Tagpic
Tagpic is a Tokyo-based influencer marketing company operating a 6,000+ creator network (920M+ reach) across Japan and Southeast Asia, offering influencer casting, SNS branding consulting, video production, and D2C brand development to enterprise clients in beauty, fashion, F&B, and luxury verticals through subsidiaries Marche, PixFee, and Z & Co.
- Company typePrivate
- Founded2015
- HeadquartersMinato, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tagpic does
Tagpic Inc. (タグピク株式会社) is a Tokyo-based influencer marketing company founded in September 2015 by Ayumi Yasuoka, with a five-person board led by CEO Yasuoka and Chairperson Kenta Izumi. The company operates a multi-service model built around its proprietary AI-powered casting system #CASPIC (launched June 2016), which stores and filters a network of more than 6,000 influencers across Japan with an aggregate follower reach of approximately 920 million. Core service lines include Influencer Casting (project-based brand campaigns across Instagram, YouTube, TikTok, Twitter, IGTV, and Facebook), SNS Branding (account strategy, content production, and operations consulting for major brands), Brand Movie (video production from ¥300K casual content to ¥5-50M TVCM-level productions through the AOI TYO Holdings Group), and Brand DX Consulting / talent production through wholly-owned subsidiary PixFee Inc.
Tagpic monetizes primarily through professional services and project-based fees from enterprise clients in beauty, fashion, food and beverage, luxury, electronics, and travel verticals — including Lotte, Mitsubishi Electric, Tiffany & Co., D&G, Kagome, JR, Schwarzkopf, Warner Bros., and Rohto. Revenue diversification is being built through three subsidiaries: Marche Inc. (D2C brand operations including the BRANCHÉ CHOCOLAT premium chocolate line at ¥3,780-¥6,780 per item), Z & Co. (Z-generation marketing and the SMB-facing INFUL subscription solution at ¥40,000-¥100,000 per month), and PixFee. Distribution is primarily direct enterprise sales in Japan, supplemented by Southeast Asian reach through a 2016 partnership with MadeViral (450 influencers, ~300 million reach across Thailand, Indonesia, Vietnam, Philippines, Singapore, Taiwan, and Korea) and physical retail pop-ups at Shibuya Hikarie, Takashimaya Shinjuku, Matsuriya Ginza, and Hankyu Umeda for D2C products.
The company's investor base includes Nissay Capital, DK Gate (Digital Garage/Kodansha joint venture), Metaps, and more recently Wiz (via Z & Co.), with modest disclosed funding totals suggesting the company has operated largely on cash-flow-funded growth since its Series B in October 2016. Tagpic remains privately held with no announced IPO, buyout, or recapitalization, and operates from a Tokyo headquarters in the Azabujuban district with 11-50 employees.
Tagpic firmographics
Firmographics- Name
- Tagpic
- Legal name
- タグピク株式会社
- Website
- https://tagpic.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tagpic is a Tokyo-based influencer marketing company operating a 6,000+ creator network (920M+ reach) across Japan and Southeast Asia, offering influencer casting, SNS branding consulting, video production, and D2C brand development to enterprise clients in beauty, fashion, F&B, and luxury verticals through subsidiaries Marche, PixFee, and Z & Co.
- Ownership category
- akta.pro rank
Tagpic industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Influencer Marketing Agencies (BPAFAHAA), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)
Keywords
Where Tagpic is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Tagpic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Influencer Casting Services: Casting of influencers for brand promotions, including Instagram, YouTube, Twitter, IGTV, Facebook across Japan and Asia. Revenue from client brand campaigns and project-based fees.
- SNS Branding Consulting: Account consulting services including strategy development, photo/video planning and production, advertising operation, and ongoing account management. Offered as standard or full package plans.
- Talent Production: Talent discovery and development services through subsidiary PixFee, specializing in influencers strong on Instagram, YouTube, Twitter, IGTV, Facebook, 17 Live, and TikTok. Video creator casting with guaranteed follower targets.
- Brand Video Production: Internet video planning, shooting, editing services and brand advertising delivery network. From casual videos (300,000 yen) to high-quality videos coordinated with AOI TYO Holdings (5-50 million yen).
- BRANCHÉ CHOCOLAT D2C Brand: Direct-to-consumer confectionery brand developed through subsidiary Marche Inc. Premium chocolate products priced at 3,780-6,780 yen per item, sold online and at pop-up stores.
