Pricerazzi
Pricerazzi is a Winnipeg-based consumer technology company that automates price-protection refund claims for individual US and Canadian retail and Expedia flight shoppers, using receipt OCR and continuous price monitoring across 1,000+ retailers on a success-fee basis.
- Company typePrivate
- Founded2015
- HeadquartersWinnipeg, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pricerazzi does
Pricerazzi is a Winnipeg-based consumer technology company that automates the recovery of retailer price-protection refunds for individual shoppers in the US and Canada. Founded in 2015 by Declan McDonald, the company operates a product-led, direct-to-consumer service that ingests purchase receipts via its free iOS and Android mobile app and through Gmail and Outlook email forwarding, then runs automated internet price checks across more than 1,000 online retailers and in-store merchants to identify lower qualifying sale prices under seller price protection policies. The technology stack combines proprietary OCR-based receipt parsing with continuous price-feed monitoring, and when a qualifying drop is confirmed, Pricerazzi submits the refund claim on behalf of the user.
The company monetizes exclusively on a success-fee basis. For retail purchases, the fee is the greater of a minimum flat amount per item or a percentage of the rebate, and is only charged once a qualifying price drop has been identified; if the retailer fails to honor the claim within 120 days, the fee is refunded. For travel, via a partnership with Expedia, Pricerazzi takes 15% of the price difference on matched flights and offers users an additional $50 travel credit. There is no subscription fee and no charge for initial searches, which structurally aligns the company's revenue with verified customer outcomes.
Customer acquisition relies on earned media coverage, app store presence, a Medium blog, word-of-mouth referrals, and a monthly email newsletter summarizing monitored items. The team is small (1-10 employees, headquartered in Winnipeg's Exchange District), and the company has raised approximately $1.35 million cumulatively across a 2015 seed round and a 2019 non-dilutive grant from Western Economic Diversification Canada. No institutional venture capital backing, acquisitions, or material leadership changes have been disclosed.
Pricerazzi firmographics
Firmographics- Name
- Pricerazzi
- Legal name
- Pricerazzi Inc.
- Website
- https://pricerazzi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pricerazzi is a Winnipeg-based consumer technology company that automates price-protection refund claims for individual US and Canadian retail and Expedia flight shoppers, using receipt OCR and continuous price monitoring across 1,000+ retailers on a success-fee basis.
- Ownership category
- akta.pro rank
Pricerazzi industry classification
Industry- Product category
- Price Protection and Refund Service
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)
Keywords
Where Pricerazzi is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Pricerazzi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Price Drop Claim Success Fee: Pricerazzi charges a fee only when a qualifying lower price is identified. The fee is either a minimum flat fee per product/service or a percentage (X%) of the potential rebate available based on the qualifying sale price. Fee is earned once searches are completed and qualifying price is identified. If retailer does not honor within 120 days, fee is refunded.
- Travel Price Matching Fee: For flight price matching through Expedia, Pricerazzi takes 15% of the price difference between original booking and new deal found, plus potential $50 travel credit to customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial search; success fee on qualifying price drops |
| Transaction based/ take rate | Pay-as-you-go | Travel price matching at 15% of savings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pricerazzi product offering
Product offeringCore offering
Pricerazzi provides an automated post-purchase price protection service. Users submit retail receipts through a free mobile app (photo capture) or by forwarding online receipts via Gmail or Outlook integration. The platform runs automated internet price checks across more than 1,000 retailers, identifies lower qualifying prices under retailer price protection policies, and submits refund claims on the user's behalf for a success-based fee.
Product overview
Pricerazzi operates as a price protection and refund service with two main offerings: its core mobile app for in-store and online retail purchases, and a newer Pricerazzi Travel module for flight price matching. The core product allows users to submit receipts via the mobile app or email integration (Gmail/Outlook), searches over 1000 stores for lower prices, and claims refunds from retailers on behalf of users for a 15% success fee. The Pricerazzi Travel add-on extends this concept to flights booked through Expedia, offering users a share of price drops plus a $50 travel credit.
Differentiator
Problem solved
Functional benefit
Products and services
- Pricerazzi Mobile App Free mobile app for iOS and Android that lets users submit in-store receipts by photo, automatically monitors online receipts via email integration, and alerts users when retailers offer a lower qualifying price so a refund claim can be filed under the retailer's price protection policy.
- Pricerazzi Travel Flight price-matching service that searches Expedia bookings for lower prices and notifies users of savings opportunities; on successful claims the user receives the price difference (with Pricerazzi retaining 15%) plus a $50 travel credit. Currently exclusive to flights booked through Expedia.com.
