increased true positive rate for melody matching by 35%
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and strategic.

• VobileflagshipStrategic or Co-development Partner · 14 April 2025Vobile completed acquisition of Pex in April 2025. The acquisition enhanced Vobile's services for the music industry by integrating Pex's advanced audio technologies with Vobile's enterprise-grade content protection and rights management.
• SoundCloudcoreTechnology or Integration · 19 November 2024SoundCloud named Pex a preferred vendor for its AI music creation partners. With Pex's industry-leading content identification solutions, rightsholders receive proper credit and compensation as SoundCloud democratizes music creation.
• The MLC (Mechanical Licensing Collective)coreTechnology or Integration · 6 December 2023Pex was selected for The MLC's Supplemental Matching Network to help increase royalty match rates. Pex was the only music recognition technology selected, enabling more unclaimed royalties to be matched to rightsholders.
• RME and CosyndstrategicStrategic or Co-development Partner · 25 October 2023Pex and RME (digital-first rights organization) joined forces with Cosynd to empower music creators with accurate copyright tracking and income protection through the Attribution Engine platform.
• 7digitalstrategicTechnology or Integration · 19 October 20237digital partnered with Pex to power new music identification solution. Pex fingerprints 7digital's global catalog, enabling Songtradr's B2B clients to access industry-leading identification technology.
• A2IM (American Association of Independent Music)coreGTM or Marketing Partner · 23 August 2023Pex and A2IM partnership provides members easy access to Pex Discovery at reduced rates. Members can track music across 25+ digital platforms at minimum 100 assets or $100/month vs $1,000/month for non-members.
• WIPO Arbitration and Mediation CenterstrategicStrategic or Co-development Partner · 30 September 2021Pex partnered with WIPO Center providing the first neutral copyright dispute resolution procedure. The WIPO Center's neutral dispute resolution process within Pex's Attribution Engine equips the creator ecosystem with a solution to quickly resolve digital copyright disputes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audible Magic: Long-standing audio fingerprinting and content identification vendor serving UGC platforms, broadcasters, and rights holders. Directly comparable to Pex on audio fingerprinting for rights enforcement and UGC compliance.
• Gracenote (Nielsen): Music metadata, fingerprinting, and identification business acquired by Nielsen. Operates the largest music metadata databases globally and competes with Pex on identification, catalog enrichment, and DSP-side integration.
• BMAT: Music identification company serving broadcasters, rights organizations, and platforms with audio fingerprinting and match-reporting. Closely comparable to Pex on rights-holder identification and broadcast/UGC monitoring workflows.
• ACRCloud: API-based audio content recognition service offering fingerprinting, cover song detection, and custom audio recognition. Closely comparable to Pex Search on API-delivered music identification and developer integrations.
• Music Reports, Inc. Music rights administration and identification platform serving DSPs, labels, and publishers with cue sheets, sync licensing, and royalty matching. Comparable to Pex on the rights-administration and matching side of the stack.
• Tunesat: Broadcast and online music monitoring service that uses audio fingerprinting to detect uses of compositions across radio, TV, and streaming. Comparable to Pex Discovery on rights-holder music-use monitoring, particularly for performance and sync use cases.

Broad incumbents

• YouTube Content ID: Google-operated dominant content identification system for YouTube. Not a standalone company, but the entrenched incumbent that all third-party audio fingerprinting vendors — including Pex — must differentiate against.
• Shazam (Apple): Apple-owned consumer music recognition service with massive audio fingerprinting infrastructure. Comparable technology stack to Pex, but oriented to consumer identification rather than rights enforcement — a broader incumbent with adjacent capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dubset-media
• Xx.com/dubset
• Facebookfacebook.com/dubsetmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubset Media Holdings, Inc.