- INFUL Store Solutions: Store-focused influencer customer acquisition solution with guaranteed view counts. Revenue from subscription plans starting at 40,000 yen/month for Light plan to 100,000 yen/month for Custom plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | INFUL Light Plan - Instagram-only influencer solution |
| Subscription | Monthly | INFUL Standard Plan - Instagram or TikTok |
| Subscription | Monthly | INFUL Custom Plan - Multi-platform |
| One time/ perpetual license | Pay-as-you-go | Initial Account Setup Package |
| Subscription | Monthly | Monthly Operations - Part-time |
| Subscription | Multi-year contract | Custom/High-brand Plan |
| Subscription | Monthly | Influencer Posting Package |
| Subscription | Multi-year contract | IGTV Video Creator Casting - Mini Plan |
| Subscription | Multi-year contract | IGTV Video Creator Casting - Standard Plan |
| Subscription | Multi-year contract | IGTV Video Creator Casting - High-end Plan |
| Unit Pricing | Pay-as-you-go | BRANCHÉ CHOCOLAT Products |
| Subscription | Annual | New Graduate Salary |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Tagpic product offering
Product offeringCore offering
Tagpic operates as an integrated influencer marketing company offering influencer casting from a 6,000+ creator network (920M+ reach), SNS branding consulting and account operations, talent production through its Pixfee subsidiary, and brand video production. It also runs a D2C premium confectionery brand (BRANCHÉ CHOCOLAT) and a subscription-based store customer-acquisition solution (INFUL). Its proprietary #CASPIC AI casting system powers influencer-brand matching across Japan and Southeast Asia.
Product overview
Tagpic operates as a multi-service influencer marketing company organized around a platform-plus-modules architecture. The core platform is the INFLUENCER CASTING service, which is powered by the proprietary AI-based next-generation casting system #CASPIC (キャスピク) — the foundational technology that enables influencer data management, filtering, and recommendation. Complementary core services include SNS BRANDING (account strategy and content operations), BRAND DX CONSULTING via subsidiary Pixfee (ピクフィー) for talent production, and BRAND MOVIE for video production with a 140+ site distribution network called PICFEE. Tagpic further offers the influencer-focused Hub (ハブ) app and the HUB (ハブ) welfare program as supporting sub-brands. The company's portfolio also extends to D2C brand development, including the independently branded premium confectionery line BRANCHÉ CHOCOLAT through subsidiary Marche Inc., and the store-facing influencer acquisition solution INFUL (インフル) through subsidiary Z Co., Ltd. This structure combines managed service offerings with proprietary technology to serve both B2B brand clients and D2C consumer markets.
Differentiator
Problem solved
Functional benefit
Brands
- #CASPIC（キャスピク）: AI-powered next-generation influencer casting system with features including personal data storage and auto-update, candidate filtering by gender, age, follower count, country, and category, and #tag-based search functionality.
- Hub（ハブ）app
- HUB（ハブ）Welfare Program
- BRANCHÉ CHOCOLAT（ブランシェ・ショコラ）
Products and services
- Influencer Casting Casting of influencers from Tagpic's 6,000+ creator network (920M+ combined follower reach) for brand campaigns across Instagram, YouTube, Twitter, IGTV, and Facebook for enterprise brands in beauty, fashion, food, lifestyle, and travel.
- SNS Branding Social media branding consulting and account operations service for Instagram, Twitter, and Facebook. Includes strategy development, photo/video content production, ad operations, and ongoing account management offered as STANDARD PLAN or FULL PACKAGE PLAN for enterprise and mid-market clients.
- Brand DX Consulting / Talent Production Talent discovery, development, and management services operated through subsidiary Pixfee Inc., specializing in influencers across Instagram, YouTube, Twitter, IGTV, Facebook, 17 Live, and TikTok. Influencer casting plans offer guaranteed follower targets (Mini/Standard/High-End tiers).
- Brand Movie Internet video planning, shooting, and editing service for brand advertising. Ranges from low-cost internet videos (from ¥300,000) to high-quality TVCM-linked productions (¥5–50 million) through the AOI TYO Holdings partnership. Includes a 140+ site PICFEE video ad distribution network.
- INFUL Subscription-based, regeneration-guarantee-type influencer customer acquisition solution for physical stores provided by subsidiary Z Co. Offers guaranteed view counts, automated trading-desk management, and three subscription tiers (Light, Standard, Custom) targeting beauty, clinics, food and beverage, medical, restaurant, travel, hotel, event, and inbound tourism sectors.
- BRANCHÉ CHOCOLAT D2C Brand Premium D2C confectionery brand operated by subsidiary Marche Inc. in collaboration with chef Riku Yakushin. Produces Carré au Chocolat (new-texture signature confection) and seasonal raw chocolate assortments priced ¥3,780–¥6,780, sold online and at department store pop-ups including Shibuya Hikarie, Takashimaya Shinjuku, Matsuriya Ginza, and Hankyu Umeda.
Quantifiable outcome
- 920 million total follower reach across network
- +3 more outcomes
Companies that use Tagpic
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
Tagpic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Tagpic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wiz (株式会社Wiz)coreCapital and business partnership between Tagpic subsidiary Z Co. and Wiz for next-gen advertising solution development and local sports operation support. Z Co. conducted third-party allocation of equity to Wiz while双方 developing SMB-focused DX combined with SNS marketing solutions and supporting Kagoshima Rebsnise basketball team social media activities.