- Pricerazzi Email Authorization Email-based receipt ingestion service that allows users to forward online shopping receipts to Pricerazzi or to authorize Gmail or Outlook inbox access, enabling automatic scanning and price comparison searches on online purchases.
Quantifiable outcome
- On average, clients get over $100 back a year
- +1 more outcomes
Companies that use Pricerazzi
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Pricerazzi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Pricerazzi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExpediacorePricerazzi has partnered with Expedia for flight price matching services. At this time, Pricerazzi's travel services are exclusive to flights booked through Expedia.com. When a lower price is found on Expedia bookings, Pricerazzi helps customers claim the difference plus an additional $50 travel credit.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Pricerazzi competitors and assessment
Company assessmentDirect peers
- Capital One Shopping (formerly Paribus): Capital One Shopping is the closest direct competitor to Pricerazzi, offering automated price protection refunds on purchases made via linked email inboxes. It acquired Paribus (referenced in Inc.com coverage of Pricerazzi) and operates the same post-purchase price-drop monitoring and refund-claim model at significantly greater scale.
- Earny: Earny (acquired by Refund Retriever, rebranded) is a direct competitor offering automated price-drop refunds and credit card benefit recovery by linking email and cards, mirroring Pricerazzi's email-inbox monitoring and price protection claim model.
- CamelCamelCamel: CamelCamelCamel is a free Amazon price tracker that alerts shoppers to price drops. While narrower (Amazon only), it competes directly for users who want automated price-drop alerts and similar refund-trigger logic.
- Keepa: Keepa is an Amazon price history and alert service similar in concept to Pricerazzi but focused exclusively on Amazon. Both rely on automated price monitoring and user notifications to capture post-purchase price drop value.
Broad incumbents
- Honey (PayPal): Honey is a broader shopping-savings platform (acquired by PayPal for ~$4B) combining coupon finding, price comparison, and rewards. While it operates upstream of purchase (pre-checkout), it competes for the same consumer shopping-savings wallet and overlaps with Pricerazzi's retailer price intelligence.
- Wikibuy (Capital One Shopping): Wikibuy was a browser-based product-comparison and cash-back shopping tool acquired by Capital One and merged into Capital One Shopping. It serves the same consumer shopping savings need as Pricerazzi via a different delivery mechanism (browser extension vs. post-purchase monitoring).
- Rakuten Cash Back: Rakuten is a major cash-back shopping platform that competes for the same consumer wallet by capturing savings at checkout. It overlaps with Pricerazzi's value proposition of helping shoppers recover money, though via a different mechanism and at higher scale.
Emerging players
- PriceBlink: PriceBlink is a browser extension that surfaces price comparisons and coupons while users shop online. It overlaps with the price-intelligence layer of Pricerazzi and addresses the same consumer pain point of missing better prices, albeit pre-purchase.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pricerazzi social profiles
Digital presencePricerazzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pricerazzi leadership team
Management profileNumber of profiles
Profiles11 records
Pricerazzi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pricerazzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pricerazzi
What does Pricerazzi do?
Pricerazzi provides an automated post-purchase price protection service. Users submit retail receipts through a free mobile app (photo capture) or by forwarding online receipts via Gmail or Outlook integration. The platform runs automated internet price checks across more than 1,000 retailers, identifies lower qualifying prices under retailer price protection policies, and submits refund claims on the user's behalf for a success-based fee.
Is Pricerazzi a public or private company?
Pricerazzi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pricerazzi founded?
Pricerazzi was founded in 2015. It employs 1 to 10 people.
Where is Pricerazzi based?
Pricerazzi is headquartered in Winnipeg, Canada, in the North America region.
How does Pricerazzi make money?
Two revenue lines are on record. Price Drop Claim Success Fee is the primary driver. The others are travel Price Matching Fee.
Who are Pricerazzi's main competitors?
Direct peers on record are Capital One Shopping (formerly Paribus), Earny, CamelCamelCamel and Keepa. Broad incumbents are Honey (PayPal), Wikibuy (Capital One Shopping) and Rakuten Cash Back. PriceBlink is listed as an emerging player.
Does Pricerazzi have an API?
No public API is recorded for Pricerazzi.
What industry is Pricerazzi in?
Pricerazzi's product category is Price Protection and Refund Service. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of THALAOAI, Price Intelligence & Competitive Rate Shopping for RM.