- MadeViral Pte. Ltd.coreComprehensive partnership with Southeast Asia's leading influencer marketing company, adding 450 influencers and enabling reach to approximately 300 million people. Combined network reaches about 500 million consumers in APAC markets including Japan, Indonesia, Thailand, Taiwan, Vietnam, Philippines, Singapore, and Korea.
- Real World (株式会社リアルワールド)minorPR partnership leveraging Real World's 9 million cloud members for brand promotion campaigns. Combined Tagpic's influencer network with Real World's general user base for wider promotional reach.
- AOI TYO Holdings GroupcoreTagpic is part of AOI TYO Holdings Group. Collaboration on brand video production services combining Tagpic's social media expertise with AOI TYO's video production capabilities for high-quality TVCM-level videos (5-50 million yen projects).
- Marche Inc. (マルシェ株式会社)coreWholly-owned subsidiary handling D2C brand development including BRANCHÉ CHOCOLAT premium chocolate brand. Located at same Tokyo office address. Managed by Hattori Takashi as representative director.
- PixFee (ピクフィー株式会社)coreSubsidiary handling talent production business, discovering and developing influencers strong on Instagram, YouTube, Twitter, IGTV, Facebook, 17 Live, and TikTok platforms.
- Z Co. (Z株式会社)coreZ-generation marketing specialist subsidiary established March 9, 2023, handling TikTok and Instagram account operations, SNS strategy consulting, and INFUL store customer acquisition solution.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Tagpic competitors and assessment
Company assessmentDirect peers
- BitStar: Japanese influencer marketing company offering casting, brand collaborations, and talent management. Direct competitor in the same Tokyo-based influencer agency space with similar enterprise brand clients.
- UUUM: Largest Japan-focused YouTube Multi-Channel Network (MCN) listed on TSE, providing influencer talent management, video production, and brand collaboration services. Comparable in operating model with deeper focus on YouTube.
- VAZ: Tokyo-based influencer-focused company operating talent management, casting agency, and D2C brand businesses. Highly comparable in business model — agency + talent + D2C verticals — and competes directly in Japan.
- Kiii: Japanese influencer marketing platform providing creator matching, casting, and campaign analytics. Direct competitor in the AI-driven influencer discovery and brand-campaign management space.
- FindModel: Japanese influencer casting and SNS marketing agency offering self-service casting tools and campaign management. Direct competitor targeting the same SMB and mid-market brand segments as Tagpic's INFUL product.
Broad incumbents
- Septeni Holdings: TSE-listed Japanese digital advertising group with significant influencer marketing, social media, and digital media buying operations. Competes with Tagpic in the broader digital ad services stack but at much larger scale.
- ADWAYS: TSE-listed Japanese digital marketing and ad-tech company with influencer marketing, affiliate, and mobile advertising operations. Comparable as a broader digital marketing incumbent with overlapping influencer services.
- Hakuhodo DY Holdings: One of Japan's largest advertising agency groups, offering full-service digital, social, and influencer marketing through subsidiaries. Operates at much greater scale across the same enterprise brand client base.
- Dentsu: Global Japanese-headquartered advertising and public relations giant. Competes for the same enterprise brand marketing budgets with full-service digital, social, and influencer marketing capabilities.
Emerging players
- Open8: Japanese video content marketing platform using AI for video creation and distribution. Comparable technology-overlap (AI-driven content/casting) but focused on video production rather than influencer talent management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tagpic social profiles
Digital presenceTagpic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tagpic leadership team
Management profileNumber of profiles
Profiles5 records
Tagpic subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tagpic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tagpic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tagpic
What does Tagpic do?
Tagpic operates as an integrated influencer marketing company offering influencer casting from a 6,000+ creator network (920M+ reach), SNS branding consulting and account operations, talent production through its Pixfee subsidiary, and brand video production. It also runs a D2C premium confectionery brand (BRANCHÉ CHOCOLAT) and a subscription-based store customer-acquisition solution (INFUL). Its proprietary #CASPIC AI casting system powers influencer-brand matching across Japan and Southeast Asia.
Is Tagpic a public or private company?
Tagpic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tagpic founded?
Tagpic was founded in 2015. It employs 11 to 50 people.
Where is Tagpic based?
Tagpic is headquartered in Minato, Japan, in the Asia region.
How does Tagpic make money?
Six revenue lines are on record. Influencer Casting Services are the primary driver. The others are SNS Branding Consulting, talent Production, brand Video Production, BRANCHÉ CHOCOLAT D2C Brand and INFUL Store Solutions.
Who are Tagpic's main competitors?
Direct peers on record are BitStar, UUUM, VAZ, Kiii and FindModel. Broad incumbents are Septeni Holdings, ADWAYS, Hakuhodo DY Holdings and Dentsu. Open8 is listed as an emerging player.
Does Tagpic have an API?
No public API is recorded for Tagpic.
What industry is Tagpic in?
Tagpic's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 541910 and its SIC code is 7311.